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The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
The Small Business Startup School Inc.
46 episodes
6 months ago
Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey. Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways. Join us to learn, grow, and connect as we uncover the keys to business success. Let’s continue to learn together and be encouraged to keep on connecting!
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Entrepreneurship
Education,
Business,
Management,
How To
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All content for The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr is the property of The Small Business Startup School Inc. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey. Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways. Join us to learn, grow, and connect as we uncover the keys to business success. Let’s continue to learn together and be encouraged to keep on connecting!
Show more...
Entrepreneurship
Education,
Business,
Management,
How To
Episodes (20/46)
The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
Veteran Salesman: Tap Into Raw Emotion To seal The Deal | E46
Join Ola as she interviews Glenn Poulos, a veteran salesman and serial entrepreneur. Glenn reveals his journey from a government worker to launching multiple successful sales companies. Discover his insights on why buying established businesses can be more advantageous than starting from scratch.Glenn also delves into his book, 'Never Sit in the Lobby,' offering 57 essential rules for navigating the sales landscape. Learn practical tips on how to transform selling into helping by identifying and solving customer problems, effectively tapping into emotions, and nurturing genuine rapport without being a nuisance.Whether you're in sales or running your own business, Glenn's strategies for dealing with rejection gracefully, actively listening, and ensuring every interaction leaves a positive impression, provides invaluable guidance. Don't miss the chance to learn from Glenn Poulos' wealth of experience and expertise!   Connect with Glenn Poulos: https://glennpoulos.com/about/ Get a copy of ‘Never Sit in the Lobby’: https://a.co/d/eiBzaF6   You're not alone in personal finance. Start here. No shame. No pressure. Just one page at a time.: https://amzn.to/3EjEROn   Schedule a free 1-on-1 call with Ola now: https://bit.ly/OlaWilliamsComplimentaryCall Take Control of Your Money Today! Discover free resources, personalized coaching, and tools designed to empower you on your journey to financial wellness.  Connect with us at https://bit.ly/wealthEd and start taking charge of your financial future! Get expert resources on estate planning and emergency preparedness here! https://bit.ly/FreeFinanceTools Listen on Apple. Spotify and wherever you podcast: https://wealtheducationforcanadianimmigrants.podbean.com/   Chapters:00:00 – Meet Glenn Poulos: Serial Entrepreneur & Author01:20 – Lessons from Building & Selling Multiple Companies03:00 – Why He Wrote “Never Sit in the Lobby”05:00 – How to Sell Without Being a Nuisance07:00 – Selling Is Helping: Listening Over Talking10:00 – Tapping into Raw Emotion to Seal the Deal13:00 – What NOT to Do in Sales: Avoiding Fake Rapport16:00 – How to Handle Rejection & Build Long-Term Trust18:00 – Knowing When to Persevere or Walk Away26:00 – Golden Rule: Treat Every Impression as a First Impression
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6 months ago
32 minutes 27 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
Introducing the Wealth Education Podcast
We are thrilled to introduce the Wealth Education Podcast, a dedicated channel for wealth and financial education.
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8 months ago
22 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
Inclusive Entrepreneurship Advocate: Unlocking Wealth for Underserved Entrepreneurs| E45
Join host Ola Williams and guest Claudia Scott as they discuss empowering underserved entrepreneurs while fostering inclusivity in broader business ecosystems. Discover Claudia’s journey from banking to advocacy and gain actionable insights on mentorship, trust-building, and holistic support for entrepreneurial success.
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11 months ago
34 minutes 55 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
Mastering Money Management: Become Rich for The Price of Financial Literacy| E43
Continuing the series on money management, this episode delves into the essential knowledge about money that everyone needs. I discussed why financial literacy is as crucial as oxygen and how it empowers us to live better. You'll learn practical steps to improve your financial situation, regardless of your current income. Discover why wealth is money not seen, the importance of starting from where you are, and how your money can grow just as fast as your kids. You’ll also learn the significance of treating your current work or business as your primary financial resource. Get inspired by real-life stories and actionable tips that can make a difference in your financial future. Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here https://bit.ly/3XzIEyj Connect with the host, Ola Williams: Website: https://bit.ly/3rxixue Linkedin: https://bit.ly/3XojaT6 X: https://bit.ly/3zhpALd Instagram: https://bit.ly/3zgMzWR   Listen on: Apple podcast - https://apple.co/3MCEnUM Spotify - https://spoti.fi/49dQbpY   Offers: Youth mental health support tools: https://bit.ly/3Y9N8w6 Small business owners cash management: https://bit.ly/3SdtgEe A 31-day Affirmation Card Deck: https://bit.ly/45Dt32J
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1 year ago
29 minutes 4 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
Onstage Presence Expert: Overcome Stage Fright with Internal Drive | E44
In this engaging episode, Loreta Tarozaite, an expert in enhancing onstage presence and on-camera confidence for entrepreneurs and executives, shares invaluable insights into practical habits for connecting with the camera, the psychology behind camera performance, and personal stories that highlight her journey and expertise. As a former TV news anchor and seasoned marketing strategist, Loreta delves into the importance of humanizing brands through video content. She offers tips on overcoming the fear of being on camera. She also discusses the differences between stage and video presence, the role of teleprompters, and the impact of internal drive on mastering video communication. Loreta generously provided a free presence checklist which you can download here:  https://www.loreta.today/executive-company-presence-checklist-complimentary Whether you're an entrepreneur/professional looking to boost your visibility or an executive aiming to enhance your on-camera skills, this episode is packed with actionable advice and inspiration. Tune in to discover how you can elevate your authority and connect with your audience more effectively through the power of video. Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here https://bit.ly/3XzIEyj   Connect with the guest, Loreta Tarozaite: Website: https://www.loreta.today/ Linkedin:https://www.linkedin.com/in/loretatarozaite/ Book a meeting: https://calendly.com/loretatarozaite/30min?month=2024-09 Free presence checklist:  https://www.loreta.today/executive-company-presence-checklist-complimentary   Connect with the host, Ola Williams: Website: https://bit.ly/3rxixue Linkedin: https://bit.ly/3XojaT6 X: https://bit.ly/3zhpALd Instagram: https://bit.ly/3zgMzWR   Listen on: Apple podcast - https://apple.co/3MCEnUM Spotify - https://spoti.fi/49dQbpY   Offers: Youth mental health support tools: https://bit.ly/3Y9N8w6 Small business owners cash management: https://bit.ly/3SdtgEe A 31-day Affirmation Card Deck: https://bit.ly/45Dt32J
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1 year ago
57 minutes 58 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
Mastering Money Management: Intro to Financial Literacy | E42
Welcome to our money management guide, which features eight key steps and seven detailed modules and ends with a fun game. Learn from a certified accountant with over 20 years of experience in the psychology of money, managing debt, making investments, and protecting your financial growth.
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1 year ago
16 minutes 35 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
The Spirituality Expert: Recall Memories From Your Future To Discover Your Purpose | E41
A former construction company owner turned coach, Mark Scherer shares his transformative journey and insights on consciousness and self-awareness.
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1 year ago
57 minutes 57 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
The Public Relations Expert: Engage Smaller Trade Associations For Visibility | E40
Join PR expert Mickey Kennedy of eReleases.com as he shares how startups and small businesses can use press releases and strategic PR to build credibility and visibility. Learn practical tips on storytelling, leveraging surveys, and building authentic connections to enhance your PR efforts, even on a small budget.
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1 year ago
1 hour 6 minutes 23 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
The SharePoint Helpdesk Founder: Stop Inputting Data Into Spreadsheets | E39
Join Ola Williams in this episode of the Small Business Startup School as she interviews Therman Trotman, Founder of the SharePoint Helpdesk, on how SharePoint can transform small business operations. Learn how SharePoint eliminates human error, enhances collaboration, and offers scalable data solutions, providing key benefits such as version control, data accuracy, and automation, all at minimal cost.
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1 year ago
53 minutes 42 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
Certified Project Management Professional: Boost Revenue Using Six Sigma | E38
Join us as Leslie-Ann George, a Lean Six Sigma Green Belt and Certified Project Management Professional, shares practical strategies for implementing Six Sigma in small businesses, including real-world examples, staff motivation techniques, and the 5S’s for streamlining processes to enhance revenue.
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1 year ago
49 minutes 6 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
Motivation, Mindset & Manifesting Coach: Unmasking Imposter Syndrome | E37
This episode explores overcoming imposter syndrome, addressing common challenges for women entrepreneurs, emphasizing self-care, managing people-pleasing tendencies, and leveraging future self-connection for decision-making in business.
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1 year ago
45 minutes 17 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
EP. 36 – The Reasonable Optimist
The episode features a compelling conversation with our special guest, Dalene Allen, the Executive Director of BNI in Nova Scotia, New Brunswick, and PEI. Dalene shares her personal journey using affirmation cards and provides an insight into the power of recognizing personal pains, standing against limiting beliefs, and stepping out of comfort zones. In a deep dive into positive affirmations, we hear life-changing stories of people moving from worry and negativity to an uplifted state of happiness and positivity. Dalene shares a chance encounter with affirmation cards that shaped her mindset and led her to a successful career full of love for life. Learn the power of affirmations to transform views on money, happiness, attitude, beliefs, and commitment in our lives. This enlightening journey is a perfect guide for anyone striving for daily inspiration, a positive outlook, or curious about the power of affirmation cards. Don't miss an episode full of inspiring narratives, essential tips, transformative lessons, and more! Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here   Connect with the guest, Dalene Allen: Podcast: https://networknetworth.buzzsprout.com Instagram: https://www.instagram.com/bnimaritimes/ LinkedIn: https://www.linkedin.com/company/bnimaritimes/ Twitter: https://twitter.com/bnimaritimes Facebook: https://www.facebook.com/BNIMaritimeslatest   Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!  
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1 year ago
38 minutes 53 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
EP. 35 – Leveraging Voice and Media To Drive Customer Engagement
Join the Small Business Startup School podcast as host Ola Williams engages with Colin Alexander, founder of Conduit Voice Media, in this insightful episode titled " Leveraging Voice and Media To Drive Customer Engagement". In this digital era of accelerated content consumption, the episode brings to the forefront the importance of maintaining authenticity in voice media. From overcoming recording nerves to achieving a professional voice quality, Colin shares his industry expert tips and real-life success stories. Additionally, gain insights into the best tools in the field and how technology can add new depths to podcasting and voice media. This enlightening discussion also navigates through the power of customer familiarity and comfort in the retail industry brought on by voice media. Discover the potential of word-of-mouth conversations driven by meaningful customer interactions and shared experiences. Rounding up this episode is an encouraging message urging resilience and a continuous learning attitude among businesses. Learn how to leverage valuable technologies like AI and voice media to level up your business without fear. Remember, in the world of digital content, “done” is always better than “perfect”. Tune in now! Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here   Connect with the guest, Colin Alexander: LinkedIn: /Colinalexander Facebook: Conduit Voice Media Website: www.conduitvoice.com   Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!
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1 year ago
47 minutes 53 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
EP. 34 – Pitch Deck Presentation Tips For Startups
Welcome to another enlightening episode of Small Business Startup School. In this episode, our guest speaker, Samuel Adeniyi - Founder, Kierep and Winner of the December 2023 Volta Pitch Competition - strips back the details of establishing 'Kierep', a startup fuelled by its purpose to combat the shortage of caregivers in Canada. He elucidates the challenges involving the recruitment and certification procedures for caregivers, providing an understanding of the prevailing market dynamics. Learn the significance of a compelling pitch deck and the vital role of a passionate delivery in convincing listeners. Diving deeper into business aspects, our guest touches upon the significance of a robust business model, scaling strategies, and the influence of cultural and racial nuances in business discussions. He stresses the role of ceaseless experimentation and learning in entrepreneurship, inspiring listeners to see failure as a stepping-stone, not a stumbling block, towards success. Don't miss this dialogue loaded with practical advice, entrepreneurial wisdom, and an uplifting tale of one startup’s journey from an abstract concept to a solid reality. Tune in now and fire up your entrepreneurial spirit to kick-start your startup journey today! Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here   Connect with the guest, Samuel Adeniyi: Website: https://kierep.framer.ai Linkedin: linkedin.com/in/deniwealthflow Instagram: instagram.com/deniwealtflo   Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!
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1 year ago
24 minutes 57 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
EP.33 – How to Read and Interpret a Balance Sheet - Part 8
Whether you're launching a startup or taking over an existing business, understanding balance sheets is critical to your success. This concluding part of the series spotlights an often-overlooked aspect of business finance – receivables. Perspectives were shared on the importance of regularly reviewing accounts owed to you and scrutinizing long-unpaid debts. Don't just wish and wait; take action to ensure your assets are not tied up in bad debts. This episode wraps up with a comprehensive recap of how to read and interpret balance sheets, equipping start-ups with non-finance backgrounds with practical, simple strategies. If you find this episode beneficial, we encourage sharing it with other entrepreneurs. Remember, constant learning and positive connections are keys to successful entrepreneurship. This episode is part of an ‘8-series’ show on how to read and interpret a balance sheet. This is part 8, bringing us to the end of the series.   Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here We are arranging to bring a guest who recently won a pitch competition to share ideas on effective ways to pitch ideas as entrepreneurs. Ahead of the show, let’s know if there are questions you would want answered during the show. Take a listen here and reply, if you’d like your input featured Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!
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1 year ago
7 minutes 12 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
EP.32 – How to Read and Interpret a Balance Sheet - Part 7
Welcome to another exciting episode of Startup Your Small Business and Learn. Hosted by Ola Williams, this podcast aims to enable budding entrepreneurs with the psychology of retail and enhance financial awareness, all while staying positively optimistic. In this episode, we continue to delve into the world of balance sheets, explaining how you can negotiate your payables to effectively improve your financial standing. Entrepreneurial success comes down to strategic management of liabilities—something that has been discussed extensively in previous episodes. It's all about your business's ability to not feel pressured and to have the freedom to operate smoothly. But what about the warning signs on your balance sheets? Are there obvious signs of danger? And are there practical steps you can take to maintain balance? Drawing from years of experience as an accountant, Ola Williams advises that assets must be capable of generating cash to ensure your business's survival. The secret lies in turning these assets into liquid cash, often referred to as 'working capital'. Further, your current assets could be cash in the bank or items that can easily be converted to cash. But if you're finding that your current liabilities exceed these, then you may be in financial distress, and it might be time to reassess your small business's financial standing. By the end of this episode, you should understand balance sheets better - from a non-finance background lens and you should be equipped to spot trouble in your finances and, with the strategies shared, be able to navigate through them. Remember to apply these lessons according to your personal circumstances and seek professional advice when necessary. Please do share the show to foster a community of startup solopreneurs learning together. Stay tuned for the concluding episode of the series. This episode is part of an ‘8-series’ show on how to read and interpret a balance sheet. This is part 7.   Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here We are arranging to bring a guest who recently won a pitch competition to share ideas on effective ways to pitch ideas as entrepreneurs. Ahead of the show, let’s know if there are questions you would want answered during the show. Take a listen here and reply, if you’d like your input featured Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!
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1 year ago
7 minutes 53 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
EP.31 – How to Read and Interpret a Balance Sheet - Part 6
This episode features an answer to one of the questions I received on the series. I concluded the answer to practical tips for improving balance sheet without getting into complex financial jargon. This episode is part of an ‘8-series’ show on ‘how to read and interpret a balance sheet’. This is part 6.   Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here. By leaving your voice note, you consent to your voice note being used on any of the podcast episodes. We are arranging to bring a guest who recently won a pitch competition to share ideas on effective ways to pitch ideas as entrepreneurs. Ahead of the show, let’s know if there are questions you would want answered during the show. Take a listen here and reply, if you’d like your input featured Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!  
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1 year ago
5 minutes 7 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
Episode 30 - How to Read and Interpret a Balance Sheet – Part 5
This episode features an answer to one of the questions I received on the series. I shared practical tips for improving balance sheet without getting into complex financial jargon. This episode is part of an ‘8-series’ show on ‘how to read and interpret a balance sheet’. This is part 5.   Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here. By leaving your voice note, you consent to your voice note being used on any of the podcast episodes. We are arranging to bring a guest who recently won a pitch competition to share ideas on effective ways to pitch ideas as entrepreneurs. Ahead of the show, let’s know if there are questions you would want answered during the show. Take a listen here and reply, if you’d like your input featured Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!
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1 year ago
12 minutes 1 second

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
Episode 28 - How to Read and Interpret a Balance Sheet – Part 4
In the balance sheet, equity is usually presented in the form of the owner’s money brought into the business and any profits or losses the business has accumulated over time. Listen in for details of how you can interpret it and what it may mean for a business. This episode is part of an ‘8-series’ show on how to interpret balance sheets. This is part 4.     Connect with the host, Ola Williams: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Let’s chat! https://bit.ly/3MBwLSt
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1 year ago
9 minutes 12 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
Episode 27 - How to Read and Interpret a Balance Sheet – Part 3
You see when you want to buy a business, you want to take a quick snapshot of the balance sheet. This is so that - at least, when your professional advisers such as accountants are discussing with you, you can follow reasonably. Even when you already have your business, it doesn’t hurt to from time to time review your business balance sheet. So far, we’ve looked at what assets are, and in the last episode, we looked into short-term liabilities. We’ve also done a bit of introduction on long-term liabilities. I encourage you to listen to episodes 25 and 26 for a catch-up. Also, a reminder that I’m intentionally keeping these episodes on finance short as they are meant for non-finance businesspeople, and I do appreciate it can be a lot to take in from that perspective. This episode continues with what long-term liabilities are. And it is part of an ‘8-series’ show on how to read and interpret balance sheets. This is part 3.     Connect with the host, Ola Williams: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Let’s chat! https://bit.ly/3MBwLSt
Show more...
1 year ago
5 minutes 45 seconds

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepr
Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey. Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways. Join us to learn, grow, and connect as we uncover the keys to business success. Let’s continue to learn together and be encouraged to keep on connecting!