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The Hidden Hustle
Parkes Wilterdink
18 episodes
1 month ago
38 year personal trainer Joe Tewell and 15+ year gym owner Joe Laxton reveal the hidden hustle of building fitness businesses and the struggles most trainers never talk about. Together, they share how X Factor Labs and the BioCode Program are using DNA and cellular nutrition testing to remove the guesswork and transform client results. To learn more about X Factor Ops and the BioCode Program visit: https://xfactor-labs.com/ ====================================== 🚀 Want to be featured o...
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Entrepreneurship
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All content for The Hidden Hustle is the property of Parkes Wilterdink and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
38 year personal trainer Joe Tewell and 15+ year gym owner Joe Laxton reveal the hidden hustle of building fitness businesses and the struggles most trainers never talk about. Together, they share how X Factor Labs and the BioCode Program are using DNA and cellular nutrition testing to remove the guesswork and transform client results. To learn more about X Factor Ops and the BioCode Program visit: https://xfactor-labs.com/ ====================================== 🚀 Want to be featured o...
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Entrepreneurship
Business
Episodes (18/18)
The Hidden Hustle
#018 - Can DNA Testing Really Transform Your Fitness? - X Factor Labs
38 year personal trainer Joe Tewell and 15+ year gym owner Joe Laxton reveal the hidden hustle of building fitness businesses and the struggles most trainers never talk about. Together, they share how X Factor Labs and the BioCode Program are using DNA and cellular nutrition testing to remove the guesswork and transform client results. To learn more about X Factor Ops and the BioCode Program visit: https://xfactor-labs.com/ ====================================== 🚀 Want to be featured o...
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1 month ago
49 minutes

The Hidden Hustle
#017 - Chiropractic Adjustments in a War Zone?! - Tate Christensen
From Doctorate to Deployment. In this episode of The Hidden Hustle, we sit down with Tate Christensen, a story that defies the typical career path. Tate got his doctorate in chiropractic care, but instead of joining the family clinic, he followed a different calling... enlisting in the U.S. Army and earning a spot in the elite 75th Ranger Regiment. From building makeshift chiropractic tables over seas, to leading Bible studies in the barracks, Tate shares how faith, service, and purpose...
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3 months ago
48 minutes

The Hidden Hustle
#016 - Why Most Contractors Stay Stuck Forever - Brian Buresh
In this episode of The Hidden Hustle, we sit down with Brian Buresh — founder of Buresh Home Solutions and The Modern Contractor. Brian shares how he spent 15 years letting his business run his life before finally transforming everything. Through cold plunges, mindset shifts, and strategic delegation, he doubled his revenue, built a thriving team, and reclaimed his time. We talk about what it really takes to grow a home services business, the dangers of burnout, the power of culture, an...
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3 months ago
51 minutes

The Hidden Hustle
#015 - Auto Shop Shutdown by County… So He Went All In - Peter Bailey
In this episode of The Hidden Hustle, Peter shares the raw, behind-the-scenes journey of launching Limitless Garage, a concierge automotive startup in Des Moines. From fixing engines as a kid on his family’s hobby farm… to getting shut down by zoning laws… to building a luxury auto shop experience from scratch—this is the story of what it really takes to bet on yourself. Peter breaks down: How he turned a county shutdown into motivationWhat it means to offer concierge-level auto serviceHis le...
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4 months ago
47 minutes

The Hidden Hustle
#014 - Franchise vs Startup: What No One Tells You - Angela Jones
What’s it really like running a franchise? In this episode of The Hidden Hustle, Angela shares her journey from corporate marketing at Jordan Creek and Glen Oaks to launching the Sylvan Learning Center in Altoona after her daughter’s education struggles sparked a bigger mission. She opens up about the reality of franchising, the emotional risk of starting something new, and the mindset shift that helped her take the leap after 8 years of dreaming. We talk about: The real difference between bu...
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4 months ago
50 minutes

The Hidden Hustle
#013 - She Almost Quit… Then Closed 233 Homes in 1 Year - Pennie Carroll
She almost gave it all up… and then went on to close 233 homes in just one year. In this episode of The Hidden Hustle, we sit down with Pennie Carroll, a Des Moines real estate icon who built her business from a folding table in a basement — with no office, no degree, and no excuses. What started as a side hustle after cleaning houses and raising kids turned into a 15-agent real estate team and one of the most inspiring stories you’ll hear. We talk about: The moment she almost quit real estat...
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4 months ago
44 minutes

The Hidden Hustle
#012 - From D2D to Booked Out. Window Cleaning Growth Story - Cade Burke
From door-to-door hustle to being fully booked 3 weeks out — Cade Burke shares how TD Power Clean went from struggling to find customers to closing $8K in jobs on just $850 in ad spend. In this inspiring episode of The Hidden Hustle, Cade walks us through his journey from pushing carts and knocking doors to co-owning a scaling window cleaning and power washing business with his future brother-in-law. He opens up about: 🔹 What it was like starting with $100 and a wrapped van 🔹 The exact mindse...
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5 months ago
58 minutes

The Hidden Hustle
#011 - From Nurse to Holistic Health CEO - Nikki Barkhaus
From Nurse to Holistic Health Entrepreneur: Nikki Barkhaus’ Journey to Functional Wellness 🌱 In this episode of The Hidden Hustle, Nikki Barkhaus shares her powerful story of leaving a 20-year nursing career to start the Wholistic Health Center in Altoona, Iowa. We dive into the emotional turning point that led her to functional medicine, and the mission that drives her to help others heal at the root level. Whether you're battling burnout, questioning traditional medicine, or thinking about ...
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5 months ago
43 minutes

The Hidden Hustle
#010 - The Hardest Part About Running a Small Trades Business - Jeremiah Evans
In this episode of The Hidden Hustle, we sit down with Jeremiah Evans, founder of Iowa All Pro Heating & Cooling, to dive into his journey from the Navy to becoming a successful business owner in the trades. Jeremiah shares how his upbringing on Des Moines’ south side and military service shaped his work ethic and leadership. We explore his path through the HVAC industry—from apprentice to journeyman to finally taking the leap into business ownership. Jeremiah candidly discusses the chall...
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5 months ago
45 minutes

The Hidden Hustle
#009 - How TEAM Builders Grew to an 8-Figure Construction Company with Culture at It’s Core - Austin Maginnis
In this powerhouse episode, The Hidden Hustle interviews Austin Maginnis, co-founder of TEAM Builders, a high-performance construction company with locations in Iowa and Florida. What started in basements and coffee shops is now a multi-state, multi-million dollar operation pushing toward a 2030 vision of vertical integration, neighborhood development, and industry-wide impact. Austin shares his unfiltered story — from flipping Craigslist siding to fund his first trailer, to scaling a company...
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6 months ago
1 hour 33 minutes

The Hidden Hustle
#008 - Jumping Over Houses for Real Estate Deals?! - Jordan Graves
In this episode, real estate agent Jordan Graves shares how he went from college baseball to closing deals in the fast-paced housing market. He dives into his social media marketing strategies, explaining how Instagram helped him attract clients and build trust. Jordan also talks about working with first-time homebuyers, the importance of relationship-building, and how he stays ahead in a competitive market. From jumping over houses on Instagram to leveraging open houses and referrals, Jordan...
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7 months ago
57 minutes

The Hidden Hustle
#007 - Real Estate, Risk, and Social Strategy - Darson Grantham
The Hidden Hustle: #007 - Real Estate, Risk, and Social Strategy - Darson Grantham In this podcast episode, Darson Grantham discusses his journey and current endeavors in the real estate business. Beginning with his early experiences of getting fired and starting small businesses, Darson shares how he transitioned into real estate and the challenges he faced. He explains his approach to hiring and mentoring new agents, highlighting the importance of risk-taking and perseverance. Darson also d...
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8 months ago
1 hour

The Hidden Hustle
#006 - Mind Over Market | Flipping Fearlessly - Ethan Montang
The Hidden Hustle: #006 - Mind Over Market | Flipping Fearlessly - Ethan Montang In this insightful discussion, Ethan Montang Real Estate investor dives into his entrepreneurial journey and social media influence. Ethan shares his latest venture of managing a bar, highlighting his reliance on a strong team for success. He shares his background, moving from Iowa when he was five, to Germany through high school, and then back to the U.S., explaining how his diverse experiences shaped his approa...
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9 months ago
52 minutes

The Hidden Hustle
#005 - Home Renovation, the AIM Way - Ryan Pudenz
The Hidden Hustle: #005 - Home Renovation, the AIM Way - Ryan Pudenz In this episode of The Hidden Hustle, we feature Ryan Pudenz, the owner of AIM Kitchen & Bath Remodeling. Ryan introduces himself and his company, discussing how AIM has been a staple in Beaverdale, offering full-service kitchen and bathroom remodels without the use of subcontractors. The company also controls its quality by manufacturing its own cabinets. AIM stands out with its unique one-stop-shop approach and a three...
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11 months ago
29 minutes

The Hidden Hustle
#004 - Building a Family Legacy - Jo Nauman
The Hidden Hustle: #004 - Building a Family Legacy - Jo Nauman In this episode of The Hidden Hustle, Jo Nauman from Xtreme Roofing and Siding shares the story behind the family-owned business in Urbandale, Iowa. Jo discusses the business's origins, challenges, and successes since its founding in 1998. She highlights the significance of quality and customer satisfaction, the role of their unique 'Kilroy was here' logo, and the importance of thorough research before starting a business. Jo also...
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11 months ago
26 minutes

The Hidden Hustle
#003 - Custom Automotive Solutions - Jeff Meiners
The Hidden Hustle: Custom Automotive Solutions In this episode of The Hidden Hustle, Jeff Meiners from Total Truck talks about the diverse range of services his company provides, including tires, wheels, lift kits, and commercial van outfitting. He shares insights into upfitting, challenges of starting the business, and the journey from a humble beginning to nearly 30 years of success. Jeff discusses his background, the importance of perseverance, and the significance of customer relationship...
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11 months ago
25 minutes

The Hidden Hustle
#002 - From Top Chef to Kitchen Remodel Expert - Jimmy Bach
The Hidden Hustle: From Top Chef to Remodel Expert In this episode, The Hidden Hustle welcomes Jimmy Bach, founder of Kitchen Refresh by KnoPros, to share his unique journey from culinary arts to the world of remodeling. Jimmy reflects on his early days running Bach Catering, where he honed his skills in business management and customer service but eventually sought a new path due to the demanding lifestyle of catering. Jimmy reveals how a side hustle in remodeling evolved into a full-fledge...
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1 year ago
39 minutes

The Hidden Hustle
#001 - An Immigrant Success Story - AJ Dedic
The Hidden Hustle: From Immigrant To Successful Business Owner - AJ Dedic's Journey In this episode of The Hidden Hustle, we explore the remarkable story of AJ Dedic, the founder of AJ's Cleaning and Restoration. AJ's journey from Bosnia to becoming a successful business owner in the U.S is a testament to overcoming language barriers and financial hurdles. Through his experiences, AJ provides insights into the fire and water damage restoration industry, the emotional and logistical challenges...
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1 year ago
51 minutes

The Hidden Hustle
38 year personal trainer Joe Tewell and 15+ year gym owner Joe Laxton reveal the hidden hustle of building fitness businesses and the struggles most trainers never talk about. Together, they share how X Factor Labs and the BioCode Program are using DNA and cellular nutrition testing to remove the guesswork and transform client results. To learn more about X Factor Ops and the BioCode Program visit: https://xfactor-labs.com/ ====================================== 🚀 Want to be featured o...