In this episode of Innovation Meets Leadership, Natalie Born sits down with Louisa Loran, former Google executive and author of Leadership Anatomy in Motion. With an impressive career spanning Diageo, Maersk, and Google, Louisa has redefined what it means to lead across industries—from building billion-dollar supply chains to transforming legacy business models.Louisa reveals how curiosity, courage, and emotional intelligence fuel lasting transformation.
She shares stories of stepping into roles before she felt “ready,” challenging corporate norms, and helping leaders unlearn habits that limit potential. Whether you’re navigating rapid change or seeking to inspire courage in your team, this episode will help you unlock your own leadership evolution.
[00:00 – 04:00] Louisa’s Journey Across IndustriesFrom Diageo to Maersk to Google—how curiosity guided her bold career transitions.Lessons from moving between consumer goods, logistics, and tech.Understanding brand legacy and the courage to step into unfamiliar worlds.
[04:01 – 08:00] The Power of Curiosity and Self-BeliefWhy curiosity is a leader’s greatest asset.Louisa’s seventh-grade dream of joining LVMH—and how it came true.Taking chances on roles you’re “not qualified” for and learning through action.
[08:01 – 11:00] Courage in Leadership TransformationWriting Maersk’s transformational strategy amid major restructuring.Why success isn’t just about having the right answers but addressing hidden fears.How courage and curiosity unlock organizational change.
[11:01 – 13:00] The Art of Asking Better QuestionsHow to ask questions that invite reflection instead of resistance.Building emotional intelligence and influence through curiosity.Positioning ideas for buy-in and collaboration at the executive level.
[13:01 – 16:00] Lessons from Google: A New Way of ThinkingShifting from hierarchical strategy to platform-based innovation.Learning to hold back as a leader and empower teams through exploration.Merging traditional business discipline with digital-era agility.
[16:01 – 21:00] The Four Pillars of Future LeadershipVisioning – Envisioning ambitious futures beyond current limits.Expanding – Leveraging collective intelligence to grow faster.Steering – Prioritizing and staffing for the future.Embodying – Becoming the leader your future organization needs.
[21:01 – 23:00] Transforming from the Inside OutWhy every transformation must start with the leader themselves.How fear and comfort can silently limit organizational growth.Encouraging leaders to unlearn and relearn continuously.
[23:01 – 24:00] Closing ReflectionsLouisa’s call to unlock “lost potential” within organizations.How to continue the conversation and bring courage into your own leadership journey.
Quotes:
“Curiosity is the driver that unlocks both courage and innovation.” – Louisa Loran
“It’s not about having the right answers—it’s about understanding what’s holding people back from acting on them.” – Louisa Loran
“Any business led by someone unwilling to start the transformation within themselves is wasting its greatest resource.” – Louisa Loran
Connect with Louisa LoranWebsite: louisaloran.comLinkedIn:
Louisa LoranBook: Leadership Anatomy in Motion
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In this episode of Innovation Meets Leadership, Natalie Born sits down with Doug C. Brown, CEO of CEO Sales Strategies and a sales growth expert who has generated over $900M in revenue for clients worldwide. Doug reveals how math, metrics, and automation can transform any sales organization into a predictable growth engine. From reducing refund rates by spotting hidden blind spots, to building AI-driven automation that scales follow-up and accelerates closes, Doug brings decades of experience that will challenge how you see sales. If you want your team to stop “throwing spaghetti at the wall” and start building sustainable revenue systems, this episode is for you.
[00:01 - 04:00] The Power of Math in Sales
How Doug discovered “holes” in sales systems through metrics.
The Tony Robbins & Chet Holmes case study: reducing refund rates from 16% to under 1%.
Why blind spots exist in every business—and how to find them.
[04:01 - 10:00] Lessons from Early Business and Leadership
Running his father’s business at 16 and learning optimization early.
The “flat tire” analogy: why outside perspectives reveal what leaders miss.
How math tells a story that leads to better decisions.
[10:01 - 14:00] Shifts in Sales Post-Pandemic
Why the sales process has permanently changed.
The rise of conversational selling.
Consumers are more educated than ever—how to adapt.
[14:01 - 19:00] Three Steps to Improve Your Sales Team Today
Get truthful goals from every salesperson.
Define your ideal right-fit buyer (97% of companies don’t).
Start measuring simple sales metrics: outreach, connections, responses, closes.
[19:01 - 24:00] Automation and the Fortune in Follow-Up
Why consistent follow-up unlocks 5–15% more revenue.
Automating repetitive sales tasks with CRMs and AI.
Real examples: insurance sales, concierge AI, SiriusXM upsell systems.
[24:01 - 29:00] AI as a Sales Multiplier, Not a Job Killer
Rita, the AI concierge, and how it redefined customer experience.
AI’s role in profiling, research, and buyer engagement.
Start small: automate one repetitive task, then scale.
[29:01 - 31:00] Final Insights & How to Connect with Doug
Practical steps to embrace automation and AI in sales.
Why ignoring sales automation means falling behind competitors.
Quotes“Every company has blind spots. Use math and metrics to find untapped revenue.” – Doug C. Brown“Ninety-seven percent of companies don’t know their ideal buyer. That’s wasted money and effort.” – Doug C. Brown“The fortune is in the follow-up. Automate it, and you’ll unlock growth you didn’t know you had.” – Doug C. Brown
Guest Links
Website: ceosalesstrategies.com
LinkedIn: Doug Brown
Newsletter: ceosalesstrategies.com/newsletter
Email: doug@ceosalesstrategies.com
LEAVE A REVIEW + help someone scale their revenue with clarity and precision by sharing this episode or click here to catch up on past episodes.
🎙️ Check out Natalie’s new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co.
These are proven tools to transform your leadership and innovation approach. Visit our website at innovationmeetsleadership.com and connect with us on LinkedIn, Facebook, Instagram, X, and YouTube.
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In this episode of Innovation Meets Leadership, Natalie Born sits down with Scott Smith, CEO of True Network Advisors. Scott has transformed the employee benefits industry by building a thriving community of 93+ member agencies and curating industry-leading events that go beyond networking—they create unforgettable experiences.From humble beginnings in rural Alabama to leading one of the most collaborative networks in the industry, Scott shares how trust, authenticity, and obsession with customer experience fueled his journey. If you’ve ever wondered how to build communities that not only grow but last—or how leaders can balance kindness with clarity—this conversation is for you.
[00:00 – 04:00] Scott’s Origin Story
How encouragement from peers led to founding True Network Advisors.
Starting with 19 agencies in 2016 and scaling to 93+ today.
Why being good and kind to people built the foundation for success.
[04:01 – 09:00] Designing Experiences That Matter
The early missteps—like discovering hotel coffee costs $130 a gallon.
Building events around learning first, fun second.
Moving away from stuffy, transactional events toward collaboration, casual settings, and genuine connection.
[09:01 – 13:00] Mission, Identity, and Creativity
True’s simple mission: “Help agencies and people grow, develop, and prosper.”
Defining community identity: smart, curious, kind people who crave collaboration.
Why it’s okay to be “repulsive” to the wrong people—and magnetic to the right ones.
[13:01 – 18:00] Authenticity and Vulnerability in Leadership
The role of self-awareness and embracing who you are.
Scott’s personal story of growing up in rural Alabama and the impact of his father’s struggles.
How vulnerability builds trust and helps people feel less alone.
[18:01 – 24:00] Kindness Meets Clarity
Why true kindness often requires tough conversations.
Leadership as balancing honesty, accountability, and care.
How clarity prevents blind spots that can derail careers.
[24:01 – 29:00] Leadership Lessons Learned
Starting True at 45—and why he wishes he had risked earlier.
The superpower of listening with empathy.
Why kindness always wins, and how to ground leadership in love and care for others.
“Listening is a superpower. If you become the best listener in the universe, you’ll stand out in any room.” – Scott Smith
“Kindness isn’t just being nice. Sometimes the kindest thing you can do is tell the hard truth.” – Scott Smith
“Our mission is simple: help agencies and people grow, develop, and prosper. Everything flows from that.” – Scott Smith
LinkedIn: Scott Smith – True Network Advisors (search True Network Advisors Scott Smith)
Website: truenetworkadvisors.com
Concert Series: lakecityconcerts.com
LEAVE A REVIEW + help someone lead with clarity and courage by sharing this episode, or click here to catch up on past episodes.
🎙️ Check out Natalie’s new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co.
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In this episode of Innovation Meets Leadership, Natalie Born sits down with Dr. Scott Hutcheson, biosocial scientist, senior lecturer at Purdue University, and author of Biohacking Leadership. Scott blends his academic expertise with real-world experience advising organizations—from startups to the White House—to uncover how biology shapes leadership and team performance. Drawing from both personal health insights and decades of research, Scott introduces “leadership biodynamics,” a model that reframes executive presence into measurable signals of warmth, competence, and gravitas. With 18 behavioral biomarkers and a practical diagnostic framework, leaders can finally translate the vague idea of presence into actionable skills that inspire trust, connection, and results. If you’ve ever wondered how to amplify your leadership impact—or why your influence isn’t landing the way you intend—this conversation is for you.
[00:00 – 04:00] Scott’s Journey into Biohacking LeadershipFrom organizational transformation failures to biosocial science.A diabetes diagnosis sparks personal biohacking experiments.How biology and behavior intersect in leadership performance.
[04:01 – 09:00] Redefining Executive PresenceWhy “executive presence” has been vague and poorly researched.Breaking it down into “executive” (thinking) and “presence” (behavior).The birth of leadership biodynamics: 18 biomarkers that leaders signal.
[09:01 – 13:00] The Three Pillars: Warmth, Competence, GravitasWhy warmth builds trust and connection.Competence as expertise and credibility.Gravitas defined as “feet on the ground, wings ready to take flight.”
[13:01 – 18:00] Turning Biomarkers into ActionUsing diagnostics and feedback to identify signal gaps.Why “narrating your thinking” helps others see your competence.Translating thought processes into presence that others can perceive.
[18:01 – 22:00] Leading with Warmth and Co-CreationHow leaders influence team neurochemistry with cortisol or oxytocin.A proven sequence: warmth → competence → gravitas.Design thinking parallels: inviting others into co-creation.
[22:01 – 25:00] Storytelling and the Power of Origin StoriesWhy scientists and engineers often need more warmth.A young innovator’s water purification story that unlocked funding.How adding human context amplifies technical competence.
[25:01 – 27:00] What’s Next for Biohacking LeadershipThe three-book series: Biohacking Leadership, Biohacking Teams, and Biohacking Organizations.Where to connect with Scott and explore his work.
Key Quotes:“Executive presence isn’t about how you dress—it’s about the signals you send through warmth, competence, and gravitas.” – Scott Hutcheson“No one can see how you think. The only way they know is through your presence.” – Scott Hutcheson“Co-creation creates the IKEA effect—people value what they helped build.” – Scott HutchesonConnect with Scott HutchesonWebsite: scotthutcheson.comLinkedIn: linkedin.com/in/scotthutchesonBook: Biohacking Leadership (available now from Wiley and major retailers)
LEAVE A REVIEW + help someone lead with clarity and courage by sharing this episode, or click here to catch up on past episodes.🎙️ Check out Natalie’s new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co.These are proven tools to transform your leadership and innovation approach. Visit our website at innovationmeetsleadership.com and connect with us on LinkedIn, Facebook, Instagram, X, and YouTube.
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What Happens When Pressure Builds—and You Don’t Even Know It?
In this episode, Natalie Born sits down with Ryan Dunlap, conflict strategist, former hostage negotiator, and author of How to Untie a Balloon: A Negotiator’s Guide to Avoid Popping Under Pressure. Ryan brings real-life strategies from both interrogation rooms and executive coaching sessions, helping leaders recognize how pressure impacts their behavior and decision-making.
Through powerful metaphors—like the overinflated balloon—and practical frameworks such as FIRST and STOP, Ryan offers a roadmap for decompressing emotionally, resolving deep-seated conflict, and returning to leadership with clarity and strength. If you’re leading while stressed, burned out, or in constant response mode, this episode is a must-listen.
[00:01 - 04:16] The Balloon Metaphor and Hidden Pressure
Why law enforcement prepared Ryan less for pressure than pastoring did.
How a balloon exercise revealed the emotional buildup leaders carry.
The surprising connection between suspects and CEOs under pressure.
[04:17 - 08:00] The FIRST Framework
Feelings, Interests, Relationships, Situations, and Toll—breaking down complex issues into manageable parts.
Why most leaders try to solve everything at once—and how that backfires.
How FIRST builds sustainable emotional progress through small wins.
[08:01 - 12:00] Resilience, Conflict, and the Grudge Trap
Stats on how long we hold grudges—and the hidden cost.
Why strategy and resources don’t matter when we’re emotionally depleted.
The critical need to “suffer well” and build a healthier foundation before scaling.
[12:01 - 16:00] Identifying Internal Pressure Before You Explode
How to self-audit your automatic responses to stress.
The difference between seeking relief and pursuing resolution.
Recognizing that what you normalize might actually be a high-pressure state.
[16:01 - 20:59] Reclaiming Your Baseline
Understanding the hedonic treadmill and the identity toll of constant pressure.
The STOP model: Space, Time, Opportunity, Perspective.
A powerful question: “Who were you before the world hurt you?”
[21:00 - 26:00] Sabbaticals, Rest, and Redefining Productivity
Why many leaders are running unsustainable lives—and don’t know it.
The paradox of rest: You’re more productive when you pause.
Choosing the right kind of consequences: business strain vs. personal collapse.
[26:01 - 28:00] Daily Tips, Deeper Coaching & the Conflict-ish Community
Where to find Ryan’s 90-second daily videos.
How to get your copy of How to Untie a Balloon.
A look at Ryan’s upcoming academy for personal and professional transformation.
Quotes:
“Pressure causes us to lean into relief instead of resolution.” – Ryan Dunlap
“If you don't stop working, something bad is going to happen anyway. You have to choose—do you want the business to suffer or your family?” – Ryan Dunlap
“Who were you before the world hurt you?” – Ryan Dunlap
Connect with Ryan:
Website: https://www.conflictish.com
LinkedIn: https://www.linkedin.com/in/ryanmdunlap
Social (TikTok, IG, YouTube): @conflictish
Book: How to Untie a Balloon (Available wherever books are sold)
Want More?
LEAVE A REVIEW + help someone lead with clarity and courage under pressure by sharing this episode or click here to catch up on past episodes.
🎙️ Check out Natalie’s new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co.
These are proven tools to transform your leadership and innovation approach. Visit our website at innovationmeetsleadership.com and connect with us on LinkedIn, Facebook, Instagram, X, and YouTube.
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What happens to marketing when AI becomes not just a tool, but a partner?
In this episode, Natalie Born speaks with Nick Jain, founder of Content Hurricane and former CEO of IdeaScale. Nick shares insights from building a scalable AI-powered content marketing platform, diving into how AI is reshaping marketing departments, team structures, and creativity itself. He unpacks the transition from manual content creation to automated, expert-level blog generation—and what that means for businesses trying to stay relevant in a fast-changing digital world. Whether you're a marketer feeling overwhelmed by AI or a business leader wondering where to begin, this episode lays out clear, actionable ideas for navigating the shift.
[00:01 - 04:16] From Scaling to Starting
How Nick’s background in growing companies to $100M+ informed his new venture.
Why simplicity and usability are at the core of Content Hurricane’s tools.
The significance of managing complexity in large teams and tech stacks.
[04:17 - 08:46] AI and the Restructuring of Marketing Roles
What makes AI different from traditional tools.
How AI shifts the focus from production to orchestration.
The importance of giving AI a defined purpose.
[08:47 - 12:29] The Creativity Paradox
Why AI doesn’t kill creativity—it redistributes it.
How people without artistic skill can now create at a high level.
The significance of democratizing creativity with AI.
[12:30 - 16:53] Building AI-Powered Content Engines
Why Content Hurricane focuses on expert-level, not generic content.
How inbound leads and evergreen marketing outperform paid ads.
The importance of simplicity for both junior and senior users.
[16:54 - 24:21] The Future of Marketing Departments
Why creating content may no longer be a marketing team's job.
What new roles—like AI architects and performance analysts—are emerging.
The need for upskilling and continual learning in AI-driven work.
Quotes:
“AI doesn’t need your talent—it needs your direction.” - Nick Jain
“Once you understand AI is not a tool, but a partner, your role changes completely.” - Nick Jain
Connect with Nick:
LinkedIn: https://www.linkedin.com/in/nickmjain
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
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What does it take to keep people laughing while tackling tough topics—and why does humor open unexpected doors for influence?
In this episode, Natalie welcomes Ben Price, widely known as Australia’s Best Impersonator. With more than 200 voice impressions in his repertoire, Ben shares how a childhood talent led him to national TV, comedy tours, and street outreach. From his journey on Australia's Got Talent to his performances at faith-based events, Ben brings a unique blend of entertainment, authenticity, and thoughtful storytelling. He discusses the importance of balancing humor with conviction and gives listeners a behind-the-scenes look at impersonating figures like Donald Trump, Joe Biden, Elon Musk, and Robert De Niro. Whether you're curious about managing a room or staying grounded in your values, this episode delivers laughs and insight in equal measure.
[00:01 - 05:00] The First Voice
[05:01 - 10:16] Australia’s Got Talent
[10:17 - 15:49] Characters, Controversy, and Comedy
[15:50 - 21:31] More Than Just a Joke
[21:32 - 26:16] Humor With a Higher Purpose
Quotes:
“Comedy comes from the Lord. Laughter is good medicine.” - Ben Price
“I don’t want to offend some people. I want to offend everybody—equally.” - Ben Price
Connect with Ben:
Instagram: https://www.instagram.com/benpricecomedy/?hl=en
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
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What if the secret to career satisfaction isn't changing what you do, but rediscovering who you are?
In this episode, Natalie welcomes back career coach and author Kene Iloenyosi for a conversation about purpose, identity, and how understanding your natural abilities can unlock clarity in both life and work. Kene shares insights from his workshops and books, including “Finding Your Sweet Spot” and “DNA of Talent,” emphasizing the importance of aligning career paths with intrinsic wiring. They also explore the generational impact of AI, the evolution of workplace structures, and how companies can prepare for an increasingly unstructured, remote-first future.
[00:01 - 06:27] You Are How You Are
The significance of knowing your learning and communication style
Why self-awareness can reframe frustration and unlock growth
The importance of embracing your wiring, not correcting it
[06:28 - 12:43] Purpose Is Wired In
Why the need to “get over” introversion misses the point
The importance of aligning purpose with natural strengths
How to avoid living someone else’s life by knowing your design
[12:44 - 18:09] | AI & Career Security
What AI can and cannot replace in the workplace
The importance of identifying irreplaceable human value
Why leading the AI conversation within your company matters
[18:10 - 23:52] Generational Shifts & Workplace Culture
The need for new leadership models that embrace flexibility
Why Gen Alpha will be AI natives, not just digital natives
The significance of creativity and play in future career models
[23:53 - 27:11] Redefining Structure and Leadership
The need to rethink rigid return-to-office mandates
Why perks no longer drive engagement—freedom does
The importance of embracing change rather than resisting it
Quotes:
"You are how you are for why you are." - Kene Iloenyosi
"God doesn’t make multiples. You are one in one." - Kene Iloenyosi
Connect with Kene:
Website: https://www.talentrevolution.me/
LinkedIn: https://www.linkedin.com/in/keneiloenyosi/
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
Why do so many entrepreneurs fail to close deals, not because they lack a great product, but because they misunderstand the real nature of sales?
In this episode, Natalie welcomes Jeb Blount Jr., division leader at Sales Gravy and host of the Sales Gravy podcast. They dive into the crucial but often misunderstood role of sales in entrepreneurship. Jeb breaks down the emotional intelligence behind effective selling, why listening trumps pitching, and how entrepreneurs can turn sales conversations into meaningful business relationships. Whether you’re just starting or scaling, this conversation offers a practical lens into qualifying leads, slowing the sales process, and collaborating with clients to build long-term trust.
[00:01 - 06:30] Rethinking Sales: Everyone Is in Sales
The significance of redefining sales as relationship-building, not manipulation
Why viewing yourself as “not a salesperson” weakens your entrepreneurial impact
The importance of accepting that revenue drives sustainability
[06:31 - 12:53] The Core of EQ in Sales
What emotional intelligence looks like in high-stakes selling
Why listening more than talking creates deeper trust
The significance of making people feel heard and important
[12:54 - 18:30] Qualifying vs. Pitching: Always Be Qualifying
The need to vet clients for fit—not just push a pitch
Why it’s smart to walk away from unqualified leads
How saying “no” can build more trust than saying “yes”
[18:31 - 24:00] The Power of Slowing Down
What it means to own the sales process
Why rushing to proposals leads to rejection
The value of co-creating solutions with prospects
[24:01 - 30:43] Long-Term Wins: Creating Buy-In & the IKEA Effect
Why co-creation increases ownership and satisfaction
How to handle rejection as an opportunity to learn
The parallel between product development and good sales
Quotes:
“If you brand yourself as 'not a salesperson,' you’re being disingenuous—especially if you’re an entrepreneur.” - Jeb Blount Jr.
“The greatest gift you can give someone in sales is the gift of importance.” - Jeb Blount Jr.
“You don’t need to always be selling—you need to always be qualifying.” - Jeb Blount Jr.
Connect with Jeb:
LinkedIn: https://www.linkedin.com/in/jebjr
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
Don't forget to subscribe and leave a 5-star review. Let's go transform something!
What’s the real reason most digital transformation projects fail—and what are successful leaders doing differently? In this episode, Natalie welcomes Ron Crabtree, founder and CEO of MetaOps and MetaExperts. With over 30 years of experience in operations, supply chain, and digital transformation, Ron shares hard-earned insights from his work across industries—from automotive to tech to manufacturing consulting. He explains how emerging technologies like AI and automation are impacting supply chains and operational models, why change management is often an afterthought, and how organizations can better equip leaders and teams to embrace complexity. This conversation offers a practical lens into strategic leadership, future-proofing skill sets, and executing transformation in high-stakes environments.
[00:01 - 05:00] From Disney to Digital: Ron’s Backstory
Why understanding operations from the ground up shaped Ron’s leadership approach
How 17 years of night school played into his move from the factory floor to executive strategy
What it looks like to build companies that solve real pain points in workforce transformation
[05:01 - 10:46] AI Meets Supply Chain
The importance of using AI as an assistant—not a replacement—for strategic thinking
Why decision support powered by AI improves outcomes without eliminating human judgment
The significance of having clean, real-time data before relying on automation
[10:47 - 15:50] Digital Tools in Action
What reverse market platforms reveal about the speed and productivity gains in procurement
Why modeling cost impacts across the supply chain leads to stronger sourcing strategies
The need for transparency and quick “what-if” modeling when responding to market changes
[15:51 - 20:37] The Pitfalls of Digital Transformation
What most companies overlook when mapping processes for tech adoption
Why value stream mapping and activity-based costing are crucial to measuring ROI
The importance of business process management and people-first transformation
[20:38 - 26:16] Leadership’s Role in Change
Why alignment on the "why" must happen before executing the "how"
What skills future leaders must develop to lead digital, complex ecosystems
The need for tech fluency across departments—not just IT leadership
Quotes:
"Worker plus AI will always outperform worker without AI." - Ron Crabtree
"You can't check out and expect AI to do your thinking. Someone still needs to think critically and question what’s missing." - Ron Crabtree
Connect with Ron:
LinkedIn: https://www.linkedin.com/in/roncrabtree
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
Don't forget to subscribe and leave a 5-star review. Let's go transform something!
What’s the true cost of waiting until a crisis strikes? In this episode, Natalie speaks with crisis strategist and leadership communicator Stephanie Craig about the often-overlooked discipline of crisis vigilance. Stephanie, drawing from her experience in law enforcement families, political campaigns, and corporate turnarounds, shares how organizations can shift from reactive crisis response to proactive crisis readiness. The conversation unpacks the distinction between brand and reputation, outlines how leaders can build a crisis-ready culture, and emphasizes why clarity and trust are essential for strategic speed in moments of uncertainty. Listeners will walk away with practical ways to safeguard their teams, maintain innovation capacity, and protect organizational value when challenges arise.
[00:01 - 05:19] Crisis Found Me
[05:20 - 10:46] Redefining Crisis Work
[10:47 - 15:17] Build the Core Crisis Team
[15:18 - 20:29] Strategic Speed Through Clarity and Trust
[20:30 - 24:44] Making Crisis Readiness Part of Culture
"You can’t innovate in survival mode. Without preparation, the cost isn’t just the crisis—it’s the lost future.” – Stephanie Craig
Connect with Stephanie:
Website: https://kith.co/innovation-meets-leadership/
LinkedIn: https://www.linkedin.com/in/craigstephanie/
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
Quotes:“A company’s reputation is 35% of its value. And the IRS even says reputation has monetary worth.” – Stephanie Craig
How can schools shift from drowning in data to making decisions that help students thrive? Otus founder and former educator Chris Hull joins Natalie to explain how technology in education isn't just about collecting more data, it's about making it usable. Chris shares how Otis empowers schools to act on assessment results, track student behavior, and support educators with AI-powered insights. He reflects on how the shift from fragmented tools to a centralized profile for every student can transform learning, drive earlier interventions, and tailor education to the individual, all while giving time back to teachers.
[00:01 - 04:29] From Classroom Frustration to Founding Otis
How Chris’s early tech efforts as a 7th-grade teacher exposed gaps in education systems
Why more technology led to more chaos, not clarity
The significance of creating a “medical chart” model for students' educational journeys
[04:30 - 08:00] Why Schools Struggle with Innovation
The importance of focusing on actual learning outcomes amid competing demands
How outdated methods of measuring learning obscure student needs
What resumes can teach us about improving student progress tracking
[08:01 - 13:46] Building a Full Picture of Each Student
Why schools need data beyond grades: behavior, attendance, third-party scores
How Otis simplifies tracking and reporting for overburdened educators
The need for personalized plans that scale across the student body
[13:47 - 18:37] Real Insights and Impact from Otis Users
How earlier identification helped one Florida district reduce absenteeism
The importance of comparing teaching strategies and programs using real-time data
What schools are discovering by layering AI into trend analysis
[18:38 - 23:54] Personalization and the Future of Education Tech
Why AI acts as a bridge, not a replacement, for educator decision-making
The role of Otis as a curriculum assistant in partnership with Discovery Education
The importance of capturing and passing along learning insights between teachers and grades
Quotes:
“Our goal isn’t to be the innovation. It’s to enable the educator to be innovative.” - Chris Hull
“AI doesn’t replace teachers—it gives them time back to focus on what matters.” - Chris Hull
Connect with Chris:
LinkedIn: https://www.linkedin.com/in/chull9
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
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How can you remove emotion from investing — and make decisions backed purely by data?
In this episode of Innovation Meets Leadership, Natalie Born sits down with Andrew Einhorn, CEO and Co-founder of Level Fields, an AI-driven fintech platform that analyzes real-world events to uncover investment opportunities. With a career that began in epidemiology and transitioned into defense consulting and software, Andrew shares how his fascination with data and pattern recognition led him to create tools that help everyday investors make informed decisions. He discusses how global events shape financial markets, how to identify reliable investment signals, and why emotional detachment—paired with the right data—can lead to better results.
[00:01 - 05:00] | How an Epidemiologist Built a Fintech Tool
How studying environmental contamination led to software development
The importance of following data rather than gut feelings
Why building software unlocked a creative and scalable way to solve problems
[05:01 - 10:49] | Why Past Pandemics Helped Predict the COVID Rebound
The importance of recognizing patterns in government and market responses
How comparing Zika and swine flu informed COVID analysis
Why emotion-free analysis led to accurate predictions while others panicked
[10:50 - 15:34] | How AI Detects Market-Moving Events
The importance of CEO changes, lawsuits, and product failures as stock indicators
How AI tools reduce noise and increase clarity for investors
Why consistent events provide more reliable signals than black swan moments
[15:35 - 21:16] | The Importance of Ignoring Headlines and Watching Behavior
Why dividend increases and stock buybacks signal strength
The importance of ignoring negative media narratives in favor of data
How analyzing company behavior reveals internal confidence long before analysts notice
[21:17 - 26:04] | How to Invest Like an Insider Without Being One
How billionaires entering a company often triggers a turnaround
The importance of watching early moves like executive changes and layoffs
Why Salesforce’s rebound shows the power of understanding corporate playbooks
Quotes:
“The market reacts to events, not opinions. Patterns repeat if you know where to look.” — Andrew Einhorn
“The same events happen again and again—and the market reacts the same way. The data proves it.” - Andrew Einhorn
Connect with Andrew:
LinkeIn: https://www.linkedin.com/in/einhorn
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
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What does it take to truly transform innovation from a buzzword into lasting business success when most corporate innovation initiatives fail to deliver? In this insightful episode, Natalie welcomes back Robyn Bolton, founder of Mile Zero and author of a brand new book on innovation leadership. Robyn shares her innovative "ABCs of Innovation" framework that addresses why, despite decades of investment and attention, corporate innovation results haven't significantly improved in 30 years. She reveals how successful innovation requires leaders to do the opposite of their instincts, explains why innovation and operations require fundamentally different approaches, and offers practical strategies for overcoming innovation fatigue in organizations.
[00:01 - 04:00] The Innovation Challenge: Why Another Book?
Robyn explains why she finally wrote an innovation book despite market saturation
She identifies the lack of progress in corporate innovation results over 30 years
The limitation of siloed approaches to innovation that fail to address leadership behaviors
[04:01 - 08:26] The ABCs Framework: Architecture, Behaviors, and Culture
Robyn introduces her comprehensive framework for innovation success
She explains how innovation requires high assumption/low knowledge vs. operational high knowledge/low assumption
Leaders must learn to do the opposite of their instincts to succeed with innovation
[08:27 - 12:42] Starting the Innovation Journey Realistically
The importance of clearly defining innovation within your organization
Recognizing that incremental innovation is often already happening
How storytelling and real-world examples can inspire innovation leaders
[12:43 - 17:05] The People Challenge: Culture and Change
Why culture is the hardest aspect of innovation to define and transform
The critical insight that culture comes from repeated behaviors, not declarations
How leaders' actions speak infinitely louder than their words
[17:06- 23:52] Overcoming Innovation Fatigue Through Real Investment
Strategies for addressing organizational skepticism about innovation initiatives
The power of meaningful incentives and rewards that show real commitment
Why innovation leaders need a three-year timeline to create lasting change
Quotes:
"Managers use things outside of their control as excuses. Leaders see them as challenges. Innovation leaders see them as opportunities." - Robyn Bolton
"Innovation truly is a leadership challenge, and there are leaders who rise to master the challenge." - Robyn Bolton
Connect with Robyn:
Website: https://www.milezero.io/
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
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What happens when AI fills 90% of the Internet with junk? The rise of AI-generated content is transforming the digital landscape—but at what cost? Mike Todasco, AI researcher and former Head of Innovation at PayPal, joins Natalie Born to discuss the impact of "AI slop"—a flood of low-quality, auto-generated content—and what it means for businesses, content creators, and consumers. He explores how AI is being used to create books, blog posts, and even fake news at an unprecedented scale. Will AI-generated junk take over, or will human creativity remain indispensable? Tune in to uncover how AI is reshaping everything from online search to personal productivity.
[00:01 - 06:07] The Evolution of AI & Innovation
Mike Todasco shares his journey from finance to AI research
His experience running innovation at PayPal after its split from eBay
How AI became his focus at San Diego State University’s AI Center
[06:08 - 12:48] The Rise of "AI Slop"
AI-generated content is flooding the internet with low-quality material
Many AI-generated books on Amazon are essentially unreadable
Gartner predicts 90% of internet content could be AI-generated by 2030
[12:49 - 16:33] Human vs. AI: What Will Win?
AI-generated content lacks emotional depth and true storytelling
People are drawn to human-made art and stories over machine-made creations.
AI tools will enhance, not replace, human creativity.
[16:34 - 24:00] AI in Daily Life: Helpful or Harmful?
Mike uses AI for personal productivity, parenting, and even healthcare
AI can analyze health data, suggest parenting strategies, and help with cooking
The future of AI in healthcare will see doctors using AI as an essential tool
[24:01 - 36:16] How Businesses Should Be Using AI Right Now
Companies must set clear AI policies as employees are already using it
AI should be integrated into workflows to improve efficiency
Organizations should foster knowledge-sharing around AI use cases
Quotes:
"AI is great at generating content, but it still struggles to create anything with true heart and experience.” - Mike Todasco
"AI slop is just junk being thrown onto the internet—words without purpose or artistry." - Mike Todasco
Connect with Mike:
LinkeIn: https://www.linkedin.com/in/todasco/
Instagram: https://www.instagram.com/mikesaideas/
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
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Innovation is often seen as the domain of tech giants and industry disruptors, but what about small and medium-sized enterprises? Are they at a disadvantage, or do they have unique opportunities to innovate faster than their larger competitors?
Bruce Vojak, founder of Breakthrough Innovation Advisors and author of No Excuses Innovation, joins the podcast to discuss why mature businesses struggle with innovation, the fears that hold them back, and the simple, low-cost steps they can take to start thinking differently. He breaks down the myths surrounding innovation and provides practical insights for business leaders looking to stay ahead of the curve.
[00:01 - 05:48] The Innovation Struggle for Small Businesses
[05:49 - 10:33] The Three Barriers to Innovation
[10:34 - 15:24] Culture as the Key to Innovation
[15:25 - 20:00] Innovation Without Big Budgets
[20:01 - 24:12] Practical Takeaways for Business Leaders
"A lot of companies excel at streamlining operations, but few have the expertise to truly renew their business." – Bruce Vojak
"Innovation doesn’t have to be a massive initiative. It starts with asking the right questions and listening to your customers." – Bruce Vojak
Connect with Bruce:
Website: https://www.breakthrough-innovation-advisors.com/bruce-vojak/
LinkeIn: https://www.linkedin.com/in/bvojak
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
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Are you building a personal brand that attracts opportunities, or are you hiding behind your title on LinkedIn?
In this episode of Innovation Meets Leadership, Natalie speaks with branding expert and serial entrepreneur Brandon Lee about the power of reputation in driving business success. Brandon shares insights from his decades of experience in personal branding, content marketing, and sales. He challenges leaders to step out of obscurity, leverage platforms like LinkedIn effectively, and build meaningful connections that create revenue opportunities.
[00:01 - 07:26] From Employee to Entrepreneur
Brandon’s journey from being an unsatisfied employee to launching multiple businesses
The excitement of startup culture and embracing uncertainty
Learning the power of personal branding before it had a name
[07:27 - 14:38] The LinkedIn Networking Mistake Most People Make
Why people treat LinkedIn differently than in-person networking events
The dangers of “pitch-slapping” connections
How traditional sales tactics are failing in a digital-first world
[14:39 - 21:53] Relationship-First Selling in a Digital World
Why personal branding is essential for sales and leadership
How posting valuable content creates trust before a sales conversation
The power of authenticity in networking
[21:54 - 28:30] Why CEOs Need to Show Up on LinkedIn
The impact of a CEO’s presence on business growth
How executives can effectively use LinkedIn without feeling overwhelmed
Lessons from iconic leaders like Steve Jobs and Elon Musk
[28:31 - 33:47] Practical Steps to Overcome Posting Fear
How to ease into content creation without overthinking
The benefits of live shows and podcasts for thought leadership
Why consistency is more important than perfection
Quotes:
"Everything for me has always been relationship first, business second." - Brandon Lee
"You only fist bump people you have a connection with, but you'll shake hands with anybody." - Brandon Lee
Connect with Brandon:
Website: https://getfistbumps.com/
LinkedIn: https://www.linkedin.com/in/brandonleedigital
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
Don't forget to subscribe and leave a 5-star review. Let's go transform something!
What does it take to lead innovation at one of America's fastest-growing dessert brands, rotating an entirely new menu weekly across 1,200+ locations?
In this illuminating episode of Innovation Meets Leadership, host Natalie Born sits down with Grace Chadwick, COO of Crumbl. Grace shares her fascinating journey from technology consulting to leading major food industry brands, ultimately landing at the helm of Crumbl. She reveals the complex operational challenges behind Crumbl's weekly rotating menu, the role of technology in scaling innovation, and how the company's mission to bring friends and family together drives every decision. The conversation offers valuable insights into balancing rapid innovation with operational excellence while maintaining a culture that thrives on constant change.
[00:01 - 5:00] From Tech to Treats: An Unexpected Journey
Transitioned from technology consulting to food industry through Burger King
Found passion in seeing entire business cycle play out in single day
Embraced continuous learning and new challenges
[05:01 - 10:26] The Art of Weekly Innovation at Scale
Manages rotating menu across 1,200+ locations weekly
Implements precise training systems for consistent execution
Balances innovation with operational complexity
[10:27 - 15:45] Technology as the Innovation Backbone
Built proprietary POS system from ground up
Leverages tech for seamless menu rotation and training
Applies AB testing principles to product development
[15:46 - 21:17] Evolution Beyond Cookies
Expanding from Crumbl Cookies to simply "Crumbl"
Partnering with celebrities like Jimmy Fallon
Focusing on creating meaningful moments for customers
[21:18 - 27:50] Leadership in a Fast-Paced Innovation Culture
Cultivating adaptable team members who thrive on change
Balancing relationships with results
Emphasizing action as the key to innovation
Quotes:
"It's all about the people that you have and the actions that you take every day to ensure that your people know how much you care about them." - Grace Chadwick
"With innovation, you won't know anything until you try. It is all about the action..." - Grace Chadwick
Connect with Grace:
Website: https://crumblcookies.com/index.html
LinkedIn: https://www.linkedin.com/in/gracielachadwick
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
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How can businesses prepare for an AI-driven future without losing the human touch?
In this insightful episode, Natalie Born sits down with Krystal Parker, a former Fortune 200 executive and award-winning author of The Best Robot Wins. Krystal shares her remarkable journey from a small-town college dropout to a leader in the oil and gas industry, and now as a prominent figure in business consulting. They explore the evolving role of AI, balancing people and processes, and why adaptability is crucial for longevity. From sharing leadership lessons to discussing the future impact of AI on the workforce, Krystal's insights challenge businesses to innovate while maintaining a culture that values people.
[00:01 - 06:29] From Temp to Executive: Krystal’s Journey
Embrace the opportunities right in front of you
Persistence and asking for growth lead to unexpected career advances
Career shifts can open doors to leadership in unexpected ways
[06:29 - 12:19] Writing "The Best Robot Wins"
Effective leadership is a balance of people, processes, and systems
Krystal emphasizes the importance of structure for efficient management
The book's message is even more relevant in today’s AI-driven landscape
[12:20 - 18:31] The Balance of People and Processes
Overemphasis on either people or processes can hurt a company
Aligning analytics and human elements creates a sustainable environment
AI can aid, but not replace, the human touch in business operations
[18:32 - 24:50] AI's Impact on Jobs and Customer Service
AI is transforming industries, but human interaction remains essential
Reskilling and upskilling employees are vital for long-term success
Businesses need to adopt AI while fostering human engagement
[24:51 - 29:31] Practical Steps for Companies and Individuals
Companies should explore AI tools specific to their industry
Identifying employees’ hidden skills can optimize productivity
Individuals must stay proactive in learning to adapt to industry changes
Quotes:
“When people are in their right spots, working in their passion, innovation thrives.” - Krystal Parker
"Personality is the first line of diversity in a company." - Krystal Parker
Connect with Krystal:
Website: https://intentandimpact.com/
LinkedIn: https://www.linkedin.com/in/krystal-parker-mba-65962475/
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
Don't forget to subscribe and leave a 5-star review. Let's go transform something!
What does it take to not only launch a product on Amazon but to actually protect and scale it in the ever-changing e-commerce world?
In this episode, Natalie Born interviews Amazon expert Shannon Roddy. Shannon shares his journey from learning web design to becoming a trusted authority on Amazon brand success. He dives into the critical aspects of launching innovative products, creating demand, and defending against copycats. He highlights the importance of building a defensible brand and how to leverage influencers and video for impactful product launches. From launching his own marketplace seller course to being acquired by Avenue7Media, Shannon offers valuable insights on navigating the complexities of Amazon and succeeding in e-commerce.
[00:01 - 06:49] A Journey from Web Design to Amazon Expertise
Shannon's transition from web design to Amazon consulting
The challenges of learning Amazon from scratch and building an online course
The key to becoming an educator and explaining complex concepts clearly
[06:50 - 12:27] Creating Demand Before Supply
The importance of creating demand before launching a product
Strategies for testing products with smaller audiences before going live on Amazon
How customer feedback shapes product iterations
[12:28 - 16:53] Protecting Your Brand from Copycats
The rise of copycat products on Amazon
How to build a defensible brand and product
The role of patents, manufacturing barriers, and regulatory compliance in product protection
[16:54 - 24:28] The Power of Branding and Customer Trust
Building emotional connections with customers to foster brand loyalty
Why people prefer brands they trust, even when cheaper alternatives exist
The story of how brands became successful through innovation and customer insight
[24:29 - 29:36] Influencers, Video, and Innovative Product Launches
Leveraging video content and influencers to promote innovative products
How influencers help reach target audiences and build trust in new brands
The viral success of the Wisp product, driven by video marketing and influencers
Quotes:
“The best thing you can do is build brand equity and awareness. People have to love, know, and trust your brand.” - Shannon Roddy
"You can't find the search volume for a product that doesn't exist; you have to create demand before you create supply." - Shannon Roddy
Connect with Shannon:
LinkedIn: https://www.linkedin.com/in/shannon-roddy/
Website: https://avenue7media.com/
LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.
Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co
These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.
Don't forget to subscribe and leave a 5-star review. Let's go transform something!
