You can’t manage what you don’t measure. This is just one of the gems that Jayson Berryhill, co-founder and CEO of Wholechain, dropped in this episode of the podcast. As he says, it’s astounding how little we measure when it comes to how we use resources such as the ocean and what comes out of it. Wholechain is a blockchain-based solution for enhancing traceability in supply chains, making visible the unseen. It’s capable of both producing and consuming data across the supply chain, breaking down not just the chain of custody but the entire chain of events in a standardised way. Not only can this impact ocean health, but climate health too. Enabling us to better manage critical resources like the ocean and broader environment. → https://www.ocean-impact.org/podcast/tech-to-make-the-seafood-supply-chain-visible-with-jayson-berryhill