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The Radical Global Marketing Podcast

Brandigo

52 episodes

2 months ago

In this episode of the Radical Global Marketing Podcast, co-host Steven Proud speaks with Shaheen Samavati, CEO and co-founder of Vera Content, a multilingual content agency based in Madrid. A former journalist turned marketing leader, Shaheen shares her journey from U.S. newspapers to Spain’s startup scene, and how she went on to build a team that helps global brands create authentic, multilingual content that resonates with audiences across cultures. Key talking points from this episode: Fr...

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In this episode of the Radical Global Marketing Podcast, co-host Steven Proud speaks with Shaheen Samavati, CEO and co-founder of Vera Content, a multilingual content agency based in Madrid. A former journalist turned marketing leader, Shaheen shares her journey from U.S. newspapers to Spain’s startup scene, and how she went on to build a team that helps global brands create authentic, multilingual content that resonates with audiences across cultures. Key talking points from this episode: Fr...

Show more...

Episodes (20/52)

The Radical Global Marketing Podcast

Shaheen Samavati - Vera Content

In this episode of the Radical Global Marketing Podcast, co-host Steven Proud speaks with Shaheen Samavati, CEO and co-founder of Vera Content, a multilingual content agency based in Madrid. A former journalist turned marketing leader, Shaheen shares her journey from U.S. newspapers to Spain’s startup scene, and how she went on to build a team that helps global brands create authentic, multilingual content that resonates with audiences across cultures. Key talking points from this episode: Fr...

2 months ago

28 minutes

The Radical Global Marketing Podcast

Katja Omlor - Coltene Group

In this episode, we sit down with Katja Omlor, a passionate and experienced marketer who thrives on authentic storytelling and leveraging user-generated content to amplify brand messaging. At the time of this recording, Katja was the Global Product Marketing Director for Leica Geosystems, part of Hexagon, a world leader in premium measurement and survey equipment. She has since taken on an exciting new challenge as Director of Global & Corporate MarComs at Coltene Group, a global le...

8 months ago

38 minutes

The Radical Global Marketing Podcast

Katie Smith - Wild Path Consulting

Katie Smith is the Founder and CEO of Wild Path Consulting and a Fractional CMO. Katie is a dynamic force who masterfully blends adventure with marketing expertise, transforming stagnation and chaos into clear strategic success. She joined us to share her incredible career journey and unique insights that will inspire and challenge how you think about marketing and leadership. Wild Path Consulting helps businesses that care about the future of our planet and its people to craft compelling st...

9 months ago

37 minutes

The Radical Global Marketing Podcast

Saul Hudson - Co-Founder and Managing Partner, Angle42

In the latest episode of The Radical Global Marketing Podcast, we sit down with Saul Hudson, Co-founder and Managing Partner of Angle 42.With decades of experience as a communications leader—most notably as General Manager, Americas at Reuters News—Saul specializes in helping cutting-edge technology companies craft compelling narratives that resonate with mainstream media, financial industries, and global audiences.Angle 42 is a strategic communications consultancy specializing in helping exp...

9 months ago

33 minutes

The Radical Global Marketing Podcast

From Hard News to Branded Content: An Interview with Daniel Edward Rosen

Daniel Edward Rosen is the founder of DER Strategies, an exciting new content marketing consultancy launched earlier this year. Prior to founding DER Strategies, Daniel spent 9 years as Editorial Director for SJR, a leading content consultancy and part of WPP. Daniel has led strategy, editorial direction, account management, and content creation for several Fortune 500 companies in the tech and finance spaces. As a hugely experienced writer, editor, and journalist, Daniel's writing has appear...

10 months ago

37 minutes

The Radical Global Marketing Podcast

Terence Tam - Founder & CEO of Radical Marketing

Marketing academic and serial entrepreneur, Terence Tam is the founder and CEO of Radical Marketing, a specialist marketing agency that helps top-tier coaches and professional expert speakers scale their businesses through webinar, seminar, and lead-gen marketing. Before moving to the corporate side of marketing, Terence was a lecturer, tutor, and researcher at Griffith University in Australia, where he specialized in internet marketing. Based in Borneo, Terence shares his experience as a mar...

11 months ago

30 minutes

The Radical Global Marketing Podcast

Natalia Pamich - Global Marketer & Skincare Entrepreneur

In this episode of the Radical Global Marketing Podcast, Mike interviews Natalia Pamich, a global marketer with a wealth of experience from brands like Revlon, PepsiCo, and L’Oreal, who’s now embarking on an entrepreneurial journey with her own skincare line. Natalia shares insights from her international upbringing and career, covering the essentials of adapting to diverse markets, mastering sales to understand consumer behavior, and building brands that resonate globally. She also dives int...

11 months ago

22 minutes

The Radical Global Marketing Podcast

Bianca Blake & Prashant Mahajan - Klickrr

Bianca Blake and Prashant Mahajan are the co-founders of Klickrr. Klickrr is a cloud-based communications platform that provides an easy-to-use, ‘done for you’ service, helping businesses send compliant text messages that cut through the clutter and connect with their customers. It is designed to help startups and mid-sized businesses enhance their revenue, make it predictable, and scale efficiently. Bianca, who now holds the role of CEO, is a hugely experienced marketer with a rich professio...

1 year ago

35 minutes

The Radical Global Marketing Podcast

Elad Hefetz - Airfleet

Elad Hefetz is the CEO at Airfleet. Elad loves everything tech and marketing. With more than 10 years researching technologies and innovation and 7 years in marketing, he leverages tech to support marketing, and uses marketing to explain the tech. Airfleet focuses on creating and optimizing websites for tech B2B with a buyer journey that makes sense and generates revenue. In this episode: Elad discusses modern B2B marketing strategies, focusing on identifying customer personas, personalizin...

1 year ago

19 minutes

The Radical Global Marketing Podcast

Dave Beveridge - Project Director, Chaos

Dave Beveridge is Project Director for Chaos, a provider of 3D and rendering solutions for architects, engineers, visual artists and media/entertainment companies. For his role, Dave is responsible for new commercial initiatives, largely centered on GTM. Prior to joining Chaos, Dave was the Director of Global Strategic Marketing at Deutsche Börse subsidiary SimCorp A/S, a provider of IT solutions to large investment management institutions worldwide. With teams in the UK, US and Asia, D...

1 year ago

37 minutes

The Radical Global Marketing Podcast

Kelley Valone - Prove

Kelley Valone is a seasoned marketing professional with extensive experience in demand generation, SaaS, and various marketing strategies. She is the Director of Global Marketing at Prove, where she oversees demand generation strategies and marketing operations. In this episode: Kelley discusses her career and touches on many facets of B2B marketing. Some takeaways: Demand Generation Evolution: Marketing professionals should recognize the evolving nature of demand generation, which no...

1 year ago

31 minutes

The Radical Global Marketing Podcast

Nandini Nandakumar - Smirnoff

Nandini is an intrapreneurial Marketer and a collaborative leader with over a decade of experience in Marketing Fortune-500 brands within consumer goods, retail, and e-commerce. She is a global marketer having worked across Asia, Europe, and North America, and has a track record of delivering strong business performance on legacy and turnaround brands. What fires her up is having an impact on consumers’ lives, businesses, and society at large. She is a bold & brave leader, who holds...

1 year ago

20 minutes

The Radical Global Marketing Podcast

Dave Koerner - 75F

Dave Koerner is an award-winning marketing leader with a background in international business development and building revenue-based marketing teams. He has traveled to 50 US states and 53 countries, and his natural habitat consists of early to mid-stage tech companies or challenger brands. Dave is the VP of Global Marketing at 75F -- the global market leader in building automation. The company is based in Minneapolis, backed by Bill Gates, and uses smart sensors and wireless controls t...

1 year ago

35 minutes

The Radical Global Marketing Podcast

Andy Smith - StrategiQ

Andy Smith is the founder and CEO of StrategiQ. Andy is a hugely driven and insightful marketer with an interesting professional background and journey to becoming the founder and leader of an award-winning agency. Throughout the conversation, Andy comes across as a logical and analytical thinker with an obvious enthusiasm and vision. He speaks with a lot of objectivity and clearly values accountability within the working environment he has created. StrategiQ is a UK-based, strategy-first mar...

1 year ago

44 minutes

The Radical Global Marketing Podcast

Sean O'Brien - Mott Corporation

Sean O'Brien is a seasoned marketing and communications professional with a rich background in both B2C and B2B sectors. Sean currently holds the position of Global Head of Marketing and Communication at Mott Corporation, a company specializing in precision filtration technologies. With a career spanning various industries, including sporting goods, safety equipment, and technology innovation, Sean brings a wealth of experience to his role. His journey began in the realm of sporting goo...

1 year ago

27 minutes

The Radical Global Marketing Podcast

Cheryl Caudill - Greif

Cheryl Caudill is the Vice President of Global Marketing Communications for Greif, a leading supplier of industrial packaging products. In this episode, she shares her extensive marketing experience, including how her journey in marketing began with a major in journalism and advertising. In this episode: Cheryl emphasizes the evolution of marketing over the years, particularly due to the COVID-19 pandemic, which forced companies to embrace digital strategies, tech talks, webinar...

1 year ago

17 minutes

The Radical Global Marketing Podcast

Adam Clark - Hasbro

Adam Clark is the Director of Integrated Marketing, Asia for Hasbro, one of the largest toy and game manufacturers in the world. Based in Hong Kong for over 10 years, Adam is an incredibly experienced marketer with a unique background. He has previously been part of Accenture working on significant marketing operations projects, project managing CRM implementations, and process design initiatives, as well as gaining brand management experience with Nestle USA before ...

1 year ago

31 minutes

The Radical Global Marketing Podcast

Sylvia Zanetti – Managing Director of Stratitude

Sylvia Zanetti is the Managing Director and Lead Strategist for Stratitude, a strategic integrated marketing agency headquartered in South Africa that is part of the PLP Group. Sylvia leads her award-winning team in campaigns that focus on enabling their clients to build rewarding relationships with their target audiences. Sylvia leads her award-winning team with an infectious passion and enthusiasm, which is also clearly evident in her other role as a member of the EMEA board for AMIN, and a...

1 year ago

47 minutes

The Radical Global Marketing Podcast

Susie Lee-Kilgarif - Stellarmann and William Alexander

Susie Lee-Kilgariff is the Group Head of Marketing for Stellarmann and William Alexander, both part of the Wellcombe Group. Stellarmann is a consulting business that helps companies develop highly skilled teams and deliver successful technology and change programmes. William Alexander is a recruitment agency. Susie herself is a hugely passionate, driven, and successful marketing leader with a unique career journey. She has a wealth of experience working both agency and client side, as well as...

1 year ago

49 minutes

The Radical Global Marketing Podcast

Kay Geithner - APM Terminals Crane & Engineering Services

Kay Geithner is Managing Director of APM Terminals Crane & Engineering Services. Kay is a hugely experienced, dynamic, and innovative international business leader, working in a fascinating sector, and is currently spearheading an exciting period of marketing strategy development and positioning. For this special episode of the Radical Global Marketing Podcast, we get a very unique client-side viewpoint. In this episode: Kay takes us through his backgroun...

1 year ago

39 minutes