In this episode of The Profitability Podcast, we sit down with Kaelyn Marie, founder of KM VA Agency, the powerhouse mom who transformed getting laid off into building a six-figure virtual assistant agency in just 18 months. After launching her business with zero experience, she scaled a team of six women serving multiple six and seven-figure clients. Kaelyn shares the unfiltered truth about scaling a service-based business, including the mental load of paying a team, the pricing mistakes that nearly broke her business, and the difficult decision to fire misaligned clients. Plus, discover her biggest investment failure with a coach that cost thousands and the red flags every female entrepreneur should watch for. Kaelyn reveals her philosophy of small experiments, the authentic community building approach that works, and the single social media post that accidentally grew a 500-woman WhatsApp community. This episode delivers essential insights for small business owners ready to scale their service business and entrepreneurs seeking real talk about the challenges of rapid growth. Connect with Kaelyn Marie: Website: www.kaelynmarieva.com Agency: @kmvaagency Coaching: @thekaelynmarie

In this episode of The Profitability Podcast, meet Joyce Medeiros, the Latina co-founder from Brazil, who is disrupting the accounting world with Investrio, an AI-powered fintech platform designed specifically for solopreneurs and small business owners. From trading at Goldman Sachs to to scaling Quantitative Brokers for a Deutsche Börse acquisition, , Joyce brings over a decade of Wall Street expertise to Main Street problems. While working full-time in finance, she built a financial coaching business supporting 100+ solopreneurs, which revealed a startling insight: if someone with Wall Street experience struggled with spreadsheets and cash flow management, what chance did everyone else have? Learn about the massive opportunity ahead as 42 million solopreneurs are expected to double by 2027, while the accounting industry faces a 75% workforce shortage. Joyce reveals her entrepreneurial philosophy of running small experiments, discusses the reality of being a female founder in tech (only 2% of capital goes to women), and explains why AI accounting tools are essential for business success. Plus, discover the "failed" debt-relief app that actually helped users eliminate over $1 million in debt. This episode is essential listening for solopreneurs ready to streamline their finances and entrepreneurs seeking inspiration to build in male-dominated industries. Follow The Profitability Podcast! Website: https://www.theprofitabilitypodcast.com/podcast Tiktok: @profitability.project Youtube: https://www.youtube.com/@TheProfitabilityProjectLLC LInkedIn: https://www.linkedin.com/company/the-profitability-project/ Instagram: https://www.instagram.com/theprofitabilityprojectllc/ Follow Joey Albertson LinkedIn: https://www.linkedin.com/in/joey-albertson/ Website: https://theprofitabilityproject.com/ Follow Joyce Mederios! LinkedIn: https://www.linkedin.com/in/joycemedeiros/ Website: https://www.investrio.io Instagram: https://www.instagram.com/investrio.io/ Mentions: https://www.quantitativebrokers.com https://www.deutsche-boerse.com/dbg-en/

In this episode, Joey Albertson breaks open one of the most powerful and least discussed truths in finance: money is deeply emotional—especially for women. From childhood patterns and past relationships to mission-driven guilt and subconscious self-sabotage, Joey takes us through the emotional landscape that shapes how women earn, spend, save, and self-worth. Listeners learn and understand the basic principles behind, why affirmations fail when shame remains; How your nervous system resists new levels of wealth; The concept of the “financial set point” and how to reset it; Why you can’t manifest what you secretly judge; A redefinition of wealth for purpose-driven women; If you’ve ever undercharged, overgave, or felt stuck despite strategy—this one’s for you. Money isn’t just math. It’s memory, emotion, and survival. It’s time to rewrite your story.

In this tax season debrief, Bailey Rinderknecht, the CPA who processed 81 tax returns for The Profitability Project, shares insider secrets you won't hear anywhere else. From screenshot nightmares to $3,000 tax savings discoveries, Bailey explains the hidden world between business owners and the IRS. She clears up misconceptions about S Corps versus LLCs while showing exactly when business structures cost more than they save. The conversation follows Bailey's path from Utah CPA to Idaho financial strategist, including her family business background. Listeners learn Bailey's three most effective tax strategies, including the lesser known "Augusta rule" and board of directors approach that transforms family activities into legitimate business expenses. This practical episode delivers tax wisdom every business owner needs before it's too late, with Bailey's guarantee: use her strategies and save more than you spend, or she'll refund your money.

In this special episode of The Profitability Podcast, Joey Albertson welcomes her husband Marc Albertson, head football coach at Jordan High School, for an insightful discussion about leadership that transcends the sports field. Marc shares how his leadership program transforms teenage athletes into well-rounded individuals by empowering them through a council system that teaches both vocal leadership and leadership through action. The conversation reveals surprising parallels between coaching a football team and running a business, with Marc's "allegory of the geese" highlighting how teams travel 75% further when working together in formation. The discussion explores how authentic leadership creates consistency, why titles alone don't make effective leaders, and what we can learn from Harriet Tubman's extraordinary example of leadership against all odds. Between nostalgic stories about how they met and playful banter with the podcast team, this episode delivers practical wisdom for anyone looking to build stronger teams, find joy in their work, and develop leadership skills that make a lasting impact.

In this episode of The Profitability Podcast, hosts Joey and Mackenzie sits down with life coach Eden Downey to unpack the mental challenges that plague business owners, especially mothers balancing entrepreneurship with family life. Eden shares her journey from psychology student to certified life coach, explaining how she helps clients untangle the mental chaos that comes with running a business while maintaining other life roles. The conversation dives into the distinction between therapy and coaching, with Eden focusing on future-oriented transformation rather than past healing. Joey and Eden explore how visionaries can make better decisions without spiraling into overwhelm, and why self-love is a crucial foundation for business success. Through personal examples and practical insights, they discuss techniques for moving through difficult emotions in seconds rather than days, and how accepting feelings leads to clearer thinking and better business outcomes. This conversation offers a refreshing perspective for entrepreneurs struggling to silence their inner critic and find joy in their current circumstances.

Behind every spreadsheet and balance sheet stands a real person - in this case, finance professionals who've tossed aside the industry playbook and brought genuine personality to accounting. In this episode of The Profitability Podcast, Alicen Ferguson and Meaghan Wall challenge outdated accounting stereotypes while sharing their refreshing approaches to making finance accessible and shame-free for small business owners. The conversation reveals how COVID transformed the industry, empowering women to launch their own finance businesses and prioritize client relationships over intimidation tactics. Between social media mishaps, messy bookkeeping horror stories, and tales of challenging client breakups, these finance experts expose the realities behind managing business finances. Their discussion explores why maintaining your unique personality in branding attracts ideal clients, how to handle competition in the industry, and why looking at your numbers doesn't have to be scary. This extended chat among finance friends offers valuable insights for both business owners seeking financial clarity and professionals looking to make their mark in the industry.

Ever feel like you're drowning in household responsibilities despite having a supportive partner? Meet Rachel Husberg, founder of Elite Directions, who's revolutionizing how couples approach domestic equality. Drawing on her 15-year expertise in business operations and process design at Qualtrics, Rachel developed practical systems for couples to share household responsibilities effectively. Now at Elite Directions, she guides couples through her "Homeplace Experience Design" program, creating sustainable household systems that flex with life's inevitable changes - from career shifts to medical emergencies. Through real-world examples, Rachel explains why "having it all" might mean something different than you think, and how couples can break free from societal expectations. With insights shaped by both her corporate background and personal journey with her writer husband, Rachel demonstrates how Elite Directions helps couples create lasting, adaptable systems for true partnership at home.

It's time for a different kind of meeting - one where three colleagues abandon their usual finance talk to share what really keeps them up at night (spoiler: it's usually a good book). Join hosts Joey, Rebekah, and Mackenzie as they escape the intensity of tax season to share their latest obsessions, from Fourth Wing fandom to Severance theories on TikTok. Listen as they hilariously recount Rebekah’s transformation from a self-proclaimed non-reader to devouring 30 books in a year, proving that finding the right genre changes everything. The trio dish about their binge-watching habits, debate the merits of rereading books and share creative date night ideas that go beyond the typical dinner-and-home routine. Catch Joey's excitement about her upcoming "30 under 30" birthday bucket list, including ambitious goals like having a "million-dollar month" and spending an entire day reading poolside. This unscripted, laid-back conversation offers a delightful glimpse into the personalities behind the professionalism, reminding us that sometimes the best team bonding happens when you simply let the conversation flow.

Meet Keren de Zwart, the founder of Not Your Father's Lawyer, who's redefining business law with her refreshingly approachable style. In this episode, Keren shares how she transformed her frustration with outdated legal practices into a thriving business offering flat-fee services, educational resources, and accessible legal templates for entrepreneurs. She walks us through her strategic 18-month transition from corporate law to entrepreneurship, including the surprising speed at which she exceeded her corporate income. Keren breaks down why most small business owners are making critical mistakes with their LLCs, and explains how using personal payment accounts for business could destroy liability protection. Through her story of a $50,000 business failure and successful pivot, she demonstrates why building trust matters more than aggressive marketing in professional services. This episode delivers practical wisdom on protecting your business legally while maintaining your sanity and bank account.

In this episode, we sit down with Christina Hageny, founder of Valor Payroll Solutions, who shares her wisdom about the hidden complexities of payroll and HR that every business owner needs to know. From the differences between employees and contractors to the unexpected challenges of remote work across state lines, Christina breaks down common pitfalls that could cost your business thousands. Join us as she reveals why treating payroll software as a magic solution could be a huge mistake, and learn the truth about what it really means to convert your business to an S-corp (hint: it's more than just paperwork). With stories from her journey building a successful payroll company while raising young children, Christina offers a refreshing take on entrepreneurship that combines practical expertise with authentic vulnerability. Whether you're a seasoned business owner or just starting out, this episode delivers insights on payroll compliance, business structure, and finding your path to success without sacrificing authenticity.

This week we sat down with Brittni Schroeder, a dynamic business coach and marketing strategist who transformed her journey from high school photography to helping coaches automate and scale their businesses. With features in the Wall Street Journal and Good Morning America, Brittany shares insights about the reality of entrepreneurship, including the power of embracing failure as a stepping stone to success. She highlights the importance of confidence, revealing the differences between confidence built on past successes and internal self-confidence that drives you to take bold actions despite uncertainty. Join us as we get into the world of email marketing, automation, and systems as Brittany explains how these tools can streamline your business. Learn why she believes women often undervalue themselves in business while men tend to overvalue themselves, and discover practical strategies for finding the sweet spot between both mindsets. This episode is packed with insights about building sustainable business systems, growing your email list, and showing up consistently - even when it feels like nothing is working.

Ready to make 2025 your most profitable year yet? Join hosts Joey and Mackenzie as they sit down with CPA powerhouse Haylie Hardin to reveal game-changing end-of-year strategies every business owner needs to know. With over 400 clients under her belt, Haylie shares insider tips on everything from maximizing tax benefits and streamlining payroll to avoiding common (and costly) year-end mistakes. We get into smart budgeting practices that will save you money that can help get your business off the ground. Get the scoop on why buying that business car might be a terrible idea, how to handle employee bonuses the right way, and why your choice of payroll provider could make or break your 2025. This episode delivers actionable insights to help you close out the year strong and set yourself up for success in the new year!

Meet Ness Taylor, the founder of Brightly Social Co. who turned her social media expertise into a thriving agency after the birth of her twins. In this episode, Ness shares her journey from managing million-follower accounts to building her own company, including the pivotal moment when she pitched her sister-in-law at a baby shower to join the business. She opens up about navigating major failures, including a complete rebrand transforming her business, and why she refuses to lower her prices despite initial pushback. She also shares her unconventional strategy of recruiting her finance husband to join the company, converting him from corporate America to entrepreneurship. Whether you're wrestling with pricing confidence, considering hiring out-of-state employees, or simply trying to find your authentic voice on social media, this conversation delivers practical wisdom wrapped in engaging stories.

In this spooky special episode, join Joey, Mackenzie, and Rebekah as they share bone-chilling tales of financial mishaps and accounting nightmares that will make any business owner's blood run cold. From the shocking story of a "phantom employee" who collected paychecks for a year after leaving the company to the devastating discovery of $2.5 million in forgotten invoices. These real-life horror stories demonstrate how easily financial oversights can haunt your business. The hosts dive into hilarious yet cautionary tales of office supply ordering gone wrong, creative "business expense" attempts, and the perils of DIY accounting that led to an IRS agent's dreaded knock on the door. Through this week’s storytelling and professional insights, the team shows why proper financial systems and oversight are crucial for protecting your business from becoming the next financial horror story.

In this episode, we sit down with Abby Combs, founder of E Studios Marketing, whose entrepreneurial experience we can all learn from. She shares with us how personal loss led to an unexpected career turn that would eventually lead to her own marketing empire, now helping countless businesses master their digital presence. Abby gets into the real struggles of entrepreneurship, including imposter syndrome, the pressure to constantly grind, and the importance of allowing yourself to have "bad days." She shows you how businesses should think about marketing by breaking down the critical difference between acquisition and retention strategies while sharing practical insights about when to DIY and when to delegate. Whether you're a seasoned business owner or just starting, Abby's practical wisdom about email marketing, combined with her vulnerable perspectives on balancing motherhood and entrepreneurship, make this episode a must-listen for anyone navigating their business journey.

Join us this week as we welcome Kristi Kapp, a renowned dental practice consultant with over three decades of experience, for a chat about building your business by the numbers without losing your soul. Having grown her consulting empire from dental assistant to multi-practice owner to national speaker, Kristi shares the secret sauce behind increasing production by $700,000 in just 12 months - and it's never about being sleazy or pushy. Through heartfelt stories and practical frameworks, break down methods for handling sales objections with authenticity, and reveal why tracking the right metrics is like removing your blindfold in basketball. This episode delivers the perfect blend of hard-earned wisdom, practical systems, and genuine inspiration to help you grow profitably while staying true to your values.

In our first Fenomena episode, we're joined by launch and messaging expert Kaelynn Priest. Discover why followers don't equal sales and how crafting the right message can skyrocket your business. Kaelynn shares her journey from wooden baby gym maker to sought-after coach, revealing game-changing mindset shifts. Learn about "conversation launches" and creating authentic content that resonates. Uncover the secret to making even your grandmother understand what you do and how it makes money. Whether you're battling marketing overwhelm or seeking brand clarity, this episode delivers actionable insights to transform your business approach.

Join us for the first-ever episode of The Profitability Podcast! Get to know some of your hosts as we go behind the scenes on how our company works, what we do, and how we all came to work together. We look into what makes failure so important and how it helps build who you are as a business and as an individual. As women ready to help you make a profit, we invite you to join us on a deep dive into the best ways to make the most of what your life has to offer.