In this episode hosts Jeff and Dan dive into part 1 of their series in building a business plan for a personal training studio. Part 1 covers How to Develop Your Core offerings including finding your niche, solving one key problem and how to be the expert in it, the length and term of your initial offerings and how to price them correctly to ensure the business becomes sustainable.
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More about the Greenlight Personal Training Fitness Business Podcast
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@glpersonaltraining.com
In todays episode we sit down with Cody Sweet. Cody is a digital marketing expert and consultant in the boutique fitness space. He has also founded and owned Sweet Fitness kickboxing in Chico California, a boutique kickboxing studio, with some of the best branding, client experience and profit margins that you will find in the industry and is about to open location #2. Most recently Cody has become a Greenlight Franchise with his business partner Austin Garber when they opened Greenlight Chico in May 2023.
We chatted with Cody about how he got his start in the fitness industry, the specifics around why he’s been able to achieve success, and how he sees the industry moving forward in the next 5 years. We hope you enjoy, please like, share and subscribe.
Follow Cody
@cody.sweet.sfk
@sweetfitnesskickboxing
@greenlight_chico
_________________
More about the Greenlight Personal Training Fitness Business Podcast
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@glpersonaltraining.com
On this episode hosts Jeff and Dan dive deep into one of the most important metrics used to evaluate a Franchise investment. The Pay Back period. The payback period is defined as The total time its takes to recoup the initial investment from cash flows generated by the business. Listen to get an understanding of why this metric is important, where fitness franchises typically average on a payback period, and how Greenlight focused on creating one of the shortest payback periods in the industry.
_________________
More about the Greenlight Personal Training Fitness Business Podcast
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@glpersonaltraining.com
In this episode hosts Jeff and Dan chat about how Greenlight can save new studio owners over $100k just in their first year alone. They go into detail about cost savings in equipment purchases, marketing budgets, brand and system development, pricing errors, pre-sales and client retention.
If you are a personal trainer or fitness coach and have decided to open your own gym, then this one's for you!
We built Greenlight to help you be successful by saving you time and money.
_________________
More about the Greenlight Personal Training Fitness Business Podcast
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@glpersonaltraining.com
In todays episode we speak to Laken Summerville (Greenlights first franchise owner). Laken along with her business partner Deonte joined the Greenlight movement in 2022 with the intent to re-define the fitness industry and help clients attain permanent transformations that develop from the inside out.
Laken began coaching small group fitness in 2012, and then nutrition coaching and personal training in the years to follow. In 2020, like many others, she came to the realization that impacting others and seeking internal fulfillment were way more valuable to her than the security of a conventional job. So after 8 years of being passionate about her “side hustle”, she left her corporate career in property management to make coaching her primary focus.
Through her continued education and experience, Laken has a firm belief in the power of a personalized nutrition strategy, intentional mindset work, and the benefit of a coach who has your back. She finds joy in helping people push past their comfort zone and overcome the burden of their doubts. As a busy entrepreneur, Laken understands the struggle of prioritizing a healthy lifestyle with a hectic schedule. She specializes in disrupting diet beliefs, overcoming uncertainty, and building consistent routines.
In today’s episode Laken discuses her entrepreneurial journey, the transition from a trainer to a gym owner, and where she sees the fitness industry heading. As always make sure to like and subscribe. Enjoy the episode
You can follow Laken
@coachlaken
@greenlight_ashburn
_________________
More about the Greenlight Personal Training Fitness Business Podcast
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@glpersonaltraining.com
In today’s episode with sit down with Joe Marcoux and Jeff Burlingame of the Sales Objection System Dojo, to discuss how to continue to build your skill set in sales, and why training your skill set is a lifelong pursuit.
Picture this: a health and fitness professional who wants to help people. They have a great offer. They have a big heart and truly want to help people. But every time this health pro speaks with a prospect, they crumble when they hear an objection.
Objections like: It’s too expensive, I can’t afford it, I want to think about it or I need to speak to my spouse.
The health expert loses and so does the person in need of the right help.
Now, imagine meeting a guide that can help any health professional blast through the toughest objections with a proven method that delivers results or your money back.
Known as the Sales Sensei, Joe Marcoux is the Founder and CEO of the S.O.S. (Sales Objection System) Dojo and Jeff Burlingame is the Sales Samuri. A Dojo is a place where members go to train and “spar”. This LIVE sparring improves your ability to communicate confidently and help your guests cross the starting line to get the help they are looking for while you enjoy more revenue.
A core value that Joe believes in is Learn, Do and Teach.
If you truly want to become a master of a subject: Teach it.
Joe wants you to earn your Black Belt in “Buying Conversations” and objection handling so you can earn more while making a bigger difference in the world.’
Jeff is the Sales Samurai for the Sales Objection System Dojo, the master of the discovery process, a previous gym owner and previous senior level mentor for the largest gym mentoring business in the world.
Jeff has been selling high ticket services for 15 years. From personal training to mentorship, he has sold it all. He ran a gym from 2014 to 2018 full time. Then he hired two staff members full time to run it while only working 1 hour per month for 18 months.
In 2019 he sold it for a profit and went all in on mentoring fitness business owners. Jeff has a beautiful wife and 2 amazing daughters (not to mention a dog and some rabbits), and loves lifting weights and fishing. He even has a successful Youtube channel called Burly Fishing!
Follow the S.O.S Dojo @sosdojo
joe@sosdojo.com
_________________
More about the Greenlight Personal Training Fitness Business Podcast
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@glpersonaltraining.com
In this episode we interview Jen Broxterman. Jen is a Registered Dietitian & Sports Nutritionist. She’s the founder of PROSPER Nutrition Coaching, a world-class nutrition certification designed specifically for gym owners and coaches. She's also a Foods & Nutrition university prof, and writer for Precision Nutrition. She's worked with clients from NHL hockey players and Olympic athletes, to everyday folks looking to eat and feel better.
In the episode we chat about Jen's story into entrepreneurship, the strategies she uses to attain new clients, and how personal trainers and gym owners can improve the nutrition guidance they provide to clients.
You can follow Jen.
Email: info@prospernc.com
Website: www.prospernc.com
Instagram: @prosper_nc
Facebook: @ProsperNutritionCertification
_________________
More about the Greenlight Personal Training Fitness Business Podcast
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@glpersonaltraining.com
In this episode we interview Deonte Mason. Deonte is a 10 year coaching and personal training vet. He’s worked in big box gyms, and as independent personal trainer, but most recently he became the very first Greenlight Personal training franchise owner with his business partner Laken Summerville.
Deonte is hyper focused on seeing clients make real change and overcome obstacles. In this episode we talk to Deonte about his journey in fitness world, the struggles he faced while working in a big box gym and as an independent PT, and where he believes the fitness industry is heading in the next 5-10 years. Hope you enjoy, and make sure to subscribe and share.
You can follow Deonte on Instagram @coach_deonte
_________________
More about the Greenlight Personal Training Fitness Business Podcast
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@glpersonaltraining.com
In this episode, hosts Dan and Jeff sit with Dave Bess. Dave is one of the co-founders of Greenlight Personal Training. He has been in the fitness industry for 15 years, starting out as a personal trainer in the big box world. Dave Bess is also co-owner of PT Legends. He has a passion for teaching gym owners and fitness professionals how to sell high ticket transformations. Dave loves to workout on his tonal and spend time with his amazing wife and young son. Dave's passion for fitness and life have earned him the nickname, the Kool-Aid Man.
Our conversation with Dave flows through his journey as a personal trainer and the transition to a gym business owner. We discuss the sales process that he helped develop at Greenlight that specifically zones in on how to sell to the internal and external struggles of prospects.
You can follow Dave on instagram @coachdavebesss
_________________
More about the Greenlight Personal Training Fitness Business Podcast
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@glpersonaltraining.com
In this episode, hosts Dan and Jeff sit down to discuss the 3 keys to a powerful new client onboarding process. When selling PT programs or transformations, clients will expect a high quality service based on the high price that they pay. After reviewing the 3 Keys, Jeff and Dan will take you through the entire 10 point checklist that used at Greenlight for our new client onboarding.
________
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
https://greenlightfranchising.com
@greenlight_pt
dan@glpersonaltraining.com
In this episode, hosts Jeff and Dan sit down to discuss their list of "8 Readiness Factors" to help aspiring gym owners understand whether they are personally and professionally ready to take the plunge into entrepreneurship. The 8 factors are:
1.Understanding your perfect day
2.Motivation over passion
3.Ability to take action
4.Patience for financial success
5.Sales acumen
6.Risk Tolerance
7.Financial resources
8.Willingness to ask for help
If you're a personal trainer or someone who has a desire to be a gym owner this episode will help you understand your personal readiness.
_________________
More about the Greenlight Personal Training Fitness Business Podcast
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@glpersonaltraining.com
In this episode, hosts Dan and Jeff sit with Scott Carpenter. Scott is one of the co-founders of Greenlight Personal Training. He has been in the fitness industry for 15 years, starting out as a personal trainer at Lifetime fitness. Scott has since opened 6 personal training studios in the Scottsdale region, and currently spend his time as the co-founder of PT Legends, a gym metering service that will help you establish bolt-on High-Ticket Transformational offers to your gyms programs. Scott has recently published a book about everything he teaches in PT Legends, it's available on Amazon.
Our conversation with Scott flows through his journey as a personal trainer and the transition to a gym business owner. We discuss the pain points that trainers feel in the industry, and the steep learning curve to becoming successful as a gym owner.
Check out PT Legends here, and you can purchase Scotts latest book "A Gym Owners Guide to High Ticket for Affiliate Gyms" on amazon.
_________________
More about the Greenlight Personal Training Fitness Business Podcast
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@glpersonaltraining.com
In this episode, hosts Dan and Jeff sit down to discuss the opportunity that a Greenlight Studio provides to gym owners seeking to open a second location. They break down how the systems, operations, fulfillment, marketing, sales and support from HQ create were created to solve the major pinpoints and problems that gym owners have. If you're a current gym owner, you don't want to miss this episode.
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@glpersonaltraining.com
In this episode, hosts Dan and Jeff sit down to discuss the good the bad and the ugly of key performance indicators for gym owners. You'll get an understanding of why the number of members a gym has is a poor indication of business success, how total revenue is just the starting point for great performance, and why profit is king when it comes to valuing a brick and mortar gym.
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
In this episode hosts, Jeff and Dan sit down to discuss when is the best time for gym owners to open a second location. They break down, a checklist of "must haves", common mistakes, and the biggest obstacles that come with trying to scale a brick and mortar gym to multiple locations.
If you're ready to open second location ask yourself:
-How complex is your business to operate?
-Can you teach your systems or do they rely on you as the owner?
-Is every role in your business defined to the last detail?
-Is your cost structure replicable?
-Is your first location profitable?
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@greenlightpersonaltraining.com
In this episode hosts, Jeff and Dan sit down to discuss the best process to hire trainers as a gym or studio owner. They will provide a deep dive into the tools used to find the best trainers, how to narrow down your prospects to the best candidates, and what are the "can't miss" steps to ensure you choose the right candidate.
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@greenlightpersonaltraining.com
Less Clients, More Impact. The Greenlight motto, that is something a bit unusual in the gym industry. Most gyms require hundreds, if not thousands of clients to reach profitability. This creates a strain on staff and systems, and requires large marketing spends, and overhead costs to be successful. Greenlight gyms focus on a high client value in small spaces, and with low overhead.
In this episode, hosts Dan and Jeff break down the motto, and dig into how it's accomplished and who impact is created.
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
dan@greenlightpersonaltraining.com
Hosts Jeff and Dan sit down to introduce you to the Greenlight Personal Training Business Podcast and discuss the state of the fitness and gym industry coming out of the pandemic.
They discuss how the industry has shifted, the mindsets of consumers and where the biggest opportunity is for gyms and fitness entrepreneurs.
The Greenlight Personal Training Business Podcast, a podcast built for gym owners, personal trainers, and fitness enthusiasts on how to open operate and scale a brick and mortar gym or studio.
Your hosts, Jeff Larsh and Dan Visentin have been in the personal training, gym, and gym mentoring industry since 2009, and are here to share their experience, knowledge, and failures on everything gym ownership, marketing, sales, operations, and fitness concepts.
Greenlight Personal Training is a fitness franchise focused on positive impact of the client, coach, and owner. Greenlight Personal Training , Less Clients, More Impact. Open your own Greenlight studio in your city today!
www.greenlightpersonaltraining.com
www.greenlightpersonaltraining.com/franchising
@greenlight_pt
