Join Jeff Long, founder of True Focus Media, as he shares insights to help industrial marketers stay ahead. With 20+ years of experience in video production, web development, and eLearning, Jeff’s passion for teaching drives his strategies. This podcast showcases actionable tips, expert interviews, and proven marketing approaches, including video and content marketing. Ready to elevate your marketing game? Subscribe today and master industrial marketing at https://industrialmarketingleaders.com/! 🚀
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Join Jeff Long, founder of True Focus Media, as he shares insights to help industrial marketers stay ahead. With 20+ years of experience in video production, web development, and eLearning, Jeff’s passion for teaching drives his strategies. This podcast showcases actionable tips, expert interviews, and proven marketing approaches, including video and content marketing. Ready to elevate your marketing game? Subscribe today and master industrial marketing at https://industrialmarketingleaders.com/! 🚀
Jacob Baldwin of United Grinding shares how his team uses video, the scientific method, and macroeconomic analysis to create effective industrial marketing. He emphasizes data-driven experimentation and industry trends to boost lead generation.
In this episode of the Industrial Marketing Leaders Podcast, host Jeff Long chats with David Lyell from Siemens Digital Industry Software about transforming personal passion into professional success, leveraging video content & webinars, and overcoming modern marketing challenges in the industrial sector. Tune in for insights on optimizing content strategies and driving engagement through innovative digital approaches.
Wendy Covey of Trew Marketing previews the Industrial Marketing Summit in Austin, Texas, sharing insights on AI adoption, authentic video content, and key findings from the State of Marketing to Engineers research. She discusses challenges for small-medium marketing teams, the value of industry events, and strategies for content and emerging tech in industrial marketing.
In this episode of Industrial Marketing Leaders Podcast, host Jeff Long interviews Emily Ting from CCS about making an impact in marketing even if you're not in charge. Emily shares insights on creating customer satisfaction through strategic marketing, educational content, and delighting customers in unique ways. She discusses the challenges of marketing in small to medium-sized manufacturers and emphasizes the importance of thought leadership and content marketing.
In this episode of The Industrial Marketing Leaders Podcast, Jeff Long interviews Tim Wilborne, owner of TW Controls and an industrial automation YouTuber. Tim shares his journey from starting a business while expecting his first child to creating over 1,100 videos. He discusses his unscripted, authentic approach, focusing on solving audience problems, leveraging YouTube analytics, and building genuine community connections to enhance industrial video strategies.
In the latest episode of the Industrial Marketing Leaders Podcast, Jeff Long sits down with Amy McCord, Marketing Manager at STOBER Drives, to explore the critical role of self-service options in modern B2B marketing. 🎙️ Amy shares helpful insights on how manufacturers can elevate the customer experience by implementing effective self-service tools like configurators, different types of effective videos, and content-rich websites.
In this episode, host Jeff Long sits down with Kris Harrington, CEO of Gen Alpha Technologies, to explore the cutting-edge strategies that are driving success in industrial marketing today. Jeff Long and Krist talk about leveraging ”dark social,” overcoming imposter syndrome, and the critical role of Ideal Customer Profiles (ICP) in crafting targeted marketing campaigns. You’ll learn how to transform your approach to digital commerce and enhance your content marketing strategy.
In this episode of the Industrial Marketing Leaders Podcast, Jeff Long interviews Sami Birch, Marketing Director at Mission Design and Automation. They discuss a people-first approach to tackling industrial marketing challenges, including creating authentic video content, overcoming imposter syndrome, and showcasing company culture. Sami shares insights on using Maslow's hierarchy to improve team management and practical tips for balancing technical content with human stories.
Join Jeff Long, founder of True Focus Media, as he shares insights on video marketing, content marketing, and more for industrial manufacturers. With 20+ years of experience in video, web, and eLearning, Jeff helps businesses grow with innovative strategies. Featuring expert interviews and actionable tips, this podcast is your guide to mastering industrial marketing.
Subscribe now at IndustrialMarketingLeaders.com! 🚀
Join Jeff Long, founder of True Focus Media, as he shares insights to help industrial marketers stay ahead. With 20+ years of experience in video production, web development, and eLearning, Jeff’s passion for teaching drives his strategies. This podcast showcases actionable tips, expert interviews, and proven marketing approaches, including video and content marketing. Ready to elevate your marketing game? Subscribe today and master industrial marketing at https://industrialmarketingleaders.com/! 🚀
