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The Marchitect
The Compete Network by Klue
43 episodes
2 months ago

The tide has turned, b2b buyers and sellers interactions have changed… and in the Marchitect, CMOs and leaders in product marketing, content marketing, and enablement share how they build impactful teams that interlock with their GTM peers, optimize their GTM efforts, and enable customer-facing teams to create, capture, and convert demand.

Produced by The Compete Network by Klue.

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Marketing
Business,
Careers
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All content for The Marchitect is the property of The Compete Network by Klue and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The tide has turned, b2b buyers and sellers interactions have changed… and in the Marchitect, CMOs and leaders in product marketing, content marketing, and enablement share how they build impactful teams that interlock with their GTM peers, optimize their GTM efforts, and enable customer-facing teams to create, capture, and convert demand.

Produced by The Compete Network by Klue.

Show more...
Marketing
Business,
Careers
Episodes (20/43)
The Marchitect
Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow
1 year ago
1 hour 2 minutes

The Marchitect
Winning Hearts and Fuelling Growth: Tech Messaging & Content Mastery w/ Devin Reed & Emma Stratton | S4E4
1 year ago
54 minutes

The Marchitect
How to Craft a Sales Pitch That Wins in Competitive Markets w/ April Dunford | S4 E3
1 year ago
1 hour 1 minute

The Marchitect
How to Sharpen Your Homepage Positioning and Messaging w/ Anthony Pierri & Robert Kaminski | S4 E2
1 year ago
57 minutes

The Marchitect
Are You a (Modern) Product Marketing Leader? w/ Sangram Vagre, Yi Lin Pei & Trinity Nguyen | S4 E1
1 year ago
58 minutes

The Marchitect
S3 E9: Navigating Sales & Marketing Alignment with Kevin "KD" Dorsey
1 year ago
35 minutes

The Marchitect
REPLAY: Pricing with Confidence with Kyle Poyar (OpenView), Mark Stiving (Impact Pricing), & Jason Oakley (Productive PMM)
1 year ago
32 minutes

The Marchitect
S3 E8: Product Launch 101 with Jason Oakley & Yi Lin Pei
2 years ago
52 minutes

The Marchitect
S3 Episode 7: Transform Your Sales Pitch in 8 Steps with April Dunford
2 years ago
51 minutes

The Marchitect
S3 Episode 6: Stop Leading with Benefits?! Fletch PMM’s Robert and Anthony Explain Why.
2 years ago
48 minutes

The Marchitect
S3 Episode 5: Unleashing Value with ABM and Product Marketing
2 years ago
45 minutes

The Marchitect
S3 Episode 4: What do Content & Sales need from PMM with Morgan, Ashley & Devin
2 years ago
53 minutes

The Marchitect
S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization
2 years ago
29 minutes

The Marchitect
S3 Episode 2: How to GTM with Karen Steele and Sangram Vajre
2 years ago
45 minutes

The Marchitect
S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja
2 years ago
44 minutes

The Marchitect
S2 Episode 18: Positioning to W.I.N with Clari
2 years ago
38 minutes

The Marchitect
S2 Episode 17: Positioning to W.I.N with Slack, Highspot & Clozd
2 years ago
57 minutes

The Marchitect
S2 Episode 16: Positioning to W.I.N with Slack, Qualtrics & Airmeet
2 years ago
30 minutes

The Marchitect
S2 Episode 15: Positioning to W.I.N with Salesforce & Kajabi
2 years ago
1 hour 5 minutes

The Marchitect
S2 Episode 14: Amanda, Kyle, Sangram: Your Go-to for GTM & Positioning to W.I.N
3 years ago
42 minutes

The Marchitect

The tide has turned, b2b buyers and sellers interactions have changed… and in the Marchitect, CMOs and leaders in product marketing, content marketing, and enablement share how they build impactful teams that interlock with their GTM peers, optimize their GTM efforts, and enable customer-facing teams to create, capture, and convert demand.

Produced by The Compete Network by Klue.