You scaled. You built the thing.
But now… you’re not the same person anymore.
Andreas Pettersson has reinvented himself more times than most dare:
• Factory line → CEO of 150• Burnout → mission-led founder
In this episode, we unpack what most founders ignore:
You can’t scale your company if you never reinvent yourself.
You’ll leave with:• 3 founder reinvention patterns• How ADHD became his edge• The habit that changes everything
Mitch Barham scaled his agency to $1M ARR in 12 months, then nearly burned it down.
In this episode, we unpack burnout, bottlenecks, and “Brad,” the alter ego of self-sabotage that almost wrecked it all.
You’ll learn:
• When to hire a COO• How to spot burnout early• Why 80% from someone else is enough to scale
You’re scaling. Revenue’s solid. But something feels… off.
Executive coach Michele Jewett has helped 100s of founders break the burnout-success paradox. She shares tactical tools to realign your vision, reclaim your joy, and lead without losing yourself.
Leave with: a “joy meter” audit, the “second arrow” reframe, and AI prompts to uncover your true values.
For founders scaling fast and feeling stuck anyway.
Chris Lang scaled Fresh Chile to $10M+ on Shopify. Then he realized he was the bottleneck.
In this episode, he breaks down how he rebuilt everything around three core levers: consistency, communication, and creativity.
You’ll learn:
How to spot when you're the bottleneck (and what to do about it)
The 3C framework Chris uses across brand, SaaS, and agency
How to delegate without losing visibility or control
Why narrative isn't just brand, it’s an ops weapon
Listen now if you're scaling and still too deep in the weeds.
Phoenix Ha on Doubling Revenue by Cutting 80% of Her Users
What if the thing breaking your growth… is the customer you’re trying to serve?
Phoenix Ha, co-founder of AdBeacon, hit a revenue plateau. The product worked. The users were active. But something wasn’t clicking.
In this episode, Phoenix shares the ruthless pivot that unlocked their next stage of growth: killing the free trial, cutting off 80% of users, and going all-in on the 20% who actually mattered.
You’ll hear:
Why free trials are ego traps (and what to do instead)
How picking the wrong ICP nearly stalled momentum
The quiet cost of building a brand that no longer reflects you
This is what happens when a founder stops chasing growth hacks—and starts building for the customer who actually drives value.
