How advertising ended up with a news problem

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The WARC Podcast

WARC

360 episodes

4 days ago

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Marketing

Business

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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Marketing

Business

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How advertising ended up with a news problem

The WARC Podcast

31 minutes 42 seconds

3 months ago

How advertising ended up with a news problem

The relationship between brands and news media has deteriorated in recent years. WARC's Alex Brownsell is joined by Omar Oakes, founder at OOmph and Jamie Credland, CEO of World Media Group, to discuss why and how the relationship can bounce back.

To learn more, read the latest Global Ad Trends, part of WARC Media, a quarterly report which draws on WARC’s dataset of advertising and media intelligence to give a holistic view on the industry.

WARC Media subscribers can read the report in full.

If you’re yet to join, you can find a sample of the report here.