Cannes Day 4: Not all reach is created equal

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/84/78/fd/8478fd8c-d861-5ea4-3470-d3f4ed9c09a4/mza_10135684701551239222.jpg/600x600bb.jpg

The WARC Podcast

WARC

361 episodes

1 day ago

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Marketing

Business

RSS

All content for The WARC Podcast is the property of WARC and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/14094851/14094851-1720436266394-7bea9a50f7f37.jpg

Cannes Day 4: Not all reach is created equal

The WARC Podcast

43 minutes 24 seconds

1 month ago

Cannes Day 4: Not all reach is created equal

Mind-blowing new research on reach promises to reshape media investment. We also discuss Love Bonito's brand growth story and keys to multimarket success.

Guests: Felipe Thomaz, Associate Professor of Marketing at the University of Oxford; Stuart Bowden, Global Chief Strategy and Product Officer at WPP Media; Gurdeep Puri, Founding Partner at the Effectiveness Partnership; Andreas Krasser, CEO, DDB Hong Kong; Dione Song, CEO, Love Bonito