Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.
The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.
If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.
It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.
Hosted on Acast. See acast.com/privacy for more information.
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.
The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.
If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.
It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.
Hosted on Acast. See acast.com/privacy for more information.
Advertising has funded journalism and kept the lights on for democracy since the steam age.
But in recent years many publishers have pulled away from relying so heavily on automated programmatic advertising as way of funding free online news.
In this episode (sponsored by Assertive Yield) the company’s chief operating office Sherzod Rizaev explains some of the challenges publisher face extracting value from an advertising ecosystem filled with intermediaries all taking a cut.
He says publishers don’t have to passively accept declining revenue but can increase their market share by taking back control of the technology which underpins online advertising.
He said: “I’m generally optimistic about where we are heading as a publishing industry. We are moving from guesswork and patchwork to a world where publishers can operate with more certainty and precision and confidence of know exactly what they are publishing, how much money they are earning.”
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Whatever medium publishers started out on, many are now racing towards Youtube and other online video platforms as the fastest growing source of both audience and revenue.
Goalhanger co-founder Jack Davenport joined Press Gazette editor Dominic Ponsford to discuss this phenomenon alongside consultant Connie Krarup of Q5 Partners.
He revealed how the producer of hit shows such as The Rest Is History and The Rest Is Politics now sees itself as a video production company more than an audio producer and explained why podcasts is now a term eschewed by the high-ups at Goalhanger.
Davenport also spoke about Goalhanger's commercial model, which includes strong incentives for hosts, and shared his tips for other publishers who want to succeed in an increasingly video-dominated media age.
This edition was sponsored by Q5 Partners.
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Hamburger Morgenpost head of product Dana Schluenzen tells Dominic Ponsford how offering readers a personalised selection of homepage stories has paid off with higher click-throughs and more returning visitors. This podcast also features insights from the CEO of website personalisation specialists Kilkaya, Tarjei Gilbrant.
This episode is sponsored by Kilkaya.
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Unlike many publishers, The Economist has chosen not to do any licensing deals with the likes of OpenAI - but isn't looking to sue them either.
The Economist's president Luke Bradley-Jones appeared at Press Gazette's Future of Media Technology Conference in London and explained how the brand is adapting for a "post-search world", including by launching one of its newsletters on Substack.
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Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Press Gazette senior reporter Bron Maher talks to Politico executive editor for Europe Kate Day about how the niche brand's rapid expansion on this side of the Atlantic.
The title launched in Washington in 2007 and has been in Europe since 2015. It now has 350 staff in Europe with 45 in the UK alone. Day explained how the brand's mixed B2B and consumer business model works and revealed more about its further expansion plans.
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Press Gazette editor-in-chief Dominic Ponsford caught up with New York-based publishing consultant Matthew Scott Goldstein (MSG) to talk about the future of news in the era of AI.
How concerned should publishers be about the threat posed to their business models by generative AI?9.9 out of ten said MSG.
He explained why generative AI could spell the end of the road for publisher websites, but why it could also lead to a huge payday for the creators of quality content,
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Press Gazette's editorial team share their insights into big stories from the world of news. GB News has lost nearly £100m but is growing its non-TV advertising revenue and heading in the right direction. Charlotte Tobitt talks about this and the implications of its big legal victory over Ofcom.
Bron Maher shares some highlights from Press Gazette analysis for US newspaper and magazine print circulation figures. There are only a handful of newspapers selling more than 100,000 print copies in the USA (but they can console themselves with the fact they have strong digital subscriber bases).
And Press Gazette editor-in-chief Dominic Ponsford looks at the latest financial results from Reach which reveal growing page views and profits amid a backdrop of overall decline at the UK's biggest commercial news publisher.
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With three major London-wide local journalism launches in the last months is journalism about England's capital city bouncing back after many years of decline?
London Centric founder Jim Waterson explains how his Substack-based title has already gained thousands of paying subscribers since launching in September 2024.
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Over four years at the Financial Times head of newsletters for the title Sarah Ebner has helped grow the title's number of email subscribers from 500,000 to 1.6 million.
She told Press Gazette that email newsletters are now the biggest driver of reader engagement at the FT. They are also hugely important for driving subscriber loyalty and finding new paying readers as well as providing advertising and subscription revenue in their own right.
In this masterclass interview she explains how publishers can supercharge their newsletter strategy.
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Former digital development director of The Sun Paul Hood has just quit his job to study generative AI full time.
He explained why AI in the media is set to reach a tipping point in 2025 and start to fundamentally change the business. He also reveals some of the practical steps publishers should take to ensure they can capitalise on the opportunities AI presents and avoid some major pitfalls.
Sitting back and doing nothing is not an option, he says.
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The Press Gazette team look back on the big themes of 2024 for news publishers and reveal what they have learned.
They also share their predictions for 2025 which include: more paywalls in the national media, an economic upturn all around and big changes in the tech platforms which readers use to discover their news,
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