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The Honest Field Guide®
JinJa Birkenbeuel, Host, The Honest Field Guide
105 episodes
1 week ago
The Honest Field Guide presents intimate conversations with entrepreneurs and business owners that share their origin stories, startup strategies and their surprising discoveries during their journey to success. The podcast is produced by Birk Creative, a research and creative strategic consulting agency that designs and implements social and digital media solutions, develops brand and visual identities and implements multichannel strategies for business. Intro theme song "Sam's Ranch" provided courtesy Utah Carol(ASCAP). All content ©Birkdesign Inc.
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Business
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All content for The Honest Field Guide® is the property of JinJa Birkenbeuel, Host, The Honest Field Guide and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Honest Field Guide presents intimate conversations with entrepreneurs and business owners that share their origin stories, startup strategies and their surprising discoveries during their journey to success. The podcast is produced by Birk Creative, a research and creative strategic consulting agency that designs and implements social and digital media solutions, develops brand and visual identities and implements multichannel strategies for business. Intro theme song "Sam's Ranch" provided courtesy Utah Carol(ASCAP). All content ©Birkdesign Inc.
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Business
Episodes (20/105)
The Honest Field Guide®
Ep. 84 - Becoming Michael Bierut, Partner, Pentagram

Ep. 84 - Becoming Michael Bierut, Partner, Pentagram

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3 weeks ago
1 hour 52 minutes 50 seconds

The Honest Field Guide®
How To Be An Artist And Stick To It. With Giampiero Alcozer, Florence, Italy

We explore the journeys of Italian entrepreneurs. We journey to Italy during peak tourist season to uncover strategies focused on excellence, beauty, and patience for business success. Today, we are learning from Giampiero Alcozer, founder of Alcozer Jewels, Florence, Italy.

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1 month ago
42 minutes 30 seconds

The Honest Field Guide®
Perfume, Passion, and the Italian Perfumery Landscape with Sara Phillips Chiapetta

Exploring Italian Entrepreneurship and Botanical Perfumery with Sara Phillips Chiapetta on The Honest Field Guide

In this special episode of the Honest Field Guide podcast, host JinJa Birkenbeuel travels to Italy to dive into the world of Italian entrepreneurship and artistry. This is part three in a five part series!


Joined by Sara Phillips Chiapetta, an Italian-American entrepreneur and founder of Pante Perfume, JinJa delves into Sara’s journey from working at the U.S. State Department to starting her botanical perfumery in Italy. They discuss the cultural differences in entrepreneurship between the U.S. and Italy, the challenges of creating non-synthetic scents under European regulations, and the deep respect Italians have for craftsmanship and artistic work. Sara shares insights about her creative process, her unique approach to perfumery, and the inspiration she draws from nature. This conversation provides an intimate look at the life of a modern-day artisan and the entrepreneurial spirit thriving in Italy's historic landscapes.

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2 months ago
56 minutes 29 seconds

The Honest Field Guide®
Art, Passion, and Resisting AI - An Intimate Conversation with Ceramicist Fausto Salvi

In this special edition of the Honest Field Guide podcast, host JinJa Birkenbeuel travels to Italy to speak with renowned ceramic artist Fausto Salvi. Fausto shares his journey from working in small studios to becoming a celebrated artist with showcases around the world. They discuss the influence of culture, the challenges of maintaining creative integrity, and the importance of patience in working with clay. Fausto offers insight into his artistic process, his resistance to AI tools, and how he balances family life with his creative passions. Tune in for an inspiring conversation about art, freedom, and the power of manual creation.

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2 months ago
57 minutes 35 seconds

The Honest Field Guide®
The Honest Field Guide Italia! With The Romanelli Family and Hotel Flora, Venic, Italy

In this episode of the Honest Field Guide Podcast, host JinJa Birkenbeuel introduces a special edition titled 'Honest Field Guide Italia,' where she travels to Italy to engage with prominent entrepreneurs and business owners. The episode features an in-depth conversation with Gioele Romanelli, the third-generation owner of the Hotel Flora in Venice. They discuss the hotel's history being family-run since 1965, its growth, and the significance of nurturing relationships with guests and the local community. Gioele shares insights on their commitment to excellence, sustainability, and the importance of creative collaborations. They also discuss Inside Venice, an editorial project aimed at promoting a conscious and authentic experience of Venice. The episode touches on the impact of AI in the hospitality industry and explores Gioele's personal journey in maintaining and evolving the family business.

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2 months ago
55 minutes 2 seconds

The Honest Field Guide®
Special Edition - Italia! The Honest Field Guide Goes Global! With Design Firm Zeta Lab - Milan, Italy

Let's go to Zeta Lab from Milan, Italy and meet with the founder Lucio Lazzara! [Part 1 of a 5 Part Series!]

Welcome to my show, the Honest Feel Guide podcast, where I feature intimate conversations with entrepreneurs and business owners sharing their origin stories, startup strategies, and the unexpected discoveries they make on the road to success. My name is JinJa Birkenbeuel, and I'm your host. Please join me this month for my very special edition of the Honest Field Guide Italia! I traveled to Italy during the height of their tourist season to learn from some of the most dazzling Italian entrepreneurs and business owners who focus their creative energy on excellence, beauty, and patience to make their businesses thrive. The Honest Field Guide Podcast, is a production by Birk Creative and hosted by its President JinJa Birkenbeuel. The show is for people in ALL dimensions of business, from the C-Suite to the entrepreneur and small business owner. The show shares intimate stories, honestly and some business cautionary tales too. Are you thinking of quitting your day job and finallly realizing your dream of starting a business? This is the show for you! My guests also share tools and value to help you navigate the complexities of being a person that uses business to lead. Conversations about business include some of the world’s most successful behind-the-scenes entrepreneurs.Let us know what you think! Text The Honest Field Guide at ‪(312) 445-0903‬.The podcast is recorded and produced by Birk Creative: A creative digital marketing agency assisting its customers to get attention and get to the market. Visit https://www.birkcreative.com/hire-us. All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel.

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3 months ago
56 minutes 57 seconds

The Honest Field Guide®
Katherine Naylor Pullman - How Busy Working Women Can Make Brand New Friends

In this episode of The Honest Feel Guide Podcast, host JinJa Birkenbeuel sits down with Katherine Naylor Pullman, the visionary behind The Media Dinner Club. Discover how Katherine is redefining networking by fostering genuine connections and building communities centered around friendship. From her journey in brand partnerships to founding a global dinner series, Katherine shares insights on the power of authentic relationships and the importance of creating spaces where women and non-binary individuals can come as they are. Tune in to explore how friendship can supercharge your network and transform your professional and personal life.

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3 months ago
1 hour 21 minutes 18 seconds

The Honest Field Guide®
Ep. 82 - Micah Clasper-Torch, Author, "Punch Needle Fashion"

Micah Clasper-Torch shares her journey as a punch needle artist and educator, discussing the importance of curiosity, mentorship, and community in the creative process. The Honest Field Guide podcast serves as a platform for exploring creativity and entrepreneurship, highlighting the organic evolution of Micah's business, Punch Needle World, and the significance of collaboration in the arts. In this engaging conversation, Micah Clasper-Torch discusses the importance of collaboration in the creative process, sharing her experiences and insights on working with others who understand her vision. She reflects on her artistic inspirations, dream collaborations, and the emotional reactions her work elicits from viewers. Micah also delves into her creative rituals, the challenges of starting new projects, and the significance of quality materials in craftsmanship. Additionally, she shares her journey of writing her first book, 'Punch Needle Fashion,' and her aspirations for the future, emphasizing the intersection of art and fashion.

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4 months ago
1 hour 44 minutes

The Honest Field Guide®
Ep. 81 - How Did the Chicago Sky Get Started? Fueled by Great Women In Sports and Business by Michael Alter

The Honest Field Guide Podcast, is a production by Birk Creative and hosted by its President JinJa Birkenbeuel. The show is for people in all dimensions of business, from the C-Suite to the entrepreneur and small business owner. The show shares tools and value to help you navigate the complexities of being a person that uses business to lead. Conversations about business include some of the world’s most successful behind-the-scenes entrepreneurs.


Follow the show and JinJa on social media http://www.instagram.com/honestfieldguide or follow JinJa Birkenbeuel on LinkedIn at https://www.linkedin.com/in/birkcreative


Text The Honest Field Guide at (312) 445-0903.


The podcast is recorded and produced by Birk Creative: A creative digital marketing agency assisting its customers to get attention and get to the market. Visit https://www.birkcreative.com/hire-us.


Music found on this episode is available for streaming on YouTube Music here https://music.youtube.com/channel/UCe7Qjt9aTYQ4gHmn1AyTYIA?feature=share or on free with a subscription on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP).


All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel.


Credits

Theme song "Sam's Ranch" provided courtesy Utah Carol. All content and creative since @2018 Birk Creative.

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5 months ago
48 minutes 3 seconds

The Honest Field Guide®
Ep 80 - Alfie Koetter - So You Want To Work In Hollywood? Here's how one architect did it

JinJa Birkenbeuel explores the intersection of creativity, entrepreneurship, and design with guest Alfie Keotter, a designer and architect. They discuss the evolution of the Sundance Film Festival, the often-overlooked role of graphic designers in film, and the importance of storytelling in architecture. Alfie shares his journey from a creative childhood to his experiences in the film industry, emphasizing the significance of collaboration and curiosity in creative work. In this engaging conversation, the speakers explore the dynamics of creative partnerships, particularly in the context of working with a spouse. They discuss the design process behind the documentary "Sally," emphasizing the importance of collaboration and the value that designers bring to projects. The conversation also touches on innovative materials in architecture and the significance of building a supportive creative community.

Chapters

00:00 Introduction to The Honest Field Guide Podcast

02:54 The Evolution of Sundance Film Festival

06:09 The Role of Graphic Designers in Film

08:57 Meet Alfie Koetter: Designer Behind the Film Sally

11:58 Alfie's Creative Journey: From Childhood to Architecture

14:57 The Intersection of Architecture and Graphic Design

17:48 Teaching and Storytelling in Architecture

20:50 Collaboration in Creative Work

24:09 Alfie's Experience in Film and Animation

26:52 The Importance of Curiosity in Education

43:40 Navigating Creative Partnerships

51:09 The Design Process Behind 'Sally'

01:00:56 The Importance of Collaboration in Design

01:11:10 Innovative Materials in Architecture

01:12:21 Building a Creative Community

###

Podcast Editing for The Honest Field Guide by Kris Zarnoch

Follow our show on http://www.instagram.com/honestfieldguide.

Music found on this episode is on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP).

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel.

Credits

Themesong "Sam's Ranch" provided courtesy Utah Carol. All content and creative @2018 Birk Creative.

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6 months ago
1 hour 17 minutes 19 seconds

The Honest Field Guide®
Ep. 79 - Tracey Panek, Levi's Historian on The Power of Listening and Creating Surprising Connections For Business Growth

In this episode of The Honest Field Guide, host JinJa Birkenbeuel interviews Tracey Panek, the historian and director of archives at Levi Strauss & Co. They discuss the importance of curiosity, the role of an archivist in preserving history, and how fashion intersects with personal identity and culture. Tracey shares her journey from a curious child to a professional archivist, emphasizing the value of storytelling and historical context in the fashion industry. The conversation also touches on the significance of collaboration with designers and celebrities, showcasing how history can inspire modern innovation. In this engaging conversation, Tracey Panek discusses the intersection of history, marketing, and culture at Levi's. She shares insights on the collaboration with Beyoncé, the historical significance of Levi's in American culture, and the brand's connection to figures like Jimmy Carter. The discussion highlights the importance of archives and the joy of discovery in her role as a historian. Tracey also reflects on her favorite moments and objects from her work, including the unique scent of an Einstein jacket, and answers rapid-fire questions about her experiences and preferences.

Our takeaways:

  • Gratitude is essential in our daily lives.
  • Curiosity drives innovation and creativity.
  • The role of an archivist is crucial in preserving history.
  • Fashion is a reflection of personal identity and culture.
  • Childhood experiences shape our future careers.
  • Teachers can significantly influence our paths.
  • Engagement with history can inspire modern design.
  • Collaboration with celebrities can enhance brand visibility.
  • Understanding the past is vital for future innovation.
  • Every brand can benefit from having an archivist. Beyoncé's collaboration with Levi's was a significant cultural moment.
  • Levi's has a rich history tied to American culture and marketing.
  • Jimmy Carter's casual style helped normalize jeans in the White House.
  • Archives play a crucial role in preserving brand history.
  • The joy of discovery is a key part of being a historian.
  • Tracey values the connections made through historical artifacts.
  • The scent of Levi's historical clothing can tell unique stories.
  • Collaboration with artists is essential for brand authenticity.
  • Historical context enhances modern marketing strategies.
  • The search for lost artifacts is an ongoing passion for historians.
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7 months ago
1 hour 5 minutes 16 seconds

The Honest Field Guide®
Ep 78 Lisou Brand - Creating Vibrant Beauty and Fashion with Textile Designer Rene Macdonald

In this episode of The Honest Field Guide, host JinJa Birkenbeuel engages in a heartfelt conversation with Rene Moshi Macdonald, the founder of Lisou, a luxury women's wear brand based in London. They discuss the challenges of motherhood, particularly for Black mothers, and the importance of community support. Rene shares her journey from Tanzania to the UK, her upbringing in a family dedicated to service, and how her experiences shaped her creativity and entrepreneurial spirit. The conversation also delves into the complexities of identity, the perception of African fashion, and the joy that drives Rene's work. In this conversation, Rene Moshi Macdonald discusses the complexities of defining African fashion, the challenges faced by African designers in gaining visibility, and her personal journey as an entrepreneur in the fashion industry. She emphasizes the importance of cultural identity in her designs and the role of mentorship in her creative growth. The conversation also touches on the significance of prints in African culture and the entrepreneurial mindset required to succeed in the fashion world. In this engaging conversation, Rene Moshi Macdonald discusses the significance of patterns in her fashion designs, the challenges of intellectual property in the fast fashion industry, and her creative process. She emphasizes the importance of sustainability in fashion, sharing her brand's commitment to zero waste and ethical practices. The discussion also touches on the role of celebrity endorsements in fashion and concludes with Rene's reflections on meeting influential figures and her aspirations for future travels.The Honest Field Guide Podcast, is a production by Birk Creative and hosted by its President JinJa Birkenbeuel. The show is for people in all dimensions of business, from the C-Suite to the entrepreneur and small business owner. The show shares tools and value to help you navigate the complexities of being a person that uses business to lead. Conversations about business include some of the world’s most successful behind-the-scenes entrepreneurs.Follow us here and on TikTok on@honestfieldguideText The Honest Field Guide at (312) 445-0903.The podcast is recorded and produced by Birk Creative: A creative digital marketing agency assisting its customers to get attention and get to the market. Visit https://www.birkcreative.com/hire-us. Music found on this episode is provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel.CreditsTheme song "Sam's Ranch" provided courtesy Utah Carol. All content and creative since @2018 Birk Creative.

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7 months ago
1 hour 27 minutes 56 seconds

The Honest Field Guide®
Ep. 77 - How To Empower Yourself - Shana Stephenson, Chief Brand Officer, the WNBA's New York Liberty Shares Her Story - and She's Sticking To It!

Host JinJa Birkenbeuel welcomes Shana Stephenson, Chief Brand Officer at the WNBA's New York Liberty, to discuss her journey in sports branding, the importance of storytelling, and the challenges of navigating a career in a male-dominated industry. Shana shares her experiences from her early days in fashion to her current role in sports, emphasizing the significance of representation and the entrepreneurial spirit. The conversation highlights the power of family support and the drive to create opportunities in the sports world. In this conversation, Shana discusses her journey from being a chemistry student to ESPN to becoming a prominent voice in sports activism, focusing on cultural intersections, representation, and the importance of authenticity in leadership. She highlights her work with the New York Liberty and the significance of their activism in women's sports, particularly in relation to social justice issues. Shana emphasizes the need for inclusive spaces and the impact of representation in sports, showcasing her commitment to amplifying the voices of black women and marginalized communities.

Takeaways

  • JinJa Birkenbeuel expresses gratitude for listeners choosing her podcast.
  • Shana Stephenson emphasizes the importance of storytelling in sports.
  • Shana's journey reflects a non-linear career path, transitioning from chemistry to sports marketing.
  • Family support played a crucial role in Shana's career decisions.
  • Representation in sports media is vital for amplifying women's stories.
  • Shana's passion for sports developed from her upbringing in New York.
  • The challenges of breaking into the competitive sports industry are discussed.
  • Shana's entrepreneurial spirit is evident in her career choices.
  • The importance of creating a platform for underrepresented voices in sports is highlighted.
  • Shana's experiences illustrate the value of perseverance and self-belief.
  • Shana transitioned from ESPN to start her own blog for honest expression.
  • Her writing evolved from personal venting to addressing cultural intersections in sports.
  • She became a voice for sports activism, focusing on gender and racial inequities.
  • Shana's work led to opportunities in media and consulting, enhancing her influence.
  • The New York Liberty's activism aligns with Shana's values and mission.
  • Authenticity is key to Shana's leadership style and creativity.
  • Shana emphasizes the importance of representation in sports organizations.
  • Ellie the Elephant symbolizes inclusivity and community engagement.
  • Shana believes in creating positive experiences for fans and community members.
  • Courage in leadership comes from being true to oneself and one's beliefs.

Follow https://www.instagram.com/honestfieldguide

Follow Shana https://www.instagram.com/itsshanarenee

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8 months ago
58 minutes 58 seconds

The Honest Field Guide®
Ep. 76 - Who Is Joe Favorito, Author, Sports Broadcaster and Consultant to “Creed?” How To Become an Entrepreneur in Sports

In this episode of The Honest Field Guide podcast, host JinJa Birkenbeuel engages in a dynamic conversation with sports entrepreneur Joe Favorito. They explore the intersection of sports, family dynamics, and entrepreneurship, discussing how personal experiences shape perspectives on sports. The conversation delves into the importance of showing up in the business world, the evolving landscape of sports consumption among youth, and the critical role of crisis communications in sports management. Additionally, they touch on issues of diversity and representation in sports, particularly in light of recent discussions surrounding Title IX and its impact on funding for youth sports. In this conversation, Joe Favorito discusses the evolution of women's sports under Title IX, the complexities of Name, Image, and Likeness (NIL) regulations, and the challenges of funding for men's volleyball. He shares insights on the lack of diversity in hockey and the cultural barriers that exist, while also emphasizing the importance of storytelling in sports management education at Columbia University. The discussion highlights the engagement of today's students and Joe's aspirations for future roles in sports management.

Takeaways

  • JinJa's journey into sports began later in life.
  • Family dynamics play a significant role in sports involvement.
  • Entrepreneurship in sports requires adaptability and storytelling.
  • Showing up is crucial for creating opportunities.
  • The future of sports consumption is changing with technology.
  • Crisis communications are essential in managing athlete reputations.
  • Diversity and representation are vital for the growth of women's sports.
  • Youth sports funding is often influenced by larger sports dynamics.
  • The media landscape is evolving, but storytelling remains constant.
  • Engagement in live sports is crucial for community building. Title IX has significantly impacted women's sports opportunities.
  • NIL regulations have created both opportunities and challenges for student-athletes.
  • Funding disparities exist in men's sports, influenced by market demand.
  • Diversity in hockey remains a challenge due to cultural and financial barriers.
  • Storytelling is a crucial skill for students in sports management.
  • Today's students are more engaged and media-savvy than ever before.
  • Cultural programs in sports can help increase diversity over time.
  • The importance of finding a middle ground in NIL compensation.
  • Joe Favorito emphasizes the need for effective storytelling in sports careers.
  • Future aspirations include running a sports organization.
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9 months ago
50 minutes 36 seconds

The Honest Field Guide®
Ep. 75 - [Part II] Craig Bauer, Founder, Hinge Studios Conversations on Kanye (Ye), Engineering Excellence, Cultural Humbleness, AI, Business and the Relentless Pursuit of Audio Excellence
10 months ago
42 minutes 26 seconds

The Honest Field Guide®
Ep. 75 - [Part I] Craig Bauer, Founder, Hinge Conversations on Kanye (Ye), Engineering, Cultural Humbleness, AI, Business and the Relentless Pursuit of Audio Excellence
10 months ago
1 hour 16 minutes 3 seconds

The Honest Field Guide®
Ep. 74 - Darren McKoy, Creative Director of Dr. Martens - How Sunny Optimism, Mentoring and Team Strategy Can Build an A-List Fashion Career and Transform a Legacy Brand’s Design Culture

In this engaging conversation, JinJa Birkenbeuel interviews Darren McKoy https://www.instagram.com/d_dot_mckoy, the creative director of Dr. Martens. They explore themes of optimism rooted in upbringing, the influence of music and sport on creativity, and the journey through education and early career choices that led Darren to his current role. The discussion highlights the importance of understanding both creative and commercial aspects in the fashion industry, as well as the legacy and future vision of the Dr. Martens brand.

Darren discusses the evolution of Dr. Martens as a legacy brand, emphasizing the importance of innovation and cultural relevance. He shares insights into the creative processes behind product development and the role of a creative director. The discussion also touches on identity, representation, and the solidarity among black creatives in the industry. Darren highlights his commitment to empowering future generations and fostering diversity, equity, and inclusion within the business. In this engaging conversation, JinJa Birkenbeuel and Darren McKoy, the creative director of Dr. Martens, explore the essence of brand culture, authenticity, and the deep connections between music and fashion. They discuss the importance of personalized shopping experiences, the impact of passionate individuals within the brand, and the legacy that Darren hopes to leave for future generations. The dialogue also touches on the significance of storytelling, the power of archives in creative inspiration, and the ongoing relevance of beauty and creativity in a rapidly changing world.

Key takeaways

  • Optimism is often rooted in one's upbringing.
  • Music and sport can be significant creative influences.
  • Education can shape but not define one's career path.
  • Retail experience provides valuable insights into consumer behavior.
  • Creativity can emerge from unconventional experiences.
  • Understanding commercial aspects is crucial for creative roles.
  • Darren's journey reflects a blend of passion and practicality.
  • The legacy of brands like Dr. Martens is multifaceted.
  • Mentorship plays a vital role in career development.
  • Creativity is not limited to traditional definitions. Innovation is key to keeping legacy brands relevant.
  • Subcultures play a significant role in brand evolution.
  • A creative director's role involves collaboration and team empowerment.
  • Identity as a Black creative shapes professional experiences.
  • Solidarity among black creatives fosters community support.
  • Empowering future generations is crucial for industry growth.
  • Diversity and inclusion should be ingrained in business practices.
  • Dr. Martens aims to be a brand for everyone.
  • Real change comes from actionable steps, not just discussions.
  • Authenticity in brand culture is driven by passionate individuals.
  • Wearing Dr. Martens is a bold statement of identity.
  • Music and fashion are deeply intertwined with brand identity.
  • Creative inspiration can be found in cultural connections.
  • The importance of storytelling in preserving brand heritage.
  • Elders hold valuable knowledge and stories that enrich our understanding.

Chapters

The Introduction and Setting the Stage

Creative Influences: Music, Sport, and Family

Navigating the Retail Landscape

Defining Creativity and Personal Identity

Innovation and Legacy in Footwear

The Role of a Creative Director

Solidarity Among Black Creatives

Empowering Future Generations

Diversity, Equity, and Inclusion in Business

The Impact of Music and Fashion

Creative Inspiration and the Power of Archives

The Importance of Storytelling and Heritage

--

Follow our show on http://www.instagram.com/honestfieldguide.

Music found on this episode is on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP).

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel.

Credits

Themesong "Sam's Ranch" provided courtesy Utah Carol. All content and creative @2018 Birk Creative.


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11 months ago
1 hour 15 minutes 13 seconds

The Honest Field Guide®
Ep. 73 : Lenny Stern, Co-Founder of SS+K, On The Transformative Power of Self-Awareness and Hiring Diverse Leaders

In this episode of The Honest Field Guide Podcast, host JinJa Birkenbeuel engages in a deep conversation with Lenny Stern, a prominent figure in marketing and communications. They explore Lenny's journey from his upbringing in Queens, New York, to his impactful career in politics and business. The discussion touches on themes of diversity, resilience, and the importance of self-awareness in entrepreneurship. Lenny shares insights from his family history, his experiences in high school and college, and his passion for making a difference in the world through responsible leadership. In this engaging conversation, Lenny Stern shares his journey from grassroots political organizing to becoming a successful entrepreneur. He discusses the importance of understanding every aspect of a campaign, the characteristics that define successful entrepreneurs, and the innovative approach his company took in political consulting. Lenny reflects on his experience working with Barack Obama and emphasizes the significance of diversity and self-awareness in leadership roles. Key Takeaways - Lenny emphasizes the importance of self-awareness in entrepreneurship. - He believes in finding what you love and making a difference. - Diversity and different perspectives are crucial for growth. - Trauma can lead to resilience and understanding. - Political engagement can lead to meaningful change. - The lessons from politics are applicable in business. - Exploration and experimentation are key to personal growth. - Women play a vital role in supporting and uplifting others. - Listening to different viewpoints enriches understanding. - Success in life often comes from connections and relationships. - Understanding every step of the way is crucial for success. - Fearlessness and passion are key traits of entrepreneurs. - Political campaigns are like startups, requiring creativity and adaptability. - Finding the right partners can enhance entrepreneurial success. - Diversity in leadership brings different perspectives and strengths. - Self-awareness is essential for effective leadership. - Hiring for the future requires recognizing different lived experiences. - It's important to embrace change and not fear failure. - Building relationships with leaders who inspire is vital. - Engaging with diverse communities enriches business strategies. The Honest Field Guide podcast, created by Birk Creative and hosted by our Chief Executive Officer JinJa Birkenbeuel, is for entrepreneurs and business owners to help you navigate the complexities of starting, running, sustaining, growing and then scaling a business. Conversations about business include some of the world’s most successful behind-the-scenes entrepreneurs. Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. Music found on this episode is available on YouTube Music here https://music.youtube.com/channel/UCe7Qjt9aTYQ4gHmn1AyTYIA?feature=share or on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. #dyor Credits Themesong "Sam's Ranch" provided courtesy Utah Carol. All content and creative @2018 Birk Creative. The Honest Field Guide is created and written by JinJa Birkenbeuel, CEO of Birk Creative. The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel.

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1 year ago
58 minutes 3 seconds

The Honest Field Guide®
Ep. 72: Kentucky Congressman Morgan McGarvey - How Entrepreneurs and Leading Women Fuel The Renewed American Dream

In this episode of The Honest Field Guide podcast, host JinJa Birkenbeuel discusses the evolving landscape of entrepreneurship in the U.S. with Congressman Morgan McGarvey. They explore the significance of small businesses, the role of women in leadership, and the importance of HBCUs. McGarvey shares personal stories about his family background, his journey into politics, and his advocacy for education and small business support.

The conversation highlights the need for a nuanced understanding of entrepreneurship versus small business ownership, especially in the context of Vice President Harris's initiatives. In this engaging conversation, Rep. Morgan McGarvey discusses the multifaceted nature of entrepreneurship, emphasizing the importance of access to capital, mentorship, and policy support for small businesses. He highlights the barriers that many aspiring entrepreneurs face, including systemic issues and the need for visibility and opportunities.

The discussion also touches on the role of government contracts and the importance of inclusivity in fostering a thriving entrepreneurial ecosystem. McGarvey's optimistic outlook on bipartisanship and collaboration in addressing these challenges resonates throughout the dialogue, culminating in a light-hearted rapid-fire question segment that reveals his personal insights and experiences.

Top takeaways:

  • The narrative around entrepreneurship is changing in the U.S.
  • Women in leadership roles are essential for progress.
  • Personal experiences shape political advocacy and policy-making.
  • HBCUs play a crucial role in education and community development.
  • Creativity in entrepreneurship can manifest in various forms.
  • Small businesses are vital to the economy and community.
  • Support for small businesses can lead to broader economic growth.
  • Understanding the difference between entrepreneurs and small business owners is important.
  • Advocacy for education and diversity in teaching is necessary.
  • Political representation can influence the support for small businesses. Entrepreneurship is a pathway to the American dream.
  • Access to capital is a significant barrier for many entrepreneurs.
  • Not all small businesses require loans; some need contracts.
  • Mentorship and training are crucial for aspiring business owners.
  • Government contracts are underutilized by small businesses.
  • Visibility for entrepreneurs can lead to greater opportunities.
  • Bipartisanship is essential for effective policy-making.
  • Inclusivity in business is vital for economic growth.
  • Systemic barriers still exist for minority and women-owned businesses.
  • Personal stories of entrepreneurs can inspire and drive change.


All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to The Birk Creative Reset newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba


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1 year ago
58 minutes 31 seconds

The Honest Field Guide®
The Birk Creative Reset 9 - Entrepreneurship and Vice President Harris on The Honest Field Guide

I am here for another of my Birk Creative interludes, to talk about my anxiety and hope around the candidacy and election day, November 5, 2024, as well as Vice President Harris' plans for entrepreneurs and small business owners as we try to elect the first woman President of the United States. Thanks for listening in. JinJa Birkenbeuel, Host

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market.

Visit http://www.birkcreative.com.

Show more...
1 year ago
16 minutes 10 seconds

The Honest Field Guide®
The Honest Field Guide presents intimate conversations with entrepreneurs and business owners that share their origin stories, startup strategies and their surprising discoveries during their journey to success. The podcast is produced by Birk Creative, a research and creative strategic consulting agency that designs and implements social and digital media solutions, develops brand and visual identities and implements multichannel strategies for business. Intro theme song "Sam's Ranch" provided courtesy Utah Carol(ASCAP). All content ©Birkdesign Inc.