Elopement photography has exploded in the last few years, and photographer McKenzie Bigliazzi has been at the center of that movement! Listen in to this episode to hear McKenzie's advice on how to get a strong start as an elopement photographer this season!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
McKenzie's Introduction (2:52)
What led to McKenzie's desire to help the "non-traditional" wedding couples? (4:25)
How does McKenzie draw her ideal couple in? (5:13)
How does elopement photography compare to traditional photography? (6:10)
What principles drive a successful elopement photography business? (7:57)
1. Stay client-focused
2. Be honest about what you're capable of providing
3. Stay organized
4. Stay open-minded
5. Practice your craft
Links:
https://instagram.com/mckenzie_bigliazzi
https://mckenziebigliazzi.com
https://dubsado.com
https://www.tiktok.com/@coloradoelopementphoto
It’s absolutely vital to have a clear and distinct brand position to build your photography business as quickly as possible, but how do you make sure to maintain as much of your personality in the brand as possible? Listen in to this conversation with brand specialist, Lisa Aihara, to learn how!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
What does it mean to infuse personality into your branding? (2:52)
What is the balance between bringing your personality into your brand and ensuring that your value proposition doesn't get lost? (4:39)
What is the practical way for photographers to share the more personal side of themselves in their brand? (9:18)
3 ideas for ways that photographers can infuse their personality into their brand (10:24)
1. Have a great brand photo of yourself
2. Choose colors that represent your brand
3. Include fun details about yourself
How should photographers pick which personal details to include in their branding? (14:30)
Links:
https://bokehpodcast.com
https://instagram.com/ellettestudio
https://ellettestudio.com
Freebie from Lisa: ellettestudio.com/podcast
In order to most effectively stand out amongst your competition, you need to be clear about your company's unique brand position in the marketplace. Join me for a conversation with photographer Joshua Navarro to learn how to establish your unique brand position!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
(0:00) Welcome
(3:30) What are the main reasons that Joshua wanted to get into photography?
(6:16) What is Joshua's marketplace?
(8:55) What type of photographic services does Joshua offer?
(11:06) What percentage of Joshua's work is studio work vs live events?
(14:58) What is unique about Joshua's photographic style that sets him apart from other photographers in the same genre?
(18:48) What is Joshua's goal with his photography business?
(21:05) Benefits of a clear, distinct brand position
(26:56) 6 steps to establishing a clear and distinct brand position
(44:30) Analysis of Joshua's marketplace and competition
Links:
It's easy - especially as new photography business owners - to let ourselves get sucked into critiques coming from the outside. Photographer Britney Smith is on the Noobie Podcast to talk about how to step beyond those negative voices and create the business we want!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
Welcome (0:00)
Britney's Introduction (2:50)
What big idea did Britney wish she'd known when she started her photography business? (4:00)
Did Britney face a lot of criticism when she first started her business? (4:50)
3 big ideas that Britney implemented in order to set up her business in her way vs what critics were saying: (6:58)
1. Stay focused on the intentions of your business
2. Match the price with the value you're giving to clients
3. Create brand awareness/brand clarity
What is the balance between awareness of the marketplace (what others are doing) and keeping focused on the intentions you have for your business? (9:56)
How does adding value for our clients relate to ignoring outside critiques? (13:36)
How does creating brand awareness help with blocking out critics? (17:10)
Links:
https://noobieconference.com
https://glamlabstudio.com
https://instagram.com/theglamlabphotography
Are you looking for ways to grow your photography business without having to work many additional hours each month? Danielle Blewitt is here to share how offering mini sessions can not only add to your client list, but significantly grow your business overall - without having to sacrifice your coveted time!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
What is the big idea that Danielle wishes she'd known when she started her family photography business? (1:57)
Danielle's Introduction (4:28)
What was the turning point in Danielle's business where she recognized the need for mini sessions? (5:34)
How can photographers implement mini sessions in their businesses? (12:42)
1. Market, market, market!!
2. Don't "skimp" on the client experience
3. Have a detailed plan/schedule for the actual day
4. Learn to outsource and create systems to manage the workload
Links:
https://danielleblewittphotography.com
https://instagram.com/danielleblewittphotography
https://photographersedit.com
https://instagram.com/photogsedit
https://danielleblewittphotography.com/mini-session-guide/
Starting a new photography business is hard enough, but things get even more complicated when we realize we're competing against so many photographers for potential clients' attention. Nathan Holritz is on the show today to ease your fears and share one of the most effective tools that will allow you to stand out in your marketplace so that you can book clients more easily!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on theApple Podcast app, follow onSpotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
What is Brand Position? (8:19)
5 Steps to Standing Out in Your Marketplace
1. Establish a Big Picture View (10:06)
2. Study Your Market (15:33)
3. Choose Your Position (19:32)
4. Refine Your Messaging (24:50)
5. Share Your Position Prominently (29:10)
6. Match the Experience with the Message (31:42)
Links:
https://noobieconference.com
https://bokehpodcast.com
One of the main benefits of owning your own business is making your own schedule! And yet so many photographers get into a reactive mode where their business runs their lives, and they're left with little flexibility and freedom. Tune in to this conversation with photographer Sabrina Gebhardt, and learn how to take back control of your schedule today!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
Sabrina's Introduction (2:12)
What is the one big idea that Sabrina wishes she'd known when she started her business? (4:20)
What was the turning point for Sabrina that caused her to make a change? (5:45)
How can photographers take control of their schedules? (8:27)
1. Add family/life events to your calendar first
2. Determine your capacity (amount of time you can work)
3. Put boundaries in place to support your boundaries
4. Build white space into your calendar
What is the balance for Sabrina between creating white space for herself and having structured work time? (23:15)
Links:
https://noobieconference.com
https://instagram.com/sabrinagebhardtphotography
https://sabrinagebhardt.com
Do you struggle with trying to figure out where to begin when considering all that goes into running a successful photography business? Sometimes you’ve just gotta jump, and build your wings on the way down. Learn how to do so intelligently by listening in to episode 33 with photographer, David Molnar!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
What big idea or principle does David wish he'd known when he started in photography? (1:58)
What was David's first step in moving in the direction he felt called to focus on? (8:51)
How does David recommend that photographers do to determine the direction they should take and start taking action? (12:55)
What is the balance of making decisions pragmatically vs. artistically/emotionally? (16:40)
Links:
https://instagram.com/davidmolnar
David's book: Learning to See:
https://www.amazon.com/Learning-See-Photographers-Guide-First-ebook/dp/B09N8RSTHL/ref=sr_1_1?crid=3JIMZ909EV6DM&keywords=learning+to+see+david+molnar&qid=1668999558&sprefix=learning+to+see+%2Caps%2C83&sr=8-1
Starting a photography business can seem complicated and overwhelming. There's so much to keep up with, and sometimes it can even be difficult to know where to start! Fortunately, photographer Jasmin Blais is here to help minimize that overwhelm, and help us focus on those things that will make the biggest difference in getting our photography business off the ground
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
Jasmin's Introduction (2:10)
What is the big principle that Jasmin wishes she'd known when she got started? (4:05)
What was the turning point in Jasmin's business that caused her to start simplifying her photography business? (5:45)
What was Jasmin's approach to running her business prior to the pandemic vs now? (10:01)
Is the narrative around complication in photography happening in the industry or from the outside? (15:28)
What are the ideas photographers can implement to simplify photography and photography business? (20:15)
1. Mindset - establish your why and values
2. Understand your camera
3. Provide a great client experience
Links:
https://instagram.com/jcphotographysk
https://jcphotographysk.com
It’s easy to consume content - books, podcasts, webinars and workshops, YouTube videos… But the question is: what are you DOING with that information? Photographer and KISS CEO, Shaun Austin Gordon joins us to chat about how to actually apply what we learn so that we can get things done in business and life!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
Introduction to the Noobie conference (1:37)
Shaun's introduction (4:33)
Why do we tend to take information, but never do anything with it? (7:00)
What is the balance of information learning all we can with focusing on what's most important? (9:26)
What advice does Shaun have for photographers who struggle with determining what to focus on for business growth or in life? (16:57)
How do we take all of the information we have learned and move forward with implementation? (23:45)
Why is setting a timeframe for accomplishing tasks/goals important? (28:37)
Links:
It's one thing to be able to pose clients by the book - but it's another thing to help clients feel comfortable in the process, resulting in more genuine, beautiful portraits. Tomas Flint is here to teach us how to create a relaxed environment for your clients for the sake of even more impactful imagery!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
What is the big difference between posing clients "by the book" vs finding how to pose clients for connection? (5:56)
What drives Tomas's true nature of deeply engaging with others? (9:40)
What can "shy" people do to step beyond their feelings of discomfort when engaging with others? (14:22)
What key principles can photographers implement to help clients feel more comfortable in front of the camera?(23:10)
1. Don't treat clients as objects
2. Start with the feet when helping clients with posing
3. Maintain confidence and encouragement with clients even if the session isn't going well
4. Start with a little space between you and your clients and move closer as you build confidence
5. Understand focal lengths so you can shoot at different distances
6. Remember that you are just as much a part of the photograph as the client is
Links:
https://flintweddings.com
https://tomasflint.com
https://instagram.com/tomasflint
https://noobieconference.com
Honest conversation? It's relatively easy to capture a good photograph with today's technology. Being able to take a pretty photo no longer differentiates you as a photographer, nor does it automatically help you book more clients. Listen in as Freda Funnye shares about the one thing that will differentiate you: clear and relevant messaging.
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
Freda's Introduction (1:45)
What did Freda wish she'd known when starting her photography business? (3:42)
At what point did Freda realize the need for clear messaging? (6:55)
3 ways to implement clear messaging for brand development (11:03)
1. Speak to the problem that you are solving - what is your why?
2. Familiarize yourself with your messaging so that it is easy to share
3. Keep messaging consistent across all platforms - website/social media/etc.
Links:
It's easy to get overwhelmed trying to do ALL the things when we first start our photography business, but is that really the best approach? Photographer Rachael Crowe has a different suggestion - especially when it comes to digital marketing! Listen in to hear her suggestions for simplifying marketing efforts for your new business!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
Rachael's Introduction (1:32)
What big idea does Rachael wish she knew when she started her photography business? (2:06)
On which avenues does Rachael focus her marketing efforts? (4:15)
1. Instagram
2. Website (SEO)
How much time does it take Rachael to manage her Instagram marketing efforts? (6:35)
Rachael's biggest tip for approaching marketing on Instagram (9:35)
Rachael's tips for managing SEO/Website content creation (12:15)
Recommendations for delegating blogging/content creation (15:20)
How did Rachael decide which platforms to focus on for marketing her business? (17:20)
Links:
https://okcrowe.com
https://willowwedding.co
https://instagram.com/okcrowe
https://www.photographersedit.com/bokeh-podcast/episodes/how-to-use-systems-to-grow-your-business/
In part 1 of the conversation with photographer Meredith Detchantala, we talked about some of the most important principles behind juggling family and business life. In today's part 2 of the discussion, we'll talk about some key tools that will help streamline workflow once those principles are put in place.
How to approach selecting tools to use in your business (5:52)
Recommendations for tools to use:
Accounting (4:20) - quickbooks.com, expensify.com
Website (16:53) - squarespace.com , flothemes.com , showit.co
CRM (27:00) - getsproutstudio.com
Email (31:15) - getsproutstudio.com
Contracts (33:23) - thelegalpaige.com
Education (37:45)
A well-designed workflow - driven by great systems - is a major part of what will enable sustainable success for a photography business. But many photographers get stuck in overwhelm as they consider what it will even take to set up great systems for their business - and never implement them! Join us for an important discussion with Melissa Rich as she shares key principles for minimizing the stress of implementing an effective workflow in a new photography business!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
Melissa's Introduction (3:33)
Why do photographers tend to work 60-70 hours per week? (5:50)
What did Melissa's business look like pre-systems? (7:46)
Definition of systems (8:56)
5 strategies for implementing systems into your business (12:25)
1. Break your client lifecycle into phases
2. Use a visual cue
3. Work with what you already have to develop systems - start small
4. Use simple systems
5. Keep systems realistic for you and your workload
Links:
https://www.virtuallydonesystems.com
https://www.instagram.com/virtuallydonesystems
https://www.dubsado.com
https://www.clickup.com
Starting and building a photography business is a big challenge, and it's easy to lose a sense of balance between work and home life. Listen in to this consultation today as host Nathan Holritz helps photographer Meredith Detchantala with some principles that will help her juggle business and family life more effectively!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
Meredith's Introduction (2:49)
What are Meredith's biggest challenges with balancing running a business while having a family too? (7:41)
Big ideas for how to balance running a photography business, working a full-time job, and managing family life (9:50)
1. Start with a big picture view
a. determine the amount of income you want to generate
b. set time goals for the amount of time you want to spend to meet the income goal
2. Determine a business model that fits the goals in your big picture view
a. identify the genre of photography you want to shoot
b. determine the target market
c. set pricing that will allow you to meet the goals set in your big picture view
3. List the tasks required to run the business
a. divide into proactive and reactive
b. determine which tasks to outsource or delegate
Links:
Building a business is overwhelming enough without having to deal with mountains of email communication with potential clients and existing clients. But what if you could streamline email management so that you're only spending a fraction of the time in your inbox each week? Tune in to this episode with photographer Danielle Blewitt to learn how!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Show Notes:
Danielle's Introduction (2:07)
What does Danielle wish she'd known when starting her business? (4:00)
What was the turning point when Danielle realized that she needed to streamline workflow? (5:30)
4 steps to setting up workflows for communication (8:55)
1. Map out your client workflow
2. Draft detailed emails for each touchpoint in your workflow
3. Implement the email workflow
4. Set up templates for texts and other forms of communication as well
Links:
https://www.danielleblewittphotography.com
https://www.instagram.com/danielleblewittphotography
https://getsproutstudio.com/
https://chrome.google.com/webstore/detail/free-auto-text-expander-f/dnppahfbgjfocdedfhmgclgpicenjolg?hl=en-US
There's no question that starting and running a photography business can be quite time-consuming. Fortunately, there are incredible resources that will enable new photography business owners to cut those work hours by as much as 30%! Listen in to this conversation with Colie James to learn more!
Show Notes:
Colie's Introduction (1:40)
Why do we end up working ALL the time as new photographers? (3:46)
What was the turning point for Colie to make change in order to get more time back? (4:52)
What are the major changes Colie made in order to run her business more efficiently? (5:50)
Links:
https://www.coliejames.com
https://www.coliejamesphotography.com
https://www.instagram.com/coliejames
https://www.dubasdo.com
SEO for the sake of lead generation is such a loaded topic that it can be overwhelming to even begin to consider! Listen in to episode 22 with new photographer Liv Farnsworth as we chat with SEO specialist Feuza Reis of getfoundwithfuse.com about the first steps to setting up a photography business for SEO success!
The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone! You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!
Liv's Introduction (1:47)
Liv's struggle with SEO and Lead Generation (3:36)
Introduction of SEO expert Feuza Reis (5:20)
Explanation of what SEO actually is (5:54)
Analysis of Liv's website for SEO (7:45)
Tips for finding keywords customers are using when searching for photographers (14:37)
Best tool for scanning your website for SEO (30:00)
Links:
https://livpaigephotography.com
https://instagram.com/livpaigephoto
https://smallseotools.com
https://semrush.com
https://www.fuseclasses.com/1-hour-seo-coaching?coupon=NOOBIE25
Show Notes:
Jenna's Brand Position and Business Background (2:11)
What Jenna wishes she'd known about work-life balance when she began her business (3:07)
What was the turning point for Jenna to learn to create work-life balance? (4:56)
How can photographers create work-life balance for themselves? (7:24)
1. Determine what you want for yourself and your business
2. Set boundaries and control your schedule
3. Stop trying to copy what other photographers are doing in their businesses
Links:
https://www.jennaclicks.com
https://www.instagram.com/jennahendersonphoto
