The Nutrition Content Creator Podcast

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The Nutrition Content Creator Podcast

Jeanne Petrucci

59 episodes

8 months ago

In this episode, we explore 5 Ways to Make the Media Work for You with media coach and registered dietitian Bonnie Taub-Dix. Whether you're just starting out or looking to expand your media presence, learn actionable strategies to grow your practice, attract clients, and boost your professional credibility. In this episode, you will learn: How media appearances help build trust and credibility in your fieldWays to reach a wider audience through various media platformsHow to counter misinforma...

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Entrepreneurship

Health & Fitness,

All content for The Nutrition Content Creator Podcast is the property of Jeanne Petrucci and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this episode, we explore 5 Ways to Make the Media Work for You with media coach and registered dietitian Bonnie Taub-Dix. Whether you're just starting out or looking to expand your media presence, learn actionable strategies to grow your practice, attract clients, and boost your professional credibility. In this episode, you will learn: How media appearances help build trust and credibility in your fieldWays to reach a wider audience through various media platformsHow to counter misinforma...

Show more...

Entrepreneurship

Health & Fitness,

Episodes (20/59)

The Nutrition Content Creator Podcast

58. 5 Ways to Make the Media Work for You with Bonnie Taub-Dix, MA, RDN, CDN

In this episode, we explore 5 Ways to Make the Media Work for You with media coach and registered dietitian Bonnie Taub-Dix. Whether you're just starting out or looking to expand your media presence, learn actionable strategies to grow your practice, attract clients, and boost your professional credibility. In this episode, you will learn: How media appearances help build trust and credibility in your fieldWays to reach a wider audience through various media platformsHow to counter misinforma...

1 year ago

53 minutes

The Nutrition Content Creator Podcast

57. Bringing the Human Connection to Practice Growth with Lesli Bitel, MBA, RDN, LDN

In this episode, I sit down with Lesli Bitel, a Registered Dietitian and Practice Growth Strategist, to explore how you can infuse the human element into every stage of your practice growth. We discuss why clients today crave genuine connection and how bringing more of yourself into your business can accelerate growth while avoiding burnout. In this episode, you will learn about: The importance of human connection in building trust and client loyaltyLesli's Six-Figure Business Building Blocks...

1 year ago

53 minutes

The Nutrition Content Creator Podcast

GLP-1 Medications for Weight Management with Dr. Su-Nui Escobar, DCN, RDN, FAND

In this episode, we explore the world of GLP-1 medications for weight management with Dr. Su-Nui Escobar, a Doctor of Clinical Nutrition and Registered Dietitian. Discover the history, function, and significant impact of GLP-1 medications like semaglutide, Ozempic, and Wegovy on weight management and diabetes care. Dr. Escobar shares her wealth of knowledge and practical insights on how these medications can be effectively integrated into the nutrition care process to support patients in achi...

1 year ago

51 minutes

The Nutrition Content Creator Podcast

10 Ways to Create Experiences Over Content

We are at a pivotal moment where AI and content generation are evolving rapidly. Almost everyone can now create content quickly and efficiently, leading to a highly competitive environment. The question then becomes, how do you differentiate yourself in this crowded space? The answer lies in understanding a fundamental truth: AI, despite its many capabilities, cannot replicate human emotions. It cannot offer the warmth, empathy, and personal touch that come naturally to us. People crave...

1 year ago

43 minutes

The Nutrition Content Creator Podcast

Addressing Client Urgency and Practice Growth

Join me as I share insights from Today’s Dietitian Symposium in Salt Lake City where I learned valuable lessons about client urgency and how it can accelerate your sales funnel. Discover how presenting your core offer to ideal clients with urgent needs can transform your practice. Key Points: Client Urgency: Clients with severe, immediate health issues are more likely to seek and commit to professional guidance quickly.Psychological Factors: Fear, anxiety, pain, desire for quick results, and ...

1 year ago

22 minutes

The Nutrition Content Creator Podcast

Unlocking LinkedIn for Practice Growth: With Stacey Dunn-Emke, MS, RDN

In this episode, I have the pleasure of hosting Stacey Dunn-Emke, MS, RDN, and founder of Nutrition Jobs and Dietitian Salaries. With over 30 years of experience as a dietitian, Stacey has become an expert in leveraging LinkedIn for professional growth. She shares her insights on optimizing your LinkedIn profile, engaging with your audience, and driving practice growth. Stacey Dunn-Emke has had a remarkable career spanning over three decades in various roles including clinical, outpatient, in...

1 year ago

57 minutes

The Nutrition Content Creator Podcast

Mapping Your Client Journey: Strategies to Attract, Serve, and Retain Clients

Today’s recording is from a live coaching call where I spoke with a special guest and marketing expert, Stephanie Hofhenke of String Marketing, about crafting and implementing your clients’ journey through your funnel. The client journey is a crucial aspect of any successful nutrition practice. It consists of three main phases: Attract, Serve, and Retain. By optimizing each stage, you can build stronger relationships with your clients, leading to sustained growth and success. The visual...

1 year ago

1 hour 8 minutes

The Nutrition Content Creator Podcast

Creating Captivating Opt-ins

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth. Today's recording focuses on Creating Captivating Opt-ins. You can visit our private Facebook group, Scale Your Nutrition Practice, for the complete recording. Simply apply by answering a few questions and you can join the active conversations happening here. Opt-ins are foundational to driving practi...

1 year ago

53 minutes

The Nutrition Content Creator Podcast

3 Reasons Why Your Course Isn't Selling

COVID left its impact on private practice health and wellness professionals thrusting us all into the digital space whether we wanted it or not. Some of us embraced it and some went kicking and screaming but here we are, 4 years later, and it appears that virtual services are here to stay. Digital courses exploded during this time and while I think they are still relevant, they appear to be losing some of their appeal. Mostly because of the market saturation. It doesn’t mean we shoul...

1 year ago

16 minutes

The Nutrition Content Creator Podcast

5 Controversial Opinions on Meal Planning

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth. Today's recording focuses on my controversial opinions about meal planning and the FAQs we receive about meal planning in practice. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice. As a meal planning SaaS developer, RD, and culinary educator for a...

1 year ago

40 minutes

The Nutrition Content Creator Podcast

Practicing with Style: With Wintana Kiros, RDN, LDN

Some people leave a lasting impact after you meet them for the first time - Wintana Kiros is one of those people. Her energy and passion are contagious and her heart is full of grace. She has been a Living Plate Rx member since day one and has pushed us to deliver content that supports her in growing her practice. Wintana brings her unique background in fashion and modeling to her practice, serving her clients with compassion that addresses the “whole” person and their environment. From how ...

1 year ago

49 minutes

The Nutrition Content Creator Podcast

6 Ways to Grow Your Practice Without Social Media

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth. Today's recording focuses on practice growth strategies that don’t rely on social media. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice. It’s tempting to jump on every new trend, especially when it comes to promoting your nutrition pra...

1 year ago

40 minutes

The Nutrition Content Creator Podcast

Run Your Practice Like a CEO: With Jennifer McGurk, RDN, CDN, CEDS-S

Most dietitians go into private practice for the right reasons - we just want to help people and make a difference in our communities. We all go through standardized, rigorous training to prepare us for doing this. However, there's a critical piece often missing from our formal education – the know-how of running a private practice as a successful business. Having a CEO mindset is essential for the growth and scalability of our practices, but it's challenging to cultivate when you're navigat...

1 year ago

1 hour 6 minutes

The Nutrition Content Creator Podcast

Tips for Scheduling Your Content

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth followed by covering FAQs from our community. Today's recording focuses on tips for scheduling content. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice. Simply apply by answering a few questions and you’ll be able to join the very active c...

1 year ago

39 minutes

The Nutrition Content Creator Podcast

Welcome to our special "Best of 2023" episode highlighting the year's most impactful content. As your host, I regularly emphasize the importance of repurposing content to enhance your practice's visibility and reinforce key messages. Today, I am doing just that. This episode features highlight clips from our top five podcast episodes of 2023. If any segment interests you, please listen to the full episode for a comprehensive understanding. Episode Summaries: [01:33] #5 - Ep #13: Me...

1 year ago

45 minutes

The Nutrition Content Creator Podcast

Growth Strategies for Insurance-Based Practice: With Amy Plano, MS, RDN

The stigma surrounding accepting insurance in private practice is so interesting to me. The idea that you cannot be super successful in private practice unless you are self-paying and selling high-ticket programs is simply not true. You absolutely can have a thriving insurance-based practice and our guest today is here to prove it. Amy Plano is an expert at reimbursement for registered dietitians. Her mission is to help dietitians simplify the process of accepting insurance in their practic...

1 year ago

1 hour 5 minutes

The Nutrition Content Creator Podcast

Mastering SEO for Nutrition Pros: With Erica Julson, MS, RDN

It’s hard to talk about nutrition blogging without mentioning my next guest’s name. Erica Julson is a Registered Dietitian who has been blogging since 2015. Like most experts, she experienced a series of failures until she figured it out and found success. Since then, she has supported colleagues with navigating and implementing an SEO strategy that works for their businesses - whether you’re looking to earn passive income through blogging or to drive more traffic to your website to fill the...

1 year ago

1 hour 1 minute

The Nutrition Content Creator Podcast

The Power of Videos for Your Practice: With Besty Ramirez MS, RDN, and Ini Isangedighi CHN, CH

Put on your seatbelts! This is a lively conversation with two of my favorite people - Betsy Ramirez, MS, RDN, and Ini Isangedighi, CHN, CH who make up the video production team for Living Plate Rx. We discussed the value of providing dynamic, visual learning opportunities for your clients to support them in the kitchen. Besty and Ini share what it’s like to work in video production and the basic principles to follow when creating your own - whether it’s a Reel, Facebook Live, or repurposin...

1 year ago

1 hour 14 minutes

The Nutrition Content Creator Podcast

Elevate Your Practice Workshop: Part 2

This 2-part series is from a live workshop we hosted in January, where participants walked away with a clear vision of how to execute and create a year's worth of content in just 90 minutes. If you have not listened to Part 1, Episode #39 yet, you should do that first. We'll cover: Master Content Creation and Calendar PlanningDesign Engaging, Impactful Content TypesImplement Quarterly, Monthly, and Weekly CadencesContent Cure: >> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<...

1 year ago

45 minutes

The Nutrition Content Creator Podcast

Elevate Your Practice Workshop: Part 1

I have done a lot of workshops and webinars, but the one we hosted in January was one of my favorites. Why? Because in 90 minutes, participants walked away with a clear vision of how to execute the creation of a year's worth of content. We covered a lot in this workshop so I am offering it here as a special edition podcast for two episodes. We’ll cover: How to develop a unique content strategyLeveraging brand assets and value propositionMastering content creation and calendar planningConte...

1 year ago

49 minutes