In this episode of ‘The State of Retention Marketing’ podcast, Antara Kundu, General Manager - Group Marketing and Growth, Quest Retail Private Limited has an animated chat with our very own Priyam Jha, Director - Product Marketing, where she talks about India's position in the beauty market, omnichannel tactics, and brand-specific strategies for customer acquisition and retention among other things. Throughout the episode, Antara and Priyam keep going back to the educational aspect of the beauty category, and how brands are specifically using this as one of their most effective tools to build customer loyalty.
Antara shares some interesting thoughts about balanced ways of reaching out to consumers and building brand appeal, and her views on how to leverage the sale seasons effectively are particularly insightful.
In the latest episode of “The State of Retention Marketing,” Kartik Bhatt, Chief Digital Officer at Modern Electronics, expounds on the science of shopping through the integrated, sometimes isolated worlds of anthropology, psychology, user experience, shopping behavior, omnichannel marketing, retention, and data.
In the 52nd episode of The State Of Retention Marketing podcast, Ankur takes you through the ins and outs of data-driven marketing in gaming companies. He is joined by two illustrious VPs of marketing, namely Bharat Bhatia and Nishant Jaiswal, from Junglee Games and Zupee, respectively.
This is a crossover episode where we blend key parts from two of our previous episodes featuring the aforementioned guests to spotlight the common themes and quandaries that make up the life of leaders as well as retention marketers at gaming companies.
In this episode, we are in conversation with Annu Grover, founder & CEO of Nurturing Green. Annu is responsible for democratizing plant parenting, landscaping, and gardening as a hobby in India. Gardening and plant buying were fragmented markets. Buyer experience was broken, delivery times were askew, and decisions were a hail mary at best. There was a need for standardization—of experience but also the mindset. What ensues in this podcast is the birth of a new way of life among people.
His vision and the road to it were fraught with bankruptcy and health scares. However, in battling the odds stacked against him, Annu emerged wiser and stronger. His fundamentals and insights on consumer behavior put him in a unique position to design new categories and business models and weather stormy seas to not only bail his brand out of bankruptcy but also scale it to lofty heights.
Join us in an eye-opening discussion with Annu as he explains how he drove the green revolution in India.
In the latest episode of “The State of Retention Marketing,” Bhavik Bhandari, head of sales and marketing at Ashwin Sheth Group, shares his two cents on real estate marketing. He expounds on the industry’s evolution, digitization, and retention strategies while preparing for a rebranding campaign. Bhavik emphasizes the need for relevant content and a more 1-on-1 customer experience across evolving touchpoints.
Imagine 85-90% of learners actually finishing their courses and discovering unexpected career paths. It's not just about certification; it's about confidence. And upGrad knows how to keep their learner’s engaged for the long haul, with personalized interactions, clever tech, and ingenious reactivation campaigns. They're not just selling courses; they're adding value every step of the way.
Over the years, retention strategies and perspectives on MarTech have undergone significant evolution. Initially, MarTech was often seen as a tool primarily for digital-first businesses. However, as the digital landscape has become increasingly integral to all industries, legacy businesses have begun to take MarTech more seriously.
In this podcast episode, Ankur Gattani and Rahul Raina, VP - Products at ONMO, delve into the world of cloud gaming, revealing insights into ONMO's mobile-centric approach and gaming economics. From managing in-game currency to exploring gaming's influence on diverse sectors, this conversation offers a captivating glimpse into the evolving landscape of gaming and technology.
We all know that data is the new oil, but how many legacy businesses are effectively fueling their operations with this powerful resource? What bottlenecks are preventing them from harnessing this data, and how can they measure ROI from MarTech tools? Join Ruchdi Hamed Naji as he shares his insights from the KSA Market.
Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart?
Social Offline is a popular hangout for millennials and Gen Zs, whether they're meeting up for work parties, catching up with friends, or going on dates. Rahul Wishard, in charge of CRM & Loyalty for Social's parent brand, shares insights into what keeps customers coming back for more.
Legacy telcos like Airtel are retention masters since the 90s. It took a while to get them on our podcast, but we had questions! What's the telcos' retention game plan? And what's Airtel's next growth move? Anshul, AVP - Growth at Airtel, has all the answers.
As consumer behavior shifts rapidly with the advent of technology, legacy companies are adapting to stay relevant in the market. Through digital makeovers and technology enhancements, they aim to revamp their business strategies and customer interactions.
Traditionally, car reselling and buying has been a cumbersome process, taking 2-3 months and lacking transparency. Sellers often settle for less-than-ideal deals. Discover how Anuvrat Gaurav is revolutionizing this with digital innovation in the MEA region.
When 846 million Bharat audience gained access to the internet, almost half of them eagerly jumped on the wagon to relive childhood nostalgia through online gaming.
And we're back with SEASON 2 of The State of Retention Marketing podcast hosted by Ankur Gattani, CGO, WebEngage.
This time around, we're taking things to the next level. We're going even more horizontal with the industries we cover and even more vertical when it comes to the depth of the subject.
Get ready to enter the rabbit hole because the latest episodes are coming your way real soon. Stay tuned! ⏳
We Indians take great pride in our business acumen, right? Well, Ankit Bansal, leading SellThru in Dubai, is a prime example. They're pioneering CRM, Marketing Automation, and SEO solutions in the region, bridging the gap between customers and partners.
With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics.
Meet Samyukta, a bold marketer deeply passionate about consumer insights and an exceptional storyteller. Dive into her perspective on brand building, where she shares insights on retention and user engagement.
