In this episode of The Franchise Marketing Show, Adam is joined once again by Quinton from Social Places to explore the key services that help franchisors and franchisees thrive in their local markets.
They dive into how Social Places provides:
Listings management – ensuring every franchise location is visible and accurate across Google, Apple Maps, Facebook, and more.
Reputation management – tracking and responding to reviews at scale to build trust.
Social media management – making it easy to run local campaigns with brand consistency and measurable results.
Whether you're a franchisor looking for scalable marketing tools or a franchisee wanting more local support, this episode is packed with insight on how to do it better.
Links mentioned:
Coconut Marketing: https://www.coconut.marketing
Social Places: https://www.socialplaces.co.za
In this episode of The Franchise Marketing Show, Adam is joined by Quinton from Social Places for a deep-dive conversation on AI and its growing role in franchise marketing.
They explore how AI is already reshaping local marketing, reputation management, and customer engagement for franchise networks — and what franchisors need to be thinking about now to stay ahead. From automating reviews to personalising campaigns at scale, this is a practical and forward-thinking look at where the industry is headed.
Whether you're new to AI or already experimenting with tools, this chat will give you insight into how to make it work for your brand.
Coconut Marketing
https://www.coconut.marketing
Social Places
https://www.socialplaces.co.za
Want to land more speaking gigs and boost your franchise brand?
In this episode of The Franchise Marketing Show, Mark chats with speaking coach and communication expert Sian Brennan Todd.
Whether you’re looking to appear as a guest on more podcasts, improve your confidence when speaking in public, or get booked for conferences and industry events, Sian shares practical tips that anyone in franchising can apply.
We discuss:
• How to pitch yourself as a great podcast guest
• What makes a speaker memorable (for the right reasons)
• Why clarity beats charisma
• How speaking opportunities can support franchise recruitment
If you’re a franchisor, franchisee, or consultant looking to grow your brand and build trust through speaking, this episode is full of insight.
Find out more about Coconut Marketing: https://www.coconut.marketing
Get in touch with Sian: https://www.sianbrennantodd.com/
In this episode of The Franchise Marketing Show, Adam sits down with Stewart and Monica from Atlas Mapping, the specialists in franchise territory mapping and data analysis.They explore how Atlas Mapping helps franchises define and refine their territories using data-driven insights. You’ll hear how brands can avoid common pitfalls when creating franchise areas, what kind of data actually matters, and how artificial intelligence is set to change the way franchises interpret and act on this data in the near future.Whether you’re just starting to build a franchise network or scaling an existing one, this episode is packed with practical advice on how to make smarter decisions with geography and growth.Topics covered:What Atlas Mapping does and how they support franchisorsCommon mistakes in territory planningThe role of demographic and customer dataHow AI will shape the future of franchise mappingSubscribe for more insights into franchise growth, marketing, and strategy.Find out more about Atlas Mapping here: https://www.atlas-mapping.com/en-gb/Find out more about Coconut Marketing: https://www.coconut.marketing
Get ready for a deep dive into the future of content creation! In this groundbreaking episode of The Franchise Marketing Show, Mark and Adam tackle the monumental arrival of Google Veo 3, Google's latest AI video generation tool that's sending shockwaves through the creative industries.
Veo 3 isn't just another step forward; it's a giant leap. With its unprecedented ability to generate high-quality, realistic video with native audio, dialogue, and sound effects from simple text prompts, the landscape of film production, TV, and even franchise marketing is about to be irrevocably changed.
In this episode, Mark and Adam discuss:
Whether you're a filmmaker, a marketer, a franchise owner, or simply fascinated by the bleeding edge of AI, this episode is a must-listen. Tune in to understand how Google Veo 3 will redefine what's possible in the world of video and marketing!
Don't forget to like, subscribe, and share your thoughts in the comments below!
Listen on Spotify, Apple Podcasts, or wherever you get your podcasts.
#FranchiseMarketing #AIVideoGeneration #GoogleVeo3 #FilmProduction #TVProduction #AIinMarketing #FutureofContent #DigitalMarketing #Podcast
Polly recounts her experience of surviving the Bali bombings, the tragic loss of her husband, and how those events led her to establish Dan’s Fund for Burns, a charity dedicated to supporting adult burn survivors in the UK.Ian also shares his own personal story of surviving an explosion, offering a rare and honest reflection on how trauma shapes lives and perspectives.This episode is a heartfelt conversation about resilience, purpose, and turning unimaginable tragedy into positive action.If you'd like to support the work of Dan’s Fund for Burns, the Coconut Marketing team is climbing Mount Snowdon to raise funds for the charity. Please consider donating here:https://www.justgiving.com/page/coconut-marketing
In this episode of The Franchise Marketing Show, Mark and Ben explore the power of photography in franchise recruitment. They discuss how franchises can use high-quality imagery to build trust, attract the right franchisees, and stand out from the competition.
You'll learn why relying on stock photography can weaken your brand, how to create authentic visuals that resonate with potential franchisees, and what the rise of AI-generated images means for the future of franchise marketing.
If you want to elevate your franchise recruitment strategy with better visuals, this episode is for you!
Follow our film photography show on YouTube: https://www.youtube.com/channel/UCEKCZSWB_O_mRFMDuOJLhfw
In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Jen Chapman-Boffin, founder of Cinder Ltd.
Jen has over a decade of experience in franchising, working with franchisees, franchisors, and the British Franchise Association. At Cinder Ltd, she focuses on promoting mental wellness and resilience within franchise networks. Jen shares practical tips on improving mental fitness and creating supportive environments for franchisees, emphasising the importance of mental health in sustaining successful franchise operations.
For more information about Cinder Ltd, visit: https://cinderltd.co.uk/
Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/
In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Vicki Mitman, Director of NMW Franchise Services Limited.
Vicki is a qualified solicitor specialising in franchising, with extensive experience advising both franchisors and franchisees on legal aspects of franchise operations. Appointed as Director of NMW Franchise Services Limited in October 2023, she focuses on creating and updating franchise agreements, as well as providing guidance on franchise management and development.
Beyond her legal practice, Vicki is an ILM Level 7 qualified executive coach and mentor, assisting individuals and businesses in enhancing performance and fostering a coaching culture within organisations.
Vicki has been actively involved with the British Franchise Association (bfa), achieving Qualified Franchise Professional (QFP) status in 2015, and has served as Chair of the bfa Affiliate Forum and on the bfa Membership Committee. She has also chaired regional meetings of Encouraging Women Into Franchising (EWIF) for over five years and has received awards for "Service Provider in Franchising" and "Young Woman in Franchising."
For more information about NMW Franchise Services Limited, visit: https://www.nmoran-watson.co.uk/
Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/
In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Ted Richardson, the Head of Live-in Care at Bluebird Care.
Bluebird Care is a prominent home care provider in the UK and Ireland, offering personalised care services that enable individuals to live independently in the comfort of their own homes. With over 220 locally-owned offices, Bluebird Care delivers a range of services, including live-in care, to support diverse customer needs.
Ted discusses the company's commitment to enhancing support for franchise partners and care teams, reflecting Bluebird Care's dedication to providing high-quality, personalised care.
For more information about Bluebird Care and their franchise opportunities, visit: https://bluebirdcarefranchise.co.uk/
Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/
In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Angelique Frank from Body20.
Body20 is a cutting-edge fitness franchise that uses Electro Muscle Stimulation (EMS) technology to deliver highly effective, time-efficient workouts. Angelique shares how Body20 is revolutionising the fitness industry, the benefits of EMS training, and the exciting opportunities available for franchisees looking to join this growing brand.
Find out more about Body20: https://www.body20.co.uk/
Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/
In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph speaks with Nathalia Shvarts from Excello Law.
Nathalia is a specialist franchise lawyer with extensive experience advising franchisors and franchisees on legal matters, from franchise agreements to dispute resolution. She shares valuable insights on key legal considerations in franchising, common pitfalls to avoid, and how businesses can protect themselves while growing their franchise network.
For expert franchise legal advice, visit Excello Law: https://excellolaw.co.uk/
Find out how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/
In this episode of The Franchise Marketing Show, Mark sits down with Adam Lovelock to discuss the biggest marketing challenges franchises face today. From brand consistency to lead generation, they break down the key hurdles franchisors and franchisees need to overcome to succeed.
They cover:
If you're a franchisor or franchisee looking to improve your marketing strategy, this episode is for you.
Need help with franchise marketing? Visit https://coconut.marketing
In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Jodie Marsh from Elite Franchise.
Elite Franchise is a leading publication showcasing the top franchise brands in the UK. Jodie shares insights into the latest trends in the franchise industry, what makes a franchise stand out, and how Elite Franchise supports franchisors in gaining visibility and attracting the right franchisees.
Find out more about Elite Franchise: https://elitefranchisemagazine.co.uk/
Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/
In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph sits down with Mark Wheway, the franchisor behind Magical Maths.
Magical Maths is an after-school maths programme designed to make learning fun and engaging for primary school children. With interactive sessions, games, and activities, the franchise helps children build confidence in maths while enjoying themselves. Mark shares insights into how the franchise operates, the benefits for franchisees, and the impact of making maths exciting for young learners.
For more information on Magical Maths, visit: https://magicalmathsclub.com/
Find out how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/
In this episode, recorded at the British & International Franchise Exhibition at Olympia, Mark interviews Katie Bullon from Activ Marketing.
Activ Marketing is a franchise network that provides expert marketing services to small and medium-sized businesses. Katie shares insights into how the franchise model works, the benefits of joining Activ Marketing, and the key marketing strategies businesses should be using to grow their brand.
Find out more about Activ Marketing: https://www.activmarketinggroup.com/
Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/
In this special episode of The Franchise Marketing Show, Ian Easton and Paul Clegg from Coconut Marketing share an inspiring story of resilience and purpose.Ian, a burns survivor from a devastating accident in 2018, had a dream where he climbed Mount Snowdon. That vision has now become a mission—this June, Ian and the Coconut Marketing team will take on the challenge for real, raising money for Dan’s Fund for Burns, a charity dedicated to supporting burn survivors.Join us as we discuss Ian’s journey, the motivation behind this incredible fundraising effort, and how you can get involved.Learn more about Dan’s Fund for Burns: https://dansfundforburns.org/Subscribe for more insights on franchise marketing and inspiring stories.
Welcome to The Franchise Marketing Show, where Mark and Adam from Coconut Marketing bring their insider expertise and bold predictions to the world of marketing and franchise growth. In this episode, they dive into the future of marketing in 2025, exploring cutting-edge trends like AI-driven strategies, the rise of live shopping, and how these innovations are reshaping franchise marketing. Whether you're a franchise owner, marketer, or just curious about the next big thing in marketing, this episode delivers insights you can’t afford to miss. Tune in and stay ahead of the curve!
In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Adam from Coconut Marketing interviews Dani Hickman from Dog First Aid. Dani shares the story behind Dog First Aid, a franchise dedicated to providing life-saving first aid training for dog owners and professionals. They discuss the growth of the business, the unique challenges of franchising in the pet care industry, and the importance of empowering dog owners to respond confidently in emergencies.
If you’re passionate about pets and interested in franchising, this episode offers valuable insights on building a meaningful, impactful franchise that makes a difference in people’s lives—and their pets’ lives too!
Connect with Dani here: https://www.linkedin.com/in/dani-hickman-11b0201b4/?originalSubdomain=uk
Find out more about Dog First Aid here: https://www.dog-first-aid.com/
Connect with Coconut: https://www.coconut.marketing
In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Adam from Coconut Marketing interviews Fiona Jones from Franchise Accounting Specialists. Fiona shares her extensive knowledge of the financial side of franchising, offering expert advice on how franchisees and franchisors can navigate the complexities of accounting, tax, and financial planning. They discuss common financial challenges in the franchise world, how to set up a solid financial foundation, and the importance of strategic planning for long-term success.
If you’re a franchisee or franchisor looking for valuable insights on managing your finances effectively, this episode is a must-listen for sound, practical advice on financial management within the franchise industry.
Connect with Fiona here: https://www.linkedin.com/in/fionagrantjones/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=uk
Find out more about Grant Jones Accountants: https://www.grant-jonesaccountancy.com/
Connect with Coconut Marketing: https://www.coconut.marketing
