How would you like to make half a million dollars/year, charging $3750/month for 2 coaching sessions?
If that's the kind of business you'd like to run, this is a conversation you can't miss, because that's exactly what Barrett Brooks has built.
Barrett coaches 7-figure creators and founders. Most of them come to him to hit specific revenue numbers, and they often do that, but the secret is that it's not usually a tactic or external thing holding them back.
It's usually internal, and they'd never have found out their own emotional or psychological block before working with Barrett.
This is why he can charge what he does, and why he gets the results he does.
We talk business, but we also test out something crazy...
Barrett coaches me live for the last half of the call, and I think you'll find it incredibly relatable and helpful.
(Also, on a meta level, seeing someone coach, live, is one of the best ways to "prove" your value to potential clients, so as coaches, try to find a way to do this. Barrett does it here, but also gives another way he's done this to get his first clients.)
In This Episode:
0:00 Intro
0:41 Barrett's entry into coaching
2:59 From COO to Coach
6:15 Why Barrett coaches 7 figure creators
13:17 How Barrett Makes $45000/month Charges $3750/month
17:37 First clients with LinkedIn
22:37 Barrett coaches me LIVE
44:29 Coaching review
47:08 Integration
Resources:
Little Leadership Lessons Newsletter: https://barrettbrooks.com/
Coaching with Barrett: https://barrettbrooks.com/coaching/
Barrett Brooks on LinkedIn: https://www.linkedin.com/in/barrettabrooks/
Internal Family Systems: https://ifs-institute.com/
Ever wonder why your group coaching program doesn’t feel right, even after endless tweaks?
In this episode I sit down with design strategist turned coach, Jake Wysocki, who reveals how to build a world-class group coaching experience that’s actually fun, flexible, and human-centered.
From leaving corporate design workshops to helping coaches create transformational group programs, Jake shares the real-life lessons that shaped his unique 10/50/99 framework.
They unpack how to design sessions just in time, engage clients with vulnerability, and avoid the perfection trap that kills momentum.
If you’ve ever built a program the hard way, this conversation will change how you think about coaching forever.
In This Episode:
00:00 Intro
02:38 Jake’s Journey from Corporate to Coaching
06:38 Finding His Niche in Group Program Design
12:25 Relationships for Business
16:26 The 10-50-99 Framework for Program Design
33:05 Starting with Hopes and Fears Exercise
38:54 Tips for Program Structure and Iteration
45:59 Success Story: Doubling Prices Through Relationships
50:26 Where to Learn More
Resources:
Jake's Crash Course - https://course.intentioncraft.com/
The Art of Gathering by Priya Parker: https://amzn.to/48yxboi
John Meese Episode: https://www.youtube.com/watch?v=P4iY5bf2oBY
What if one strategy could transform your coaching business from stuck to scaling?
That’s exactly what happened to Dustin Riechmann, who went from engineer to marriage ministry to selling meat sticks...and finally cracked the code on building a $1M+ coaching business through podcast guesting.
In this episode, Dustin shares how he discovered his “boring” marketing method was actually a goldmine, why collaboration beats cold pitching every time, and how he’s built a thriving community of coaches around his unique flywheel model.
You’ll hear the behind-the-scenes story of how he crafted his irresistible offer, how he's built his business so big with just one full-time employee, and what’s next for his seven-figure business.
If you’re a coach looking for leads, clarity, and freedom, this conversation is packed with insights you don’t want to miss.
In This Episode:
0:00 Intro
1:34 From engineering to coaching
6:45 Winning with Referrals & Partnerships
9:50 How to find your niche (Identity vs Intent)
14:29 Where Dustin gets his leads
18:19 Being a normal, kind dude in the market
22:18 Nurturing leads
24:40 How Dustin uses HIS podcast
30:06 Why Dustin's offer is so good
34:45 The power of community
44:25 Scaling with simplicity
Resources:
FREE Podcast Guesting Playbook: https://7figureleap.com/start
Dustin's LinkedIn: https://www.linkedin.com/in/dustinriechmann/
Buy Back Your Time by Dan Martell: https://amzn.to/4pR7Hc3
Love Every Day ebook: https://www.scribd.com/document/26484217/Love-Every-Day
LAUNCH YOUR PODCAST: https://calendly.com/proclaimpodcasting/podcast-discovery-call
What happens when a recovering project manager accidentally becomes a prison coach?
That’s exactly the story of Jacqueline (Mama J) Hollows, who went from volunteering with recovering addicts to transforming lives behind bars.
In this episode, she shares her powerful journey from burnout and money wounds to building a coaching business that empowers socially conscious coaches.
You’ll hear how she bridged authenticity with business, why charging for transformation matters, and the surprising world of government contracts and funding.
If you’ve ever wondered how to truly get paid to do the work you love while making a difference, this conversation will open your eyes.
In This Episode:
0:00 Intro
1:06 Accidentally Becoming a Coach
4:31 Going from "helping" to running a coaching business
8:28 Coaching in prisons and addiction recovery
16:36 Money wounds and being able to charge for your work
23:44 The hidden world of government funding
28:32 What kind of coaches could look for funding?
35:10 Shifting into private coaching
40:45 Leads from your network
50:02 Program design
Resources:
From Passion To Profit Crash Course: https://jbhollows.kit.com/impacttoincome
LinkedIn: https://www.linkedin.com/in/jacqueline-hollows/
John Meese Episode: https://www.youtube.com/watch?v=P4iY5bf2oBY
Email: jacqueline@jbhollows.co.uk
Grow your business by hosting your own podcast: https://calendly.com/proclaimpodcasting/podcast-discovery-call
Starting a business rarely goes the way you expect - and the same is true for coaching.
Ben Larzabal, coach and entrepreneur who’s learned the hard way what really works (and what doesn’t), shares his 5 most impactful lessons for coaches.
From scraping together his first thousand dollars in a cramped apartment to scaling a business past $1.5M ARR, Ben distills his journey into five hard-won lessons every coach needs to hear.
These aren’t abstract theories - they’re raw stories of failure, clarity, and breakthrough that will help you avoid costly mistakes and speed up your growth.
If you’re serious about building a coaching business that actually lasts, this episode is for you.
In this episode:
0:00 Intro
1:26 Lesson 1: Show, Don't Tell
11:40 Lesson 2: Solve To Sell
18:45 Lesson 3: Gifts Over Skills
33:14 Lesson 4: Your Business Model Is Your Product
44:12 Interlude: The 5 Levels of Awareness for Marketing
59:47 Lesson 5: Look for Felt Problems
Resource:
Ben's LinkedIn: https://www.linkedin.com/in/ben-larzabal/
Rocky Garza: https://www.rockygarza.com/
Buy Back Your Time by Dan Martell: https://www.amazon.com/dp/059342297X
Simple Marketing for Smart People by Billy Broas: https://www.amazon.com/dp/B0D66H733H/
The Prosperous Coach by Chandler and Litvin: https://www.amazon.com/dp/1600250300/
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Book a call with me to see if a podcast could grow your business: https://calendly.com/proclaimpodcasting/podcast-discovery-call
Ben Harris is a fear coach.
After losing $40K in a crypto scam right after quitting his job to start his own business, he got to flex the "doing scary things" muscle big time.
He ended up turning this weird skill into a successful coaching business.
Now, he helps creators share their authentic voice with confidence, so they can actually build community, relationships, and make sales.
Listen in to hear how he got his start, how creators can start using their voices authentically, and how to make sales easier.
In This Episode:
0:00 Intro
1:25 The Fear Coach
6:32 $40K Crypto Scam
10:09 Potential catastrophic identity issues as a coach
15:51 Leads
21:47 Content and LIKING sales
30:11 Delivery
35:37 Challenges
40:31 Getting over the fear of posting
42:31 Coaching challenge: authentic content
Mentioned:
Ben Harris on LinkedIn: https://www.linkedin.com/in/the-fear-guy/
Authentic Voice Accelerator: https://www.feeling-free.com/authentic-voice-accelerator
John Meese Episode: https://www.youtube.com/watch?v=P4iY5bf2oBY
Scott is a crazy impressive dude, and I have actually known about him for like 10 years...but only just met him.
He hosted a successful podcast (300-400k downloads/month) about building an Amazon FBA business.
That turned into a $1.7M business that he eventually walked away from (we get into WHY in this episode).
After a few more 6 figure at-bats that ultimately didn't excite him enough to keep going, he joined forces with his son to start Live Video School...and within 12 months, his brand new YT channel made him $115,000 and counting, AND built him an 11,000 person email list.
And he used none of his existing contacts/lists.
This is an insanely valuable episode where you'll get to see what it can look like to start a fun lifestyle coaching biz, all the way up to building a 7 figure empire.
In This Episode:
0:00 Intro
1:53 Why Scott left his 7 figure business
11:39 How to build a coaching business with an ORGANIC audience
17:07 How to build an audience (without going viral)
23:48 Scott's elite creator energy
27:47 Speed of implementation
31:22 Being a GUIDE not a GURU
34:33 Finding Your Offer
40:30 What to do once someone gives you their email
44:15 Sales process
46:22 Coaching Deliverables
48:39 Consistency and Content Strategy
Resources:
Live Video School: https://www.livevideoschool.com/
StoryBrand by Donald Miller: https://www.amazon.com/dp/B0CWTNCZCH/
Grow Your Business By Hosting Your Own Podcast (Free 45 Min Coaching Call): https://proclaimpodcasting.com/coach/
Caleb Whittle goes hard.
He quit his job as a CMO to become...
A fitness coach?
On LinkedIn?!
Seriously. And he's thriving.
He quit cold turkey without building this on the side a few months ago.
Now he's booking 4 figure clients with LinkedIn posts.
We talk about how he made the transition, nuts and bolts of his business, and get tactical on what it takes to be a great coach.
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Free 45 Minute Coaching Call: Learn how a podcast can help you make more sales and supercharge your authority (and network): https://proclaimpodcasting.com/coach/
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In this episode:
0:00 Intro
0:56 CMO to Coach
4:10 How to quit your job and become a coach
6:41 Growing a fitness business on LinkedIn
13:45 Caleb's Launch Offer
19:00 Growing Without Being Overwhelmed
22:00 Lead gen
30:37 Sales process
34:31 The difference between a trainer versus a coach
37:41 The biggest challenge
39:45 Coaching through resistance and building discipline
48:26 The benefit of coming from the corporate world
Mentioned:
Caleb Whittle on LinkedIn: https://www.linkedin.com/in/calebwhittle/
This is exactly the type of episode I dreamed of when I launched The Real Coach Show.
Totally raw, full of numbers and details, and DEEP on the often unseen mental game of being a coach when life throws your haymakers.
Dylan Roos shares about navigating life with a super famous dad, selling a high-ticket program when he was terrified to charge that much, revamping the program and increasing the price to over $14,000, the entire breakdown of his business, and his unfiltered thoughts on what it's like to run a coaching business (including when your life is crumbling).
Insane value in this one. All coaches can benefit.
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Free 45 Minute Coaching Call: Learn how a podcast can help you make more sales and supercharge your authority (and network): https://proclaimpodcasting.com/coach/
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In this episode:
0:00 Intro
1:43 Coaching teens?!
5:07 Challenges of having a famous dad
11:44 Showing up when your personal life is rocked
15:47 How Dylan's selling to young men
24:29 Systematizing Leads and Sales
33:33 Organic
39:40 Dylan's Program
41:33 Hiring and Working on Your Own Stuff
58:17 How Dylan's rebuilding to $300K
Resources:
Dylan Roos on IG: https://www.instagram.com/dylan.roos
Dylan's Program: https://www.dylanrooscoaching.com/
Community for Parents: https://www.skool.com/sons-rise-community-5960/about
Community for Teens: https://www.skool.com/the-brotherhood-7732/about
Mitchell turned his life around, started sharing it on a podcast, and suddenly had people flocking to him wanting his help.
He said yes, and a side project became a 6 figure coaching business in just 18 months.
Now he's working with high-powered professionals and charging $6,000 to $30,000.
In this episode we break down his mindset, his boundaries as a coach, the funnel that brings him leads, and why podcasting is his secret weapon.
Chapters:
0:00 Intro
0:34 Mitchell's transformation story
8:59 Building your personal board of directors
10:36 Why high-ticket
14:55 30,000 foot view of Mitchell's business
20:45 Team members
24:13 Firm boundaries
29:41 Leads and sales
37:47 Live event
40:04 Mitchell's program breakdown
43:20 Confidence
Mentioned:
IG: https://www.instagram.com/mitchellosmond/
YT: https://www.youtube.com/@dadnationco
Website: https://www.dadnationco.com/
Email: mitchell@dadnationco.com
Pod Pitch: https://www.podpitch.com/
Dustin Riechmann Podcast Guesting: https://7figureleap.com/
Chris Cirullo joins me today to talk about coaching frameworks, his shift from group coaching back into a 1:1 model (including the one email he sent that got him 9 new clients overnight), and deep mindset shifts that will unlock your ability to serve and grow as a coach.
Chapters:
0:00 Intro
2:45 Army Ranger Lessons
3:56 How to use frameworks in coaching
10:17 Broad vs specific programming
13:23 Chris' program
16:30 Going BACK to 1:1 from group coaching?
20:40 Building a business that works for your schedule
28:28 Hard to charge high-ticket?
30:51 How Chris gets clients
38:02 The sales process
45:23 Identity tension and taking on too much responsibility
Mentioned:
Chris' Website: https://www.missionfit.co
The Prosperous Coach by Rich Litvin and Steve Chandler: https://amzn.to/4liWihK
10X Is Easier Than 2X by Dan Sullivan: https://amzn.to/3UlWphr
Free 45 Minute Coaching Call: Learn how a podcast can help you make more sales and supercharge your authority (and network): https://proclaimpodcasting.com/coach/
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John Meese has fine-tuned the high-ticket, group coaching model.
He teaches it successfully to his many clients (some of whom, as you'll hear, have gone on to build $1.2M businesses in just 2 years), and he's going to give you the whole run down here.
But here's the catch...
He runs zero paid ads and doesn't even have social media.
Let's just say that got my attention.
Listen in to learn exactly how to start your own sold out group coaching program!
Chapters:
0:00 Intro
2:02 John accidentally becomes a coach
12:17 Serve To Sell
15:20 No social media?!
25:37 John's business
32:58 Attracting leads
37:38 Jumping into relationships vs. mass marketing
40:04 Stats from John's interview on Nathan Barry's Podcast
43:24 Nurturing your leads to become buyers
49:05 John's sales strategy (get it free)
Mentioned:
-> FREE copy of Serve To Sell by John Meese: https://servetosellbook.com/curt/
John's website, Sell Your Smarts: https://www.sellyoursmarts.co/
Survive and Thrive by John Meese: https://www.amazon.com/dp/1631953362
Dustin Riechmann's Program: https://7figureleap.com/
Smart Passive Income: https://www.smartpassiveincome.com/
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Free 45 Minute Coaching Call: Learn how a podcast can help you make more sales and supercharge your authority (and network): https://proclaimpodcasting.com/coach/
Ryan Meador is a 1:1 and Group StrengthsFinder coach. He's been an online fitness coach, life coach for Christian men, and has background in corporate coaching which is unique in a world where most people fire up an instagram, type the word coach, and just fake it till they make it.
We talk about what he learned in corporate coaching, the simplicity of his offer, getting through dark times and feelings of inadequacy as a coach who has to "perform" online, and how he actually runs his coaching biz.
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Free 45 Minute Coaching Call: Learn how a podcast can help you make more sales and supercharge your authority (and network): https://proclaimpodcasting.com/coach/
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In This Episode:
0:00 Intro
0:45 Why coaching
6:23 Mortality
9:01 Chaos vs. Control
14:30 Ryan's Offer
17:15 Wisdom from corporate coaching
21:27 Dark places as a coach
27:04 Getting leads
31:57 3 month high-ticket package
36:53 Why high-ticket?
40:33 LinkedIn
Resources:
Ryan on IG: https://www.instagram.com/coaching_with_ryan/
War Room Prayer Guide: https://static1.squarespace.com/static/5a545b1dfe54efb29c7a74f6/t/5cbe7aa34785d3212d858ac9/1555987161865/War+Room+Guide.pdf
Clayton Law: https://www.instagram.com/clayton.moves/
Free 45 Minute Coaching Call: Learn how a podcast can help you make more sales and supercharge your authority (and network): https://proclaimpodcasting.com/coach/
Kevin is one of the most consistent coaches I know. He's got a simple funnel, a simple business model, he gets great results, and he's found a way to sell mid-5 figures per month consistently with ZERO sales calls.He's the perfect guest as we keep rolling here with the Real Coach Show because he's allergic to BS, he bucks the trends (find out why he LOWERED prices MULTIPLE times even though he was able to sell $2000 packages), and he doesn't chase shiny objects.You'll get so much detail in this podcast (Kevin shares EVERYTHING) that you could literally spin up a coaching program system today just by listening to this episode.
Free 45 Minute Coaching Call: Learn how a podcast can help you make more sales and supercharge your authority (and network): https://proclaimpodcasting.com/coach/Chapters:0:00 Intro1:03 Why coaching5:30 Depth vs. capturing attention on social media7:20 Simplicity17:31 Delivery bottleneck?20:00 Kevin's entire funnel32:50 How to do this super quickly41:04 How to not be a douchey fitness coach45:47 The challengesMentionedMany Chat: https://manychat.com/Kevin's IG: https://www.instagram.com/dadbod_wod/Free coaching call to learn how a strategic podcast can help you make more sales and supercharge your authority (and network): https://proclaimpodcasting.com/coach/
"I get 90% of my business off LinkedIn" - Cody Lutz
Guys, what? I spent all my time in my coaching business building on Instagram.
I knew people who did the same on Facebook.
But LinkedIn? No way.
Turns out it doesn't really matter where you do it, as long as you serve, serve serve.
That's the huge lesson I took away from today's episode. Think less about yourself, and more about how you can serve others.
Do that consistently, get in the right rooms, push through ego resistance, and...win.
Cody is insanely positive and optimistic...elite vibes in this episode.
Let's get into it!
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Free coaching call to learn how a strategic podcast can help you make more sales and supercharge your authority (and network): https://proclaimpodcasting.com/coach/
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Chapters:
0:00 Intro
2:09 Getting into coaching
9:17 Working backward when building your business
15:54 Being able to think super long term AND move quickly
21:29 Infectious positivity
29:45 Pushing through the "who am I?" resistance
33:15 Getting around people who make things happen
40:17 Lead gen
46:02 Coaching Tip: Some people aren't verbal processors
Resources Mentioned:
Patrick Lencioni's Working Genius Model: https://www.workinggenius.com/
Backyard Shreds: https://www.backyardshreds.com/
Cody Lutz on LinkedIn: https://www.linkedin.com/in/thecodylutz/
The Prosperous Coach by Steve Chandler and Rich Litvin: https://www.amazon.com/dp/160025036X/
Free coaching call to learn how a strategic podcast can help you make more sales and supercharge your authority (and network): https://proclaimpodcasting.com/coach/
Learn how Hunter Sprague runs a systematized high-ticket coaching program that helps Christian men level up in their physical and spiritual lives.
He has a simple system that's bringing in 45 DMs/month that lead to sales calls (with NO outbound DMing), and he just hit $100k in his business, halfway through the year.
From how he got into the coaching space, to a complete breakdown of his business, this is a good one.
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Free coaching call to learn how a strategic podcast can help you make more sales and supercharge your authority (and network): https://proclaimpodcasting.com/coach/
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Chapters:
0:00 Intro
1:22 From the go-to guy to coaching
13:50 Prideful Stumbles?
22:21 Hunter's Offer
36:53 Assistant Coach?
39:30 Lead Flow
42:46 Organic?
47:20 Growing MRR
55:21 Connect with Hunter
Resources Mentioned:
IG @monolithmovement: https://www.instagram.com/monolithmovement/
The Hidden Art of Homemaking by Edith Schaeffer: https://www.amazon.com/dp/0842313982/
Skool: https://skool.com/
Free coaching call to learn how a strategic podcast can help you make more sales and supercharge your authority (and network): https://proclaimpodcasting.com/coach/
