142M American are spending time listening to podcasts every month. Here is how the smart brands are leaning in and what questions you need to be asking. Follow Jess at https://www.linkedin.com/in/jessica-n-phillips/ Follow Paul: https://www.linkedin.com/in/paulriismandel/

Launching a podcast takes strategy, especially when it comes to getting the right guests. We are talking to Seven-time Sports Emmy Award-winning Senior Talent Producer, Booker & Casting Director, Britt Kahn about what it takes to find the right guests for your podcast. And she should know, she has booked guests for CNN’s Gayle King, Charles Barkley and Conan O’Brien’s podcast & network for the last 25 years. With the rise of podcasts, especially in the world of B2B, we are snagging her top tips for booking that A+ guest.

Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities. In this episode we discuss: Influence marketing, not Influencer Marketing Salesforce’s Spectrum of Influence The role of the C-Suite in influence marketing Don’t think B2B or B2C, think Audience The EMV & ROI on Employee Advocacy And so much more… Episode Details: Find Ashlyn Remillard, Director of Social Strategy at Salesforce on LinkedIn https://www.linkedin.com/in/ashlynremillard/ Find Mikaely Quaranta, Senior Manager, Social Media Marketing a Salesforce on LinkedIn: https://www.linkedin.com/in/mikaely-quaranta-a641aaa1/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world. In this episode we discuss: - How Gen-Z leverages TikTok for search & why that’s important - Why Gen-Z loves LinkedIn & how they use it - Social media’s generational creep - {tip: grandma’s love instagram} - Communicating across dark social - TikTok shops And so much more… Episode Details: Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Robyn Nissum, Founder of Social Proof, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture. In this episode we discuss: - How to structure your social team for success - The role & importance of a VP of Social - Why your social team isn’t jumping on trends - Why TikTok is the best platform for influencer marketing - How to use influencers to hit your social media goals And so much more… Find Robyn on LinkedIn https://www.linkedin.com/in/igobyrobyn/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. Influencers as a vehicle to distribute content & messaging and change market perception Why content teams should have paid budgets How to incorporate podcasts into you content / influencer strategy How to effectively market to the C-Suite Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/ Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn) Follow Jess on LinkedIn Follow Devin on LinkedIn Follow The Social Standard on LinkedIn

Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue. In this episode we discuss: The Role of Evangelism in B2B Udi’s path to Chief Evangelist Officer How Gong has used influencers as part of their growth strategy How to plot a LinkedIn invasion And so much more… Find Udi on LinkedIn https://www.linkedin.com/in/udiledergor/ Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Corrina Owens, Chief Brand Evangelist at Purple Cork, joins me to discuss: -The Role of Evangelism in B2B Marketing - How to Find an Evangelist for Your Business - Evangelism at SMBs vs Enterprise - Internal vs External Evangelists

Robert Jones, Lead Creative of RevPartners is known on LinkedIn for his paradies, music videos & comedic approach to B2B marketing. He has successfully leveraged his entertaining content to generate leads & close business for his company and on today's podcast, he tells us the secrets behind his success.

Nick Bennett, co-founder of Tack and B2B influencer is a great example of B2B marketing professional turned influencer turned entrepreneur. A trend we are going to being seeing a lot more of. Nick and I discuss where we are at in the adoption cycle of B2B influencer marketing, what the best platforms are for B2B, how we drove $2M in pipeline at his former company and a lot more!

We chat with social media manager & TikTok sensation, Santina Rizzi, on her approach to managing Dr. Miami's social media, what most social media managers miss in their content strategy & her story on how she went from law student to social media.

We explore Bri’s experience as a SMM for top brands, what she has learned and her POV on how social media teams can help propel growth for companies of all sizes.

We explore lessons from advertising history and what they can tell us about today’s influencer marketing and social media strategies.

Lia is a top expert in the creator economy and we get into an array of interesting topics include how to cast the talent as the face of your social channels, what we can learn from buzzfeeds early mistakes in managing internal personal brands, why podcast MCNs are coming back and if companies should sponsor personal branding instead of MBAs! This is a great episode for both B2B & B2C brands!

We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic.

James Creech is a well known voice in the creator economy, SVP of Strategy at Brandwatch, Advisor to VidCon & 3x entrepreneur. And rising B2B influencers. We delve into the unique was he sees B2B influencers monetizing, what Twitter's new role is in B2B marketing and why personal branding is so important. Follow James on LinkedIn: https://www.linkedin.com/in/jlcreech/ Follow Jess on LinkedIn: https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Phil Ranta On: B2B Influencers, LinkedIn Replacing Networking & AI's Impact on Influencer Marketing

Want to know if a piece of content will go viral? We have the answers! This week, The Social Standard Founder and CEO Jess Phillips speaks with Yoav Zimmerman, CEO / Co-Founder of Trendpop, to discuss viral trends on TikTok, Instagram, and YouTube Shorts. Trendpop is an analytics startup disrupting the social video marketing landscape by building artificial intelligence-powered tools to help anybody go viral. Marketers use Trendpop to identify viral trends or emerging creators in real time, pinpoint key signals that contributed to their success, and predict what will fuel future growth. Tune into this epic episode to hear 2023 short-form trend predictions. Visit Trendpop’s Website and/or Social Website Tik Tok https://www.tiktok.com/@usetrendpop?lang=en Trenpop Blog https://www.trendpop.com/blogs Linkedin https://www.linkedin.com/in/yoav-zimmerman-05653252/ To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights https://www.instagram.com/socialstandard_/?hl=en https://www.facebook.com/thesocialstandard12/ https://www.linkedin.com/company/10697664/admin/ https://www.tiktok.com/@thesocialstandard?lang=en http://www.sostandard.com/blog/

Host Jess Phillips, interviews Melanie Richtman, Senior Community Relations Manager at Camping World about the popular trend - RV Life! Melanie discusses how RV Life changed due to the shutdowns of 2020 and how the trend has exploded ever since! The ability to work anywhere and create engaging media at a moment's notice is powerful and Melanie describes what Camping World is doing to empower this movement! Camping World provides amazing tools for influencers already immersed in the life with roll outs such as collaboration tools and affiliate programs, while total newbies can benefit from services like RV Rentals and/or Leases while getting started. Tune in to learn more about Camping World’s unique approach to influencer collaboration and what they are doing to help new enthusiasts test the waters of RV life! A few words about Melanie: Melanie Richtman is the Senior Community Relations Manager at Camping World, where she handles influencer partnerships, affiliate marketing, and corporate social responsibility efforts alongside her amazing team. Prior to working at Camping World, she spent several years working for PR agencies in the lifestyle and travel space, mostly focusing on influencer marketing and social media. She currently resides in Savannah, GA. Website Follow on Melanie on Social Twitter @mkrichtman https://www.linkedin.com/in/mkrichtman To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights https://www.instagram.com/socialstandard_/?hl=en https://www.facebook.com/thesocialstandard12/ https://www.linkedin.com/company/10697664/admin/ https://www.tiktok.com/@thesocialstandard?lang=en http://www.sostandard.com/blog/

In this episode, host Jess Phillips, speaks with Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Co. Dustin takes on his journey all the way from the mailroom to working up close and personal with the likes of Eric Clapton, Snoop Dogg, Wiz Khalifa, and Alicia Keys, just to name a few. Tune in to hear another amazing story and valuable take always in Influencer-Led Branded Content! About Dustin Hinz: An award-winning marketer with decades of experience in consumer lifestyle brands, Dustin Hinz brings the passion of a creative executive and a lifelong musician to his role as chief marketing officer for Firestone Walker Brewing Company. As head storyteller and brand steward for the iconic California beer company, Hinz leads all branding and marketing efforts for California's fourth-largest craft brewery known for its flagship 805 line of beers, limited-release Propagator series, aged Vintage series and eccentric Barrelworks brews. Before joining Firestone Walker in July 2019, Hinz spent five years leading Ernie Ball Music Man, the division focused on guitars and bass guitars. As EVP of Global Marketing, he managed all creative, content, artist relations, packaging, merchandising, retail and e-commerce strategies, while serving as creator, writer and showrunner of the original AT&T and DirecTV documentary series “Ernie Ball: The Pursuit of Tone,” spotlighting some of the most compelling, influential guitarists of the modern era. Hinz previously devoted 18 years to building and shaping Guitar Center into a $2.5 billion global retail leader, finishing his tenure as VP of brand experience and entertainment marketing. He waged numerous award-winning marketing, creative and content campaigns including a global rebrand, secured marketing partnerships with hundreds of top talents, and created the award-winning DirecTV series “Guitar Center Sessions,” which ran for 11 seasons featuring such artists as Peter Gabriel, Snoop Dogg, Wiz Khalifa, Alanis Morissette, Aloe Blacc and Linkin Park. Hinz has won multiple Silver and Bronze Telly Awards producing content for Ernie Ball and Guitar Center, Marketing Executive of the Year (Best in Biz Awards), Branded Content Campaign of the Year (Stevie Awards), and Brand Innovators’ “40 under 40” Brand Marketer of the Year. Passionate about filmmaking, photography, illustration, design and all things creative, Dustin Hinz is a member of the Producers Guild of America and the Recording Academy.