As a real estate or auction professional, one of your main sources for quality leads can be your circle of influence.  In this episode we discuss a systematic process to identifying "who" should be in your circle of influence, how to inventory and manage these individuals and ultimately "how" to engage them with quality conversation, high profile information and multiple ways to make yourself relevant and important to them.  The key to harvesting leads from your circle of influence is to be Top of Mind when they know of someone needing real estate or auction services.  Enjoy the show.

Powerful podcast show with a seasoned veteran commercial broker named Brian Lensing CCIM.  He is a long time commercial advisor that specializes in complex distressed asset sales in commercial real estate.  In this episode we discuss his recent sale of a renowned vineyard and winery south of St. Louis, Missouri which he listed and interestingly enough sold to the Catholic Church.  Go figure....  Lots of great insight into how you repurpose a commercial property in the marketplace and find the most unusual buyers for a difficult to sell asset class.  Enjoy the show.

CBS 42 News Article.

Global News Wire Article. 

 

Using a consistent commission rate and trying to force it into every deal is a poor practice that will cost brokers and auctioneers some of the opportunities they hope to win.  In this episode we are joined by Jimmie Dean Coffey, as we discuss different strategies to educate yourself and your team of agents and auctioneers around pitching commission rates that align with the services being provided.  It will increase your listing capture rates and help to reinforce a sustainable commission rate for both the agents and the brokerage and/or auction company.  Enjoy the show.

Listen to this great podcast show with the 2024 National Benefit & Charity Auctioneer Award Winner, Marty Griepentrog.  We discuss the auction profession with first this generation auctioneer who is making waves in the auction industry as he takes down the award for the highest number of reported benefit and charitable auctions in 2024, as recorded by United Country Real Estate | Auction Services.  Marty discusses his early years in the business and the industries he serves with a passion for youth and giving back in the region he grew up in.  Enjoy the show.

Great episode where we explain the key drivers behind what agents & auctioneers want and how to keep them happy.  Broker owners that operate a real estate and/or auction company should take note that agents are not always motivated solely by money.  They also want to be part of a powerful team that cares about their career and growth.  We hope you enjoy this episode.

Building auction catalogs and inventory management can be time consuming and labor intensive, not to mention the associated cost.  We are joined in the auction studio by Jeff Leffel and Bert Kaplan of Listernaut, an emerging and novel company that has built impressive software which uses artificial intelligence (AI) to adequately identify items photographed and write a heading & description for them.  This technology is quickly becoming an important software platform that auction companies are finding success with.  We discuss how they got started, where they are at today and most importantly with AI where they are headed in the near future.  Enjoy the show...

 

LISTERNAUT.COM

Mike Brandly joins us in the studio as we discuss how to handle non-performing auction bidders.  A recent incident turns into an excellent case study for us to examine how auctioneers should respond to a bidder / buyer that fails to sign the purchase contract or deposit the down payment.  We also discuss various options to help minimize this occurrence from happening, as well as reminding auctioneers that the "Seller" should be calling the shots, since it is their auction.  Enjoy the show....

 

Mike Brandly Blog

In this episode of The Sale Ring we talk with professional Virtual Office Assistant (VOA), Hope Hill about how to effectively use a VOA.  She guides us through the initial engagement and what specific services and tools will help a real estate brokerage increase listing performance and drive revenue.  Enjoy the show.

We are joined on The Sale Ring by Brian Thies of ATA National Title Group, as we discuss what a title company is and how they operate in the ever-changing real estate environments.  Wire transfer fraud, identity theft and many more scams are making the process cumbersome and a high risk environment.

ATA National Title Group

Danielle and Kyle of Creative Imaging Displays join us in the studio to talk about trade show booths, displays and all of the important considerations around show size, shipping, labor costs, etc..  We gain excellent insight into the current trends and ideas that are taking front stage at trade shows across America, and discuss back-lit displays, LCD displays, and a variety of other trade show booth products.  Enjoy the show.

 

Creative Imaging Displays

We have an interesting podcast show about the top 5 reasons that real estate agents do not make it in this business.  Lots of insight that we learned from the 100th Anniversary of United Country Real Estate and talking to brokers that manage agents.  If you are a managing broker and are looking to sharpen your recruiting skills, then understanding why agents fail should be at the top of your list.  Enjoy the show.

Guess who just sold the largest contiguous land tract in Costa Rica.  Mike Krieg joins us in the studio and talks about selling a HUGE Aloe Vera farm in Costa Rica, with all the complexities and rewards of a mega transaction. If you like interesting stories then this episode is for you.  We also discuss the in-country differences of open listings versus exclusive right to sell listings, and the risk of spending enormous amounts of marketing money on a foreign transaction.  Enjoy the show.

COSTA RICA PROPERTIES FOR SALE

When sellers pay the auction marketing upfront, they become better sellers at the end of the auction process.  Having "skin in the game" signals that the seller is invested in the auction process and believes it is a good strategy for both divesting of their property, as well as receiving a fair market value for their property.  Trina and I talk about the in's and outs of effective auction marketing and why it is more beneficial for Seller's to invest in the process upfront.  Enjoy the show..

In this episode we are joined by our good friend Jimmie Dean Coffey, as we discuss the art and benefits of commission sharing with other brokers.  We have to keep in mind who we are working for and what is in the "Sellers" best interest, while also being fair to the company that is executing most of the work in the listing and sales process.  We take a deeper dive into the nuances of buyer's agent compensation at auction, as well as traditional sales.  This is a great episode that has a ton of well experienced discussion around this topic.  Enjoy the show.

We are joined in the studio by Eric Hoots of AuctionSphereHQ.com which specializes in developing, enhancing and growing your companies Google Business Page.  Did you know that your Google business profile, photos, blogs, reviews and ultimately performance are all things you can work on to increase your web presence and recognition on searches. In this episode we take a deep dive into the fundamentals of increasing your rankings and opportunities for customer engagement with your Google Business Page.  Enjoy the show as there is a ton of great content in this episode.

AUCTIONSPHEREHQ.COM 

Another exciting episode as we have Greg Schowe with Asset Preservation Inc, in the studio discussing the Top 10 Reasons to use a 1031 Exchange.  Greg has a great list of the most important reasons their company engages with buyers and sellers in the tax deferred space and shares his insight on our show.  Guaranteed to provide GREAT information if you sell investment property.

 

ASSET PRESERVATION

10 REASONS TO 1031 EXCHANGE BROCHURE

We are joined in the studio by Alec Bean and Karly Pavlinac with Agricultural Soil Management (ASM) which is a company that conducts soil tax deduction analysis for property owners.  This is very interesting as you can evaluate you land for excess levels of Potassium and Phosphorous, and apply for a tax deduction based on excess levels.  Join us in the studio as they take us through the process and outline the opportunities for land owners who are in their first 3 years of ownership and have not applied fertilizer yet.  Enjoy the show..

 

ASM Company

Join us as we discuss powerful tactics to use while direct mailing post cards and letters to property owners.  The frequency is important as well as the messaging being sent out.  Learn how to send information, versus just a direct solicitation. We also discuss planning models for annual marketing spend and how plan for direct mailing a year in advance.  Enjoy the show..

We are joined in the studio by Broker turned Auctioneer Matt Gallimore, as he takes us through the process of incorporating auction services into his long time Virginia real estate brokerage.  Today he provides auction services (currently) in Virginia, North Carolina, South Carolina, Tennessee and Florida, and is looking at adding additional states to his resume.  We discuss the strengths and the challenges he has experienced over the past 12 years and his positive words of encouragement to any real estate broker that has a vision for auction related services in their market area.  Start thinking about how this opportunity may impact your business and enjoy the show.

MATT GALLIMORE

We just completed the 15th Annual Auction Expo in Kansas City, Missouri and had over 100 attendees from 20 states and Canada.  The event is in it's 15th year and growing in both strength and recognition.  Join us as we recap the speakers, topics, vendors and all the wonderful auction training that took place this week in KC.  Enjoy the show.

15TH ANNUAL AUCTION EXPO