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The Purple Patch Sales Edge
Danielle Dacunha Howarth and Lucy Lee
15 episodes
6 days ago
Welcome to The Purple Patch Sales Edge Podcast! Hosted by Danielle Dacunha-Howarth and Lucy Lee, a podcast that helps you build a successful sales career that fits the life you want. Join us to explore personal and professional growth in sales, covering topics like career planning, branding, leadership, work-life balance, and the latest sales methods and techniques. Hear insights from experts and real-world experiences to elevate your career and success. Message or voice note your questions and suggestions on WhatsApp at +61 435 728 511. Subscribe now and never miss an episode!
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Business
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All content for The Purple Patch Sales Edge is the property of Danielle Dacunha Howarth and Lucy Lee and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Purple Patch Sales Edge Podcast! Hosted by Danielle Dacunha-Howarth and Lucy Lee, a podcast that helps you build a successful sales career that fits the life you want. Join us to explore personal and professional growth in sales, covering topics like career planning, branding, leadership, work-life balance, and the latest sales methods and techniques. Hear insights from experts and real-world experiences to elevate your career and success. Message or voice note your questions and suggestions on WhatsApp at +61 435 728 511. Subscribe now and never miss an episode!
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Business
Episodes (15/15)
The Purple Patch Sales Edge
EP 15 | The Baby One

Summary:

In this heartfelt conversation, Lucy shares her journey to parenthood, discussing the challenges and triumphs of navigating IVF as a same-sex couple. From choosing a donor to the emotional and financial toll of the process, we explore the complexities of family dynamics, workplace support, and the significance of biological connections. We wanted to highlight the importance of open communication and support systems in the journey to parenthood.


Takeaways:

  • The journey to parenthood can be complex, especially for same-sex couples.
  • Choosing a donor involves careful consideration and emotional factors.
  • IVF and IUI processes can be emotionally and financially taxing.
  • Workplace support is crucial during the journey of IVF and parenthood.
  • Adoption has shaped Lucy's perspective on biological connections.
  • The emotional toll of IVF can be significant for both partners.
  • Corporate benefits can alleviate some financial burdens of IVF.
  • Planning for the future includes considering the child's upbringing and family dynamics.


Chapters

00:00 Reconnecting and Personal Updates

02:41 The Journey to Parenthood

05:14 Navigating Same-Sex Parenthood

08:03 The IVF Process Explained

10:43 Challenges and Emotional Rollercoaster

13:35 Balancing Work and Family Aspirations

14:25 The Financial and Emotional Costs of IVF

16:31 The Journey to Pregnancy: Challenges and Triumphs

19:46 Navigating Work and Pregnancy

22:14 Adoption and the Meaning of Family

24:49 Support Systems and Workplace Benefits






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4 months ago
29 minutes 15 seconds

The Purple Patch Sales Edge
EP 14 | The Q1 Success Blueprint

Summary

In this episode of the Purple Patch Sales Edge podcast, we discuss the transition into Q1 for sales professionals, focusing on the challenges of territory planning and account management. We emphasise the importance of having a structured process, effective data enrichment, and utilising CRM tools to manage accounts efficiently. We also highlight the significance of speed to execution and collaboration with team members to achieve sales success. We share practical tips and strategies for managing accounts and maximizing revenue generation in the new quarter.


Takeaways

Transitioning into Q1 requires effective account management strategies.

Understanding the challenges in territory planning is crucial for success.

Having a structured process can significantly improve account management.

Data enrichment is essential for making informed sales decisions.

Utilizing CRM tools effectively can streamline account management.

Speed to execution is vital in a competitive sales environment.

Collaboration with BDRs and other team members enhances account management.

Account tiering helps prioritize efforts for maximum impact.

Sales professionals should avoid jumping to conclusions about their accounts.

Continuous research and data analysis are key to identifying opportunities.



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7 months ago
23 minutes 12 seconds

The Purple Patch Sales Edge
EP 13 | Understanding Yourself and Others at Work

In this conversation, we explore the Myers-Briggs Type Indicator (MBTI) as a tool for understanding personality types and improving team dynamics. We discuss the origins of the MBTI, its four dichotomies, and the value it brings to communication and collaboration in the workplace.

We also address some of the common misconceptions about the MBTI and share practical applications of the tool in various sales settings.


Takeaways

  • Myers-Briggs is a powerful tool for unlocking team communication.
  • Understanding personality types can improve workplace dynamics.
  • Carl Jung's theories laid the foundation for Myers-Briggs.
  • The MBTI questionnaire has remained unchanged since the 1940s.
  • Myers-Briggs provides a common language for teams.
  • The tool helps identify strengths and blind spots in individuals.
  • Practical applications of MBTI can transform team interactions.
  • Investing in personality assessments can lead to better team cohesion.


Chapters

00:00 Festive Greetings and Personal Updates

00:53 Exploring Personality Assessments

08:34 Understanding Myers-Briggs and Its Impact

15:02 Navigating the Post-Pandemic Workplace

15:31 Debunking Myers-Briggs Myths

17:55 Practical Applications of Myers-Briggs

21:49 Personal Experiences with Myers-Briggs

26:54 Understanding Personality Types and Their Impact





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8 months ago
28 minutes 45 seconds

The Purple Patch Sales Edge
EP 12 | Reflecting on 2024: A Podcast Journey

Interested in our UK or Australia training events/workshops? CLICK HERE and enter your details and we will share more information.

We decided to kick off the NY by reflecting on 2024, specifically on our podcast journey, discussing the challenges we faced, the insights gained, and the goals we have for the future.


We decided to share our experiences of launching the podcast, the importance of audience engagement, and the top episodes that resonated with our listeners. The discussion also touches on personal growth, the impact of technology on our content creation, and our aspirations for 2025.


Chapters

00:00 Introduction and Setting the Scene

01:47 Reflecting on 2024: The Podcast Journey

05:43 Podcast Statistics and Audience Insights

11:26 Challenges and Learning Experiences

16:49 Goals for 2025: Expanding the Podcast

22:33 Personal Growth and Life Changes

27:07 Conclusion and Call to Action


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9 months ago
28 minutes 27 seconds

The Purple Patch Sales Edge
EP 11 | Mastering Q4: Strategies for Sales Success

Summary

We reconnect and discuss the challenges of Q4 in sales, emphasising the importance of maintaining motivation and influencing others. We share personal anecdotes about our lives and how we have and do navigate the pressures of the sales environment, particularly during the end of the financial year. The discussion highlights strategies for maintaining productivity, managing time effectively, and building strong internal relationships to close deals successfully.

Takeaways

  • Maintaining a positive attitude is crucial during Q4
  • Gamification can enhance motivation and performance
  • Time management is essential to cut out noise and distractions
  • Focus on the basics and do them well to succeed
  • Building strong internal relationships can facilitate deal closures
  • Understanding your pipeline and managing it effectively is key
  • Asking the right questions can uncover potential deal blockers
  • Recognising the importance of self-motivation beyond financial incentives
  • Being proactive in managing your workload can prevent burnout
  • It's important to influence others positively to achieve sales goals


Chapters


00:00 What have we been up to!?

04:47 Navigating Q4 Challenges

14:47 Balancing Pipeline and Closing Deals

18:54 Mastering the Art of Discounting and Deal Structuring

22:00 Navigating Internal Sales Processes

24:25 Self-Motivation and Gamification in Sales

27:12 The Importance of Discipline and Consistency

28:47 Taking Control of Your Sales Quarter

31:10 Top Tips for Closing Q4 Strong

33:53 Influencing Others and Building Internal Relationships








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11 months ago
35 minutes 18 seconds

The Purple Patch Sales Edge
EP 10 | Successful SDR/BDR Career Pathways

Summary

In this conversation, we discuss various aspects of sales roles, focusing on the transition from entry-level positions to more advanced roles like Account Executive (AE). We emphasise the importance of nurturing talent within organisations and the challenges faced in sales team dynamics. This discussion also covers strategies for effective discovery of your skills and the diverse career pathways available in the sales field.

Takeaways

  • Entry-level sales roles are vital for future talent development.
  • Career pathways in sales can lead to various roles beyond AE.
  • Sales professionals should be prepared for the realities of their roles.
  • Continuous learning and exposure to best practices are essential.
  • Building relationships within the sales team enhances success.

Chapters

00:00 Life Updates and Holiday Plans

06:33 Understanding Tenure and Success Rates in Sales Roles

13:10 Career Growth and Ownership in Sales

19:29 Empowering BDRs Through Effective Training

26:36 Exploring Career Pathways Beyond BDR

31:51 Nurturing Talent and Building Confidence








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11 months ago
34 minutes 38 seconds

The Purple Patch Sales Edge
EP 9 | Know Your Neich - Problem-Led Outreach with Matthew Putnam

Summary

In this episode, we welcomed Matthew Putnam onto the Podcast to explore the evolving landscape of sales, emphasising the importance of understanding your niche, the significance of ideal customer profiles, and the necessity of effective outreach strategies. We discuss the role of technology and AI in sales, the importance of sequence testing, and problem-led messaging. Matthew shares valuable insights on how to structure outreach messages and the need for sales professionals to genuinely connect with their audience.


Resources from Matt - http://salespersonplaybook.io/


Takeaways

  • Knowing your niche is crucial for effective outreach.
  • The ideal customer profile should be a living document.
  • Testing outreach strategies is essential for success.
  • Sales pressure can dilute focus; maintain clarity.
  • Effective messaging should prioritise the recipient's needs.
  • AI can enhance outreach but requires proper input.
  • Simplifying communication can lead to better engagement.
  • Understanding customer pain points is key to successful sales.

Chapters

00:00 Introduction and Background

05:42 Understanding Your Niche

14:35 The Importance of ICP and Buyer Personas

19:17 Outreach Strategies and Volume Control

30:24 Cutting Through the Noise with Effective Outreach

37:33 Questions from Lucy

42:32 The Role of Technology and Social Selling

46:07 Outro.mp3


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1 year ago
46 minutes 14 seconds

The Purple Patch Sales Edge
EP 8 | Quota & Balance - Mastering Work / Life in Sales

Summary

In this episode, we discuss the challenges of maintaining work-life balance in the sales profession. We explore the high-pressure environment of sales, the prevalence of burnout, and the importance of setting boundaries. This conversation emphasises the need for mindfulness, effective communication, and the use of technology to manage stress. Personal experiences and practical strategies are shared to help you navigate the demands of a sales career while prioritising your well-being.

Takeaways

  • Sales is not just a job; it's a lifestyle.
  • 67% of salespeople report feeling close to burnout.
  • Setting boundaries is crucial for maintaining balance.
  • Mindfulness practices can significantly reduce stress.
  • Technology can help manage work-life boundaries.
  • Seek support from coaches or mentors when needed.
  • Recognise the signs of burnout before it's too late.


Meet Danielle - CLICK HERE

Meet Lucy - CLICK HERE

Join us on YouTube - CLICK HERE

Email us - info@visitpurplepatch.com

Text or Voice Note - +61 (0)435 728 511


sales, work-life balance, burnout, stress management, communication, mindfulness, sales strategies, personal experiences, technology in sales, mental health



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1 year ago
42 minutes 2 seconds

The Purple Patch Sales Edge
Ep 7 | The Hedonic Treadmill in Sales

Summary

In this conversation, we discuss the concept of the hedonic treadmill, which refers to the idea that people return to a baseline level of happiness regardless of positive or negative experiences. We share the importance of understanding what truly brings you happiness, using emotive goals, and avoiding the trap of materialistic purchases that only provide temporary satisfaction.


We encourage salespeople to set emotive goals and encourage listeners to make intentional choices with their earnings, focusing on experiences and investments that will bring long-term joy.


Check out more content on our YouTube Channe - https://www.youtube.com/@visitpurplepatch

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1 year ago
31 minutes 24 seconds

The Purple Patch Sales Edge
Ep 6 | Turning Losses into Wins - Cian Mcloughlin's Sales Insights

Summary

In this Episode, we welcome the first of many special guests! Cian McLaughlin is the CEO of Trinity Perspectives and we discuss the importance of win-loss analysis in sales.

Cian shares his experience and insights on why deals are lost and how to improve sales performance. We emphasise the need for professionalism, thorough discovery, and responsiveness in sales interactions. Also, the challenges salespeople face in the current business landscape, including longer sales cycles, tighter budgets, and increased competition.

Cian highlights the importance of being the low-risk option for customers and the value of customer feedback in improving sales outcomes. Overall, the conversation provides valuable advice for sales professionals looking to enhance their performance and win more deals.


Takeaways

  • Professionalism and thorough discovery are key in sales interactions.
  • Salespeople should focus on being the low-risk option for customers.
  • Customer feedback is valuable in improving sales outcomes.
  • Challenges in sales include longer sales cycles, tighter budgets, and increased competition.
  • Investing in sales training and mentoring is crucial for sales success.
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1 year ago
39 minutes 6 seconds

The Purple Patch Sales Edge
Ep 5 | ROI and Building Business Casing in Sales

Summary

This Episode revolves around the topic of business casing and ROI in sales. We discuss the challenges salespeople and companies face in building business cases and driving ROI in deals. We highlight the importance of understanding the metrics and financial implications of a prospect's pain points and how to use that information to build a compelling business case. We emphasise the need for salespeople to proactively capture the necessary information right from the beginning of the sales process.

As always we provide tips and techniques for effective business casing.


Takeaways

  • Building a business case is crucial in sales to secure deals
  • Salespeople should proactively gather information about a prospect's pain points and the financial implications of those pain points
  • Understanding the metrics and financial value behind a prospect's challenges is the cornerstone of building a compelling business case.
  • Probing questions are crucial to uncover the root cause of a prospect's pain points and identifying the financial impact.
  • Be prepared to capture the necessary information for a business case from the beginning of the sales process
  • Business cases should be presented in the prospect's branding, not the salesperson's, to create a sense of ownership and credibility.
  • Listening to sales calls and continuously improving questioning skills can help salespeople uncover valuable information for building business cases


Chapters

00:00 Introduction and Personal Updates

01:34 The Importance of Business Casing and ROI in Sales

05:19 The Increasing Need for Business Casing

09:05 Differentiating ROI and Sales Business Cases

10:25 When and Where to Use Business Cases

11:56 Preparing for Business Casing from the Start

13:31 The Challenges and Solutions in Building Business Cases

16:48 Using Existing Resources and Tools for Business Casing

18:16 The Importance of Probing Questions in Business Casing

21:18 The Value of Metrics and Financial Implications in Business Casing

24:17 Avoiding Common Mistakes in Business Casing

28:24 Closing Remarks and Call to Action






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1 year ago
30 minutes 35 seconds

The Purple Patch Sales Edge
EP 4 | Increasing Win Rates with Multi-Threaded Sales

Summary

In this conversation, we discuss the importance of multi-threading in sales. Multi-threading refers to developing relationships with multiple decision-makers on the purchasing side. We highlight the benefits of multi-threaded sales, such as increasing win rates by involving three or more people in the sales process. We also share tips and strategies for effective multi-threading, including conducting thorough research, training the trainer, and using tools like LinkedIn Sales Navigator and Salesforce.

We cannot emphasise enough, the need to be proactive in multi-threading to protect deals and increase success.


Takeaways

  • Multi-threading in sales involves developing relationships with multiple decision-makers on the purchasing side
  • Multi-threaded sales have a higher win rate compared to single-threaded sales
  • Thorough research and planning are essential for effective multi-threading from the beginning of your deal
  • Tools like LinkedIn Sales Navigator and Salesforce can aid in account mapping and tracking multi-threading efforts.
  • Being proactive in multi-threading will protect and de-risk deals and increase success.


Chapters

00:00 Introduction and Small Talk

03:15 Definition and Importance of Multi-threading

09:01 Challenges and Strategies for Multi-threading

13:08 Multi-threading in Different Sales Opportunities

17:59 The Impact of Implementation on Multi-threading

20:51 Tips and How-tos for Multi-threading

29:10 Call to Action and Conclusion






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1 year ago
31 minutes 6 seconds

The Purple Patch Sales Edge
EP 3 | Harnessing the power of your Professional (and Personal) Brand

Summary

In this conversation, we discuss the importance of personal and professional branding. We emphasise the need to understand and articulate your strengths, how to engage with others to gather feedback, and use that feedback to build a strong brand. We also highlight the power of LinkedIn in when building a professional brand and recommend updating profiles regularly, seeking recommendations, and posting content that adds value.

Overall, we encourage listeners to be authentic, focus on their strengths, and continuously work on building their personal and professional brand.


Takeaways

  • Understand and articulate your strengths to build a strong personal and professional brand.
  • Engage with others and gather feedback to gain insights into how you are perceived professionally.
  • Use LinkedIn to build your professional brand by updating your profile, seeking recommendations, and posting valuable content.
  • Be authentic and focus on your strengths to create a strong and memorable brand.


Sound Bites

"Professional branding is how people would describe me in a professional setting without me being there."

"Your brand reflects your professional reputation, what you're known for, or would like to be known for."

"You cannot and should not bring every single part of you to work."


Chapters

00:00 Introduction and Catching Up

01:26 Pivoting to Personal and Professional Branding

08:01 Being Authentic and Selective in Personal Branding

12:47 Uncovering Strengths and Articulating Achievements

15:41 Building a Personal Brand on LinkedIn

22:54 Updating Your LinkedIn Profile for Maximum Impact

26:06 Leveraging Recommendations to Build Credibility

29:20 Conclusion and Call to Action





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1 year ago
29 minutes 54 seconds

The Purple Patch Sales Edge
Ep 2 | Discipline Over Motivation in Sales

Summary:

In this conversation, Danielle and Lucy discuss the importance of having a growth mindset and the role of discipline over motivation in achieving success in sales. They emphasise the need to believe in yourself and your ability to achieve targets and the importance of consistency and prioritisation. They also discuss the impact of mindset on handling stress and adversity, and the value of understanding yourself and others to maintain focus and productivity. The conversation concludes with practical tips for staying focused and achieving goals.


Takeaways:

  • Having a growth mindset and believing you can achieve your targets is crucial for success in sales
  • Consistency and discipline are more important than motivation in achieving targets
  • Understanding yourself and others can help maintain focus and productivity
  • Prioritisation and reverse engineering your numbers will help to achieve your targets
  • Mindset plays a key role in handling stress and adversity

Chapters

00:00 Introduction and Weekend Recap

02:39 Understanding the Growth Mindset and Discipline

05:13 The Importance of Consistency in Sales

07:13 Reverse Engineering Your Numbers

09:29 Managing Stress and Adversity

11:13 Controlling Your Mindset and Behavior

12:56 Maintaining Focus and Productivity

16:00 Applying Discipline and Mindset in Project Work

20:29 Prioritisation and Balancing Responsibilities

23:10 Managing Stress and Adversity

24:50 Understanding Your Stress Response

28:05 The Power of Consistency and the Slight Edge







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1 year ago
30 minutes 6 seconds

The Purple Patch Sales Edge
Ep 1 | How the heck did we end up in sales!?

Summary

In this episode, hosts Lucy Lee and Danielle Dacunha-Howarth discuss their journeys into sales and why they are passionate about the profession. They share their experiences in different industries, the challenges they faced, and the skills they developed. They also emphasise the importance of finding your why in sales and the need for personal growth, alongside professional growth.


This podcast is to be used as a platform to provide insights, practical tips, and advice to sales professionals, and they invite YOU to engage with them by sending voice notes with their questions and challenges to:

WhatsApp: +61 (0)435 728 511

or

info@visitpurplepatch.com


Takeaways:

  • Sales is a challenging profession that requires personal and professional growth.
  • Finding your why in sales is crucial for long-term success.
  • Engaging with different industries and developing a diverse skill set can be beneficial in sales.
  • The podcast aims to provide insights, practical tips, and advice to sales professionals.


Sound Bites:

  • "Pick your pain: corporate, scale-up, or running your own pipeline."
  • "The money is a byproduct of hard work, effort, and drive in sales."
  • "Sales doesn't discriminate; anyone can succeed with consistency and drive."



Show more...
1 year ago
32 minutes 14 seconds

The Purple Patch Sales Edge
Welcome to The Purple Patch Sales Edge Podcast! Hosted by Danielle Dacunha-Howarth and Lucy Lee, a podcast that helps you build a successful sales career that fits the life you want. Join us to explore personal and professional growth in sales, covering topics like career planning, branding, leadership, work-life balance, and the latest sales methods and techniques. Hear insights from experts and real-world experiences to elevate your career and success. Message or voice note your questions and suggestions on WhatsApp at +61 435 728 511. Subscribe now and never miss an episode!