Quality vs. Quantity. Followers vs. Engagement. Reach vs. Resonance? Which is more important? When work matters more, we need to hustle for attention less. In this episode, Jay Acunzo helps us put to rest our “Maker Monsters” – procrastination, overthinking, imposter syndrome, and all the invisible barriers that keep us from shipping great work.
It’s been months since we released our last episode, and this one might very well be the final chapter of The Subtle Art of Not Yelling. There’s no one I’d rather have close out this incredible three-year journey than Jay, bringing it to a fitting and meaningful conclusion.
Jay is a speaking and messaging strategist trusted by creators, consultants, authors, and brands like Mailchimp, Wistia, and Salesforce to find the big idea, clarify the message, and craft stories and experiences to differentiate and resonate.
His podcast “How Stories Happen” dissects signature stories from people like Seth Godin (marketing legend with 22 bestselling business books), Ann Handley (WSJ bestselling author of Everybody Writes), and Chase Jarvis.
Please enjoy.
Chapters
01:57 The Journey of “Unthinkable” (Jay’s previous podcast)
06:02 Resonance Over Reach: The Key to Impactful Content
11:13 Fueling Creativity: Intrinsic Motivation and Self-Imposed Deadlines
15:18 From Good to Effective: The Power of Storytelling
17:23 The Storyteller's Posture: Embracing Personal Experiences
21:29 Moving Towards Action: Inspiring the Urge to Act
26:39 Childhood Aspirations
29:48 The Desire to Create: Finding True Passion
34:22 Balancing Quality and Quantity in Creative Work
36:09 Developing a Practice for Growth and Success
39:17 The Craft of Storytelling: Creating Compelling Narratives
51:46 Storytelling in Business: Building Connections and Driving Growth
Connect with Jay: https://jayacunzo.com
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: subtleartofnotyelling.com
Subscribe on YouTube: www.youtube.com/@notyelling
Thank you for listening.
Bill and Miles explore the discomfort and chaos that comes with growth and stepping out of your comfort zone. We crave control and predictability, but the path to true stability come from walking into the unknown with eyes wide open.
Chaos, uncertainty, and the unknown are only “bad” when you make them bad. Instead, these can become your lifelong friends. But it’s not easy.
Let’s get into it.
Keywords
Growth, creativity, comfort zone, discomfort, chaos, routine, structure, stability, uncertainty
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: subtleartofnotyelling.com
Subscribe on YouTube: www.youtube.com/@notyelling
Landon Poburan is a writer, podcaster & marketing consultant, leading the minimalist marketing movement. He writes about business, mindset & neurodiversity on substack and has generated over 25 million in revenue for his clients.
In our conversation, Landon dispels the myth of quick success, stressing patience and long-term commitment. He shares insights on marketing funnels and strategies, emphasizing the importance of the offer and tailoring approaches to individuals. We discuss the role of health and fitness in his life and the challenges of being an introvert in business.
My favorite thing about Landon, other than his deeply rooted wisdom in the marketing space, is his energy. He has a calm and grounded presence that we love here on the Subtle Art of Not Yelling pod. His perspective on funnels, content, and all things marketing is a breath of fresh air.
We discuss:
Connect with Landon: https://beacons.ai/landonpoburan
Keywords
Community connection, business growth, personal growth, deep connections, marketing strategist, paid advertising, mindset, overthinking, perfectionism, consistency, curiosity, focus, patience, marketing funnels, offers, health and fitness, introvert, writing.
Chapters
11:59 Authenticity and Connection in Business
14:09 Challenges of Sales and Connection
27:36 Overthinking and Perfectionism
32:31 The Importance of Consistency and Focus
33:58 The Myth of Overnight Success
45:14 Finding the Right Marketing Funnel and Offer
55:21 The Significance of Health and Fitness
59:43 Challenges of Being an Introvert in the Business World
01:02:36 Future Plans: Writing and Creating a Community
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: https://subtleartofnotyelling.com
Why We Seek, Even When The Answer Is Right In Front of Us (and what to do instead).
Many of us are addiction to overcomplication. We subconsciously obsess over finding new answers to the same old problems. We’re addicted to guidance but suck at remembering what we’re taught.
Your brain has huge blind spots.
Information is addicting (especially today with all the “learn how to make every person stop scrolling” tactics out there). But information is worthless unless retained, organized, and integrated.
95%+ of info is worthless to you at the moment you’re consuming it, but it will make you feel like it’s the only thing that matters. This is why coaches and online programs can make millions selling the most obvious information ever.
We crave new information or information organized in a new way, or told to us by someone new.
Your brain is hackable and these people are great at hacking it to make money. But at the end of the day, it’s no ones fault but yours. We have to protect out attention and energy at all costs.
Ultimately, breaking free from the seeking cycle, like anything, requires a gradual shift in mindset and habits. By taking ownership of your actions and committing to consistent effort, you can move beyond the cycle of seeking and start making meaningful progress towards your goals.
--
The Inner Brand (newsletter): Here’s a step by step process to break free from the seeking cycle and go from passive consumption to intentional engagement:
https://brandthrive.substack.com/p/why-we-seek-even-when-the-answer
--
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: https://subtleartofnotyelling.com
Chris Taylor, Founder and CEO of Actionable.co, helps leadership and change consultants deepen client relationships by proving the impact of their programs.
He uses empirical evidence and stories to illustrate how, exactly, we measure ROI on corporate learning initiatives, and the systems to ensure every program creates lasting impact.
He’s personally consulted over 400 organizations across 6 countries, in almost any sector you can name. In addition to being a regular speaker for both public and private events, Chris has penned over 150 articles for dozens of publications, been quoted in The National Post, Toronto Star and Globe & Mail and hosted 90+ thought leader interviews for the iTunes #2 ranked business podcast, The 21st Century Workplace.
Established in 2008, Actionable helps impact-focused L&D professionals bring impact certainty to their corporate people development programs, through the Impact Design methodology, Habit Builder technology, and a global community of like minded peers.
We discuss:
Connect with Chris: actionable.co
--
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
--
Support & Connect
Podcast website: subtleartofnotyelling.com
Let us know what you like, dislike about the podcast. Let us know what you'd like to hear in our third year of the pod.
Guests, topics, ideas, questions, and any other feedback is welcome!
-
Email us at miles (at) brandthrive.co
Or DM us on Instagram @not_yelling_pod
-
And if you're on Spotify, you can now comment on podcast episodes (weird? cool? idk!) if you're up to date, try it out and let us know!
Thanks for being a listener.
-
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: subtleartofnotyelling.com
If you feel like you're yelling into a black hole when posting on social media, you're not alone.
This brief conversation revolves around the challenges and frustrations of using social media as a creative person.
We discuss the importance of understanding the rules and nuances of different social media platforms, as well as the need to pick a specific audience and focus on creating content that resonates with them.
-
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: https://subtleartofnotyelling.com
Join theboxcommunity.com
Navigating the Financial Landscape as a Creative with Hannah Cole (Artist, Tax pro, and Founder of Sunlight Tax).
Most creative brains aren’t skilled at taxes and accounting. Taxes often feel confusing, scary, and overwhelming, but they don’t have to. In the episode, we’ll share insights and advice for creatives on managing their finances and taxes.
Hannah Cole, founder of Sunlight Tax, is a tax expert who specializes in working with creative businesses and mission-driven solopreneurs. A long-time working artist herself, she’s helped tens of thousands of self-employed people skill up with accessible tax and money education, through her Money Bootcamp program, speaking engagements from Florida to Alaska, and on the Sunlight podcast.
Hannah is great at teaching taxes because she’s messed it all up, and been in the ‘bad place.’ She doesn't teach from a place of superiority or judgment, but from a place of understanding.
We discuss the importance of tax education for creative professionals. Hannah shares her journey of transitioning from being an artist to starting her own tax business. She highlights the myths and stumbling blocks that artists and freelancers often face when it comes to money.
Hannah also discusses the challenges of finding balance and setting boundaries between her artistic and accounting pursuits.
—
Connect with Hannah Cole:
sunlighttax.com
sunlighttax.com/podcast
@sunlighttax
—
Timestamps
2:57 The Need for Tax Education
6:05 The Challenges of Perfectionism
9:11 Transitioning from Artist to Accountant
12:09 Starting Sunlight Tax
16:35 Myths and Stumbling Blocks Around Money
19:36 The Importance of Taxes and Empathy
25:55 Growing Sunlight Tax
28:29 Overcoming Imposter Syndrome
31:07 Finding Balance and Setting Boundaries
37:51 Honoring the Season and Focusing on the Present
39:33 The Usefulness of Tax Software for Freelancers
42:23 Separate Bank Account for Business Expenses
44:14 Paying Yourself as a Freelancer
45:09 Double Entry Bookkeeping and Equity
48:31 Finding Help with Taxes and Financial Management
52:29 Hannah's Introverted-Extroverted Nature
53:13 Hannah's Art and Websites
—
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: https://subtleartofnotyelling.com/
Join theboxcommunity.com
The Subtle art of not yelling....at yourself.
The voices in our head can get really loud. There's no shortage of opportunities for the internal voices to share unsolicited thoughts.
Where does the voice come from? Why does it get so loud? How does it impact your life and your work?
We share our experience with the voices and how we've managed to turn the yelling into a whisper - most of the time - so we don't get derailed. ---
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
---
Support & Connect
Podcast website: https://subtleartofnotyelling.com
Join theboxcommunity.com
Listen to this conversation when you feel stagnant. We’re joined by Devonte Lemonte, an artist, creative entrepreneur, and founder of Aspirio, a platform that connects brands and music creators.
Devonte provides a refreshing look inside what it actually takes to get what you want and build something meaningful.
We discuss the challenges of building a business, creating selflessly, the need to question traditional narratives and the importance of having a process. He emphasizes the power of data structure, removing emotion from decision-making, creative constraints, and the value of collaboration.
Timestamps:
02:23 The Premise of 'The Subtle Art of Not Yelling'
08:22 Building Aspirio
19:36 Think Mogul: A Creator and Brand Accelerator
27:12 The Acquisition and Rebuilding
30:06 Democratizing Access to Infrastructure
36:11 The Starving Artist Myth
41:00 Questioning the Narrative and Capitalism
46:26 Choosing the Business Route
46:54 Codifying the Process
47:23 The Think Mogul Process
53:35 Creating Selflessly
55:22 The Art of Not Yelling
58:36 Paving Your Own Path
01:00:16 Data Structure and Removing Emotion
01:00:45 Creating Selflessly and Collaboration
01:06:08 Not Accepting Trade-Offs
01:07:03 The Power of Constraints
01:09:12 Shut Up Right Now and Get to Work
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: subtleartofnotyelling.com
Join theboxcommunity.com
By now, you likely understand that you can’t do this alone.
Collaborating with others is crucial, but what exactly makes up a great collaboration?
What should you look for and how do you go about finding them?
We’ll share what we’ve found to be the 5 Keys to successful collaboration and a few “red flags” that you can spot in the beginning to save yourself a ton of time and energy down the road.
Connecting with and collaborating the right people can change your business, career, and life…do it right!
Chapters
01:14 The Importance of Choosing the Right Collaborator
07:40 Geeking Out and Complementary Skills
08:17 Interpersonal Connection and Shared Values
10:22 Keys to Collaboration
11:30 Finding the Right Collaborators
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: https://subtleartofnotyelling.com/
Join theboxcommunity.com
Gordon Choate, the 'Brand Obsessionist' and Founder of Noble Goat Design Co., specializing in brand strategy and crafting meaningful brand experiences for his clients.
We get to take a look at his non-linear journey in the design industry, the importance of strategy, his experience with building a business and getting clients, and how he combats imposter syndrome and the inner voice.
We explore alternative marketing strategies, old-school methods like flyers and mailers, and creating a brand that goes beyond design. Lastly, Gordon reflects on introversion and the importance of finding a balance between solitude and social.
3:00 Brand Obsessionist
08:00 Navigating Imposter Syndrome
21:00 The Importance of Brand Strategy
29:00 The Process of Branding
34:00 The Power of Visual Branding
37:07 Challenges of Building a Business
40:24 Marketing and Getting Clients
44:47 Exploring Alternative Marketing Strategies
48:38 Building an Agency and Brand
53:53 Balancing Introversion and Extroversion
Connect with Gordon:
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: subtleartofnotyelling.com
Join theboxcommunity.com
In part 1, we talked about knowing what you want. In part 2, we dissect structure and how to use it to get what you want.
In this episode, we'll introduce you to the idea of playing big and thinking small and how you can use it to accomplish your next big goal while avoiding overwhelm.
We cover:
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: subtleartofnotyelling.com
Join theboxcommunity.com
The Fresh Princess of Email Marketing is back!
Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.
Oh…and she’s on the Survivor now, so let’s talk about that! (Season 46)
If you’re overwhelmed by all the noise out there around marketing, email marketing, and storytelling…this convo will ease your pain as she gives her three simple keys to effective marketing.
Liz also talks about the growth of her $9 email marketing membership and how she’s gone from 900 members on her last appearance (October 2021) to now over 4,000 members and 1,000+ affiliates.
We cover:
Keeping things super simple
Blindly following trends
Chasing external measures of success
Building genuine connections with customers
The hype around storytelling
Staying top of mind through consistent communication
The three keys to effective marketing
Being relatable
Connect with Liz:
https://www.instagram.com/thelizwilcox/
Liz’s $9 Email Marketing Membership (Affiliate link)
Oh and Survivor Season 46 (yes Liz is on it) may be the most entertaining thing I’ve ever watched. Do yourself a favor and tune in!
TLDR: If you’re overwhelmed by all the noise out there around marketing, email marketing, and storytelling…this convo will ease your pain as she gives her three simple keys to effective marketing.
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: subtleartofnotyelling.com
Join theboxcommunity.com
Are you on the offense or defense?
In this episode, we reflect on their previous episode with dream guest, Chris Do.
Some of the things we discuss:
We also explore the balance between offense and defense in creative work and what keeps us stuck vs. propelling ahead.
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: subtleartofnotyelling.com
Join theboxcommunity.com
00:33 Discussion about Chris Do
5:04 Building Relationships
6:18 Knowing Your Strengths & Delegating
7:16 Confidence and Having a Process
09:22 Focusing on Relationships, Confidence, and Process
11:16 Balancing Offense and Defense
13:01 Art vs Content
Build relationships, be confident, find your process and go make something.
Chris Do is a loud introvert, an Emmy award-winning designer and director, CEO and founder of The Futur™ — an online education platform on a mission to help 1 billion people make a living doing what they love.
Chris Do has over 23 years of experience in brand design, strategy, and consultancy, and has worked with brands like Sony, Nike, Google, and Audi.
He’s built a large audience and shares incredible insights around sales, negotiations, value based pricing, mindset, branding, graphic & motion design, social media marketing, entrepreneurship, business management, and client relations.
In this conversation, we get to take a look behind the curtain of his incredible success, and ask him some questions about topics that aren’t talked about as much.
Chris also delves into the mental game, overcoming the inner critical voice, and where confidence comes from. We discuss the importance of networking and building relationships. He shares his approach to self-actualization and finding inner peace.
This episode is packed with invaluable insights for creatives. Please enjoy!
We discuss
Connect with Chris
Chapters
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: subtleartofnotyelling.com
Join theboxcommunity.com
In part one, we talked about knowing what you want. In this episode (part 2) we dissect structure and how to use it to get what you want.
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: subtleartofnotyelling.com
Join theboxcommunity.com
Your Core Brilliance is That Thing under everything else about you. It's a really helpful piece of information, so Jan is on a mission to make knowing it accessible to everyone.
Meet Jan Black, a seasoned creative powerhouse who's moved through a vibrant career in writing, poetry, art, teaching, speaking, composing, and branding.
While her books have sold nearly a million copies, some of her finest writing has been for the eyes of a very few. Her career has been a series of yeses to projects in fields where she had no experience but a decent amount of impact. She's all about the soul of things, yet unless it works on the street, she's not satisfied. She was building brands long before she called it that.
The process of defining people's Core Brilliance and building it out into their work has held her attention for over twenty years. Today, her attention has turned to a project called ‘Only While I'm Human’ that enriches your turn at being human. She sees us all as The Darlings of What Will Be and devotes herself to creating enrichments for us as we take our turn at being human. First on the roster of enrichments? Core Brilliance, of course.
“Only while I’m human can I, so I do.”
--
We journey through…
Understanding Core Brilliance
Miles' Core Brilliance example
Jan's Journey and Lessons Learned
Lessons from Failure and Hiring the Right People
Surrender experiment
Saying Yes and Saying No
Trusting Yourself and Energetic Posturing
How to take up space
Embracing the Joy of Sharing with Others
Guest pass vs. full access on life
Branding Practice
Getting clear on the soul then taking it to the Street
--
Connect with Jan:
https://www.onlywhileimhuman.com/
--
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain. --
Support & Connecthttps://subtleartofnotyelling.com
Join https://theboxcommunity.com
--
To celebrate 100 episodes of our podcast, we're opening up the box for all of February. Join for free, try it out, no credit card required, no pressure, just coworking :) Come see what happens on the other side of finished. Use code '100' at checkout.
If you don't know what you want...you won't get it.
In this first part of a 3 part series, we discuss setting yourself up for success and why knowing what you want can feel so challenging. We don't talk about goals or resolutions...:)
Chapters
0:00 - Transitioning from a Break
1:17 - Reflecting on Transitions
3:03 - The Power of Intentions
5:15 - Being Clear About What You Want
6:15 - Taking Action on What You Want
8:05 - The Challenge of Knowing What You Want
9:14 - The Importance of Specificity
10:20 - Finding a Recipe for Success
11:10 - Leaving Room for Magic
13:16 - Defining Success
14:07 - Moving Beyond Numbers
15:50 - The Feeling of Success
16:28 - Transitioning into the New Year
17:26 - What Do You Want?
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: subtleartofnotyelling.com
Join theboxcommunity.com
In 2018, Austin started a Creative Agency with little knowledge and no idea how he was going to do it. Today, he’s scaled to multiple 7 figures with a great team and is now focusing on AgencyU, helping creative agency owners break free from the agency grind and get to $50K-$100K/mo, by going from operator to orchestrator. In this conversation, Miles, Bill and Austin discuss Austin's journey from real estate to building his agency. They explore the importance of personal branding and consistency in content creation, as well as the challenges of scaling a creative agency. They talk about Austin’s sales approach, mindset, as well as his passion for endurance sports and the mental and physical benefits they bring. -- We discuss: - Austin's agency, Brantegic and how he grew - Hiring & building a team - Creating predictability - Scaling: Delegatable - profitable - repeatable - Getting everyone on the same page - How to grow your creative agency - Transcending ‘Jack of all trades’ - Creating content / social strategy - Discipline, his morning routine & waking up early - Being an endurance athlete - Separating your identity from work - What he listens to while running & some of his favorite podcasts -- Connect with Austin - www.agencyu.co - instagram.com/austinrschneider -- Chapters 00:00 – Introduction and Background 1:28 – Transition from Real Estate to Building a Creative Agency 4:18 – Building a Personal Brand and Posting Strategy 6:10 – Consistency and Overcoming Insecurities in Content Creation 8:37 – Transitioning from Jack of All Trades 10:23 – Challenges of Growing an Agency 15:02 – Scaling Creative and Defining Creative Vision 20:02 – Sales Process and Retainers 23:47 – Balancing Projects 34:53 – AgencyU: Ideal Students and Offerings 37:20 – Introversion and Sales 38:03 – Sales Approach and Mindset 39:28 – Future Ambitions 41:09 – Hobbies and Podcasts 43:10 – Training for Triathlons 46:56 – Separating Identity from Work -- This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain. Support & Connect Podcast website: subtleartofnotyelling.com “It’s such a weird thing to be an online entrepreneur. It can be super lonely. The Box Gives rhythm to my weeks vs. every day being a blur.” – Amanda Hilton (The Simply Well) Join theboxcommunity.com - Where projects get finished.
