In order to influence your webinar audience, you first need to grab their attention with your one chance at a great first impression. Once you've hooked them, bringing up their pain points will keep them engaged. Then you can excite your audience when you stress that your offer can improve both their pains and their gains. But a winning webinar doesn't stop there—in fact, that's just the introduction.
Today, I'm going to show you the 14-step process of presenting a successful webinar—the same process I've used to make millions of dollars and break industry records.
CHAPTERS
0:09 - Step 1: Hook
1:25 - Step 2: Pain
3:10 - Step 3: Tease
3:52 - Step 4: Excite
4:50 - Step 5: Position
6:22 - Step 6: Paradigm
10:07 - Step 7: Mechanisms
13:58 - Step 8: Commitment
15:30 - Step 9: Transition
18:01 - Step 10: Offer
19:30 - Step 11: Price
20:50 - Step 12: Bonuses
24:07 - Step 13: Risk
25:08 - Step 14: Scarcity
You want to know a secret? Success boils down to one skill above all others: communication. Your ability to communicate is your ability to influence, and everything else follows from that.
Mastering the art of communication should be the top priority of any professional or entrepreneur. Today, I am going to give you the framework I used to build my 250 million dollar webinar empire.
CHAPTERS:
00:00:21 - Instant Rapport
00:01:11 - Importance of Empathy
00:01:53 - Breaking the Patterns
00:02:49 - 4 Ways to Communicate
00:03:50 - Practical Applications
00:05:37 - Mode 1: Agree
00:07:34 - Mode 2: Challenge
00:09:15 - Mode 3: Reflect
00:11:25 - Mode 4: Ignore
00:12:31 - Using All 4 Modes
00:14:23 - Summary
It's good being at the top, no matter what you're winning at. But learning to dodge around what's expected and create marketing and pitches that can turbocharge your success requires you to stray away from what's obvious.
Today, I am going to teach you how to break open industries and carve yourself a spot at the top.
TIMESTAMPS:
[00:00:00] - Introduction to the discussion
[00:00:33] - Be an exception in the market
[00:04:49] - Pursuit of strategies and passion over cash
[00:06:36] - TikTok
[00:08:13] - Making your audience smarter consumers
[00:11:47] - Explaining affiliate marketing and product launches
Unlock the secrets to a 30% conversion rate!
Join me, Jason Fladlien, also known as the Webinar King, as I dissect a recent webinar's incredible success. Taking you behind the scenes, I'll show you the captivating hooks, the power of true-false quizzes, the magic of instant gratification, and far, far more.
Don't miss this game-changing episode!
Timestamps:
0:00 - Introduction
0:30 - The True-False Quiz
1:50 - Prove your Claim
2:30 - Hook with Recency
5:30 - First Impressions
10:40 - Ask for Commitment
19:00 - Better than Money-Back
22:00 - Attracting Attention
24:40 - Find Flexibility
29:40 - Barriers to Entry
The faster you produce, the more you can make. Upping the quality and quantity of work is the quickest way to scale the potential of any operation—entrepreneurial, personal, or professional.
In this episode, I'll be breaking down the simple model that you can use to supercharge your productivity.
Timestamps:
0:20 - Eliminate Decision Points
3:04 - The Four-by-Four Framework
5:20 - Break It Down Further
9:09 - Chunk Up
12:27 - Nutrition Example
14:10 - Adapt to Overcome
It doesn't matter what you're selling—only how you're selling it. All of the best offers can be broken down into five key components that can take your sales from where they are to where you want them to be
From stopping customers' nightmares to building better bonuses, we'll be covering the keys to creating a killer offer that's too good to lose!
CHAPTERS:
1:35 - How I set records
8:42 - How to structure an offer
16:19 - Stop the nightmares
21:59 - The power of scarcity
29:23 - Where I started
36:09 - Remove the unessential
43:22 - Q&A session
Once you have a framework that holds up under pressure, you can add the flourishes that make you unique. Mastering the core of teaching models that make a real impact is how you take your content game from 0 to 100 faster than ever before.
Doubling your productivity takes effort, but that effort becomes much more manageable once you've established the template for success. That, and more practical tips, are what we'll be covering today.
TIMESTAMPS
0:00 - Introduction to the Framework
2:04 - Defining the Outcomes
3:40 - Why it Matters
7:44 - What NOT to Focus On
10:21 - Giving Better Directions
11:21 - Here's What Can Happen
When I tell people that anyone can become a success, I am speaking from experience. Life can come at you in crazy ways, and inspiration from places you would never expect.
I've been asked for years now how I got where I did. And, well, the answer is a lot of hard work, questionable calls, self-education, and perseverance. I threw myself into my passions every time they came.
From rapper to Hare Krishna monk to quarter-billionaire: here's the history of the one and only Webinar King, Jason Fladlien.
CHAPTERS:
1:12 - Do something big in music
8:58 - Positive reflection
12:23 - Strategic positioning
20:58 - Stories and proof
26:02 - Running test webinars
30:19 - Make them chase you
35:04 - The expectation effect
40:39 - How to apply my model
A killer offer isn't random: it's a formula you can follow. Incorporating these secret strategies has the potential to skyrocket your sales, no matter where you're currently at in business.
In this episode, I'll be providing a behind-the-scenes view of how I create offers that land. From specific timings per module to slideshow formats, I'll be diving into deep detail with real-world examples to prove there's more than just 'theory' behind these foundational rules.
CHAPTERS:
0:35 - Secret 1: Bring In the Bonus
1:47 - Secret 2: Answer the Reason Why
3:58 - Secret 3: Cut through the Core
5:41 - Secret 4: Value the Bonus
7:00 - Secret 5: Understanding Price Anchors
8:30 - Secret 6: Dramatic Demonstrations
9:58 - Secret 7: What are Multiple Modalities
11:18 - Secret 8: The Dramatic Reveal
13:01 - Secret 9: Leverage Exclusivity
13:17 - Secret 10 : Adapt to Anything
14:03 - Conclusion
Every audience is a unique challenge, but any challenge can be conquered through mastering the most important skill in sales: empathy.
Creating an emotionally safe environment is paramount to convincing your customers that your service is the answer to their problem. That concept is core to the ‘Gene Close,’ which is the most effective sales technique to sway any audience.
Today, I’ll be diving into the details of the ‘Gene Close’ and how you can use it to create the perfect pitch and offer, and seal the deal for the final sale.
Great success isn't spawned, it's made, one decision at a time. Those critical choices are around us every day, but identifying the opportunities that are available to us can require an outside perspective.
Today, I'm giving you a behind-the-scenes view into what good coaching should look like. I cover how to identify what is making you unhappy and take active steps to change it. Anyone can find success if they're willing to put in the effort, and put aside their ego, to make it happen.
TIMESTAMPS
0:00 - Introductions
0:58 - Chance meetings
5:41 - How can I help you?
9:27 - Your best asset
14:50 - Loneliness on the road
19:50 - Follow your vision
24:20 - Why you can't start a business
34:46 - The importance of experience
39:59 - What others think
44:29 - Run other scenarios
48:43 - Conclusion
Many of us are familiar with the big-ticket fallacies, like the sunk cost or slippery slope fallacies. But there are plenty more traps of false thinking that are keeping you confused and confined.
We'll be covering 24 logical fallacies that are stopping you from reaching real success. Learn how to discern fact from fiction, the tricks that clever cons use to emotionally manipulate their audience, and most of all, when to even worry about fallacies in the first place!
CHAPTERS:
0:52 - Fallacy of Composition
1:46 - Fallacy of Division
2:28 - Straw Man
3:22 - Genetic Fallacy
4:25 - Appeal to Authority
5:15 - Red Herring
6:20 - Appeal to Emotion
6:56 - Appeal to Popularity
7:46 - Appeal to Tradition
8:43 - Begging the Question
9:34 - Equivocation
10:34 - Black and White Fallacy
11:13 - Middle Ground Fallacy
12:04 - Sorites Paradox
13:12 - Slippery Slope Fallacy
14:43 - Hasty Generalizations
15:26 - Burden of Proof
16:13 - Affirming the Consequence
17:03 - Inverse Error
18:07 - Moving the Goalposts
19:06 - False Cause Fallacy
19:47 - Loaded Question
20:40 - Personal Incredulity
21:39 - The Fallacy Fallacy
Today's Q&A covers the basics of everything you need to supercharge your business.
Covering topics from crafting an attention-grabbing landing page to leveraging your network, I'm answering the most common questions a business owner could ask! Each answer includes practical steps and specific examples of how they can be implemented.
To hear what you can do to improve your company or start a new one altogether, see the full video above!
CHAPTERS:
0:00 - How to Build a Landing Page
1:30 - How to Make an Excellent Offer
4:00 - How to Learn from Your Past
5:50 - How to Make a Webinar Out of Anything
7:50 - How to Identify Intentions
9:40 - How to Determine the Perfect Price-Point
Today we’re uncovering the secret steps of turning passion into profit!
I have the honor of interviewing internationally-recognized psychologist and best-selling author Dr. Benjamin Hardy. The creator of masterpieces such as “Willpower Doesn't Work: Discover the Hidden Keys to Success" and “Be Your Future Self Now: The Science of Intentional Transformation,” Dr. Hardy is the premier expert on the psychology of success.
By exploring his personal journey of empowerment from grad student to multi-million-view article writer, you’ll learn how to leverage email lists to their full potential, refine articles into viral sensations, and build a literary empire off of what makes you excited to get up in the morning.
CHAPTERS:
0:00 - Intro
1:05 - Humble Beginnings
4:24 - Consistency is the Key
8:23 - The Virality Framework
12:25 - Learning Obsession
14:55 - Adapt to Changes
20:41 - Advice for Creators
29:03 - Monetize Your Traffic
32:57 - Follow Your Future Outcome
35:20 - The Content Journey
46:15 - Final Advice
Life moves fast, but money moves faster. The most important pitch of your life will most likely be less than 60 seconds long. Boiling down the most important parts of who you are and what you can provide is difficult, but it's essential to your success.
My story is a testament to the power behind a perfect pitch. From $4 eBooks to $57 million dollar product launches, 3 sentences should be all you need to skyrocket your success. Learn how and why in the full video above.
TIMESTAMPS:
0:00 - Start with "I Want That"
1:00 - 3 Sentences Only
1:30 - What Andre Norman Taught Me
2:40 - Jadakiss Gets Involved
4:00 - My story is proof
Your offer isn't the bait—it's the hook. Making your client understand that skipping out is not an option is how you land bigger sales than ever before. Getting past the initial roadblocks is the hardest part of a pitch, but today I will teach you how to motivate your prospective customers to find you.
Find out the 3 keys to publishing a killer pitch, and far more, in today's video.
CHAPTERS:
0:00 - Offer-tunity of a Lifetime
1:00 - What You Get
2:30 - What They Give
4:00 - Grow Beyond Bonuses
Time is money, and people will pay a premium to save it. Today I will share my personal transformation from an article ghostwriter to the multi-million dollar webinar man you all know. I'll teach you how to push past fear, monetize time, and skyrocket your net worth.
Timestamps:
0:00 - There is No Time Like the Present
1:25 - My Journey to Millions
5:35 - Sell Time
7:00 - It's About information
The offer is the core component of any transaction. What you sell is what you offer. By changing your language around this initial pitch, you skyrocket the potential of your company.
My business partner and I made over $9.8M from one offer alone, breaking affiliate sales records. By following the steps I devised to craft a killer offer, you can as well.
CHAPTERS:
0:00 - Differentiate Your Product
0:50 - What is an Offer?
1:30 - The Basics of Affiliate Links
2:30 - Stop Saying the Same Thing
3:15 - Offer More for Less
4:00 - Farm FOMO
5:42 - The Results
More than a buzzword, affiliate marketing is a new powerhouse in the advertising industry. 100% of the traffic to my multi-million dollar endeavors has been drawn through affiliate marketing. By polishing your bonuses to a mirror's gleam, you create an opportunity that neither customers nor other sellers can resist.
Chapters:
0:00 - Quick Ain't Easy
1:00 - The Affiliate Solution to Traffic
1:50 - Excellent, Above Average, Mediocre Model
3:05 - Deeper Level Affiliates
6:55 - Funnel and Gatekeep
7:44 - Make Better Bonuses
8:55 - Don't Softball Software
You can't save everyone. If you spread your time—the most important resource you have—evenly across every possible target, nothing will ever be accomplished. Targeting what, and who, really matters is how you make real money (and a real difference).
CHAPTERS:
0:00 - It's Basic Economics
1:10 - Make the Rich Finance the Poor
2:10 - Opportunity Costs
3:05 - Sell Scarcity
4:40 - Your Perfect Customer is Drowning
