In this episode, we look at if a charity should invest in starting a lottery or should they promote Regular Giving which to gain a stronger return.
In this episode I give my personal opinion on changing the price of your lottery from £1 per ticket.
I'm not saying I'm right, but I ask the questions - What are your motivations? Is this what your audience are asking for? Or are you changing just to be different in a landscape of £1 Lotteries?
What is a Supporter Journey?
Why are they important?
In this episode we introduce SJ's and talk about why every charity needs to take their donors on a journey with them to harness the power of future gifts.
When you do Face-to-Face recruitment right, you are genuinely creating a pipeline of future givers, of future Legacy givers.
In this episode we look at a piece of data analysis work that highlights how one National Charity has delivered over £4.8million of additional gifts from their F2F donors. A Legacy pipeline of Baby Boomers is at their disposal, all because they recruited the right Lottery players through Face-to-Face fundraising.
Do internal teams champion Face-to-Face like they do other forms of fundraising?
From experience, I have seen times where internal teams have looked down on Face-t-Face as a dirty little secret. With the brand exposure offered by F2F and huge sums of fundraising income that this channel can generate, do internal teams need to rethink how they work with your Face-to-Face teams?
With the pressure to deliver results, are charities forgetting about their Return on Investment? Are Senior Management focusing on the right metrics for what success looks like?
In this episode we discuss why ROI is such an essential measurement of success and how a focus on volume can lead to poor quality recruitment, higher costs and a loss of future potential income.
Who are The Fundraising Partnership and why we have a podcast
Face to Face fundraising in a Hospital for a Hospital charity requires a much greater level of planning, training, skill and empathy to safeguard supporters and the Hospitals reputation. We talk with Nick Berg, The Fundraising Partnership's CEO, about his time fundraising for our NHS for Hospital Lottery and Regular Giving donations.
An insight into what to think about when starting a charity lottery, from a Lottery professional with over 10 years launching, growing and running a Lottery for a National Charity.
We talk about Lottery jargon and key areas to consider, we bust some myths, offer up some alternatives and look at the key focus you need to make your lottery sustainable and successful.
