Every product team faces the same monster: conversion optimization. But in 2025, the game has changed. With AI agents influencing discovery and AEO (Answer Engine Optimization) reshaping how people (and machines) interpret messaging, teams are now marketing to both human and agentic audiences. In this episode, Hannah Clark sits down with Chris Silvestri, founder of Conversion Alchemy, to unpack how product teams can use psychology and UX insights to craft messaging that drives both adoption a...
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Every product team faces the same monster: conversion optimization. But in 2025, the game has changed. With AI agents influencing discovery and AEO (Answer Engine Optimization) reshaping how people (and machines) interpret messaging, teams are now marketing to both human and agentic audiences. In this episode, Hannah Clark sits down with Chris Silvestri, founder of Conversion Alchemy, to unpack how product teams can use psychology and UX insights to craft messaging that drives both adoption a...
Every product team faces the same monster: conversion optimization. But in 2025, the game has changed. With AI agents influencing discovery and AEO (Answer Engine Optimization) reshaping how people (and machines) interpret messaging, teams are now marketing to both human and agentic audiences. In this episode, Hannah Clark sits down with Chris Silvestri, founder of Conversion Alchemy, to unpack how product teams can use psychology and UX insights to craft messaging that drives both adoption a...
