In this episode, Mariana Dalto discusses strategies for generating leads and sales without experiencing burnout, highlighting the importance of building scalable systems. She delves into the foundation of marketing funnel strategy and introduces the OVO sequence to make effective offers. Mariana breaks down the components and types of marketing funnels, providing guidance on choosing the right one for your business. The conversation includes key takeaways and a call to action, offering free resources to help implement these strategies. The episode concludes with a weekly challenge to maintain momentum and closing remarks to inspire listeners.

In this episode, Mariana Dalto explores CRM systems and lead follow-up strategies, emphasizing the benefits of thinking like a CMO. She discusses leveraging CRM for content creators, the importance of owning your data, and the evolution of CRM systems. Mariana introduces funnels with simple and complex examples, covering traffic channels, paid ads, and conversion rate optimization. She explains integrating CRM, funnels, and traffic for seamless automation, offers guidance on choosing the right CRM, and provides a free CRM strategy call. The episode concludes with a weekly challenge and encouraging remarks.

In this episode, Mariana Dalto delves into the realm of ethical AI for small businesses, outlining the advantages and providing an overview of its significance. She examines the economic impact and benefits of adopting AI agility and emphasizes the importance of regulation readiness through a five-pillar framework for ethical AI. Mariana explores the pillars of Risk, Transparency, Privacy, Accountability, and Management, discussing how to address AI risks and capitalize on opportunities. The conversation includes a comprehensive action plan for ethical AI implementation, offering practical steps for businesses. The episode concludes with closing remarks and ways for listeners to engage further.

In this episode, Mariana Dalto explores the intriguing intersection of neuroscience and artificial intelligence, focusing on the brain's natural resistance to AI. She discusses the brain's inherent priorities and the unique challenges posed by AI adaptation. The conversation delves into the barriers our brains create against AI integration and introduces neuroscience-based strategies to overcome them. Mariana emphasizes the importance of cultivating adaptation skills for thriving in an AI-driven world. The episode wraps up with final thoughts and actionable next steps for listeners aiming to enhance their AI integration skills.

Join Mariana Dalto as she chats with Mickie Kennedy about his entrepreneurial journey and the growth of eReleases. Discover the impact of partnering with PR Newswire and strategies to overcome email reach challenges. Mickie clarifies the roles of Newswire services and distinguishes press releases from articles. Learn how to avoid common press release mistakes and enhance impact using industry surveys. The discussion covers crafting effective survey questions, maximizing media exposure, and leveraging surveys for SEO and entertainment. Gain insights into PR training and hiring Mickie for expertise. Concludes with resources for further exploration.

In this episode, Mariana Dalto welcomes Liz Forman to discuss her unique marketing approach, emphasizing the role of human design for business owners. They explore how leveraging individual strengths can optimize business operations and the risks of misaligned frameworks. Liz shares insights on fine-tuning messaging to reach the right audience and integrating story brand with human design. A case study on the Generator type highlights practical applications, while the discussion on using one's body's voice aids business decisions. Listeners learn about obtaining a personalized human design report and effective communication strategies. The episode concludes with a success story on revenue growth and contact information for further engagement.

In this episode, Mariana Dalto delves into the transformative power of AI and presents a framework for success in this evolving landscape. She explores the paradigm disruptions caused by AI, contrasting finite and infinite thinking in its context. Mariana discusses how AI democratizes capabilities and redefines value contribution in the modern era. She examines AI's significant impact on content creation and the necessary psychological adaptations for AI-driven work. The episode also highlights the human paradigm shifts and mindset changes required to embrace AI technology, offering listeners insights into navigating this new technological frontier.

Join Mariana Dalto as she chats with Tom Schwab about the power of podcasting in building trust and credibility. They discuss acquiring qualified leads, podcasting's global reach, and its role as a branding tool. Tom shares insights from his book "Podcast Guest Profits" and differentiates podcast guesting from traditional marketing. Discover common mistakes, Interview Valet's unique approach, and strategies for successful podcast appearances, including AI's role. Learn key metrics for measuring benefits, overcoming self-doubt, and the importance of comfort in conversations. Plus, find out how to connect with Tom Schwab.

In this episode, Mariana Dalto explores common pitfalls in AI implementation, using business examples like a Swiss museum case study. She highlights the importance of a strong data foundation to enhance AI value and outlines ten ways to amplify its impact. By comparing successful and failed implementations, Mariana shares consulting insights and the benefits of AI in digital marketing. She provides a practical framework to assess data readiness and build an AI roadmap. The episode introduces an AI mini data assessment tool and clarifies the difference between AI and automation, offering actionable next steps for listeners.

In this episode, Mariana Dalto underscores the significance of capturing attention through a compelling value proposition. She presents a framework for transforming businesses, highlighting common mistakes and the importance of clarity. Mariana critiques the pitfalls of labeling professions and emphasizes the need for a mindset shift amidst daily opportunities. She introduces the audio logo tool as a means to enhance business communication. The episode stresses the importance of specificity and the benefits of laser-focused targeting. Mariana guides listeners in creating clarity in their business foundation and mastering their value proposition. The episode concludes with closing remarks and a teaser for the next episode.

In this episode, Mariana Dalto introduces the concept of AI agents in business automation and explores their key features and levels of integration. She discusses how individual AI agents can be utilized for business growth, offering recommendations for AI agent tools. Mariana provides workflow examples that incorporate AI agents and guides listeners on building AI workflows with automation tools. A 30-day roadmap for AI agent implementation is outlined, along with insights into high-level business activities where AI can make a significant impact. The episode concludes with a call to action, encouraging listeners to explore an AI category guide and schedule a strategy call, while reflecting on AI's future role in business.

In this episode, Mariana Dalto explores the concept of positioning in business, differentiating between being a CEO and merely an expensive employee. She introduces the Six Position Business Framework and shares Amy's story of her digital marketing agency. Mariana discusses the value hierarchy in business ownership and necessary paradigm shifts in self-assessment. The episode dispels myths around time and money, citing Richard Branson's routine. AI's role in business success and the top challenges for small businesses are examined. Mariana emphasizes visibility, community, and mentorship, offering strategic growth steps. The episode concludes with advice on finding the right mentor and a preview of the next episode on understanding your value proposition.

In this episode, Mariana Dalto delves into the transformative power of AI in the business landscape. She begins by highlighting AI's potential to revolutionize efficiency and provide a competitive growth advantage. Mariana discusses how AI displaces inefficiencies and addresses common barriers to its adoption. The episode explores key areas where AI is transforming business operations and introduces a six-step process for effective AI implementation. Mariana emphasizes the importance of training and optimizing AI usage within the workforce and stresses the urgency of adopting AI technologies. She concludes with practical first steps for businesses to begin leveraging AI.

In this episode, Mariana Dalto explores the significance of investing in key areas for small business success. She begins by discussing the importance of assets and shares the example of Sarah, who successfully built transferable assets. Mariana emphasizes the value of investing in the right people and technology to drive growth. She highlights the importance of leveraging relationships and the role of mentors in business development. The episode also covers the necessity of developing a strategic mindset and the benefits of offering calls to enhance business operations. Mariana provides insights on integrating these strategies for sustainable growth.

In this episode, Mariana Dalto chats with Jenna Moser about her shift from public accounting to entrepreneurship. Jenna highlights client focus, common data mistakes, and the role of automation in effective data tracking. They explore simplifying financial data for clients and using trend analysis for business performance. Key performance indicators (KPIs) for startups and scaling advice for financial professionals are also discussed. The episode includes a sponsor segment on the JWORKS Virtual Solutions KPI Calculator and wraps up with Jenna's contact information.

In this episode, Mariana Dalto introduces Mitch Carson, exploring his journey into the television industry. Mitch shares insights on using TV for business growth and media exposure, highlighting hybrid events for media coverage. They discuss the media landscape, crafting compelling messages, and understanding TV economics. Mitch addresses common mistakes, the importance of media training, and contrasts TV with podcast interviews. The episode offers strategies for boosting personal visibility, creating timely products, and managing publicity expectations. It wraps up with resources for TV appearances and Mitch's contact information.

In this episode, Mariana Dalto discusses the crucial role of mentorship in small business success. She begins by highlighting the importance of finding the right mentor and learning from their experiences. Mariana delves into the concepts of transferring excellence, understanding human behavior, and gaining a global perspective through mentorship. She explores the significance of creating success for others, aligning mentorship with personal missions, and maintaining honesty throughout the process. The episode also touches upon the role of AI in driving business growth. It concludes with Mariana's reflections on integrating mentorship and AI to foster sustainable business development.

In this episode, Mariana Dalto welcomes listeners to the show and explores the art of crafting a strong value proposition tailored for small business owners. She delves into the concept of "selling without selling," focusing on the mindset and messaging strategies that drive revenue growth. Mariana emphasizes the power of specificity in business communication, illustrating how precise messaging can enhance engagement. She introduces the Lead Flow Program, designed to help businesses unlock effective messaging strategies. The episode wraps up with closing remarks and a call to action, encouraging listeners to apply the insights shared to elevate their business communication and growth strategies.

In this episode, Mariana Dalto delves into the essential components of effective marketing for small businesses. She begins by discussing the critical role of a chief marketing officer and the importance of data-driven decision making. Mariana explores CRM systems and the use of behavioral data to enhance marketing funnels, followed by strategies for leveraging social media for lead generation. The conversation shifts to identifying traffic sources and optimizing conversion rates. Practical action steps for implementing a comprehensive marketing strategy are provided, and the episode concludes with closing remarks and a call to action, encouraging listeners to apply the insights shared.

In this episode, Mariana Dalto explores the profound impact of AI on small businesses, introducing the concept of AI Strategy Studio membership. She outlines the seven key AI value drivers that can enhance business operations and distinguishes between automation and AI transformation in managing business tasks. Mariana shares real-world examples that illustrate the effective combination of automation and AI, providing insightful takeaways for listeners. The episode concludes with an invitation to join the AI Strategy Studio, offering further exploration into leveraging AI for business success.