Pricing and quoting is a struggle and exactly what I have struggled with in my business journey. If you aren't quoting for delivery and set up and collection you are losing money from your business and you need to be making sure that you are charging this.
I have done this where I haven't charged delivery setup and collection and it has affected my profit levels immensely so I want to tell you today so that you can charge and quote your customers correctly and make sure you don't make the same mistakes as me.
Resources:
Freebie: Complete Guide to writing winning proposals
Freebie: Ultimate Social Media Kit for wedding florists
Free Training: Grow Your Flower designs from Hand Ties to Installations and build a 6 figure Wedding Flower Business
Business Templates & Downloadable - https://www.etsy.com/uk/shop/SaritaBDesigns
Let’s Connect:
Instagram: https://www.instagram.com/saritabacademy
FB: https//:www.facebook.com/groups/theweddingfloristcommunity
My Website: https://academy.saritab.com/
Thank you for tuning in! If there's a specific topic you'd like me to cover in the future, drop me a message. Until next week, stay blooming!
I often find this is a common question that is asked about the sourcing and availability. So I am today going to delve into the different ways you can find and source your flowers for your business.
Keep listening, grab a pen and paper and make notes so you can go away and apply this to your business.
Freebie: Complete Guide to writing winning proposals
Freebie: Ultimate Social Media Kit for wedding florists
Free Training: Grow Your Flower designs from Hand Ties to Installations and build a 6 figure Wedding Flower Business
Business Templates & Downloadable - https://www.etsy.com/uk/shop/SaritaBDesigns
Let’s Connect:
Instagram: https://www.instagram.com/saritabacademy
FB: https//:www.facebook.com/groups/theweddingfloristcommunity
My Website: https://academy.saritab.com/
Thank you for tuning in! If there's a specific topic you'd like me to cover in the future, drop me a message. Until next week, stay blooming!
Chat GPT was first launched at the end of 2022 and it was absolutely crazy the way it took off. I started using it in January 2023 so I’ve now been using it and experimenting with it for just over a year. I want to use this episode to tell you about my findings and how I have used it to help me in my business.
We as business owners have to wear many hats and this tool has helped me to generate ideas, write better copy and generally do things faster to move forward and today I am going to share my journey with ChatGPT, what I have learned and how you can also use this in your business.
Freebie: Complete Guide to writing winning proposals
Freebie: Ultimate Social Media Kit for wedding florists
Free Training: Grow Your Flower designs from Hand Ties to Installations and build a 6 figure Wedding Flower Business
Business Templates & Downloadable - https://www.etsy.com/uk/shop/SaritaBDesigns
Let’s Connect:
Instagram: https://www.instagram.com/saritabacademy
FB: https//:www.facebook.com/groups/theweddingfloristcommunity
My Website: https://academy.saritab.com/
Thank you for tuning in! If there's a specific topic you'd like me to cover in the future, drop me a message. Until next week, stay blooming!
Instagram is a platform that is widely used by event professionals simply because it is a purely visual platform where you can showcase what you are doing and your work.
However, Instagram can be very overwhelming because of the noise in the online world and rather than taking action you can end up procrastinating because of the overwhelm.
So, in today’s episode I am going to go through how you can use Instagram to support and be a part of your whole marketing strategy because you are not an online business but are using the online world to show off your work and your portfolio. If you use Instagram to do this, then you can end the overwhelm and be consistent and showcase your work without spending hours and hours on there.
Keep listening, grab a pen and paper and make notes so you can go away and apply this to your business.
Freebie: Complete Guide to writing winning proposals
Freebie: Ultimate Social Media Kit for wedding florists
Free Training: Grow Your Flower designs from Hand Ties to Installations and build a 6 figure Wedding Flower Business
Business Templates & Downloadable - https://www.etsy.com/uk/shop/SaritaBDesigns
Let’s Connect:
Instagram: https://www.instagram.com/saritabacademy
FB: https//:www.facebook.com/groups/theweddingfloristcommunity
My Website: https://academy.saritab.com/
Thank you for tuning in! If there's a specific topic you'd like me to cover in the future, drop me a message. Until next week, stay blooming!
Whether you are just starting out in business or you have 2, 5 or 15 years of experience, one fact that we florists, as business owners, have to always take into account is that we will be ghosted by our clients at some point in our careers.
And, what I have been doing, and I know a lot of other florists are also doing is taking it personally and letting it affect us, our mindset and ultimately our business.
And there are things that you can do to reduce the amount you are being ghosted by taking simple steps in your business and this is what I am going to be talking about today.
Keep listening, grab a pen and paper and make notes so you can go away and apply this to your business.
Resources:
Freebie: Complete Guide to writing winning proposals
Freebie: Ultimate Social Media Kit for wedding florists
Free Training: Grow Your Flower designs from Hand Ties to Installations and build a 6 figure Wedding Flower Business
Business Templates & Downloadable - https://www.etsy.com/uk/shop/SaritaBDesigns
Let’s Connect:
Instagram: https://www.instagram.com/saritabacademy
FB: https//:www.facebook.com/groups/theweddingfloristcommunity
My Website: https://academy.saritab.com/
Thank you for tuning in! If there's a specific topic you'd like me to cover in the future, drop me a message. Until next week, stay blooming!
Do you want to attract bigger budget couples and create floral arches for ceremonies? Do you want to be creating large and luxury elevated floral designs and want to be bringing more revenue into your business?
The problem is that you are either starting out or you’ve been wanting to do this and don’t know the process.
Keep listening, grab a pen and paper and make notes so you can go away and apply this to your business.
Resources:
Freebie: Complete Guide to writing winning proposals
Freebie: Ultimate Social Media Kit for wedding florists
Free Training: Grow Your Flower designs from Hand Ties to Installations and build a 6 figure Wedding Flower Business
Business Templates & Downloadable - https://www.etsy.com/uk/shop/SaritaBDesigns
Let’s Connect:
Instagram: https://www.instagram.com/saritabacademy
FB: https//:www.facebook.com/groups/theweddingfloristcommunity
My Website: https://academy.saritab.com/
Thank you for tuning in! If there's a specific topic you'd like me to cover in the future, drop me a message. Until next week, stay blooming!
Now, before we dive into today's topic, let me ask you something: Do you ever feel like you're drowning in a sea of outdated floral designs, struggling to keep up with the ever-changing tides of the floral industry?
Well fear not because today we are going to be talking about staying ahead in the world of wedding floristry and some of the things you can do to stay ahead of your game.
Thanks to Bloomingsky Florist for todays Podcast topic
Resources Freebie: https://academy.saritab.com/f/write-winning-proposals My Website : https://academy.saritab.com/ Hangout with me on Instagram: https://www.instagram.com/saritabacademy/ Hangout with a community of wedding florists on FB: https://www.facebook.com/groups/theweddingfloristcommunity Need resources to help grow your wedding florist business: https://www.etsy.com/uk/shop/SaritaBDesigns
When you go to flower school you are taught how to create designs using premade recipes by your tutors. You follow them through to create your aesthetic design because that is what you are learning - the design aspect of floristry and the placement of each bloom in the optimal space.
Then you want to start being creative and you delve into business and all of a sudden this becomes a huge challenge. Everything from types of flowers and species and then the stem counts themselves - this becomes a whole new learning curve leaving some crippled with analysis paralysis to take the next step with ease. This also left me in the early stages of my business not even being able to provide a quote and lost revenue in my business.
Resources
Freebie: https://academy.saritab.com/f/write-winning-proposals
My Website : https://academy.saritab.com/
Hangout with me on Instagram: https://www.instagram.com/saritabacademy/
Hangout with a community of wedding florists on FB: https://www.facebook.com/groups/theweddingfloristcommunity
Need resources to help grow your wedding florist business: https://www.etsy.com/uk/shop/SaritaBDesigns
You have just completed your floristry diploma or taken a workshop in wedding floristry and you want to start a wedding flower business from home because you don’t have the finances to open a shop or buy an existing business.
In today’s episode I will be giving you my top 5 tips to help you start your wedding flower business from home. Grab a pen and paper and sit down with me to make notes so that you can implement this for your business and start on the right footing.
Resources
Freebie: https://academy.saritab.com/f/write-winning-proposals
My Website : https://academy.saritab.com/
Hangout with me on Instagram: https://www.instagram.com/saritabacademy/
Hangout with a community of wedding florists on FB: https://www.facebook.com/groups/theweddingfloristcommunity
Need resources to help grow your wedding florist business: https://www.etsy.com/uk/shop/SaritaBDesigns
Are you at the stage of your business where you are creating a new website or is it time to update your current website because your work and business has evolved and your customer has changed?
When you Google the tips online there is so much out there but you’ll find it’s not specific for wedding florists. Selling wedding flowers is not the same as an ecommerce shop selling shoes, clothes and any other products. Wedding florists need a specific type of website because of the journey we take our customers through.
In today's episode I will be delving into my top 6 pieces of content you need to include in your Homepage to get more enquiries and take your customers to the next step. Grab a pen and paper and sit down with me to make notes so that you can implement this for your business.
Have you ever looked back at your past enquiries and quotes to see how you quoted your customers, what helped you book your clients, what was it that converted your lead into a client and what sort of an experience you gave to your customers.
So in today's episode I will be delving into what I found out when I did this for my own wedding florist business. Grab a pen and paper and sit down with me to make notes so that you can also do this for your business.
Welcome to another episode of the Wedding Florist Podcast. We've written our goals and set intentions to move forward into the new year. Whatever it is that you’re intending to do this year, the great thing is you can start with a clean slate building from where you finished off last year.
I’m here to help you today with your marketing strategy so that you can sell what you have on offer. I’ll help you put a plan together for the year. You may even want to break it down into 3 month stretches so it’s easier for you to focus on. So grab a pen and paper and sit down with me and let’s do this.
So you’ve reflected back on 2023 - looked at what went well, what you would carry on doing because it's still working and what you could potentially change to do something better.
And now it’s natural to start looking at the year ahead, 2024. Some people will look at setting New Year Resolutions and goals. Whatever your approach, the first thing you need to do is get clear on what you want for yourself and your business.This will help you plan properly for the year ahead, visualise what you want to achieve and set yourself the right goals. Then break down your goals step by step, write them down on your laptop or journal and take action. Remember, you can achieve whatever you set your mind to.
Reflection is really important because it helps you to see the progress you’ve made, what you want to do the following year and helps you manoeuvre through your personal life and your business.
In this episode, I reflect on my journey in 2023 and what's worked, what hasn't worked and what I would do differently going forward in 2024.
Welcome to this episode of the WFP! Last week Pantone released the official colour of the year 2024 - Peach Fuzz. In today's episode I run through how you can use this colour in your designs, flowers you can use and explore different colour palettes with the peach colours to keep your work on trend.
Resources:
Freebie: Complete Guide to writing winning proposals
Freebie: Ultimate Social Media Kit for wedding florists
Free Training: Grow Your Flower designs from Hand Ties to Installations and build a 6 figure Wedding Flower Business
Business Templates & Downloadable - https://www.etsy.com/uk/shop/SaritaBDesigns
Let’s Connect:
Instagram: https://www.instagram.com/saritabacademy
FB: https//:www.facebook.com/groups/theweddingfloristcommunity
My Website: https://academy.saritab.com/
Thank you for tuning in! If there's a specific topic you'd like me to cover in the future, drop me a message. Until next week, stay blooming!
Welcome to this episode of the WFP! In today's episode I unwrap the secrets to planning how to run a ‘12 days of Christmas’ to either boost your sales and profit or increase your followers using a simple 10 step process.
Resources:
Freebie: Complete Guide to writing winning proposals
Freebie: Ultimate Social Media Kit for wedding florists
Free Training: Grow Your Flower designs from Hand Ties to Installations and build a 6 figure Wedding Flower Business
Business Templates & Downloadable - https://www.etsy.com/uk/shop/SaritaBDesigns
Instagram Templates: Get 12 Days of Christmas Instagram Templates
Let’s Connect:
Instagram: https://www.instagram.com/saritabacademy
FB: https//:www.facebook.com/groups/theweddingfloristcommunity
My Website: https://academy.saritab.com/
Thank you for tuning in! If there's a specific topic you'd like me to cover in the future, drop me a message. Until next week, stay blooming!
Episode 6 | IMPORTANT CLAUSES FOR YOUR WEDDING FLORIST CONTRACT
Welcome to this episode of the WFP! Today, I'm exploring clauses for your wedding florist contract that will help you in cultivating contracts that ensure both you and your clients enjoy a beautiful and stress-free experience and you can avoid any bridezilla moments.
Resources:
Freebie: Complete Guide to writing winning proposals
Freebie: Ultimate Social Media Kit for wedding florists
Free Training: Grow Your Flower designs from Hand Ties to Installations and build a 6 figure Wedding Flower Business
My Website: https://academy.saritab.com/
Business Templates & Downloadable - https://www.etsy.com/uk/shop/SaritaBDesigns
Wedding Florist Contract: Get the wedding florist contract here
Connect on Social Media:
Hangout with me on Instagram: https://www.instagram.com/saritabacademy
Hangout with fellow wedding florists on FB: https//:www.facebook.com/groups/theweddingfloristcommunity
Thank you for tuning in! If there's a specific topic you'd like me to cover in the future, drop me a message. Until next week, stay blooming!
Welcome to this episode of the WFP! Today, I'm exploring styled shoots and the approach and strategies you can use that'll help you create a shoot that will help you get more clients
Resources and Ways to Connect:
Freebie: https://academy.saritab.com/f/write-winning-proposals
My Website: https://academy.saritab.com/
Hangout with me on Instagram: https://www.instagram.com/saritabacademy
Hangout with fellow wedding florists on FB: https//:www.facebook.com/groups/theweddingfloristcommunity
Business Templates & Downloadable - https://www.etsy.com/uk/shop/SaritaBDesigns
Thank you for tuning in! If there's a specific topic you'd like me to cover in the future, drop me a message. Until next week, stay blooming!
Episode 4 | STAYING CONSISTENT IN YOUR WEDDING FLOWER BUSINESS
Welcome to this episode of the WFP! Today, today I'm exploring the highs and lows of maintaining that elusive consistency and the approach and strategies you can use that'll help you. Here are some of the things I go through
1 - Setting clear goals
2 - Task and time management
3 - Creating systems to nurture habits and routines
4 - Adapting to challenges
5 - Celebrating Success
Resources and Ways to Connect:Freebie: https://academy.saritab.com/f/write-winning-proposals
My Website: https://academy.saritab.com/
Hangout with me on Instagram: https://www.instagram.com/saritabacademy
Hangout with fellow wedding florists on FB: https//:www.facebook.com/groups/theweddingfloristcommunity Business Templates & Downloadable - https://www.etsy.com/uk/shop/SaritaBDesigns
Thank you for tuning in! If there's a specific topic you'd like me to cover in the future, drop me a message. Until next week, stay blooming!
Welcome to another episode of The Wedding Florist Podcast! Today, we're diving deep into the world of wedding floristry, uncovering the common mistakes that can hinder your success. From pricing pitfalls to networking nuances, we've got you covered. So, grab your favourite blooms, and let's get started!
Mistake #1: You Think You Can't Charge That Much
- The importance of using the industry formula for florists.
- Charging enough to cover behind-the-scenes costs.
- Ensuring your pricing aligns with a successful and profitable business.
Mistake #2: No Sales Goal and Having No Plan
- Setting sales goals and creating a roadmap for success.
- The importance of having a scorecard to measure success.
- Adjusting strategies based on sales goals.
Mistake #3: Not Understanding Your Ideal Client
- The magic key to unlocking your business's full potential.
- Crafting offers tailored to your ideal client's desires.
- Building trust and loyalty through understanding your audience.
Mistake #4: Make It Easy for Your Customers to Buy
- Simplifying the buying process with no-brainer offers.
- Streamlining transactions for both you and your brides.
- More time for the fun stuff – arranging beautiful blooms.
Mistake #5: Thinking You Are Not Skilled Enough
- Business success beyond flower-arranging skills.
- Overcoming self-doubt and embracing the growth mindset.
- Adapting to ever-evolving trends and continuously learning.
Mistake #6: Not Networking Enough
- Unlocking doors to collaborations within the industry.
- The beauty that blooms when creative minds collaborate.
- Building a supportive community in the floral world.
Mistake #7: Not Marketing Correctly
- The essence of marketing to the right audience.
- Aligning your message with your offerings.
- Lessons learned from personal mistakes in marketing.
And that's a wrap for today's episode! We hope these insights help you navigate the intricate world of wedding floristry. Remember, your success is our priority. Head over to the show notes for free resources, guides, and ways to connect with us.
Resources and Ways to Connect:Freebie:
https://academy.saritab.com/f/write-winning-proposals
My Website: https://academy.saritab.com/
Hangout with me on Instagram: https://www.instagram.com/saritabacademy
Hangout with fellow wedding florists on FB: https//:www.facebook.com/groups/theweddingfloristcommunity
Business Templates & Downloadable - https://www.etsy.com/uk/shop/SaritaBDesigns
Thank you for tuning in! If there's a specific topic you'd like me to cover in the future, drop me a message. Until next week, stay blooming!
