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The Wholesome Music Podcast
Cameron Ljungkull & Augustus Watkins
19 episodes
2 days ago
Can you place creative restrictions on yourself and actually grow as an artist? We use a fun blog post as a jumping off point to discuss how "doing less" can actually fuel your process. Next, we look at how Billboard is tweaking its "Hot 100" charts, and what that means for who will chart (or not). Lizzo—no stranger to lawsuits—is facing another one about an unreleased song, presenting an interesting wrinkle in how samples are monetized. We celebrate Chappell Roan's Midwest Princess Project w...
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Music Commentary
Arts,
Music,
Performing Arts,
Music History
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All content for The Wholesome Music Podcast is the property of Cameron Ljungkull & Augustus Watkins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Can you place creative restrictions on yourself and actually grow as an artist? We use a fun blog post as a jumping off point to discuss how "doing less" can actually fuel your process. Next, we look at how Billboard is tweaking its "Hot 100" charts, and what that means for who will chart (or not). Lizzo—no stranger to lawsuits—is facing another one about an unreleased song, presenting an interesting wrinkle in how samples are monetized. We celebrate Chappell Roan's Midwest Princess Project w...
Show more...
Music Commentary
Arts,
Music,
Performing Arts,
Music History
Episodes (19/19)
The Wholesome Music Podcast
Creative Restrictions / Billboard Tweaks / Lizzo Sued / Chappell Roan's LGBTQ+ Support / YouTube's Massive Payout
Can you place creative restrictions on yourself and actually grow as an artist? We use a fun blog post as a jumping off point to discuss how "doing less" can actually fuel your process. Next, we look at how Billboard is tweaking its "Hot 100" charts, and what that means for who will chart (or not). Lizzo—no stranger to lawsuits—is facing another one about an unreleased song, presenting an interesting wrinkle in how samples are monetized. We celebrate Chappell Roan's Midwest Princess Project w...
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5 days ago
58 minutes

The Wholesome Music Podcast
Crushing It On Gig Day / SoundExchange AI Registry / Timbaland's Soulless New AI Artist / UMG's Influencer App / Beatport Ticketing
Finally it's gig day! After all the rehearsals and promotion, it's time to jump on stage and show the crowd what you've got. How do you make the best of this day, make sure it goes smoothly, and get the most of your opportunity? We'll share some hard-earned experiences and lessons. Next, we look at SoundExchange's new global AI registry, what it does (and doesn't) do. Then, our first villain Timbaland (see ep. 3 for more) returns with a new AI artist called Tata Taktumi, and we react to "her"...
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1 week ago
1 hour 2 minutes

The Wholesome Music Podcast
Pitching Yourself / Handling Rejection / Live Nation / Spotify x ChatGPT / Taylor Swift / The Downfall of Drake
We break down how to pitch yourself as an artist — from telling your story and defining your “why” to stating your artistic pedigree. Next we also unpack Bob Brody’s piece “Stay True to Yourself – and Fly Closer to the Sun” and his lessons from 50 years of rejection. Then we look at how Portland’s music scene stood up to Live Nation–Ticketmaster, and dive into Spotify’s new ChatGPT integration that’s changing how artists get discovered. Finally, we briefly dunk on Drake for losing his lawsuit...
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2 weeks ago
1 hour 25 minutes

The Wholesome Music Podcast
Marketing Masterclass / AI Music Detection / Ticketmaster CEO Says Tickets are Too Cheap / Ed Sheeran's Plans for Dying / Spotify in Serato
We discuss a marketing masterclass to help you cut through the noise and get your music heard. Then we look at the newest AI detection measures from Spotify, Universal, and Sony Music. We share Ed Sheeran's plan for his posthumous album. Then we deploy our dueling hot takes about ticket prices. Finally, we look at the new D4VD updates (with a CW for violence and grooming). LinksSymphonic Masterclass Recap: Fueling Your Next Release with Marketing Drivers by Randi ZimmermanSpotify has delete...
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3 weeks ago
1 hour 12 minutes

The Wholesome Music Podcast
Cover Songs / Coachella Booking / Avoiding Burnout / GFY Records / Kate Hudson / Green Day / D4VD Update
We answer one of the most commonly asked questions in music: how do I legally cover other people's songs? Hint: it's easier than you think! Then we take a deep dive into all the agencies, labels, artists, and genres behind this year's Coachella, and what the data reveals about the state of the music industry. Next we discuss tools and strategies for avoiding burnout when it comes to the business side of your career. Then some news about Kate Hudson, Green Day, and songwriter Julia Michaels' n...
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1 month ago
58 minutes

The Wholesome Music Podcast
Reaching Gatekeepers / Bad Bunny Skips America / 21 Pilots vs Temu / King Gizz on Bandcamp / D4VD / Kanye
Like it or not, gatekeepers are a part of the music industry. We talk about some ways to connect with gatekeepers, and help you get a "Yes!" Next, we discuss how Bad Bunny is protecting his audience from ICE by skipping America on his upcoming world tour. We look at 21 Pilots' lawsuit against Temu, what King Gizzard and the Lizard Wizard are doing on Bandcamp, get juicy with the D4VD gossip, and round it out with a Kanye West's Donda Academy — who could have possibly expected Ye wasn't up to ...
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1 month ago
52 minutes

The Wholesome Music Podcast
Beating the Algorithm Blues / Musicians Unions / Marketing Automation / Vinyl Safe from Tariffs
Everyone's talking about AI and algorithms but there are still plenty of people and places to find human-curated music, so we highlight a few places to look. Next we profile UMAW — United Musicians and Allied Workers — who have been doing great work to support indie and DIY musicians. We talk about some tools designed to automate your music marketing, and go over the latest on tariffs and vinyl. LinksWhy Local Radio Is The Antidote To Your Algorithm Blues by Elliott Nielson for Mixcloud Blo...
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1 month ago
41 minutes

The Wholesome Music Podcast
Running a DIY Space / SEO for Musicians / Fully Licensed Generative AI / Spotify Messages / YouTube Hype
We talk about what we've learned from years of running DIY spaces, events, and groups, and how you can apply these lessons to your own career. Then we go over some great tips for SEO and discoverability for musicians. On the AI front, we discuss a new generative AI model that claims to be fully licensed (and how we might be wrong about AI slop), look at the latest developments on Suno's indie artist lawsuit, and how a lawsuit in the book publishing industry could impact musicians. Finally we ...
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1 month ago
1 hour 12 minutes

The Wholesome Music Podcast
Email vs Social Media / Monetizing Superfans / Quitting Social Media / Radio Rate Increase / Lil Nas X
We discuss the the pros and cons of email marketing vs social media. Then we highlight an artist who has quit social media and streaming entirely. We discuss the new ASCAP and BMI rate increases for radio, go over a service to promote live events on YouTube, and discuss how the streaming economy is unflattening as streaming services look to capitalize on superfans. We talk about Lil Nas X, Taylor and Travis, Chance The Rapper's comeback, and finally Apple Music's new LA studios. LinksPromotin...
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2 months ago
1 hour 14 minutes

The Wholesome Music Podcast
Music Lawyers / The Truth About Recoupment / Fair Use / Money For Songwriters
Are music lawyers the biggest secret in the music industry? How do major labels ACTUALLY recoup your money — the math is worse than you think! What is "Fair Use" and how is it impacting YouTube? How songwriters are adapting to the new rules of the music industry. Also, Cameron drops his Chappell Roan hot take. LinksFair Use: https://copyright.wp.musiclibraryassoc.org/statement-on-the-copyright-law-and-fair-use-in-music/More Fair Use: https://digitalpromise.org/initiative/360-story-lab/360-p...
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2 months ago
1 hour 1 minute

The Wholesome Music Podcast
Artists Leaving Spotify / Standing Up Against the Genocide in Gaza / Yung Thug and the RAP Act / YouTube fighting AI slop / Certified Generative AI
A number of established artists are leaving Spotify. Should you? Should we? How artists support each other as they stand up against the genocide in Gaza. Yung Thug and the RAP act. The collective building the next Bandcamp. We have an update on Super Fans. We spotlight ONErpm. What's YouTube doing to combat AI slop on their platform? And how can artists use AI to help their careers — without generating songs? LinksMassive Attack, Kneecap, Brian Eno, Fontaines D.C. announce formation of musici...
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2 months ago
1 hour 3 minutes

The Wholesome Music Podcast
DIY Music Videos pt. 2 / Music Management / Superfans / Soundcloud's AI Policy
We got so excited to talk about DIY music videos that we came back around for another round. When should you shoot vertical or horizontal? How can you find great locations? What video editing software is best? After that, we look at the proliferation of music business education. How does a degree stack up against real-world experience? We talk about superfans, their importance, and caveats when promoting to them. What kinds of communities will develop as a backlash against AI music? And a l...
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2 months ago
1 hour 6 minutes

The Wholesome Music Podcast
DIY music videos / New tax breaks for musicians / Warner layoffs / The future of TikTok
What's it take to make a DIY music video? Also, some rare good news from the government in 2025: the HITS act is a new tax break for indie musicians! We discuss layoffs at Warner Music Group. And what's the latest news for TikTok, and what does it mean for musicians? LinksSoundCloud Still Matters for Emerging Artists - Here’s Why by Ben Jolley on Chartmetric.com https://hmc.chartmetric.com/soundcloud-trends-2025-josh-baker-electronic/HITS Act becomes law in a Big Win For Independent Artists...
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2 months ago
43 minutes

The Wholesome Music Podcast
Activism / The Velvet Sundown / Social Media / Compilations / Zines / Sample Packs / Artist Corporations
What is “adding value” on social media? How can musicians use their platform to help others? Zines and other forms of physical media are making a comeback. The co-founder of Kickstarter introduces artist corporations. The death of the middle class musician. We also wade into the fake AI bands controversy, including Velvet Sundown. LinksSocial Media Replaced Zines. Now Zines Are Taking the Power Back by C. Brandon Ogbunu for Wired https://www.wired.com/story/zines-social-media-power/The ...
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3 months ago
1 hour

The Wholesome Music Podcast
Money / Day Jobs / Vinyl Costs / Tariffs / AI Brainrot
Everyone in the music industry has a day job. The people who make a living in the music industry serve others. Most of us are actually consumers and hobbyists — and that’s okay. Meanwhile, Project 2025 and the administration is coming for your vinyl. Finally, is ChatGPT cooking your brain? LINKS Why Tariffs Are Quitely Undermining The American Vinyl Comeback by Chris Castle for Music Technology Policy https://musictechpolicy.com/2025/06/19/why-tariffs-are-quietly-undermining-the-american-viny...
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3 months ago
46 minutes

The Wholesome Music Podcast
Analytics / Failed Promo Tactics / AI + Record Labels / Indie Execs Sound Off / Better Rhyme Schemes
Let's talk about analytics and dashboards! What music promo tactics are cooked in 2025? And what works, according to indie music executives? Suno and Udio's potential licensing deal with major labels could be a major shift in creators rights. New Grammy category. We also explore previously unheard of rhyme schemes. LinksWhat Music Promo Tactics Don't Work Anymore? by Yona Marie https://www.indieonthemove.com/blog/2025/6/what-music-promo-tactics-dont-work-anymoreWhat Suno And Udio’s AI L...
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3 months ago
1 hour 17 minutes

The Wholesome Music Podcast
Good Collabs / LA in 2025 / Mental Health / TikTok for Artists / Timbaland's Weird AI Take / Goldman Sachs Music Forecast
What makes a good recording session or a good collaborator? What's really going on in LA in 2025? (Spoiler: it's not an urban hellscape warzone). We'll also share some artist mental health resources, discuss TikTok's new artist tools, and stare deeply at Timbaland's very weird take on AI. A Goldman Sachs report gets reviewed — shout out to global banking, we love you. Oh, and our transition game is impeccable. LinksArtists Often Pay For Their Own Health Care — This Is Their Biggest Expense ...
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3 months ago
1 hour

The Wholesome Music Podcast
Social Media for Musicians Who Don’t Like to Do Social Media
Cameron Ljungkull and Augustus Watkins break down social media strategies for reluctant posters. Then we talk about the way the tech industry has changed the "soft power" of American culture, share some mental health resources for musicians, and discuss the new era of 360 deals. We also tempt fate by calling out UMG's famously rowdy legal team. Meta, TikTok, Spotify & New Rules of Soft Power by Mark Mulligan via Music Industry Blog https://www.hypebot.com/hypebot/2025/05/meta-tiktok...
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3 months ago
46 minutes

The Wholesome Music Podcast
Music Marketing / Social Media / Coachella / Rising Ticket Costs / AI Slop
Welcome to Wholesome Music Podcast with Cameron Ljungkull and Augustus Watkins. It's our first episode and we're talking about the right time to get a manager, the creator economy, how social media broke capitalism, the economics of touring, AI brainrot music, and more! Links: Why Some Artists Are Rethinking Touring https://hmc.chartmetric.com/why-artists-arent-touring-2025/Americans Are Paying $300-Plus or Going Into Debt for Concert Tickets, Studies Show https://www.billboard.com/pro...
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4 months ago
53 minutes

The Wholesome Music Podcast
Can you place creative restrictions on yourself and actually grow as an artist? We use a fun blog post as a jumping off point to discuss how "doing less" can actually fuel your process. Next, we look at how Billboard is tweaking its "Hot 100" charts, and what that means for who will chart (or not). Lizzo—no stranger to lawsuits—is facing another one about an unreleased song, presenting an interesting wrinkle in how samples are monetized. We celebrate Chappell Roan's Midwest Princess Project w...