The Marketing AI SparkCast with Aby Varma

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The Marketing AI SparkCast with Aby Varma

MarketScale

23 episodes

1 month ago

Welcome to 'The Marketing AI SparkCast' – the go-to podcast where we explore the exciting intersection of artificial intelligence and marketing. Our aim is to spark your curiosity and inspire you to infuse your marketing with AI. Join Aby Varma, a B2B marketing leader and founder of Spark Novus, as he navigates you through this dynamic and ever-evolving landscape where technology meets creativity.

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Welcome to 'The Marketing AI SparkCast' – the go-to podcast where we explore the exciting intersection of artificial intelligence and marketing. Our aim is to spark your curiosity and inspire you to infuse your marketing with AI. Join Aby Varma, a B2B marketing leader and founder of Spark Novus, as he navigates you through this dynamic and ever-evolving landscape where technology meets creativity.

Show more...

Episodes (20/23)

The Marketing AI SparkCast with Aby Varma

AI and the Future of Creativity

Aby Varma, founder of Spark Novus and host of The Marketing AI SparkCast, sits down with Christian Herrity of Accenture Song to explore how AI is revolutionizing storytelling, creative workflows, and talent dynamics—making what once took months possible in days through AI-empowered content creation.

1 month ago

30 minutes 18 seconds

The Marketing AI SparkCast with Aby Varma

From Marketing Automation to Autonomous AI Marketing

Philip Lakin, Head of Enterprise Innovation at Zapier, joins host Aby Varma, founder of Spark Novus, to explore how AI agents, orchestration, and no-code tools are transforming marketing from simple automation into fully autonomous, AI-driven execution and strategy.

3 months ago

40 minutes 59 seconds

The Marketing AI SparkCast with Aby Varma

Why Enterprises Need an AI Strategist and Why It Should Be a Marketer

Hosted by Aby Varma, founder of Spark Novus, this Marketing AI SparkCast episode explores why every enterprise needs an AI strategist. Featuring Nicola Smith from Southwest Airlines, the conversation highlights the unique role marketers can play in driving responsible, strategic AI adoption.

4 months ago

38 minutes 56 seconds

The Marketing AI SparkCast with Aby Varma

From Search (SEO) to Answers with Generative AI

Aby Varma, founder of Spark Novus and host of The Marketing AI SparkCast, speaks with Mike Ensing, Founder and CEO of Revere AI, about how LLMs and generative AI are transforming brand discovery, marketing strategy, and the customer journey.

5 months ago

25 minutes 48 seconds

The Marketing AI SparkCast with Aby Varma

From Queries to Conversations with AI in Marketing Analytics

Aby Varma, founder of Spark Novus, hosts Daniel Kravtsov, CEO and Co-Founder of Improvado, to explore how AI agents are revolutionizing marketing analytics. From his Russian tech roots to Silicon Valley, Daniel shares how marketers can access real-time insights and automation—without code. A new era of marketing decision-making is here.

6 months ago

26 minutes 5 seconds

The Marketing AI SparkCast with Aby Varma

AI and The Future of Video Storytelling

Aby Varma, founder of Spark Novus —a consulting firm that specializes in strategic and responsible AI adoption in marketing—hosts this episode featuring Piyush Saggi, co-founder and CEO of Parmonic. They discuss AI’s growing role in video storytelling, how marketers can leverage AI for video creation, and the ethical challenges of synthetic content.

8 months ago

34 minutes 18 seconds

The Marketing AI SparkCast with Aby Varma

Marketing AI Adoption in B2B Enterprises

In this episode of Marketing AI SparkCast, Aby Varma, founder of Spark Novus, explores AI adoption in B2B enterprises with Shonodeep Modak, CMO of Schneider Electric’s Energy Management business. They discuss AI’s role in marketing, overcoming adoption challenges, and future AI-driven transformations in enterprise marketing.

9 months ago

35 minutes 9 seconds

The Marketing AI SparkCast with Aby Varma

Adopting AI is Not a Marketing Strategy

In this Marketing AI SparkCast episode, Aby Varma and Rob Rose discuss how AI enhances marketing processes when applied strategically, rather than as a standalone strategy. Topics include AI's role in content marketing, pragmatic adoption, and avoiding mediocrity at scale.

11 months ago

35 minutes 41 seconds

The Marketing AI SparkCast with Aby Varma

Navigating the AI Wave in Event Technology

Aby Varma, founder of Spark Novus, discusses AI's impact on event technology with Michael Sorensen from Cvent. They explore AI’s transformative role in personalizing attendee experiences, enhancing planner workflows, and driving the future of event tech.

1 year ago

30 minutes 8 seconds

The Marketing AI SparkCast with Aby Varma

The Future of Brand-Agency Dynamic in the Age of AI

Explore the future of the brand-agency dynamic in the age of AI with Knownwell CEO David DeWolf on the Marketing AI SparkCast.

1 year ago

33 minutes 53 seconds

The Marketing AI SparkCast with Aby Varma

How to Champion AI in Marketing

Join Aby Varma, founder of Spark Novus, as he hosts Jessica Hreha, Head of Marketing AI Strategy at Jasper, on the Marketing AI SparkCast. They discuss how AI can transform workflows and empower marketing professionals to become AI advocates within their organizations.

1 year ago

43 minutes 27 seconds

The Marketing AI SparkCast with Aby Varma

Practical Tips for Adopting AI in Marketing

Join Aby Varma, founder of Spark Novus, as he hosts Ruth Favela, AI Marketing Manager at Tomorrow.io, on the Marketing AI SparkCast. They discuss practical tip on how AI transforms marketing strategies, from content creation and repurposing to market research and product marketing.

1 year ago

52 minutes 36 seconds

The Marketing AI SparkCast with Aby Varma

A Marketer’s Approach to AI Adoption with Ashley Gross

The Prompt Community’s Ashley Gross discusses AI adoption in marketing on the Marketing AI SparkCast with Aby Varma.

1 year ago

39 minutes 56 seconds

The Marketing AI SparkCast with Aby Varma

The Future of Digital Experiences: AI's Role in CMS and DXP

Aby Varma hosts experts Mark Demeny from Yext and John Schneider from Chameleon Collective to explore AI's transformative role in content management systems (CMS) and digital experience platforms (DXP). They delve into AI-driven personalization, automation, and the future of AI-native products, providing insights for marketers navigating this evolving landscape.

1 year ago

44 minutes 45 seconds

The Marketing AI SparkCast with Aby Varma

AI Adoption in Marketing Ensuring Ethics and Privacy

Join Jodi Daniels, Founder and CEO of Red Clover Advisors, a privacy consultancy firm, and podcast host Aby Varma, Marketing Leader and Founder of Spark Novus, a consulting firm specializing in strategic AI adoption in marketing, as they discuss the ethical and privacy considerations in AI adoption for marketing.

1 year ago

29 minutes 31 seconds

The Marketing AI SparkCast with Aby Varma

The Impact of AI on Marketing Careers

Host Aby Varma, B2B Marketing Leader and Founder of Spark Novus, a consulting firm focused on strategic AI adoption in marketing, and Matt Gill, Founder & Managing Partner at MICA Consulting Group, a boutique national marketing talent recruiting agency, discuss AI's impact on marketing careers and how the future may evolve.

1 year ago

40 minutes 39 seconds

The Marketing AI SparkCast with Aby Varma

How AI is Changing Prospecting for Sales and Marketing Teams

Matt Millen, co-founder & president of Regie.AI, a leading AI prospecting platform, and Aby Varma, founder of Spark Novus, a consulting firm focused on strategic AI adoption in marketing, discuss AI's impact on prospecting for sales and marketing teams.

1 year ago

29 minutes

The Marketing AI SparkCast with Aby Varma

Kickstarting a Marketing Team’s AI Journey

Daniel Englebretson, the CEO of Elynox, discusses ways to kickstart a marketing team’s AI journey on the Marketing AI Sparkcast.

1 year ago

41 minutes 31 seconds

The Marketing AI SparkCast with Aby Varma

Embrace Artificial Intelligence in Podcasting or Risk Falling Behind, Expert Warns

Join Aby Varma, host of the Marketing AI Sparkcast, and expert, A. Lee Judge in a riveting discussion about the role of artificial intelligence in podcasting.

1 year ago

40 minutes 33 seconds

The Marketing AI SparkCast with Aby Varma

AI Chatbots Are Now the Backbone of Cutting-Edge Marketing Strategies

Explore the evolution of chatbots in marketing with Nick Kljaic, the CEO of AskHandle on the Marketing AI Sparkcast.

1 year ago

35 minutes 23 seconds