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The X Podcast
Brenda RIgney
202 episodes
6 days ago
The X Podcast with Brenda Rigney looks at the invisible work of Gen X women entrepreneurs. You’ll hear from Brenda, a 27+ year corporate exec drop-out and solopreneur on what it takes to run your business behind the scenes. Brenda will share her personal stories and lessons weekly and debunk the myths that stop you from launching your dream biz. Brenda coaches entrepreneurs in her ALIGNED AF Community membership, at her global retreats and in private coaching experiences. Learn more at BrendaRigney.com
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Entrepreneurship
Business
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The X Podcast with Brenda Rigney looks at the invisible work of Gen X women entrepreneurs. You’ll hear from Brenda, a 27+ year corporate exec drop-out and solopreneur on what it takes to run your business behind the scenes. Brenda will share her personal stories and lessons weekly and debunk the myths that stop you from launching your dream biz. Brenda coaches entrepreneurs in her ALIGNED AF Community membership, at her global retreats and in private coaching experiences. Learn more at BrendaRigney.com
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Entrepreneurship
Business
Episodes (20/202)
The X Podcast
Evolve or Fade: Why Adaptable Coaches Are Leading the Next Wave

The coaching world is changing fast.The ones who’ll win aren’t the earliest adopters — they’re the ones who stay curious enough to evolve.In this episode, I’ll show you how adaptability — not algorithms — is your real edge in 2026.The coaching landscape is evolving — fast. The loudest voices won’t win this next chapter… the most adaptable ones will.I recently joined Ellyn Schinke, burnout coach and host of the Burnout-Proof Podcast, at her Systems Summit — and our conversation took a powerful turn.We started talking about how coaches and online business owners are feeling this massive shift — the sense that the rules of the game are changing fast… but no one’s quite sure how to keep up.In this episode, we unpack what that shift really means, and why adaptability — not volume — is what’s going to define success in 2026 and beyond.🚀 Join the conversation inside the AI-Driven Business Summit community on Skool → https://www.skool.com/ai-driven-busin...Follow Brenda on Instagram and DM me about this episode:   / itsbrendarigney  Check out Ellyn on Instagram too!   / coachellyn  

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6 days ago
26 minutes 37 seconds

The X Podcast
Your next 100 days could change everything

We’re officially 100 days away from the end of 2025 — and in this episode, I’m getting real about what that means for your business, your health, your wealth, and your energy.

I’ll walk you through the 4 big focus areas I’m prioritizing to finish the year strong — plus a few vulnerable lessons I’ve learned along the way. If you’ve felt scattered or behind, this episode is your gentle (but firm!) nudge to refocus with intention and momentum.

🌀 Grab your journal and circle diagram — we’re planning a powerful Q4 together.


⏱️ Timestamps

00:00 – Why the final 100 days matter more than you think
02:15 – Lead gen & audience growth using summits and bundles
04:30 – AI-Driven Business Summit sneak peek: 62 speakers!
06:45 – How I’m using AI like a “mini Brenda”
07:55 – The cost of burnout + my tendonitis wake-up call
10:00 – The rest, recharge & recovery plan (finally!)
11:20 – A real talk on wealth strategy + new board seat
13:00 – Planning revenue with intention for 2026
14:30 – What’s next for the Aligned AF Community
16:00 – Circle exercise: what you love vs. what’s draining you
17:45 – Boundaries, priorities, and the “calendar detox” you need
19:30 – How to get involved and work with me


✨ Want in on the action?
If you’re serious about ending 2025 in alignment and momentum, you’ve got two powerful ways to work with me:

🔥 Join the AI-Driven Business Summit (Oct 6–8, 2025) — 3 days, 62 speakers, and everything you need to level up with AI without burning out.
👉 Register now

🌱 Become a member of the Aligned AF Community — get coaching, support, and high-level implementation strategies with a crew of growth-minded founders.
👉 Join now

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1 month ago
15 minutes 16 seconds

The X Podcast
Lead Generation That Works: 4 Proven Strategies for Midlife Women Entrepreneurs

Running a business shouldn’t feel like a grind—or rely only on referrals and networking events. In this episode, I share the four lead generation strategies I teach inside the Aligned AF Community that help midlife women entrepreneurs attract clients consistently without burning out:

✅ Short-form content that builds visibility
✅ Long-form content that nurtures trust
✅ Communities & collaborations that expand your reach
✅ Ads that work while you rest

I also talk about lessons from my summer abroad as a digital nomad-in-training, and why the last 100 days of 2025 are the perfect time to get serious about your lead generation plan.

✨ If you’re ready to design a business that supports your life—and not the other way around—this episode is for you.

🔗 Sign up for my List Building Workshop: https://www.brendarigney.com/your-list-building-blueprint
🔔 Subscribe for weekly strategies on list building, visibility, and sustainable growth.

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1 month ago
23 minutes 31 seconds

The X Podcast
3 Must-Know Business Growth Trends for 2025

The online world is shifting fast—and the smartest business owners in 2025 are the ones embracing real alignment over constant hustle. In this episode, I’m walking you through 3 powerful trends that will shape the way you grow next year (and beyond).

We’re not talking vague predictions or recycled guru advice—these are real strategies I’m using with clients inside the Aligned AF Community to help them build scalable, freedom-first businesses that actually fit their lives.

Here’s what we cover:
✅ How to use AI to streamline without losing your voice
✅ Why personalization is the new baseline for client experience
✅ The human-first secret that will set your brand apart in a noisy online world

These aren’t just trends—they’re invitations to build your business with more intention, ease, and connection.

✨ Want ongoing support as you apply these shifts?
Come join us inside the Aligned AF Community. It’s where the real magic happens.

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2 months ago
6 minutes 23 seconds

The X Podcast
How I Accidentally Deleted 600 Subscribers 😳

If you’ve ever felt proud of your growing list… but deep down, you're unsure who’s actually opening, clicking, or buying—this episode is for you.

Today I’m walking you through a real story (yep, the one where I panicked and deleted 600 people), and giving you the 5-step re-engagement plan I wish I had back then.

Because growing your list is great. But maintaining it? That’s where the magic (and the sales) really happen.

💡 If you’re ready to stop chasing vanity metrics and start nurturing a list that buys from you...

📩 Come join us inside the Aligned AF Community where we’ve got:

  • Done-for-you re-engagement templates

  • Real-time email audits

  • Weekly trainings to help you grow a list that actually converts

👉 Join now at https://www.skool.com/aligned-af-community/about

And if this episode hit home, forward it to a business friend who’s stuck in “ghost list” mode.


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3 months ago
7 minutes 28 seconds

The X Podcast
5 Silent Killers Sabotaging Your Email List (and How to Fix Them)

You built the freebie.
You got a few subscribers.
And then… crickets.

If you’ve ever felt like your email list isn’t working—this is for you.

In this episode, I walk you through 5 silent killers that are secretly sabotaging your list growth, engagement, and sales (even when you’re doing “everything right”). More importantly? I give you the fixes that actually work.

Because building your list is only step one.
Keeping it warm and ready to convert? That’s the game-changer.

🚀 Ready to fix your list strategy for good?

Join my List Building Blueprint Workshop
I’ll walk you through a simple system to:
✅ Attract aligned subscribers
✅ Nurture them with ease
✅ Convert more sales—without burning out

🎯 https://www.brendarigney.com/your-list-building-blueprint
This workshop is your permission slip to stop winging it and start building a list that actually leads to revenue.

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3 months ago
6 minutes 49 seconds

The X Podcast
Peace & Profit: 5 Quiet Power Moves to Build a Business That Honors Your Life

If you’ve been craving freedom in your business but keep slipping back into hustle-mode… this episode is for you.

So many midlife women entrepreneurs are still chasing success the old way: more offers, more noise, more pressure.

But here’s the truth: You don’t have to choose between peace and profit.

In this episode, I’m sharing 5 quietly powerful business moves to help you grow a sustainable business that honors your energy, creativity, and body—without burning out or selling out.

This is for women who are done doing things the “online expert” way—and are ready to build something real, rooted, and wildly aligned.

🧭 Ready to build a sustainable, values-driven business?Join us inside the Aligned AF CommunityWe’re a group of midlife women growing intentional, profitable businesses without hustle.

✨ $19/month or $137/year

https://www.skool.com/aligned-af-community/about

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3 months ago
7 minutes 16 seconds

The X Podcast
The 3 R’s That Actually Drive Business Results in 2025

If you’re tired of chasing random strategies that might work and ready to build a business that actually delivers aligned results—you’re in the right place. 🙌In this episode, I break down the 3 R’s that drive sustainable business growth:✅ REACH – Get in front of the right people, not just more people✅ RELATIONSHIPS – Stop marketing to strangers and start building trust✅ REVENUE – Build a sales system that doesn’t burn you outPlus: Why email marketing is STILL the most powerful tool in your business in 2025 (even if you’ve ignored your list for months).

Sign up for Your List Building Blueprint workshop: https://www.brendarigney.com/your-list-building-blueprintJoin the Aligned AF Community: https://brendarigney.com/community

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3 months ago
32 minutes 24 seconds

The X Podcast
How I Manage My Priorities Without Burning Out

Feeling overwhelmed by everything on your to-do list? In this episode, I’m breaking down the real systems I use to stay productive, avoid burnout, and build a business that supports my life—not the other way around.I walk you through the exact strategies that keep me grounded and growing, including the 80/20 task audit, time-blocking by energy, offer simplification, and my content flywheel (my favourite way to stay visible without being constantly online).


👇 LINKS & RESOURCES:

Join the Aligned AF Community: https://www.skool.com/aligned-af-community

Take the List Building Blueprint Workshop: https://www.brendarigney.com/your-list-building-blueprint

Follow on Instagram: https://www.instagram.com/itsbrendarigney/

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3 months ago
7 minutes 5 seconds

The X Podcast
My Evergreen Funnel That Converts Every Month

I originally shared this conversation on Kylie Kelly’s podcast, Inside the Inbox — and it was too good not to bring over to my own podcast and YouTube channel.In this episode, I break down how I’ve been consistently growing my email list to over 1,000 leads per month — all by focusing on one signature workshop I teach every single month.No new funnels. No dancing on Reels. No exhausting live launches.Instead, I’ll walk you through:✅ How I turned one talk into a high-converting evergreen funnel✅ Why downloadable freebies weren’t working for me anymore✅ The exact nurture strategy I use between sign-up and show-up✅ What to do if you get bored teaching the same content✅ And how this simple system now runs on near-autopilotYou'll even hear how I use Meta ads to fill my workshop, repurpose top-performing emails for new subscribers, and convert leads before they ever show up live.🎁 Want a peek behind the scenes?Join my next List Building Blueprint workshop and I’ll walk you through the entire funnel step-by-step — no cold DMs or discovery calls required: https://www.brendarigney.comFollow me on Instagram for more list building tips: https://www.instagram.com/itsbrendarigney

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5 months ago
18 minutes 51 seconds

The X Podcast
How to Lead with Clarity, Build a Team That Owns Their Role, and Stop Doing It All Yourself

What does it really take to lead your business like a CEO—without burning out or defaulting to hustle culture? In this episode, I chat with Danielle Nunes, a licensed psychotherapist and fractional CEO who helps women entrepreneurs become intentional, values-driven leaders.


Timestamps00:01 – Meet Danielle: From therapist to CEO mentor01:06 – Using the “Wise Mind” framework to lead with clarity05:06 – How to duplicate yourself instead of just delegating08:19 – Scaling with team ownership & structure10:02 – Her billboard message for women entrepreneurs13:12 – The leap from corporate to building her own dream20:39 – The most overlooked (but essential) system: AOP26:54 – Metrics that matter beyond revenue29:53 – Balancing strategy with emotional intelligence


🎧 Listen in and connect with Danielle:
🔗 Website: www.daniellenunes.com
📲 Instagram: @daniellenunes.ceo
🎁 Freebie: Lead Like a CEO
💼 LinkedIn: Danielle Nunes


*******************************

✨ Want to grow your business without the burnout?
Join the Aligned AF Community for access to tools, mentorship, and a network of midlife women rewriting the rules of success.
💻 https://www.skool.com/aligned-af-community
📲 Follow me on Instagram https://www.instagram.com/itsbrendarigney



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5 months ago
36 minutes 44 seconds

The X Podcast
Why Integrity Might Be the Missing Piece in Your Business

Feeling stuck or scattered in your business? You’re not alone.In this honest conversation, I’m unpacking how integrity—your word to yourself—affects everything from client trust to cash flow. We’ll break down the practical side of integrity, how it impacts decision-making, and why getting back into alignment could be your most powerful move yet.This episode is for midlife women juggling businesses, caregiving, menopause, and more—because your goals deserve to be more than item #20 on the list.


👇 Ready to build a business that actually works for you?Join my free workshop: https://www.brendarigney.com/your-list-building-blueprint🔔 Subscribe for more weekly episodes on aligned business growth, email marketing, and building an evergreen offer suite.

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5 months ago
25 minutes 48 seconds

The X Podcast
Why Most Online Courses Don’t Work (And What To Do Instead)

In this episode of the X Podcast, I sit down with Ruth Tsui, a Learning Experience Design Consultant who helps experts turn their knowledge into 5-star group programs that actually work.

We dive into why so many online programs fall flat, how to build deeper client connections, and why "less is more" when it comes to content. If you're creating or scaling a group offer, you need this.


⏱️ Timestamps:00:11 – Meet Ruth Tsui & her mission01:51 – What makes a group program effective07:30 – The “Trust Gap” in online learning10:52 – Why content overload turns people off14:57 – Value-based pricing vs. overstacking18:10 – Do courses still matter in 2025?23:10 – Action learning that gets real results


🔗 Connect with Ruth:
🌐 www.ruthtsui.com
💼 LinkedIn
📧 ruth@ruthtsui.com


**********************************

✨ Want support building a business that works for you?
Join the Aligned AF Community: https://www.skool.com/aligned-af-community
Follow me on Instagram: https://www.instagram.com/itsbrendarigney

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5 months ago
39 minutes 50 seconds

The X Podcast
How to Make a Bold Career Pivot

Tired of staying in a job that drains you? In this episode, I chat with Brittany Cates, founder of Shift Your Day Job, about leaving behind a career in education and finding freedom in a whole new field.

We talk mindset, transitions, and how to stop waiting for permission to make a change.


⏱ TIMESTAMPS:00:48 – Brittany’s backstory: teacher to designer02:57 – Why she left education (twice!)05:40 – Navigating fear + self-doubt in transitions10:48 – Do you really need another degree?14:40 – Entrepreneurship as an option18:11 – What a growth mindset actually looks like22:33 – The best + worst advice she received

Founder of Shift Your Day Job🎁 Free Career Transition Blueprint → https://www.shiftyourdayjob.com/career-blueprint📱 Instagram: @shiftyourdayjob🔗 LinkedIn: Brittany Cates


************************************

✨ JOIN ME
I’m Brenda Rigney—business coach + founder of the Aligned AF Community
👯‍♀️ Join the community → https://www.skool.com/aligned-af-community/about
📸 Follow me on IG → https://www.instagram.com/itsbrendarigney

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5 months ago
28 minutes 20 seconds

The X Podcast
Build a Business That Feels Like Freedom (Not Hustle)

Midlife women entrepreneurs, this one’s for you.

In today’s episode, I’m sharing 5 quietly powerful shifts that can change the way you run your business—without sacrificing your peace, your body, or your life.

If you’ve ever felt like success still has to come through struggle… let’s rewrite that story.

We’ll talk about:

  • What to stop doing (like reinventing your content every time you post)

  • What to focus on (your signature offer!)

    • And how to make sure your energy, creativity, and body are finally treated like your most valuable business assets.


    Join my upcoming List Building Blueprint Workshop: https://www.brendarigney.com/your-list-building-blueprint

    and follow me on Instagram: https://www.instagram.com/itsbrendarigney



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    5 months ago
    7 minutes 10 seconds

    The X Podcast
    How to Turn a Quiet List Into a Powerful Sales Tool

    If you're building an email list and feeling like it’s going nowhere — this episode is for you.I’m sharing the 5 silent killers that secretly derail your growth, engagement, and conversions... even when you’re “doing everything right.”PLUS: simple fixes you can apply this week to build momentum without burning out.Let’s break the silence and get your list working for you again.


    📲 Come hang out on Instagram for real-time tips and biz behind-the-scenes:👉 https://www.instagram.com/itsbrendarigney🎯 Ready to grow your list, nurture it, and convert more aligned sales?Join the List Building Blueprint Workshop now →https://www.brendarigney.com/your-list-building-blueprint💬 Tell me in the comments:Which silent killer are YOU fixing this week?

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    6 months ago
    7 minutes 4 seconds

    The X Podcast
    What I Learned From Running My First Membership (5 Big Lessons for Sustainable Growth)

    If you have ever thought about launching a membership — or you are already running one and figuring it all out — this episode is for you.I am pulling back the curtain on what my first year of membership leadership taught me:- What I got right- Where I stumbled- What I would absolutely do differently if I were starting all over againYou will learn:- Why clear messaging matters more than how much content you create- Why membership growth is a marathon, not a sprint- How community, not just content, builds real retention- Why you must design for your future self, not just the excitement of launching- How leading a membership changes you as a business owner and mentorTimestamps:00:00 - Introduction: Who I Am and Why This Episode02:18 - Lesson 1: Clear Messaging Matters More Than Content06:40 - Lesson 2: Membership Growth is a Marathon, Not a Sprint11:00 - Lesson 3: Community Over Content14:20 - Lesson 4: Design for Your Future Self18:10 - Lesson 5: Memberships Grow You, Not Just Your Business22:10 - What I Would Do Differently If I Started Over24:50 - Final Reflections and Invitation to Join the Aligned AF CommunityIf you are ready to build a sustainable, freedom-driven business with community at the heart, come join us inside the Aligned AF Community!We help midlife women entrepreneurs grow their email list, build recurring revenue, and create offers that fit your life — not the other way around.Learn more and join here: https://www.skool.com/aligned-af-community/about

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    6 months ago
    7 minutes 56 seconds

    The X Podcast
    Ditch your "book a call" link. Try these 4 relationship based marketing strategies instead

    If your “book a call” link isn’t converting, it’s time for a new approach. In this episode, I share 4 relationship-based marketing strategies that actually work—no paid ads, no cold outreach.This is for midlife women business owners and aspiring entrepreneurs who are ready to grow their audience with more ease, alignment, and genuine connection.Timestamps: 00:00 – Why relationship marketing matters now02:34 – Strategy #1: Bundles that boost visibility07:10 – Strategy #2: Hosting or joining summits12:40 – Strategy #3: Freebie swaps done right16:22 – Strategy #4: Podcast guesting that builds trust20:50 – Your one action step this week🎯 Want my support building a list full of aligned, ready-to-buy leads? Join my List Building Blueprint Workshop—designed for midlife women who want clarity, confidence, and connection in their marketing.👉 https://www.brendarigney.com/your-list-building-blueprint

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    6 months ago
    11 minutes 59 seconds

    The X Podcast
    Lead Yourself First: The Secret to Scaling Without Burnout

    In this empowering episode, bold leadership coach Lindsay White shares transformative insights for female founders ready to scale their businesses without sacrificing their well-being.

    Discover how leading yourself first, aligning with your core values, and setting clear boundaries can create a thriving team and a fulfilling work-life blend.

    Lindsay's no-nonsense approach and 15+ years in strategic talent management offer actionable strategies to build a culture that inspires and a people strategy that delivers results.

    Don't miss this opportunity to elevate your leadership and transform your business from the inside out.

    You can find Lindsay here:

    Linkedin: https://www.linkedin.com/in/lindsay-white-high-voltage/

    High Voltage Leadership: https://www.highvoltageleadership.ca/


    ********************************

    💌 Join the Aligned AF Community to begin collaborating with other women business owners and aspiring entrepreneurs, and build your list. → https://www.skool.com/aligned-af-community

    Or grab your seat in my list-building workshop → https://www.brendarigney.com/your-list-building-blueprint

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    6 months ago
    32 minutes 15 seconds

    The X Podcast
    5 Visibility Mistakes That Are Burning You Out & Costing You Sales

    Feeling drained by social media and still not making consistent sales? You might be making these 5 visibility mistakes—and they’re costing you more than just your time.In this episode, I’m sharing the biggest mistakes coaches, creatives, and midlife women entrepreneurs make with visibility, and how to fix them for good. These shifts will help you grow your list, boost conversions, and create a business that feels aligned—not exhausting.⏱️ Timestamps00:00 – Intro02:12 – Mistake #1: Social media burnout08:45 – Mistake #2: Skipping collaborations14:22 – Mistake #3: Ignoring your email list20:31 – Mistake #4: Not selling your offers26:05 – Mistake #5: Doing it alone32:10 – Your next step✨ Want aligned visibility that actually converts?💌 Join the Aligned AF Community to begin collaborating with other women business owners and aspiring entrepreneurs, and build your list. → https://www.skool.com/aligned-af-communityOr grab your seat in my list-building workshop → https://www.brendarigney.com/your-list-building-blueprint👇 COMMENT: Which mistake are you shifting out of?

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    6 months ago
    16 minutes 56 seconds

    The X Podcast
    The X Podcast with Brenda Rigney looks at the invisible work of Gen X women entrepreneurs. You’ll hear from Brenda, a 27+ year corporate exec drop-out and solopreneur on what it takes to run your business behind the scenes. Brenda will share her personal stories and lessons weekly and debunk the myths that stop you from launching your dream biz. Brenda coaches entrepreneurs in her ALIGNED AF Community membership, at her global retreats and in private coaching experiences. Learn more at BrendaRigney.com