In this episode of the Sales Athlete Podcast, Ryan Groth sits down with Cody Russell of Priority Roofing to unpack what it really takes to build a nationwide commercial roofing sales team.Cody shares how he’s scaled from his first $6M year to over $32M in contracts, why commercial roofing is more like gardening than fishing, and the exact tactics his team uses to win in storm restoration and retail markets.You’ll learn:How Priority Roofing approaches national expansion in commercial salesBest practices for storm restoration vs. retail projectsThe power of service departments in building long-term relationshipsWhy Challenger sales principles give contractors an edgeCody’s real-world numbers on calls, inspections, and close ratesIf you’re in commercial roofing—or want to learn what it takes to win in one of the toughest markets—this episode is loaded with actionable insights.🔗 Connect with Cody on LinkedIn: Cody Russell📌 Learn more about Sales Transformation Group: https://salestransformationgroup.com
At just 26 years old, Nate Adame has gone from stocking shelves at Costco to becoming a multi-million dollar service account manager with Chamberlin Roofing & Waterproofing, a $150M+ Houston contractor.In this episode of the Sales Athlete Podcast, Ryan Groth sits down with Nate to unpack his rapid rise in the commercial roofing and waterproofing world:How he went from knocking doors during a Dallas hailstorm to booking 40–50 inspections in just 3 daysWhy his first year in commercial sales was a grind, but led to becoming a $1M producer in 2023 and a $2M+ producer in 2024The difference between residential vs. commercial sales — and why service margins of 45–70% make commercial a powerful laneThe mindset and process that helped him build trust with property managers and turn technical expertise into long-term relationships🔥 If you’re a sales professional looking to break into commercial or take your numbers to the next level, Nate’s story is packed with lessons you can apply today.👉 Don’t forget to subscribe for more episodes of the Sales Athlete Podcast with Ryan Groth, where we share real stories and strategies from the field to help you perform at your best.For Free Commercial Sales Course Access, join our Skool Community:https://www.skool.com/sales-transform...
In this conversation, Ryan Groth discusses the concept of 'Dumbbells and Deals,' emphasizing the importance of maintaining a disciplined lifestyle that balances health and business success. He argues against the notion that physical appearance is a prerequisite for success in sales, instead advocating for personal bests and consistency in both health and professional endeavors. Ryan shares his personal journey of improvement and encourages listeners to adopt a mindset of discipline and resolve to achieve their goals.
In this episode, Ryan Groth shares his personal journey of overcoming an identity crisis that stemmed from his experience as a professional baseball player. He discusses the importance of finding self-worth outside of performance and the role of faith in shaping one's identity. The conversation delves into the impact of external voices and opinions on self-perception, especially in the context of parenting and business. Reed emphasizes the need to focus on internal truths rather than seeking validation from others, ultimately advocating for a stable and peaceful approach to life and performance.
In this conversation, Renee Rodriguez shares his journey from being a sports athlete to a successful sales professional in the roofing industry. He discusses the challenges he faced, including a period of incarceration, and how it led to a profound personal transformation and a stronger faith. Renee emphasizes the importance of service, maintaining high standards, and the impact of environment on success. He also shares valuable insights on personal growth, resilience, and the competitive mindset required to excel in sales.
Chapters
00:00 Introduction to Sales Success
03:30 Renee's Journey from Sports to Sales
06:41 Overcoming Adversity: The Prison Experience
09:40 Finding Faith and Identity in Isolation
12:25 The Power of Second Chances
15:36 Building a Successful Sales Career
18:24 The Importance of Environment in Success
27:20 The 1% Mindset
30:03 Overcoming Hurdles and Trusting the Process
33:05 Transitioning Roles and Embracing Change
35:59 The Art of Service in Sales
41:03 Managing Large Projects and Team Dynamics
46:42 Words of Wisdom for Sales Professionals
In this episode, Ryan Groth sits down with Ryan Lephart of Great Roofing, who is closing in on the 10M a year mark this year. This conversation is packed with practical insights for anyone in roofing or sales who wants to sharpen their edge and elevate their results.
Groth and Lephart dive into the real-world mechanics of roofing sales, the critical role that relationships and connections play, and why being knowledgeable and trustworthy is a sales superpower. They break down the difference between average and elite reps—and even wrap things up with a live roleplay session you won’t want to miss.
For more information, visit http://sellonstg.com
Sales isn’t just about closing deals when conditions are perfect—it’s about showing up, staying consistent, and pushing forward no matter what season you’re in. Whether the economy is slow, leads are drying up, or distractions are pulling you away, the best salespeople keep going.
For more information visit http://sellonstg.com
Too many sales professionals and leaders let limiting beliefs hold them back—convincing themselves that now isn’t the right time to grow, sell, or build. In this episode of The Sales Athlete Podcast, we’re breaking down the most common excuses that keep people stuck. Listen in. Stop waiting. Start winning.
For more information, visit http://sellonstg.com
Great leaders don’t just give instructions—they set the standard. In this episode of The Sales Athlete Podcast, we dive into why leading first is the key to building a winning culture. Whether in sales, business, or life, people follow what you do more than what you say. Tune in for an insightful episode.
In this episode, Ryan sits down with Chris Hunter for a powerful conversation about sales, specifically in the roofing industry. Sales isn’t just about what you say—it’s about how people think. The best sales pros understand human psychology and use it to build trust, create urgency, and close deals more effectively. Listen in for a thought provoking episode.
There’s nothing quite like the high of closing a deal—the adrenaline, the excitement, the validation of your hard work paying off. But is this rush helping you build a sustainable career, or is it just another dopamine hit that leaves you chasing the next sale?
Success isn’t just about one big win—it’s about learning to ride the highs without crashing in the lows. This episode is all about keeping momentum in success or setbacks.
Success in sales isn’t just about individual performance—it’s about having the right team and the right leadership. In this episode of The Sales Athlete Podcast, we dive into the power of data-driven decision-making to build high-performing sales teams and exceptional managers. Learn how to use key sales metrics to identify strengths, pinpoint areas for improvement, and develop a winning culture. Plus, discover why investing in sales management training is a game-changer for long-term success. If you want to scale your sales org the right way, this episode is a must-listen!
For more information, visit http://sellonstg.com
Not everyone is built for sales—but how do you know if you are? In this episode of The Sales Athlete Podcast, we dive into personal sales assessments—the ultimate way to evaluate whether you have the mindset, skills, and traits to thrive in sales.
If you’ve ever wondered, “Do I have what it takes?”, this episode will help you answer that question with clarity and confidence. We’ll break down the key traits of top sales performers, common weaknesses that hold people back, and how to assess your own potential for long-term success.
Not all sales strategies work the same for everyone—especially when it comes to owners vs. employees. In this episode of The Sales Athlete Podcast, we break down why business owners can sell differently than their employees and how sales reps can adapt their approach for maximum success.
While an owner has built-in credibility, long-term vision, and ultimate decision-making power, employees often have to lean on different tactics—building trust, positioning value, and proving expertise in different ways. We’ll explore:
Key Takeaways:
The biggest sales advantages and challenges for owners vs. employees
Why brand authority matters (and how employees can leverage it)
The power of relationship-building and trust-based selling
How employees can sell with confidence—even without the “owner effect”
No matter your role, mastering the right sales mindset and tactics will help you close more deals and elevate your game.
For more information, visit http://sellonstg.com
Attending conferences isn’t just about networking—it’s about growth, strategy, and leveling up in your field. Whether you’re in sales, entrepreneurship, or leadership, live events give you access to high-level insights, industry connections, and fresh motivation that you simply won’t get from a book.
Pro Tip: Don’t just attend—engage! Ask questions, take notes, and follow up with connections. Your next big opportunity might be one conversation away.
For more information, visit http://sellonstg.com
Your past doesn’t have to define your future. In this episode of The Sales Athlete Podcast, we dive into the power of rewriting your upbringing—breaking free from limiting beliefs, stripping away unhealthy mindsets, and rebuilding your foundation for success.
Many of us inherit perspectives on money, success, and self-worth that hold us back. But to reach new heights, we must unlearn what no longer serves us and intentionally craft a mindset that fuels growth.
In this episode, we’ll walk through a practical activity to identify, challenge, and replace the beliefs that keep you stuck—so you can operate at your highest level.
For more information, visit http://sellonstg.com
What if you could simplify sales into six powerful principles that drive results every time? In this episode of The Sales Athlete Podcast, we break down the six essential keys to winning in sales—from building strong rapport to mastering cold calls and uncovering a prospect’s true buying motives.
If you want to sharpen your sales game and start closing with confidence, this episode is packed with the insights you need.
For more information, visit http://sellonstg.com
In a results-driven world, it’s easy to tie your worth to your performance. But what happens when the deals don’t close, the numbers fall short, or the pressure feels overwhelming? In this episode of The Sales Athlete Podcast, we dive into the power of an identity rooted in love—not just success.
You’ll discover:
How to break free from the trap of performance-based identity
The mindset shift that leads to lasting confidence and fulfillment
Balancing ambition with self-worth beyond sales results
How embracing this truth can actually make you a stronger, more resilient salesperson
If you’ve ever felt like your value is tied to what you achieve, this episode will help you find a foundation that’s unshakable—no matter the scoreboard.
🎧 Listen now and step into a greater sense of purpose and freedom!
For more information, visit http://Sellonstg.com
What separates sales amateurs from true professionals? It’s not just talent—it’s the mindset, discipline, and focus they bring to the game. In this episode of The Sales Athlete Podcast, we explore the key principles that fuel long-term success: self-evaluation, diligence, and unwavering focus.
If you’re ready to level up and start playing like a pro, this episode is your game plan.
For more information, visit http://Sellonstg.com
Success in sales isn’t about luck—it’s about having a repeatable, proven process. In this episode of The Sales Athlete Podcast, we break down the essential steps of a high-converting sales process, from prospecting to closing. Whether you’re a seasoned pro or just starting out, refining your approach can mean the difference between struggling and consistently hitting your targets.
For more information, visit sellonstg.com
