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The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
Yann Ilunga
28 episodes
1 week ago
With The Podcaster Lab, podcasting and podcast marketing consultant and ‘Podcasting Advocate’ (Forbes) Yann Ilunga brings you no-nonsense podcasting advice, strategies and behind-the-scenes looks at experiments on podcasting-related topics. You'll learn about how to be a better independent podcaster through tips, special sound effects and insights from top podcasters and experts such as Jordan Harbinger, Michael O'Neal, Natalie Sisson, 'Entrepreneur on Fire's' Kate Erickson, 'Love Your Work' host David Kadavy and Content Marketing Institute founder Joe Pulizzi. Plan, Launch, Grow, Monetize.
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Technology
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With The Podcaster Lab, podcasting and podcast marketing consultant and ‘Podcasting Advocate’ (Forbes) Yann Ilunga brings you no-nonsense podcasting advice, strategies and behind-the-scenes looks at experiments on podcasting-related topics. You'll learn about how to be a better independent podcaster through tips, special sound effects and insights from top podcasters and experts such as Jordan Harbinger, Michael O'Neal, Natalie Sisson, 'Entrepreneur on Fire's' Kate Erickson, 'Love Your Work' host David Kadavy and Content Marketing Institute founder Joe Pulizzi. Plan, Launch, Grow, Monetize.
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Technology
Episodes (20/28)
The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#80: Monetizing Skills You Acquired Through Podcasting

There's quite the array of skills you may have acquired during your podcasting journey. This episode discusses how to identify them and making money by actually offering them as services.

Resources & show notes: ThePodcasterLab.com/session80

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7 years ago
13 minutes 3 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#79: Leveraging Affiliate Marketing as a Podcaster

What's affiliate marketing all about and why should podcasters look into leveraging this indirect podcast monetization strategy? That's what this episode is all about!

Resources & show notes: ThePodcasterLab.com/session79

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7 years ago
25 minutes 29 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#78: Crowdfunding: Monetizing Your Podcast Through Community Support (w/ Sarah Rhea Werner, The Real Brian and Gina Ryan)

What's crowdfunding all about? And how can podcasters monetize their show through this form of community support? Forbes podcasting columnist Sarah Rhea Werner, The Real Brian and Gina Ryan share their insights and discuss Patreon.

Resources & show notes: ThePodcasterLab.com/session78

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7 years ago
23 minutes 34 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#77: Indirect Podcast Monetization 💸

Why should podcasters keep indirect podcast monetization in mind? Today's episode kicks off a series of sessions that revolve around that topic and provides you with an overview of different strategies you can use to monetize your show indirectly.

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7 years ago
11 minutes 49 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#76: Selling Your Products and Services (w/ Ronsley Vaz, Krystal Wascher and DJ Shri)

How can you incorporate the products and services you sell into your podcast and have your audience purchasing from you? We Are Podcast's Ronsley Vaz, Krystal Wascher and DJ Shri share their insights.

Resources & show notes: ThePodcasterLab.com/session76

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7 years ago
20 minutes 20 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#75: Selling Premium Content

Selling premium content is yet another strategy to monetize your podcast. In this session, we take a closer look at it and discuss a couple of examples and tools you can use to utilize this approach.

Resources & show notes: ThePodcasterLab.com/session75

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7 years ago
17 minutes 14 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#74: Podcast Advertising: 3 Podcast Sponsorship Models Explained (w/ Glenn Rubenstein, The Real Brian, Shannon Martin and Dan Walton)

This session explores 3 different podcast advertising models you can look into if you'd like to start monetizing your show by pairing with podcast sponsorships. Featuring insights by Glenn Rubenstein, The Real Brian, Podbean's Shannon Martin & Dan Walton.

Resources & show notes: ThePodcasterLab.com/session74

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7 years ago
42 minutes 7 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#73: Direct Podcast Monetization Strategies 💰

This episode explores 4 strategies you can focus on to implement direct podcast monetization into your podcast flow and start making money with your podcast.

Resources and show notes: ThePodcasterLab.com/session73

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7 years ago
18 minutes 2 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#72: Podcast Monetization 101 (w/ Glenn Rubenstein, Shannon Martin and Baird Hall)

What should you think about and do to get started with podcast monetization? And what are its 2 layers you should consider? Glenn Rubenstein, Podbean's Shannon Martin and Baird Hall share their insights.

Resources & show notes: ThePodcasterLab.com/session72


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7 years ago
20 minutes 19 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#71: Video-Based Lead-Generation and A/B Testing

Since video is the closest we get to a face-to-face interaction, using the medium for lead-generation purposes is a no-brainer. Learn about a couple of video-based strategies you can use and how to make A/B Testing part of your list-building strategy.

Resources & show notes: ThePodcasterLab.com/session71

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7 years ago
17 minutes 39 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#70: Challenges, Giveaways and Viral Loops (w/ Natalie Sisson and David Pitts)

This episode focuses on 3 lead-generation strategies podcasters can use to boost their email list: leveraging challenges, giveaways and/or viral loops. Natalie Sisson and David Pitts share their advice.

Resources & show notes: ThePodcasterLab.com/session70

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7 years ago
22 minutes 54 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#69: Leveraging SMS Marketing (w/ David Pitts and Laura Petersen)

Why should podcasters be using SMS Marketing to grow their email list? And why should they look at this strategy above others in the first place? This episode features text messaging uses and advice from David Pitts and Laura Petersen.

Resources and show notes: ThePodcasterLab.com/session69

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7 years ago
14 minutes 45 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#68: The Podcast-to-Webinar System (w/ Kelly Roach and Omar Zenhom)

Webinars can be a very powerful tool to grow your email list. In this episode, business coach Kelly Roach and WebinarNinja co-founder Omar Zenhom discuss how podcasters can leverage the Podcast-to-Webinar to the fullest to generate leads and boost their list.

Resources & show notes: ThePodcasterLab.com/session68

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7 years ago
16 minutes 54 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#67: The Content Upgrade Technique (w/ Nick Loper)

The Content Upgrade Technique is a strategy that allows you to generate new email subscribers – and grow your email list – on a regular basis. Award-nominated podcaster Nick Loper discusses how he uses it and how other podcasters can (and should) too.

Resources & show notes: ThePodcasterLab.com/session67

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7 years ago
19 minutes 12 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#66: Email Marketing for Podcasters (w/ Laura Petersen, Aweber's Tom Tate, Tom Schwab and ActiveCampaign's Kelly O'Connell‪)‬

Why should podcasters care about email marketing? What should you think about and do to start generating leads and engage people once they've become email subscribers? This session features advice from members of the Aweber and ActiveCampaign teams.

Resources & show notes: ThePodcasterLab.com/session66

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7 years ago
31 minutes 2 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#65: YouTube SEO: How to Optimize Your Video Content (w/ TubeBuddy's Andrew Kan)

What are the 3 key factors you should focus on to boost your YouTube SEO efforts? And what elements do matter SEO-wise but still have an impact on how people find, choose and watch your video content? TubeBuddy's Andrew Kan shares his insights and tips.

Resources & show notes: ThePodcasterLab.com/session65

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7 years ago
17 minutes 48 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#64: Podcast SEO: Making Your Show More Findable on Apple Podcasts (w/ Kyle Martin‪)‬

What are the elements of your podcast that actually have an impact on making it "findable" on Apple Podcasts? And what factors contribute to your show ranking in the Apple Podcasts charts? Kyle Martin discusses all that and shares his podcast SEO tips.

Resources & show notes: ThePodcasterLab.com/session64

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7 years ago
18 minutes 22 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#63: SEO: Optimizing Your Website Content

Nowadays, it feels as if everyone is talking about SEO (Search Engine Optimization). Should it even matter to you as a podcaster? If so, how should you approach SEO and the optimization of your website content? This episode addresses it all.

Resources & show notes: ThePodcasterLab.com/session63

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7 years ago
15 minutes 6 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#62: Content Optimization: an Introduction (w/ Andrew Kan & Laura Petersen)

What's content optimization? What does it matter? And what about keywords, what role do they play? This episode, which kicks off a series on SEO, addresses all of those questions (featuring insights by Laura Petersen and TubeBuddy's Andrew Kan).

Resources & show notes: ThePodcasterLab.com/session62

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7 years ago
12 minutes 52 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
#61: Automation for Podcasters (w/ David Krevitt & Kyle Martin)

Which steps of your podcasting workflow can you automate and what tools can help you embrace automation? Automation expert David Krevitt and coder Kyle Martin share their best advice.

Resources & show notes: ThePodcasterLab.com/session61

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7 years ago
26 minutes 25 seconds

The Podcaster Lab: Learn How to Start a Podcast & Grow Your Podcasting Community
With The Podcaster Lab, podcasting and podcast marketing consultant and ‘Podcasting Advocate’ (Forbes) Yann Ilunga brings you no-nonsense podcasting advice, strategies and behind-the-scenes looks at experiments on podcasting-related topics. You'll learn about how to be a better independent podcaster through tips, special sound effects and insights from top podcasters and experts such as Jordan Harbinger, Michael O'Neal, Natalie Sisson, 'Entrepreneur on Fire's' Kate Erickson, 'Love Your Work' host David Kadavy and Content Marketing Institute founder Joe Pulizzi. Plan, Launch, Grow, Monetize.