Summary
In this conversation, Lisa Eaton, CEO and founder of Fabric, discusses her journey from agency life to creating an educational platform aimed at bridging the gap between marketing education and industry needs. She emphasizes the importance of strategic thinking in marketing, the role of fractional marketing, and the impact of AI on the future of the industry. Lisa advocates for continuous learning and the need for marketers to adapt to changing trends while maintaining a focus on business objectives.
In this podcast episode, Demetris Stefani interviews Michalis Petrou, the commercial director of Alambra Dairies, discussing the rich heritage of the family business, the significance of Halloumi in Cypriot culture, and the company's strategies for exporting their products globally.
Michalis shares insights on the balance between quality and marketing, consumer perceptions, and the importance of innovation in product lines. He emphasizes the need for sustainability and technological advancements in production while also addressing the generational transition within the family business. The conversation concludes with a message of optimism for the future of Cyprus and its products.
We’re thrilled to announce our latest podcast episode featuring Haris Lalatsis, the Founder and CEO of Ierax Analytics. In this enlightening session, Haris discusses how businesses can transform raw data into actionable insights, navigate the ever-evolving world of analytics, and build a culture that thrives on data-driven decision-making.
Evangelia shares how her background in biomedical engineering and her passion for combining technology with wellness led to SENSSOS.
We dive into the challenges of developing wearable technology, the strategic choice to target musicians as an initial niche market, and the vision of expanding into broader applications, from physical therapy to sports rehabilitation.
Stavros Theodoratos is the Director of Digital Acquisition and MarTech at Public Group and a great thinker around business-driven outcomes in marketing.
Join Demetris Stefani and Stavros Theodoratos as they explore the future of digital marketing, covering topics like Martech integration, digital transformation, and the impact of AI in retail.
They share practical strategies for customer acquisition, navigating market challenges, and optimizing online-to-offline conversions.
Ideal for professionals aiming to stay ahead in the digital arena.
Join us for an inspiring podcast episode with Tasos Repouskos, Communications and CSR Manager at the Ithaca Project—Greece's first mobile laundry service for the homeless.
Discover how a simple act of providing clean clothes is transforming lives, restoring dignity, and aiding the reintegration of socially isolated individuals back into society.
In this heartfelt conversation, we delve into:
- The origins of the Ithaca Project and its mission to support the homeless and long-term unemployed.
- Real stories of change, including how clean clothes can boost self-confidence and open doors to employment.
- The broader social impact and how businesses and volunteers contribute to this meaningful cause.
In this episode, Demetris welcomes founders Greta Skemaite and Vas Joseph, who share their remarkable story of transformation—from overcoming personal adversity to creating a business rooted in passion, science, and sustainability. Freyia Labs started with a love for healthful, fermented foods and has now evolved into a FoodTech pioneer. Learn how Greta and Vas turned a small home-based fermentation experiment into two thriving brands, with a mission to deliver consistent, safe, and sustainable products. With products like fermented chili sauces and plans for a groundbreaking fermentation technology, they’re on a journey to transform how we think about food and health. Listen on Spotify to hear the story behind the science, and why they believe the future of food is in fermentation!
In this talk we discuss with Christina Achilleos Founder and CEO of INNO EU SPHERE about how can youth take advantage of EU fundings and what is coming up for Larnaka.
Sophie is an experienced marketing professional with a wide range of campaign management, digital marketing and communications experience; spanning from developing marketing strategies through to online and offline campaign execution.
Her experience comes from the FMCG industry as a Tesco (UK) campaign executive, followed by a group marketing manager role agency side and now marketing manager at Costa Coffee Cyprus.
WHETHER IT'S AMERICANO, FREDDO OR AN AUTHENTIC DOUBLE ESPRESSO; COFFEE IS ALWAYS PART OF OUR DAILY RITUALS. IN THIS FASCINATING TALK, WE DISCUSS WITH SOPHIE MARKETING MANAGER AT COSTA COFFEE CYPRUS, ALL THE GREAT THINGS WE LOVE ABOUT COFFEE, EMERGING TRENDS IN THE LOCAL MARKET, AND THE WAY A BRAND CAN BE AN ENABLER AND AMPLIFIER OF CHOICE.
Discussing with Professor Robert Jones on Big Ideas, Branding and the DNA of brand before it was even called like that!
ABOUT THE TALK
In this talk we discuss how your data can be the driving force in deciding where to go and how to win into the future.
WHO
Michalis is the Director of BI & Insights at efood, the largest online delivery platform in Greece
An inspiring conversation about social contribution with Yangos Hadjiyannis.
Yangos Hadjiyannis studied at the University of Nottingham where he has earned an LL.B. with a First-Class Honours. He then moved to the University of Cambridge (Trinity Hall) where he has earned a Postgraduate Diploma in Management Studies and the next year he has earned an LL.M. in International Law with a First Class Honours.
From 2008 to 2019, he was the Deputy Director-General of The Cyprus Institute of Marketing, in charge for business development and strategy. Since 2020 he is the Chief Executive Officer. He is a member of the Board of Directors of CIPA (Invest Cyprus) and Chairman of the Promotion Committee. Moreover, he is a member of the Cyprus Advertising Control Agency, member of the HR & Training Committee of the Cyprus Investment Funds Association (CIFA), member of the Board of Directors of the Cyprus Employers & Industrialists Federation (OEB). He is also an advisor to many companies on issues of strategy and management.
In recent years, he took up a research interest in Economics and Financial affairs and he has published various Articles with the local and international press. He is a commentator for the local media on financial affairs and as such he is regularly hosted on TV and radio.
Diving into the concept of SEO with Aleksandra Zarzycka.
Aleks ventured into the world of SEO from sales with a mission to help organizations put relevant content on their websites. For her, SEO is all about the user, and search engines are just users with particular needs. At Onely, Aleks helps organizations with their crawling and indexing strategies, improving information architecture, and all things technical SEO.
From product to purpose and vice versa. How big corporations and challenger brands tap on purpose to drive marginal growth.
Christiana Potsidou is a self-driven, highly motivated marketer who passionately loves creation and food. With 15+ years of experience in Communication & Marketing Management and expertise in the Food Industry (FMCG & QSR), is now the Product Marketing Manager of The Mighty Kitchen, an innovative, sustainable, Cypriot start-up that produces plant-based chicken meat alternatives.
Marijke is an international communication lecturer at the NHL Stenden University and program coordinator of the talent program at the Hanze University in the Netherlands. Her speciality lies in International Communication and Communication in Development, which includes Culture, Anthropology, Development, New Media and ICT. She is committed to implementing the most cutting-edge concepts in her area, such as Design-Based Education, and passing on her expertise to the next generation.
Michael R. Virardi is a facilitator, speaker and best-selling author on public speaking, leadership and business culture. He also provides us insights into how the business culture is expected to change with the digital transformation, along with sharing some advice regarding the future.
What does it mean to understand your core DNA; how do we drive a brand into the future? How are structures the basis of success for building an anti-fragile organisation?
An interesting dialogue with Michalis Persianis Corporate Affairs Director at Bank of Cyprus.
