Instagram just dropped two major features that most real estate agents aren’t even touching yet—Trial Reels and Linked Reels—and they’re absolute game-changers if you’re ready to scale your business the new way.
Here’s the truth: traditional prospecting methods are dead. Cold calls, door knocking, and chasing friends & family aren’t going to build you a scalable, freedom-based business.
The agents winning in today’s market are the ones who leverage platforms like Instagram the right way, getting in front of their exact niche, creating authority, and building demand on autopilot.
In this episode, you’ll learn:
✅ What Instagram Trial Reels are and why they’re basically free ads
✅ How to use Linked Reels to create binge-worthy series that hook your ideal clients
✅ Why calling out your niche in every reel is non-negotiable
✅ How these features impact your visibility in Google and AI search (yes, already happening!)
✅ Simple strategies to repurpose your best performing content without doubling your workload
If you’re a real estate agent who’s tired of burning time on old-school tactics and you want to scale with modern marketing strategies, this is your roadmap.
👉 Hit play, take notes, and start testing these features ASAP because the early adopters will own the attention (and the leads).
Want more information on our Virtual Live Event happening November 3rd, 4th, and 5th? Click below to get all the info.
https://www.thelistingslab.com/event/
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Most real estate teams think they can “feed the whole team” from one account. Spoiler: you can’t.
In this video, I break down how a four-agent team in a smaller market is closing 140+ deals per year organically from social media—without ads, cold calls, or door knocking.
Here’s what you’ll learn:
✅ Why team Instagram/Facebook accounts almost never perform and what to do instead
✅ How 4 agents created 4 crystal-clear niches (upsizers, newcomers to Canada, downsizers, moms/families)
✅ The weekly content system they use to stay consistent (without burnout)
✅ Why follower count doesn’t matter and how content is what actually drives growth
✅ How to build loyalty to your team (not just one person)
✅ The #1 reason agents plateau on social (and how this team avoids it)
✅ Why full buy-in from every team member is non-negotiable
If you lead a real estate team—or plan to—this will give you the roadmap to making social your #1 pipeline, without chasing clients.
Want more information on our Virtual Live Event happening November 3rd, 4th, and 5th? Click below to get all the info.
https://www.thelistingslab.com/event/
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Tough markets are the ultimate truth teller in real estate.
When the market’s hot, even agents with weak systems can still get deals.
But in a shifting or slowing market? Every single hole in your business is exposed—lead gen dependency, sloppy follow-up, weak messaging, and broken systems.
The good news? This is actually your competitive advantage, if you know how to plug the holes fast.
In this episode, I break down:
✅ Why easy markets hide weak systems
✅ The 4 biggest holes tough markets expose in your business
✅ How to diversify your lead gen (and stop relying on one fragile platform)
✅ Why “National Guacamole Day” posts are killing your credibility
✅ The kind of follow-up that actually converts (hint: not cheesy automation)
✅ How to track your money, messaging, and marketing like a CEO
👉 If you’ve been blaming interest rates or the market for your struggles, it’s time to shift your perspective.
The problem isn’t just the market, it’s the holes in your business.
Fix them now, and you’ll grow faster than the agents sitting around complaining.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents! You can spend hours designing gorgeous graphics, filming polished videos, and writing clever captions, and still wonder why your inbox is a ghost town.
Here’s the uncomfortable truth: that “great content” you’re so proud of? It might actually be pushing the right people away.
In this episode, I'll break down why content that looks professional but feels generic never converts, and the small but powerful shift that makes your posts impossible to ignore.
You’ll learn:
🔥 Why safe, surface-level posts get scrolled past.
🔥 The #1 change that makes your content feel like a conversation (not a commercial).
🔥 How to turn casual scrollers into actual clients without feeling salesy.
If your marketing isn’t getting clients, it’s not a consistency problem, it’s a messaging problem.
And fixing it could change everything.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Let’s get real, your “professional” online persona is pushing clients away. 🛑
In this episode, I’m breaking down why polished, corporate-sounding content, stiff bios, autoresponder DMs, and overly staged listing reels are actually hurting your real estate business.
Here’s what we cover:
✅ Why “performative professionalism” kills connection and trust
✅ The difference between authenticity and being sloppy (hint: there’s a sweet spot)
✅ What NOT to do with autoresponders, Canva quotes, and property captions
✅ Real examples of outdated strategies that repel instead of attract
✅ What to do instead—how to show up online like you’re talking to your smartest, funniest friend
Because here’s the truth: people don’t want to hire a robot in a suit. They want to connect with you. Your personality, your opinions, your behind-the-scenes moments. Those are the things that build trust and actually convert followers into clients.
If you’ve been wondering why your content isn’t landing, this is your wake-up call.
Listen now, and let’s ditch the outdated “professional” act so you can start building an audience that actually engages with you.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents! If you’re stuck under $500K in GCI, it’s not because you “don’t have time”… it’s because you’re spending your time on the wrong things.
Here’s the reality check most agents don’t want to hear:
👉 If growth is your goal, 60–75% of your week should be marketing and lead gen. Period.
👉 Admin, client work, and fiddling with your website aren’t growing your business. They’re just keeping you “busy.”
👉 Your calendar tells me everything I need to know about how successful you’ll be (and right now, it’s probably lying to you).
In this episode, I’m breaking down exactly how to audit your time, align your actions with your goals, and finally move into a true growth season.
No sugarcoating, no outdated hustle-culture nonsense, just the truth you need to hear if you actually want to scale.
If you’ve been frustrated with “working all the time” but still not seeing the results you want, this is your wake-up call.
⚡ Hit play, do the audit, and let’s make your calendar work as hard as you do.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Let’s be real, 2025 is not going to be a “friendly little tea party” for real estate agents. It’s going to be The Hunger Games, and if your brand is still just colors, fonts, and a nice logo… you’re basically bringing a spoon to a sword fight.
In this episode, I’m pulling back the curtain on what brand positioning actually means in 2025, and why the safe, beige, “I work with everyone” approach will get you steamrolled.
We’re talking about:
Why traditional branding is dead (and what actually matters now)
My “bookmark” strategy that keeps you top-of-mind with your dream clients even when they’re not moving
How to make your brand uncopyable by leaning into your opinions, personality, and yes… your weirdness
The truth about why most agents’ content is invisible and how to build gravity that pulls the right people toward you
How to evolve with the platforms so you don’t get left behind
If you’re tired of blending in, terrified of being too opinionated online, or wondering why your “pretty” branding isn’t bringing in the clients you want, this episode is your wake-up call.
It’s time to ditch the beige, show up as the most unapologetic version of yourself, and own your space in the market.
👀 Get on the waitlist for my new content tool launching at the TLL Live Event in Calgary: https://tryechome.com/
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Let’s get one thing straight, if you’re under $500K in GCI and spending most of your week reacting to your business instead of growing it…
You’re not in growth mode.
You’re in chaos mode.
In this episode, I’m walking you through exactly how real estate agents under $500K should be allocating their time if they actually want to scale. (Spoiler: it’s not by “working harder.”)
We’re breaking down:
✔️ Why top agents spend 60–75% of their time on marketing and client acquisition
✔️ The real reason your calendar feels like a game of Whack-a-Mole
✔️ Why outsourcing your client work before your marketing is the play no one talks about (but everyone scaling fast is doing)
✔️ The difference between maintenance mode and scaling, and why you can’t have one foot in both
✔️ How I scaled from low 6 to 7 figures in 6 months, and what had to change to make that happen
If you’re serious about growth, this is your wake-up call.
Because nothing changes if nothing changes.
And if your time and money aren’t reflecting your goals… then what exactly are they doing?
🎯 Time to get intentional. Time to scale. Let’s do this.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Let’s be honest, most real estate agents either aren’t using IG Stories… or they’re doing it completely wrong.
And that’s a massive missed opportunity.
In this episode, I’m breaking down the three simple IG Story slides you should be posting every single day to build your brand, connect with your audience, and generate leads, in 10 minutes or less.
We’ll bust the biggest myths holding agents back (like “nobody cares about my day” or “it’s not professional to be on camera”) and I’ll show you how to make IG Stories your most powerful (and easiest) daily marketing tool.
No dancing. No cringey trends. Just a repeatable format that gets you attention, builds trust, and grows your business.
🎧 Tune in now to learn how to plug this in daily, and start turning lurking followers into clients.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
This one’s a little spicy, but it needs to be said…
If you’ve ever been told that the only way to grow your real estate business is by hiring fast and building a big team, this episode is for you.
I’m pulling back the curtain on the traditional growth model that’s keeping so many agents broke, burned out, and stuck in survival mode.
In this episode, I’m sharing why most real estate teams fail, and what actually works if you want to build a business that gives you real freedom (not just a fancy-looking house of cards).
Here’s what we’re diving into:
✔️ The real reason hiring early is costing you more than you think
✔️ Why “more staff” does not equal more profit
✔️ The 5-step system I recommend before you ever bring on a new team member
✔️ How to scale with systems before staff and stop babysitting your business
I’m not anti-team. I’m anti-chaos.
And if you’ve built your business on someone else’s broken blueprint, this is your chance to course-correct without burning it all down.
If this hits home and you want the task audit template I mentioned, send me an email at jess@thelistingslab.com or shoot me a DM on IG @jesslenouvel.
Let’s build something that actually works for you.
Because freedom starts with systems, not staff.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Trends aren’t just for teenagers and TikTok dances, and when used right, they can supercharge your visibility and authority as a real estate agent.
But let’s be honest: most agents are either doing them wrong, using them to impress other agents (not actual clients), or skipping them altogether out of fear of looking fluffy or off-brand.
In this episode, I’m breaking down:
How to spot the right trends before they hit Instagram
The 3-part framework I use to twist a trend into something that actually speaks to your niche
Why going “viral” isn’t the goal—and what to do instead
The #1 mistake agents make when using trends (and how to avoid it)
Real examples of trends you can try today (with angles for upsizers, downsizers, and more)
Plus: a sneak peek at EchoMe, the new tool I’m building to help you ride trends early, ethically, and effortlessly without ever feeling like a copycat.
Click here to join the waitlist!
If you’re tired of cranking out content that doesn’t convert, this episode will show you how to leverage trends the smart way.
🎧 Hit play and let’s make content creation easier, more effective, and way more fun.
📩 Have a Question? Email jess@thelistingslab.com
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents! If creating content feels like a full-time job (on top of your actual full-time job), this episode is your permission slip to stop overthinking and start moving.
We’re breaking down how to create more content in way less time, without sacrificing quality, losing your voice, or feeling like you're chained to your phone 24/7.
Inside this episode, I pull back the curtain on:
Why perfectionism is killing your momentum
The “One Message, Many Platforms” strategy that keeps me visible everywhere
How to turn one story into 10+ pieces of content (without reinventing the wheel)
The 5 angles that make content actually convert
My step-by-step weekly content system (that takes less than 15 minutes a day)
Why documenting > creating, and how to do it on the fly
The upcoming AI tool i'm building to do this all for you (yes, really)
Whether you're a solo agent or have a full team behind you, this is the real roadmap to scaling your visibility and attracting clients without sacrificing your life in the process.
And yes, it still works even if you’ve got a cat climbing across your screen and you’re still in pajamas, because real is what resonates.
👀 Get on the waitlist for my new content tool launching at the TLL Live Event in Calgary: https://tryechome.com/
🎟 Grab one of the last seats for the Calgary event: https://www.thelistingslab.com/event/
📩 Have a Question? Email jess@thelistingslab.com
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents! Stop Boosting Posts. Start Building a Real Business.
If you’ve ever tapped that tempting little “Boost Post” button and thought, “Well... it’s better than nothing,” this episode is your wake-up call.
We’re unpacking why boosting posts is burning your budget and building nothing in return... no leads, no clients, no growth—and what to do instead if you actually want consistent, high-quality clients from your marketing.
Inside this episode, I break down:
✅ Why boosted posts are pure dopamine (not dollars)
✅ The sneaky algorithm traps keeping agents stuck on vanity metrics
✅ Why you need more than views—you need a journey
✅ What a real real estate funnel looks like (and how to start building one)
✅ How to stop paying for eyeballs and start building authority
Whether you’re spending $50 or $500 a month on boosted posts, you’re essentially renting attention that vanishes the second you stop paying.
I'm diving deep into the real difference between engagement and momentum, and why building a strategic system beats boosting every time.
🎯 This episode is a must-listen for agents ready to grow their business using Facebook ads for realtors, ditch vanity metrics, and build out a scalable real estate marketing strategy that actually works.
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
What do you get when you mix raw honesty, real strategy, and one piece of personal content that goes viral with over 2.7 million views?
You get Sadie Trask, a former nurse turned solo agent in central Maine who's rewriting the rules of how to grow a real estate business from the ground up (with a $250K price point, no less).
In this episode, Sadie joins me to talk about:
🎯 How she went from 48K to 108K GCI in one year
🎯 The viral reel that landed her in Newsweek
🎯 Why personal content beats polished perfection every time
🎯 The mindset shift that helped her stop playing small and start getting seen
🎯 Her exact process for scroll-stopping hooks, storytelling, and building real trust on social
We also dive into the biggest fears agents have about being seen (spoiler: trolls come with the territory), how to create powerful content with limited tools and time, and why Sadie’s journey is proof that commitment trumps credentials every time.
Whether you’re stuck in overthinking mode, nervous about showing up on camera, or just not seeing traction from your content, this one will light a fire under you.
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents! The algorithm isn’t your problem. The problem is you’ve been showing up as a filtered, shrink-wrapped version of yourself and wondering why no one’s connecting.
In this episode, we’re calling BS on the perfectly polished personal brand and talking about what actually makes you magnetic online: your quirks, your voice, your mess, your realness.
We’ll cover:
This is about building a brand that feels like you, not a robot with a ring light.
It’s about documenting who you are, so your people can actually find and trust you.
So if you’ve been hiding behind graphics, scripts, or a Paris filter, this is your wake-up call.
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Still posting static quotes or Canva-pretty testimonials and wondering why your engagement is tanking on social media?
In this episode, I'm pulling back the curtain on exactly how to use carousels the right waym so you’re not just making things “look nice,” but actually creating content that connects, converts, and moves people through the psychological journey from stranger to client.
Here’s what we dive into:
Why carousels (and reels) are the only content formats that still work
The truth about Canva and why most agents are using it wrong
How to structure a carousel with a hook, story, and payoff (aka content that actually lands)
Swipe-worthy examples you can steal and adapt today
How often to post them, what not to do, and the one carousel mistake that kills trust
This isn’t about templates. It’s about storytelling, strategy, and building a brand that’s rooted in connection, not aesthetics.
Here are some of the carousel examples referenced in the podcast episode:
https://www.instagram.com/p/DJ40NN4PUcV/?img_index=1
https://www.instagram.com/p/DKKee48RH_W/?img_index=1
✨ Want plug-and-play carousel formulas built specifically for real estate agents?
I'm giving them away (live!) at our Calgary event this September. Only a few tickets left!
👉 Click here to grab your ticket
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents are in full-blown panic mode… but let’s be honest, it’s about time Facebook started doing this.
In this episode, I break down why Facebook is finally cracking down on real estate listing posts, what it actually means for your business, and why this shift is exactly what the industry needs.
You’ll learn:
Why your “Just Listed” and “Call Me” posts are being flagged (spoiler: they’re spam)
How the algorithm actually works and why blaming it is a cop-out
The marketing strategy shift you must make to stay relevant
The content frameworks that create connection, community, and clients
If you’ve been relying on outdated billboard-style posts to prove you're “active,” this is your wake-up call. It’s time to evolve.
REMEMBER! The agents who adapt will win.
🔥 Want to learn how to pivot your strategy, grow your brand, and finally market like it’s 2025, not 2012?
Join us in Calgary for a deep dive into what works now !
👉 Click here for event info & tickets
Got questions about the episode? Need help securing your spot to the Calgary event? Email us at jess@thelistingslab.com or karalee@thelistingslab.com!
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Let’s debunk a myth that’s been holding way too many real estate agents back:
👉 “If I go digital, I’ll lose the personal touch.”
This belief is keeping agents stuck in burnout mode, doing everything manually, thinking that being busy = being valuable.
But here’s the truth: tech doesn’t make your relationships less personal… it makes them stronger, more consistent, and way more scalable.
In this episode, I'm diving into:
👉 The real reason agents resist tech (hint: it’s not just about learning curves)
👉 Why doing everything “belly-to-belly” is keeping your business small
👉 How the right digital tools (CRMs, automations, AI) can actually make your clients feel MORE seen, not less
👉 How to map your client journey and remove friction points to deliver an unforgettable experience
👉 A mindset shift that will free up your time, your energy, and your sanity
If you’ve been hesitant to embrace tech because you’re afraid of losing connection, this is the episode that flips that fear on its head.
✨ Plus, I’ll share:
✔️ My favorite examples of thoughtful automation
✔️ How to personalize at scale without losing your mind
✔️ The tools we use behind the scenes to serve at a higher level (while working less)
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Let’s clear something up, once and for all: If you're a real estate agent still being told to “just provide value” on social media… you’re being set up to blend in and get ignored.
The truth?
The definition of “value” in real estate marketing has changed, and most agents haven’t caught up.
Your tips, tricks, and templated posts aren’t building trust… they’re just adding to the noise.
In this episode, I’ll walk you through:
➡️ Why your current content strategy isn’t converting (even if it worked before)
➡️ What “providing value” actually means in today’s market
➡️ The shift from educational to belief-shifting content that positions you as the go-to agent
➡️ How to build authority without being salesy or saying the same thing as every other agent
📲 Whether you're new to content or have been posting for years, this will help you stop second-guessing your strategy and start creating content that actually attracts clients.
✅ Real examples
✅ Clear content formulas
✅ Practical takeaways you can implement today
This is about turning your social media into a powerful lead-attraction machine, not a digital flyer or billboard.
⚠️ Heads up: This is a preview of what we’re diving into live at our upcoming event in Calgary. There are only a handful of tickets left, and once we hit capacity, that’s it.
Want in? Click the link below to see all the details and to secure your spot.
https://www.thelistingslab.com/event/
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
If you’ve ever stared at your Instagram profile and thought, “Why isn’t this working?”, you’re not alone, and this episode is going to show you exactly why.
Today, I’m doing real-time Instagram audits for real estate agents (maybe just like you) and walking through the subtle shifts that can completely change how your account performs, without needing to reinvent the wheel.
Here’s what we cover:
✅ The one Instagram field that’s actually searchable (and how most agents waste it)
✅ What your bio needs to say in the first 3 seconds to make people want to stick around
✅ Why your pinned posts matter more than your highlights — and what they should say
✅ What to do instead of “Linktree” (because yes… I have opinions)
✅ How to improve your content hooks so your posts stop getting ignored
📲 This isn’t just surface-level stuff, this is strategy you can implement while you listen.
Grab your phone, open your profile, and let’s make it better together.
Because here’s the deal: Pretty branding means nothing if no one knows who you help or how to work with you.
Want to watch the audits? Check out the recorded. version on YouTube:
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
