The Marketer Podcast #42
All things marketing with Carma Levene & Clayton Smith
Big Hits
1. Solo Stove back with Snoop - ‘Blunt Marketing’
https://contentmarketinginstitute.com/articles/solo-brand-blunt-marketing/
New Campaign looks to flip the script, a more connected experience - https://solostove.com/
2. Youtube Content initiative by Kayo - Everybody’s Game with Chloe Dalton
Kayo launches mini-series to address gender equity in sport - Mumbrella link
Album Cuts
Australians consider online advertising less trustworthy than traditional forms - according to recent Kantar media reactions report
Perplexity is preparing to introduce ads, will brands jump on board?
Events
Grill The Marketer 19 September - Get Tix
The Marketer Podcast #41
All things marketing with Carma Levene & Clayton Smith
Big Hits
Grill The Marketer - Kate Kirwin Review - read the wrap
Olympics putting up mega audience numbers compared to Tokyo
Adam Ferrier says some Olympics Branded Ads are too vague
US numbers - link here
Aus numbers - link here
ABC’s advertising spend skyrockets as audience numbers fall - link here
Album Cuts
Qantas fallout continues, how’s the brand doing?
Former Qantas chief executive Alan Joyce's multi-million-dollar payout reduced by almost $10 million - article link
May 2024 - Qantas admits to misleading customers, sold tickets on tens of thousands of flights already canceled.
REX - Also in hot water about predatory behavior towards new low cost airline Rex
AI Reality Check - AI platforms are growing, Google still rules supreme - https://sparktoro.com/blog/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google/
9 Network Staff went on strike on the eve of the Paris Olympics - link here
Events
Grill The Marketer September - Get Tix
Ep 40 - Hawk Tuah Girl, Katy Perry & Adobe
Big Hits
Adobe says it won’t use users data to train AI - https://www.theverge.com/2024/6/10/24175416/adobe-overhauls-terms-of-service-update-firefly
44% of digital advertising spend is wasted according a tool by Next&CO - https://www.mediaweek.com.au/nextco-digital-media-wastage-q2-2024/
Katy Perry’s new song tanks hard
The Guardian - Katy Perry: Woman’s World review – what regressive, warmed-over hell is this?
Pedestrian TV - Katy Perry’s New Song ‘Woman’s World’ Is Being Demolished By Critics: ‘AI-Generated Fever Dream’
Hawk Tuah Girl - A New Level of Viral
Album Cuts
Booktopia goes into administration - article link
Linkedin’s suggested comments are super dumb
Pitching https://deathtoshitads.beehiiv.com/p/when-will-it-ever-be-good-enough
Events
Grill The Marketer tonight with Young Australian of The Year Kate Kirwin - Get Tix
Holy heck we're back for a massive 2024 of podcasts, more episodes this year than ever.
Big Hits
Calvin Klein
https://www.abc.net.au/news/2024-01-12/calvin-klein-fka-twigs-asa-bans-ad-response/103312674
Aus Day -
Lamb Ad: https://www.bandt.com.au/australian-lamb-skewers-the-generation-gap-in-new-work-via-the-monkeys/
General:
https://mumbrella.com.au/woolworths-and-big-w-to-ditch-australia-day-merchandise-this-year-811790
Album Cuts
Cookies are crumbling finally?
- https://www.adnews.com.au/news/google-s-long-goodbye-to-cookies
Spam on Facebook
Stanley Cup fireproof video goes to the moon - https://blog.hubspot.com/marketing/stanley-cup-car-fire
Lawn Mowing guy https://www.instagram.com/timthelawnmowerman/
Yet another thing is ‘dead’ -
Haven’t heard of anything being dead this week…
The Marketer tickets will be on sale SOON! - https://themarketer.news/grill-the-marketer
The Marketer Podcast #38
We’re back!
Catch Up - how ya goin
We both spoke at the recent AGDA event - 72 dpi
Carma presented on Designing Ads for Paid Campaigns
Clay discussed Conversion Rate Optimisation on Landing Pages
Big Hits
Spotify Wrapped
Victoria’s Secret walks back rebrand
Elon Musk telling advertiser to fuck off
https://www.theverge.com/2023/11/29/23981928/elon-musk-ad-boycott-go-fuck-yourself-destroy-x
Funny clip: https://youtu.be/HU4T85-ebeY?si=bwt6f8f-hia6jhIj
Album Cuts
Threads a few months in
https://www.socialmediatoday.com/news/instagram-chief-offers-insight-content-ranking-threads/701380/
AI influencers
https://mumbrella.com.au/is-the-future-of-advertising-fake-809776
Yet another thing is ‘dead’ - Influencer Marketing edition
Anti-influencer vibe going right now https://www.linkedin.com/feed/update/urn:li:activity:7133958639177920513?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7133958639177920513%29
Big Hits
Elon buys Twitter, titles himself “Chief Twit” - fires everyone.
And it’s going great:
https://www.bandt.com.au/n-word-usage-has-jumped-by-500-since-elon-musk-bought-twitter/
https://fortune.com/2022/10/30/elon-musk-twitter-pushback-celebrities-lawmaker-advertisers/
https://geekout.mattnavarra.com/p/welcome-twitter-hell
https://techcrunch.com/2022/10/08/elon-musk-x-everything-wechat-tesla-app/
Mr Beast gives Elon Twitter Advice - https://www.sportskeeda.com/esports/news-make-hard-copy-mrbeast-elon-musk-discuss-vine-become-better-tiktok
Album Cuts
Instagram suspends accounts. Carma has a funny story.
Events
Grill The Marketer
WAMA Sundowner Dec 8th
AMI Members event
Big Hits
1. Netball Sponsorship debacle
https://www.abc.net.au/news/2022-10-24/netball-australia-hancock-prospecting-explainer/101569486
2. BOM Rebrand
https://www.pedestrian.tv/news/bureau-of-meteorology-rebrand-cost/
3. Ruby The Roo
Album Cuts
20 Years of Marketoonist
https://marketoonist.com/2022/10/evolution.html
Sneaky Poster put up in McDonalds goes viral
Events
Grill The Marketer with Brittany Garbutt Nov 3rd - get tickets
WAMA Sundowner Dec 8th
AMI Members Event - details TBC
Big Hits
Meta’s Metaverse Struggles Continue
https://www.afr.com/technology/zuckerberg-s-metaverse-looks-like-a-colossal-fail-20221017-p5bqaj
https://mashable.com/article/horizon-worlds-is-underwhelming
Meta wanted 500,000 monthly active users on Horizon Worlds by the end of 2022 — about a year after it was fully available to the public. But, since there are currently fewer than 200,000 users, Meta had to change its goal post to a revised 280,000.
That's nearly a 50% failure on their part. Compare that to the 3.5 billion average monthly users that Facebook, Instagram, and WhatsApp garners.
Tiktok says it’s not a social media app
Musk says he’ll buy Twitter, again, to avoid a lawsuit for trying to not buy Twitter when he said would buy Twitter
https://www.theguardian.com/technology/2022/oct/06/elon-musk-twitter-litigation-takeover
https://techcrunch.com/2022/10/08/elon-musk-x-everything-wechat-tesla-app/
Kanye to buy Parler
Album Cuts
Netflix roasts Zelda fans on Twitter
Food blogger get’s $300,000 in damages from another influencer for defamation
Netflix Ad Supported Tier releasing in November
Events
WAMA Breaky
Grill The Marketer with Brittany Garbutt Nov 3rd
Carma and I review a most excellent AMI WA Summit recently held at Crown Perth.
The topic of the day was Data, a massive focus for all marketers and businesses.
Awesome work to Carma and her fellow AMI WA Committee members for putting on an packed day of informative and important
Full write up of the day on the AMI WA LinkedIn here.
Toast the Marketer last week!
Big Hits
Brand Spam - Brand’s posting about the queen
Queen Cringe https://www.pedestrian.tv/news/cursed-corporate-queen-memorials/
Social Media Tributes - https://mumbrella.com.au/social-media-tributes-brands-beware-756446
More news re: Netflix New Ad Supported Tier
Good Summary Post from Jason Yim on Linkedin https://www.linkedin.com/feed/update/urn:li:activity:6975385056823439360
Album Cuts
Keep the rabbits out: https://junkee.com/the-keep-the-rabbits-out-kid-is-back-and-he-hasnt-learnt-a-thing/339668
Bot cull on Instagram?
“We estimate that only about 60% of all Instagram accounts are real people”
Events
AMI Summit
Grill The Marketer October - Change of date, stay tuned
Marketing news & analysis from Australian marketers Carma Levene & Clayton Smith.
Big Hits
1. Mumbrella Perth Marketing “How the West was one: Perth proves its worth, as WA agencies lead the charge”
2. Why Fortnite & not Meta is winning the metaverse
https://www.protocol.com/newsletters/entertainment/metaverse-meta-zuckerberg-fortnite
3. Meta launches Horizon Worlds in France & Spain
https://techcrunch.com/2022/08/16/meta-launches-horizon-worlds-in-france-and-spain/
4. Meta Video Algo Insights
Matt Navarra’s Twitter thread summary - really good!
https://twitter.com/MattNavarra/status/1565638666483122177
5. Twitter & Youtube Launch Podcast Hubs
https://www.theverge.com/2022/8/25/23321940/twitter-podcast-spaces-spotify-apple?
https://www.tubefilter.com/2022/08/22/youtube-podcast-hub-launch/
Prediction
Tiktok should steer clear of going head to head with Youtube when it comes to long form video
Album Cuts
Tweet editing is here!
LinkedIn testing native scheduling
https://www.socialmediatoday.com/news/linkedins-working-on-a-native-post-scheduling-option/630975/
ECommerce continues to cool - Kogan posts $35.5 million loss
Events
TOAST the Marketer 15th September
Marketing News & Analysis with Australian marketing experts Carma Levene & Clayton Smith.
Big Hits
1. Big Google Update this week - “Helpful Content Update”
https://developers.google.com/search/blog/2022/08/helpful-content-update
2. Pew Research say teens abandoning Facebook
https://techcrunch.com/2022/08/11/teens-abandoned-facebook-pew-study/
3. Tate Banned from FB/Insta
https://www.pedestrian.tv/news/andrew-tate-social-media-ban/
Album Cuts
Google pushes demise of cookies to 2024
https://blog.google/products/chrome/update-testing-privacy-sandbox-web/
TikTok TVC
Events
Next Toast the Marketer 15 September - FREE event - register here
Next Grill The Marketer - October 20th - buy tickets here
Instagram Special 2022 - You ok Instagram?
As Moss & Zucks continue to battle a seemingly unstoppable Tiktok, we knew it was time for an Instagram deep dive.
How did we get here? What happening now? Where will they go next?
And plenty more.
Marketing news and analysis with Australian marketing experts Carma Levene & Clayton Smith.
The Marketer Podcast #29
Marketing News & Analysis with marketing experts Carma Levene & Clayton Smith. Toast The Marketer last week was awesome!
Big Hits
1. Insta & FB follow Tiktok
Instagram : all videos under 15 minutes will now be Reels
Facebook : Two feeds – ‘Home’ feed where Meta’s ‘discovery engine’ will promote content it thinks the user will be interested in + ‘Feeds’ feed will feature chronologically ordered posts from friends and followed Pages.
https://www.businessinsider.com/meta-changes-facebook-instagram-to-be-more-like-tiktok-2022-7
2. A stranger paid for Esa's groceries without his knowledge. Then he saw himself in a viral TikTok
3. Hootsuite rebrand
https://mumbrella.com.au/hootsuite-rebrands-to-embrace-the-wild-side-of-social-media-746227
Album Cuts
1. Youtube & Shopify join forces for Youtube Shopping
Shopify users globally will now be able to sell their full range of products on YouTube in three ways:
2. Netflix loses 970,000 subscribers in Q2
https://variety.com/2022/tv/news/netflix-subscribers-q2-earnings-1235318787/
3. Instagram introduces chat pay
https://www.marketingmag.com.au/social-digital/instagram-introduces-chat-pay/
4. Demark bans Google products in schools over privacy concerns
Events
Grill The Marketer 18th August https://www.eventbrite.com.au/e/grill-the-marketer-2022-tickets-218591341587
The Marketer Podcast #28
Marketing news analysis & insights from experts Carma Levene & Clayton Smith.
Big Hits
Pelaton recruit naked SVU star
https://junkee.com/christopher-meloni-peloton/336375
Bankwest launch Born This WA campaign
https://www.adnews.com.au/campaigns/bankwest-and-union-launch-of-born-this-wa
Netflix choose Microsoft to sell ads
https://www.adnews.com.au/news/why-netflix-chose-microsoft-to-sell-ads
Vegemite & SPC Baked Beans Mashup
https://concreteplayground.com/sydney/food-drink/spc-vegemite-baked-beans
LIVE REACT
Clayton shows Carma - Jonathan Frakes asks you things
Star Trek & Copywriting together, Clay’s absolute faves!
Album Cuts
Internet advertising to grow 6.6% to $17.9bn by 2026: PwC
Events
Toast The Marketer - Thursday 21st July.
Next Grill The Marketer - August 18th, MC Hayley Boneham.
AMI Excellence Awards night - 9th August
Save the date September 28th AMI WA full day event
The Marketer Podcast #27 - Elon's Twitter Bail, Netflix with ads, Jimmy Reese Telstra Ad
Marketing news chats with Carma Levene & Clayton Smith
Big Hits
Elon pulls the plug on $44 billion Twitter deal
Facebook’s “Lookalike Audiences” lose court case
“According to the release, it was the justice department’s first case challenging algorithmic discrimination under the Fair Housing Act. Facebook will now be subject to justice department approval and court oversight for its ad targeting and delivery system.”
Netflix to run ad supported model?
Netflix sacks hundreds of staff in new round of layoffs
LIVE REACT
Carma shows Clayton - Jimmy Rees Telstra
Album Cuts
Tiktok reveals platform strategy at Cannes - link
Golf fan signs deal with beer with company after viral pic - link
Louis Theroux book launch marketing Jiggle Jiggle.
Upcoming Events
Toast The Marketer - Thursday 21st July.
Next Grill The Marketer - August 18th, MC Hayley Boneham.
Marketing analysis and discussions with Carma Levene & Clayton Smith. Lets talk Superbowl Ads & Facebook hitting a serious bump in the road.
Grill The Marketer Thursday 17th Feb
Topic of the event is TikTok for brands with special guest Seva Mozhaev - get tickets here.
Carma on AMI WA Committee, yay.
Big Hits
SUPERBOWL ADS
Facebook loses users and sheds $200 billion in a day
https://www.theguardian.com/technology/2022/feb/02/facebook-shares-slump-growth-fourth-quarter
Album Cuts
Spotify Joe Rogan
https://www.afr.com/technology/spotify-push-into-podcasts-brings-publishing-costs-20220208-p59us5
Instagram Newsfeeds
https://www.pedestrian.tv/news/instagram-updates-chronological-feeds/
Lush quits social media
“It’s not the first time the brand, known for its scented soaps and bath bombs, has stepped back from social media. In 2019 its online presence disappeared for nine months. Encouraging customers to engage with the brand in-store and using hashtags, Lush’s socials were removed. The outbreak of COVID, however, left the marketing arm with little choice but to re-engage”
https://www.marketingmag.com.au/news-c/beauty-brand-lush-quits-social-media/
Youtube Highest earner of 2021 - MrBeast
https://www.bbc.com/news/entertainment-arts-59987711
This Extreme Hide and Seek video has nearly 55M views: https://youtu.be/00NgUctWoLQ
Articles
Media
https://www.themavens.com.au/post/career-confessions-with-carma-levene-so-media-group
Welcome to Episode 25 of The Marketer with Carma Levene & Clayton Smith, where we chat all things marketing, digital marketing, social media and beyond. See below show notes for news links from today's episode.
Big Hits
1. Facebook rebrand
https://about.fb.com/news/2021/10/facebook-company-is-now-meta/
2. Iceland Ad takes aim at Zucks
https://gizmodo.com/iceland-skewers-mark-zuckerbergs-metaverse-with-new-tou-1848044804
3. Big UK companies using staff to drive tiktok
https://www.theguardian.com/business/2021/nov/05/shop-workers-tiktok-stars-home-spun-video-clips
4. LinkedIn goes Fiver style with new platform for freelancers
Album Cuts
1. Rare being on Gruen. Latest Gruen.
https://www.linkedin.com/feed/update/urn:li:activity:6861872721412915200/
2. Facebook to remove some detailed targeting options as of January 2022
3. Grill’d Inspired Unemployed + Onlyfans
4. Facebook shuts down facial recognition
https://about.fb.com/news/2021/11/update-on-use-of-face-recognition/
5. YouTube removes dislike count
https://blog.youtube/news-and-events/update-to-youtube/
6. Ladbrokes pinged
https://mumbrella.com.au/ladbrokes-mark-wahlberg-ad-breaches-ad-standards-for-violence-712818
7. Game On Mole
https://www.gameonmole.com.au/
Events
Grill The Marketer November - Last one for '21! - Get tickets here
AMI WA event - Learn more here
The Marketer Podcast with Carma Levene & Clayton Smith keeping you up to date with the biggest news in the marketing world.
Intro
Grill The Marketer last week with Cory Gale, supported by Business Events Perth.
Next Grill The Marketer - 25th November learn more here
Photography by Derren Hall - https://www.derrenhall.com.au/
Big Hits
Grill’d Campaign - Stand for Righteous Burgers
https://www.grilld.com.au/news/latest/righteous
Intel throws shade at Apple
https://www.theverge.com/2021/10/5/22711517/intel-anti-apple-ad-m1-innovation-social-experiment
Facebook Whistelblower - Francis Haugen
Facebook rebrand: https://www.theguardian.com/technology/2021/oct/20/facebook-plans-to-change-its-name-as-part-of-company-rebrand-report
Facebook went down for 6 hours:
This from Facebook: https://www.facebook.com/business/news/update-about-the-october-4th-outage
Album Cuts
Instagram adding the ability to post from Desktop: https://gizmodo.com/instagram-finally-lets-you-post-from-your-desktop-1847893589
Friendly Jordies Update:
High Court Decision takes effect on Facebook Pages:
TikTokker re-designs logos with hilarious results:
Events
Next Grill The Marketer - https://www.themarketer.news/grill-the-marketer
Articles
GTM wrap-up here - https://www.themarketer.news/post/grill-the-marketer-october-wrap
Episode 23
Welcome to the Marketer Podcast with Clayton Smith & Carma Levene.
AMI WA event - Great job to AMI WA for putting on a great event. A great organisation bringing marketers together here in Perth, check em out here - https://ami.org.au/
Carma now has a job!
Read more here - SO MEDIA GROUP ACQUIRES SOCIAL MEDIA COMPANY CARMA THE SOCIAL CHAMELEON
Big Hits
Zuckerberg Facebook Post : Business Listings in Whatsapp
Check out Zucks announcement post here.
Facebook Debuts Ray Ban Stories Glasses
Checkout the story on The Verge
High Court rules media outlets are responsible for defamatory comments
“The High Court found that, by running the Facebook pages, the media groups participated in communicating any defamatory material posted by third parties and were therefore responsible for the comments.”
Album Cuts
Events
Grill The Marketer Wrap + Upcoming Event - get tickets
Articles
