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The Multifamily Podcast
Ronn Ruiz & Martin Canchola of ApartmentSEO.com
55 episodes
5 days ago
Welcome to The Multifamily Podcast by Ronn Ruiz and Martin Canchola, Co-Founders of ApartmentSEO.com. Let’s talk multifamily!
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Marketing
Business
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All content for The Multifamily Podcast is the property of Ronn Ruiz & Martin Canchola of ApartmentSEO.com and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Multifamily Podcast by Ronn Ruiz and Martin Canchola, Co-Founders of ApartmentSEO.com. Let’s talk multifamily!
Show more...
Marketing
Business
Episodes (20/55)
The Multifamily Podcast
MFP E. 44: The Next Frontier: AI, Automation, and the Future of Work in Multifamily with Ben Infantino, AI Engineer at Apartment SEO
Our guest is Ben, an AI Engineer with Apartment SEO, who’s been right in the thick of these changes. From the big bang ChatGPT moment to the new era of GPT-5, agent mode, and the future of work, we’ll unpack what all of this means not just for tech, but for industries like multifamily real estate.
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5 days ago
33 minutes

The Multifamily Podcast
MFP E. 43: From Marine to Millions: Building Wealth Through Passive Multifamily Real Estate and Industrial Outdoor Storage (IOS) Investing with Wayne Courreges III, Founder of CREI Partners
Today’s guest is Wayne Courreges III, the Founder of CREI Partners. Wayne is a Marine Corps veteran and multifamily syndicator helping busy professionals build generational wealth through passive investing. With over $60 million in assets under management, his company focuses on apartments and business storage/Flex space like RV, boat, and commercial storage across Texas, Louisiana, and Alabama.
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1 month ago
46 minutes

The Multifamily Podcast
MFP E. 42: From Property Management to Silicon Valley: Daniel Paulino’s Multifamily Mission, VP of Real Estate at Reputation
Joining us is Daniel Paulino, VP of Real Estate at Reputation. He’s seen the multifamily industry from both sides—operations and innovation—and brings a unique perspective on digital experience, marketing, and what’s next for our space in the age of AI.
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2 months ago
59 minutes 4 seconds

The Multifamily Podcast
MFP E. 41: Apartment Associations 101 - Why Joining AAOC or Your Local Apartment Association Is a Game-Changer with David Cordero, APR of AAOC
Welcome back to The Multifamily Podcast with Ronn and Martin, powered by ApartmentSEO.com. Today’s episode is all about leadership, advocacy, and connection in the multifamily housing industry. We’re joined by a very special guest—David Cordero, Executive Director of the Apartment Association of Orange County, better known as AAOC. David’s voice and vision have helped guide the industry through challenges and change. Whether you're an owner, property manager, or supplier, you’re going to walk away with some key insights today.   Subscribe to The Multifamily Podcast today!
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3 months ago
53 minutes 48 seconds

The Multifamily Podcast
MFP E. 40 Building Upward & Building Better Nate Helbach’s Mass-Timber Revolution in Multifamily
Today’s episode is going to have you thinking differently about the way you look at construction sustainability and the future of multifamily real estate. We are joined by Nate Helbach, the CEO visionary behind Neutral, a Midwest based real estate development firm, that’s redefining Multifamily through the use of mass timber construction.
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5 months ago
35 minutes 21 seconds

The Multifamily Podcast
MFP E. 39: From the Ground Up: Leading Innovation & Consulting in Multifamily with Mark-Taylor Companies Featuring John Carlson, CEO and Alison Russell, Director of Consulting & Communications
Today, we’re honored to be joined by two incredible leaders from Mark-Taylor Companies, a powerhouse in multifamily development and property management in Arizona and Nevada. First, we have John Carlson, Chief Executive Officer (CEO) of Mark-Taylor, whose 20+ year journey from community manager to CEO is inspiring for anyone in our industry. Alongside him is Alison Russell, Director of Consulting & Communications, who’s helping usher in a new era for Mark-Taylor with the launch of their consulting division — bringing strategic insights and tech innovation to clients across the Southwest.
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6 months ago
48 minutes 41 seconds

The Multifamily Podcast
MFP E. 38: Beyond the Lease: CX, Branding, and SEO Strategies with Laurel Zacher, Founder at LZ Strategic
Welcome to The Multifamily Podcast Powered By Apartment SEO with Ronn and Martin! Bringing you the latest insights from the world of multifamily marketing, technology, and strategy. Today, we have an incredible guest joining us—someone who has lived and breathed multifamily from the corporate side to consulting, helping property management companies improve their customer experience, branding, and SEO. She’s a powerhouse in the industry, a Fractional CMO/CXO making waves in how multifamily companies approach occupancy, resident loyalty, and marketing strategies.  Laurel Zacher, Founder at LZ Strategic,  Welcome to The Multifamily Podcast! Subscribe today!
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7 months ago
1 hour 12 minutes 50 seconds

The Multifamily Podcast
MFP Ep. 37: Multifamily Investing with Purpose: A Conversation with Zihao Wang, CEO/Principal of Motiva Holdings
Welcome to The Multifamily Podcast, powered by ApartmentSEO.com! I’m your host, Martin, joined by my co-host, Ronn. Today, we have the privilege of speaking with a visionary leader in multifamily real estate, Zihao Wang, CEO and Principal of Motiva Holdings. Zihao has an incredible journey, from managing his family’s real estate assets to running a $0.5 billion multifamily portfolio across the country. His story is not only inspiring but also packed with insights into multifamily investments, risk management, and innovation in real estate. Zihao, welcome to the show!   Subscribe to The Multifamily Podcast today!   Get Your Free Marketing Analysis at ApartmentSEO.com!
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9 months ago
23 minutes 34 seconds

The Multifamily Podcast
MFP Ep. 36: Transforming Senior Living with Whole Life Living™: A Conversation with GenCare Lifestyle with Leon Grundstein, Founder and CEO and Danielle Parker, COO
Welcome to the Multifamily Podcast, powered by ApartmentSEO.com! I’m Martin, joined by my co-host, Ronn. Today, we’re thrilled to explore an innovative and inspiring approach to senior living with our special guests, Leon Grundstein, Founder & CEO, and Danielle Parker, COO, of GenCare Lifestyle. GenCare is redefining senior living with their Whole Life Living™ program, which integrates wellness, community, and purpose into every aspect of their residents’ lives. Leon and Danielle, welcome to The Multifamily Podcast!
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11 months ago
32 minutes 52 seconds

The Multifamily Podcast
MFP Ep. 35 - Serious Business Lessons from Five Year Old Maverick Smothers and Tina Smothers, Founder and CEO of Integrated Asset Management-Advisory Solutions
Welcome to the Multifamily Podcast with Ronn and Martin, powered by ApartmentSEO.com. Today, we're excited to bring you a very special episode. Joining us are Tina Smothers, a veteran in the multifamily industry and the CEO of Integrated Asset Management-Advisory Solutions, along with her son, Maverick Smothers, a then five-year-old entrepreneur and co-author of "Serious Business – Insights from a 5-year-old." Together, they're here to discuss their unique collaborative approach to business and their brand new book. Subscribe to The Multifamily Podcast today!
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1 year ago
26 minutes 51 seconds

The Multifamily Podcast
MFP Ep. 34 - Leadership in Multifamily: A Conversation with FPI COO Vanessa Siebern
Welcome to the Multifamily Podcast with Ronn and Martin (Powered By ApartmentSEO.com)! We're thrilled to have a very special guest today—Vanessa Siebern, the Chief Operating Officer at FPI Management. One of the top property management companies in the U.S., currently ranked #6 by NMHC and  #2 for their Affordable Division — a huge accomplishment!  Welcome to The Multifamily Podcast, Vanessa, we're excited to have you on the show. Make sure to subscribe today!
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1 year ago
25 minutes 35 seconds

The Multifamily Podcast
MFP Ep. 33 - Transforming Hotels to Luxury Apartment Spaces: The Vivo Living Vision with Dan Norville, CEO of Vivo Investment Group
Welcome to The Multifamily Podcast with Ronn and Martin, brought to you by ApartmentSEO.com. Today, we're exploring innovative transformations in the multifamily industry. We're thrilled to have Dan Norville, Founder and CEO of Vivo Investment Group/Vivo Living, joining us to discuss the revolutionary concept behind Vivo Living. Vivo Living has been turning heads with their unique approach to creating the highest standard in luxury living by converting hotels into vibrant residential communities. Join the fun and subscribe today!
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1 year ago
29 minutes 38 seconds

The Multifamily Podcast
MFP Ep. 32 - ApartmentSEO Launches New Websites with SmartSEO™: Transforming Property SEO Management with Cutting-Edge Automation, Robert Watson/Digital Marketing Manager at iZone Marketing
Welcome to The Multifamily Podcast with Ronn and Martin! Today’s episode is definitely going to be a special one for all of us. Not only do we have Robert Watson back on the show, our Director of Digital Marketing for iZone Marketing, Apartment SEO’s sister company but we will also be talking about our latest Product innovation Websites w/ SmartSEO. On today’s episode we will share what inspired us to create this new product, cover key features, and how it will prepare your communities for the future of local search. Welcome back to The Multifamily Podcast, Robert! Make sure to subscribe!
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1 year ago
15 minutes 25 seconds

The Multifamily Podcast
MFP Ep. 31 - From Leasing to Leading The RKW Residential Story with CEO Marcie Williams
Welcome to The Multifamily Podcast with Ronn and Martin. Today, we’re thrilled to have Marcie Williams, CEO of RKW Residential.
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1 year ago
27 minutes 3 seconds

The Multifamily Podcast
MFP Ep. 30 - Apartment Marketing for New Construction and Beyond with Brooke Atsalis/The Management Group and Kyle Shipp/RPM Living
We will be diving into how to market your new construction when building your community from the ground up with zero domain authority and also covering best practices for SEO on established communities.
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1 year ago
29 minutes 58 seconds

The Multifamily Podcast
MFP Ep. 29 - A Founder's Story: Creating a Centralized Virtual Leasing Experience, Amulya Parmar, Founder/CEO of LeaseMagnets
We have a true entrepreneurial tech founder joining us today. We met 3  years ago for the first time at Multifamily Social Media in Napa, CA. I knew from our first conversation, he was going to do big things in the multifamily industry. It’s my great pleasure to introduce Amulya Parmar, Founder/CEO of LeaseMagnets.com. Welcome to The Multifamily Podcast, Amulya! Subscribe today!
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1 year ago
36 minutes 26 seconds

The Multifamily Podcast
MFP Ep. 28 - The Cookieless World of Digital Marketing and Generative AI Update, Robert Watson, Digital Marketing Manager of iZone Marketing/Apartment SEO
Welcome to The Multifamily Podcast with Ronn and Martin. We are excited to have back on the one and only Robert Watson, Digital Marketing Manager for iZone Marketing/Apartment SEO. In today’s episode we will be covering a hot topic around the new cookieless world upon us and what that means for us as digital marketers. We will also get into some other Generative AI updates, so buckle up and let’s dive right in. Remember to subscribe!
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1 year ago
29 minutes 4 seconds

The Multifamily Podcast
MFP Ep. 27 - Apartment SEO Wrapping Up 2023 - Year in Review and Search Trends, Apartment Marketers Don’t Want to Miss!
Join Ronn Ruiz and Martin Canchola as they close out 2023 with a bang. We talk about 2023 highlights and what 2024 has in store for the new age of search! Happy New Year everyone!
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1 year ago
22 minutes 49 seconds

The Multifamily Podcast
MFP Ep. 26 - AI Powered Google Ads: The Next Frontier for Apartment Marketing w/ Riva Akolawala, Account Manager at Google
Get ready for an AI infused episode of The Multifamily Podcast with Ronn and Martin. Join us as we talk to our very own Google Account Manager to demystify the top questions we had around AI Powered Google Ads for our audience.  Not only has she been working closely with ApartmentSEO and our clients, but really providing that next level support for us as an agency. She’s a wealth of knowledge on all things Google Ads and we can’t wait to dive right into the show today! It’s my great pleasure to introduce Riva Akolawala, our dedicated Account Manager at Google.  Welcome to The Multifamily Podcast, Riva! Subscribe today!
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1 year ago
38 minutes 3 seconds

The Multifamily Podcast
MFP: Ep. 25 - The Story of Willow Bridge Property Company Formerly Lincoln Property Company with Sheri Killingsworth
All right, so today is going to be an off the Charts episode of the multifamily podcast with Ronn and Martin. We are so lucky to have on the one and only Sheri Killingsworth, Vice President of Marketing and Communications at Willow Bridge Property Company. You probably know them formally as Lincoln Property Companies Residential Division. We're going to be talking about her early days in multifamily, pivotal moments in her career. Learn more about "The Story of Willow Bridge" and how it actually all came to be, and also dive in the process of rebranding from Lincoln to Willow Bridge. It is our pleasure to introduce Sheri Killingsworth, VP of Marketing and Communications, for the Willow Bridge Property Company. Welcome to The Multifamily Podcast, Sheri. Subscribe today!
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2 years ago
39 minutes 28 seconds

The Multifamily Podcast
Welcome to The Multifamily Podcast by Ronn Ruiz and Martin Canchola, Co-Founders of ApartmentSEO.com. Let’s talk multifamily!