Some businesses really go from riches to rags, all revolving around some mistakes that didn't have to be made, but as history witnessed, were made. One such flourishing business was Blockbuster. From all that it had to all what it lost, the story could have been different. Was it Netflix? Or was it.. we'll see!

PepsiCo is known for its caffeine-filled and heavy soft drinks that leave a PEPSICAL taste in our mouths. The brown color of their colas and the taste are their identities. But what happened when Pepsi tried to go out of the box and try something, new, something fresh, and something so-called healthier? Let’s find out!

Perfumes are recognized for attracting people with their smell but not when your brand is known for its roughness and motorbikes. Yes, I’m talking about the legendary Harley-Davidson, who once stunted with expanding their brand with a perfume line, which clearly didn't resonate with their brand value. So let’s find out more about this! An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.

It’s not daily that we hear stories about the failure of a yogurt. That too a yogurt that was a brand extension of the globally adored magazine, Cosmopolitan. Let’s uncover the reasons behind the failure of the COSMO-YOGURT. An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.

While Nike remains at the top of athleisure wear, it could not meet the demands of the wearable market. The hardware part of the industry dimmed Nike’s glittering image. Listen to us uncover the major mistakes of Nike that caused the crash! An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.

The expansion of ready-to-eat meals piqued Colgate's interest and led them to launch Colgate Frozen Food Dinner Entrees. But this brand extension did not turn in favor of the dental care brand. Why? Let’s find out!

It's quite unlikely for an invention of an industry giant, especially when it's Amazon, to crash down. But one also doesn't succeed in every endeavor. Even the CEO said that there's no growth without failure. Let's see what led the FIRE of the supergiant to blow out! An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.

As marketing enthusiasts, we always get fascinated about what goes behind a successful marketing campaign. Keeping that in mind, for today's episode, we have Apoorv Sharma, who's part of the Marketing team at Apple. He's worked with some of the most amazing companies like Amazon, Flipkart, and Vodafone, to name a few and be part of the many successful campaigns. In today's episode, Apoorv shares with us advice he wishes he knew at the beginning of his career; it's something students and professionals would definitely keep in mind before taking a step into the industry. He also talks about what is that one thing marketing students should be passionate about to build a career in this domain. Trust us on this; you will be forever grateful to Apoorv after listening to this piece of advice. Lastly, we have a question from one of our listeners, Mr. Shantanu Marda, an MBA student from NMIMS Bangalore. The entire answer will make you deep dive into all theories we've studied and how to apply them in practical life. Like always, we have a fun rapid-fire round, trying all our level best for Apoorv to spill some of his secrets, not going to reveal if we were successful. Leaving for you to decide. An episode filled with insightful thoughts, learnings, laughter, and much more. We bet you wouldn't want to miss out on a single minute of this episode. Happy Listening! Follow our channel for marketing news and stories on LinkedIn & Instagram. Follow Our Host on LinkedIn - Trishla & Prashant.

The Marketing Tintin is back again to make your Monday morning super exciting and full of learnings. We have a very special guest, Mr. Avik Sarkar, CMO of Kellogg's company, for today's podcast. In this episode, Avik shares some of the most remarkable campaigns led by him and how he achieved a breakthrough for the brand Pringles. In conversation with Avik, we also learned what his day looks like and how he manages both personal and professional life. If you are a marketing enthusiast, this episode truly is going to take you on a ride. During the podcast, Avik has shared some of the most notable strategies adopted by him to revolutionize a brand and what it takes to create the feeling of belongingness from your customers. We are sure you will be gripped entirely till the very last minute of the episode and do watch out for the surprise rapid-fire, knowing Avik a little better. I’m sure this episode of The Marketing TinTin will bring a smile to your face. Happy Listening! Follow our channel for marketing news and stories on LinkedIn & Instagram. Follow Our Host on LinkedIn - Trishla & Prashant.

Ciao folks! The Marketing Tintin is back again with a brand new episode this time, featuring Mr. Sarvagya Singh, Senior Product Marketing Manager at Oracle. He hails from the “Paradise on Earth,” Jammu and Kashmir, and loves to binge-watch on Netflix. Sarvagya, in the podcast, takes us through his entire career journey; we discuss his experiences, challenges that he has faced, and his learnings from them. We speak about how he had a hard time deciding the right stream during his MBA, a dilemma we students too face in our life. Finally, he talks to us about how the marketing strategies differ in B2B and B2C channels, explaining how influencer marketing can be introduced in the B2B market. The concept is unique and worth listening to. Sarvagya also apprises us with his five unique golden points, which are his mantra of success, and whether you’re doing MBA or not, you will significantly benefit from them. And like every time, we also have a quick rapid-fire round with Sarvagya for you to get some insights into his life. We had a fantastic time recording this session, and hope you enjoy listening to it too Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. I’m sure this episode of The Marketing TinTin will bring a smile to your face. Happy Listening! Follow our channel for marketing news and stories on LinkedIn & Instagram. Follow Our Host on LinkedIn - Trishla & Prashant.

Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. As the placement season is about to begin and students are becoming anxious as days pass by we decided to take some advice and quick tips to crack your dream interview from Ms. Sayani Bagchi. This episode will come out really handy during your preparation, if you have questions related to the topic you can reach out to us at trishla.nmims@gmail.com To know all the crumbs and grains of moving to Brand Management from Sales we have with us, Ms. Sayani Bagachi, Brand Manager of Britannia, Good Day! Before joining as the Brand Manager of Britannia Good Day, she has aced as Brand Manager of the iconic Britannia Marie Gold. Brand Managers take care of almost every minute activity, from advertising to product launches and much more! They are the cornerstone of the brand. Sayani, in the podcast, was edifying and clear about all truths marketing students should know before stepping into the industry. She shares her journey from facing the challenges of being a woman in sales to now leading a brand like Britannia. Her efficacious advice for budding marketing students is just the right thing they would want to know at the initial stages of their careers. I’m sure this episode of The Marketing TinTin will bring a smile to your face. Happy Listening! Follow our channel for marketing news and stories- https://www.linkedin.com/company/themarketingtintin/ https://www.instagram.com/themarketingtintin/