Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe In this episode, I break down the 10 words that sit underneath every successful marketing campaign we've ever run - the kind that generated over $300 million in revenue for our clients over 14 years. These aren't buzzwords or the latest tactics everyone's chasing. They're timeless principles that don't change when algorithms shift or platforms die. You p...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode, I'm calling out the 12 false beliefs that have held back most of the clients we've worked with over the last 15 years, beliefs that are costing you real revenue right now. After helping companies generate well o...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Are you frustrated that your ads, social posts, and marketing efforts just aren't turning into consistent leads and sales, no matter how much time or money you invest? Continuing to ignore this core marketing issue means you’ll k...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Most CEOs panic when their ad spend exceeds their monthly revenue. But what if that “loss” was actually the start of your biggest growth year yet? In this video, I break down how one of our clients turned a $21K marketing loss in...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Most businesses are stuck in a cycle of inconsistent growth, chasing tactic after tactic without real results. I've spent 15 years solving this exact problem for companies across every industry. In this episode, you'll disc...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Getting leads but no sales? The problem isn't your marketing. In this episode, I reveal the psychological threshold that every prospect must cross before becoming a buyer and how modern technology is making this process eve...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Google just changed the game forever, and most business owners have no idea what's coming. In this episode, I discuss Google's new AI Mode rollout and why it represents the biggest threat to small business customer acquisition in...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Ever wondered why some people seem to bounce back from setbacks while others stay stuck, especially when it comes to growing a business? If you’ve found yourself frustrated by slow progress, comparing yourself to others’ highligh...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Have you ever wondered why your ChatGPT results just don’t hit the mark, no matter how many prompt hacks you try? If you’ve been using ChatGPT for quick answers or to crank out routine emails but feel like you’re missing out on i...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Are you missing out on sales simply because your prospects slip through the cracks after their first interaction with your business? Let’s face it, most entrepreneurs and business owners leave money on the table by not fully unde...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Did you know Facebook and Instagram lead generation just got a game-changing upgrade and it could transform how you attract new clients overnight? If you’ve ever struggled with complicated landing pages, expensive ad costs, or ge...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Most service-based businesses are wasting money on Facebook and Instagram ads, and they don’t even realize it. After 15 years of running paid campaigns for companies in fitness, B2B services, and digital products, I’ve seen...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Are you struggling to stand out as a real estate agent on social media while everyone else posts the same generic content? If you’re tired of blending into the noisy real estate market and want a clear, effective way to attract ...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. More and more B2B tech companies are hitting the same wall: revenue that used to flow through referrals and word-of-mouth is drying up. I recently spoke with a company pulling 4,000 website visitors a month but only 5 leads in 6 ...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode, I break down exactly what happened when one of our Inner Circle members came to me feeling completely frustrated after spending $74,000 on marketing with little to show for it. Sound familiar? After 15 year...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. Feeling overwhelmed by marketing? Posting everywhere and still not seeing results? In this episode, I reveal the exact strategy I’ve used to help solo entrepreneurs and small business owners simplify their marketing—without burni...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode, I take you behind the scenes of a real growth strategy diagnostic call with a business owner who's doing everything right - crushing SEO, nailing social media, optimizing Google ads - but hit a plateau trying to ...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode, I break down a real-world case study of a LASIK provider who was doing everything right: ads, SEO, radio, billboards - you name it. But despite a solid reputation and strong traffic, they were stuck at just...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode, I break down why your lead generation strategy might be quietly failing, and what to do about it before it gets worse. After analyzing performance data across dozens of campaigns, it’s clear that traditiona...

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. You’ve doubled down on ads, hired every “expert,” and even plugged in AI—yet your marketing still feels like a leaky faucet. In this episode, Darrell Evans exposes three damaging myths that keep established businesses burni...