In this episode of The Fashion Algorithm, Gustavo Smidt sits down with Josh Dorfman—CEO of Supercool and co-founder of climate-tech company Plant It—to unpack how real sustainability is transforming fashion e-commerce. From resale models that boost margins to regenerative materials used by top brands like Patagonia and Prada, Josh shares actionable insights on where fashion is headed and why sustainability is now a growth strategy.
This podcast is brought to you by Cloutfit.ai / OutfitAlliance.com — the AI platform connecting fashion e-commerce brands with influencers to drive revenue and product discovery at scale.
Welcome to a deep dive into the forces re-shaping the future of fashion e-commerce! In this episode, we unpack the cutting-edge innovations and evolutionary shifts highlighted in McKinsey's latest Technology Trends Outlook 2025 report. We explore how a 'baker's dozen' of frontier technologies aren't just buzzwords, but are poised to revolutionise how fashion brands operate, connect with customers, and manage their supply chains.
The pace of technological change is accelerating, propelled by fast-moving innovations and an exponentially increasing demand for computing power. Artificial Intelligence (AI) stands out not only as a powerful technology wave on its own, but also as a foundational amplifier for the other trends. Its impact increasingly occurs via a combination with other trends, accelerating progress within individual domains and unlocking new possibilities.
Here’s how these key trends are set to transform your fashion e-commerce business:
This episode will equip you with insights to navigate rising complexity, scale emerging solutions, and build trust in a world where the lines between digital and physical continue to blur. Don't just watch the future unfold; learn how to shape your brand's destiny by strategically applying these frontier technologies today.
Consider this: In the rapidly evolving landscape of fashion e-commerce, embracing these frontier technologies is less like adding new apps to your phone and more like upgrading your entire operating system to one that can learn, adapt, and predict the next big trend.
Are you in fashion e-commerce or influencer marketing? Ever wondered how to unlock massive revenue growth and truly harness the power of the creator economy? This episode dives deep into Voilà (voila.store), the groundbreaking social commerce platform that's redefining how brands, creators, and shoppers connect in the fashion and lifestyle space.
Join us as we explore Voilà's innovative strategies, which have propelled it to host 20,000+ brands and 40,000+ creators. Founded by former Google ML engineer Ke Shang, Voilà's vision is to replace traditional "link in bio" solutions with AI-powered shoppable storefronts, drawing inspiration from the highly successful Chinese e-commerce model.
In this episode, you'll discover:
Discover why Voilà is positioned as "incredibly necessary" for the future of social commerce, making shopping easy for consumers and monetisation accessible for creators.
Are you in fashion e-commerce, grappling with how to scale your brand through influencer marketing and social commerce? Look no further! In this must-listen episode, we unravel the remarkable journey of LTK (formerly rewardStyle), from its humble beginnings as a bootstrapped fashion blog to a colossal £2 billion valuation, driving over $5 billion in annual retail sales. This isn't just a success story; it's a comprehensive playbook for fashion-tech startups aiming to dominate the creator economy.
We'll dive deep into LTK's strategic brilliance, revealing how founders Amber and Baxter Box identified and solved the critical disconnect between influencer content and monetisation. Learn how they built a multi-sided platform that simultaneously empowered creators to build sustainable businesses, enabled brands to scale partnerships efficiently, and provided consumers with seamless, inspiring shopping experiences.
In this episode, you will discover:
This episode is packed with invaluable lessons for fashion e-commerce brands, digital marketing professionals, and aspiring fashion-tech entrepreneurs. Tune in to understand how LTK built its empire and how you can adapt their strategies to thrive in today's competitive landscape. Don't miss this blueprint for revolutionising your brand partnerships and creator marketing efforts!
#FashionEcommerce #CreatorEconomy #InfluencerMarketing #LTK #SocialCommerce #BrandPartnerships #GrowthStrategy #TechInFashion #Monetization #AI
This episode is like a treasure map for fashion e-commerce businesses, showing how LTK, an early explorer, charted a course through the emerging digital landscape, discovering and leveraging hidden gems (like shoppable content and AI) to build a thriving kingdom of commerce. Now, you can follow their map, adapted for modern tools, to find your own success.
Step into the future of fashion e-commerce with our latest episode, "Future Threads"! Are you ready to discover the groundbreaking technologies reshaping how consumers shop and brands thrive?
In this must-listen for fashion professionals, we dive deep into the latest trends and innovations from June 2025. Explore how AI is dramatically accelerating speed-to-market for fashion design platforms like "Make the Dot," cutting research time from a day to just an hour and slashing line sheet creation from seven days to one! Discover how high-quality AI visuals are boosting buyer engagement and enabling teams to sharpen their capabilities, rather than replacing jobs.
We'll journey into the evolving UK online fashion landscape, where mobile-first shopping reigns supreme and retailers face intensifying competition. Learn how brands are leveraging AI to deliver hyper-personalised experiences beyond generic marketing, and reimagining physical stores as immersive "stages" for real-life connection and brand loyalty. From Nike's AI-powered meditation installations to Glossier's personalised poem generators and Chanel's AI-integrated scenography, understand how tech-driven activations are creating magical, emotional bonds with consumers.
But that's not all! Get the inside scoop on Google's major move to embed agentic checkout and virtual try-on directly into Search. Imagine users seeing clothes on their own photos and even completing purchases autonomously – all powered by Gemini 2.5!
Crucially, we explore how digital transformation is laying the foundation for a more sustainable and inclusive fashion future. Hear how virtual try-on technology is set to reduce returns by up to 40% and cut carbon emissions, and how AI-powered recommendations are helping consumers make sustainable style choices. We'll also cover the revolution in 3D design, cutting sample production by up to 70%, the efficiency of on-demand manufacturing, and the booming role of blockchain in ensuring supply chain transparency and verifying ethical practices, a market projected to reach $5.43 billion by 2025!
This episode is packed with insights on AI-powered personalisation, virtual try-on, supply chain optimisation, mobile-first experiences, livestream shopping, and digital clothing. Don't miss out on understanding these critical technology focus areas that are shaping the industry and addressing challenges like "bracketing" purchase behaviour and fashion size & fit problems.
Tune in to discover how to innovate, boost efficiency, and gain a competitive edge in the fast-paced world of fashion e-commerce!
#FashionTech #Ecommerce #AIinFashion #VirtualTryOn #SustainableFashion #RetailInnovation #DigitalFashion #SupplyChain #MobileShopping #GoogleShopping #FashionTrends2025
Is the future of fashion modelling digital? H&M's recent announcement to create AI "digital twins" of 30 human models is sending shockwaves through the industry, from high fashion to e-commerce. But what does this mean for the models, the creatives, and your favourite brands?
In this episode, we dive deep into the world of AI in fashion, exploring how giants like H&M, Levi's, and Hugo Boss are experimenting with digital models for marketing and social media, creating "scarily lifelike" images that allow models to be in "two places at the same time". Imagine Vilma Sjöberg or Mathilda Gvarliani, models for Vogue and Chanel, having virtual replicas working alongside them!
However, not everyone is embracing this fashion technology revolution. We uncover the growing backlash from unions like Bectu and Model Alliance, who raise critical questions about fair compensation for digital twins, the impact on jobs for hair and make-up artists, and the potential "erosion of human work" at entry levels, especially for those in e-commerce shoots. Is this a "capitalistic approach to cut costs", or a way to achieve greater diversity in e-commerce, as argued by AI model creators like Lalaland AI?
We also look at the emerging 'guard rails', including the Model Alliance’s Fashion Workers Act and the EU AI Act, designed to protect models and ensure transparency with AI-generated content. Can AI truly replicate the innovation and human touch of fashion? Join us to explore the exciting yet controversial frontier of AI models and their undeniable impact on e-commerce innovation and the entire fashion industry!
Is your fashion e-commerce brand truly ready for 2025? In a landscape where consumer trends can shift in days and tariffs change overnight, agility and clear vision are paramount. This episode reveals how AI is becoming the essential "e-commerce hack," transforming how brands sell, fulfill, and grow globally.
Join us to uncover the six game-changing ways AI is reshaping retail, empowering you to move from reactive decision-making to proactive strategy. Discover why 98% of executives are eager for AI to reduce manual monitoring and decision fatigue, and how this technology delivers strategic intelligence, surfacing insights at the moment they matter most. Learn how real-time forecasting can curb global disruptions, especially as 75% of e-commerce companies report tariff-related challenges.
We'll dive into how AI creates a unified core, replacing the siloed tools that 97% of businesses currently juggle, and how it enables fulfillment to adapt dynamically, not lag. Explore how leading fashion and lifestyle brands like Nike, Target, and Levi Strauss & Co. are leveraging AI for smarter inventory decisions, improved service levels, and enhanced supply chain agility. This isn't just about technology; it's about making your tech stack work smarter, fostering innovation, and driving profitability. Tune in to understand why AI is the ultimate growth engine for your fashion e-commerce business.
Welcome to "The Fashion Algorithm," the podcast that unravels the digital threads shaping our industry! In this insightful episode, we dive deep into Mary Meeker's latest AI trends report, exploring how its groundbreaking insights are already affecting and will continue to transform the fashion ecommerce landscape.
Prepare to discover:
Join us as we explore the future of fashion ecommerce, where Artificial Intelligence isn't just a buzzword, but the core algorithm driving innovation, customer experience, and unprecedented growth.
Don't miss out on these vital insights for staying ahead in the fast-evolving world of online fashion!
Get ready for a seismic shift in fashion e-commerce! Between 2025 and 2030, Artificial Intelligence isn't just a tool – it's a foundational catalyst set to redefine everything from job roles to consumer closets.
Join us as we unpack the latest insights into this transformative era for fashion retail. We'll explore how widespread AI integration is poised to reshape the global labour market, leading to significant job displacement, particularly in routine roles. This will recalibrate consumer spending, fostering a "Recession Core" movement where value, quality, and sustainability take centre stage.
But fear not! While reduced discretionary income will temper demand for non-essentials, AI offers powerful solutions. Discover how successful fashion e-commerce companies are leveraging AI to:
We’ll delve into the strategies needed for survival and growth, highlighting why data-driven agility, customer-centric AI integration, and a commitment to ethical and sustainable practices are non-negotiable characteristics of leading brands.
Whether you're a founder strategising for the future or an employee navigating an AI-augmented career path, this episode provides crucial insights. Learn why continuous upskilling in AI literacy and cultivating "durable skills" like critical thinking and adaptability are paramount. Understand the imperative for businesses to invest in robust data infrastructure and explore innovative models like circular fashion and "phygital" retail.
Don't get left behind – the future of fashion e-commerce is intelligent, agile, and customer-obsessed. Tune in to understand the transformation and how your business can thrive in the AI era.
business ready for the unexpected? The escalating Israel-Iran conflict isn't just a regional issue – it's sending shockwaves through global fashion e-commerce, fundamentally redefining how brands operate and consumers shop.
In this crucial episode, we unpack the far-reaching implications:
Tune in to this essential episode to get ahead of the curve, understand the 'new normal' for global online fashion retail, and equip your business to thrive amidst unprecedented uncertainty. Don't just react – strategise for resilience and redefine value in your fashion e-commerce operations.
Are you in fashion ecommerce and looking for innovative ways to drive sales? Tune into our latest podcast episode where we dive deep into LTK, the pioneering platform that's reshaping how fashion, beauty, and lifestyle brands connect with consumers through authentic influencer partnerships.
Discover how LTK, founded by creator Amber Venz Box in 2011, has evolved from a simple monetisation tool into a global powerhouse facilitating nearly $5 billion in annual retail sales. The platform generated an impressive $4.1 billion in sales during 2023 alone. Learn about their unique Creator Commerce model which bridges social media influence and measurable e-commerce results.
We'll explore the LTK ecosystem connecting brands with over 300,000 creators and accessing an audience of over 40 million monthly shoppers. This audience includes reaching 38% of adult Gen Z and Millennial women in the United States – a particularly relevant demographic for fashion brands.
Hear how brands leverage LTK's sophisticated tools, AI-powered matching (LTK Match.AI), and comprehensive data analytics to find the perfect creator partners and gain unprecedented insights into consumer behaviour and purchase patterns. We also discuss services like LTK Campaigns, which offer end-to-end campaign strategy and management for scalable creator marketing efforts.
Find out why LTK is so effective for driving purchases: creators focus on integrating product recommendations authentically into lifestyle narratives, driving purchase confidence among consumers by highlighting "fit, function, and value". Furthermore, LTK's robust tracking provides clear conversion measurement, addressing a common frustration in influencer marketing and offering a significant advantage over traditional social media tracking.
LTK isn't just driving sales; it's fostering significant economic impact. The platform has helped create nearly 1,100 millionaires across its creator and brand partners, including 240 during 2023 alone, demonstrating the substantial wealth generation potential within this ecosystem.
We'll also touch on LTK's strategic moves positioning creator marketing as a mature advertising channel, such as the upcoming Creator Upfronts scheduled for May 2025. Discover how their ongoing tech innovations, like the "Buy Now with LTK Cart" for seamless on-platform purchasing, and the upcoming video-first consumer app redesign, are enhancing the shopping experience and maintaining platform leadership.
If you're a fashion brand or ecommerce professional looking to harness the power of influencers, drive significant ecommerce growth, and connect with a highly engaged, purchase-ready audience, this episode is a must-listen. Discover how LTK is setting the standard for Creator Commerce and what its proven track record could mean for your bottom line.
Is your next luxury handbag or cult beauty find just an AI click away? Dive into the future of online shopping in this episode, where we explore the revolutionary rise of AI 'agents' – your potential new personal shoppers! These intelligent bots are set to transform e-commerce, performing multi-step tasks from product research across countless sites to seamless checkout, even for complex categories like fashion and beauty.
But can AI truly understand your unique style and emotional connection to a brand? We'll unpack how companies like Amazon, Google, and Perplexity are leading the charge, developing agents that promise to cut through information overload and offer hyper-personalised recommendations. Discover the exciting potential for brands to leverage agents for everything from trend analysis to enhancing customer experience.
However, we also tackle the critical questions: What about "hallucinations" and errors in AI's recommendations? Can agents truly be unbiased when advertising revenue is at stake? And will consumers really hand over their beloved fashion discovery journeys to a machine?
Join us as we discuss the incredible opportunities and pressing challenges as AI agents prepare to reshape the very fabric of online retail. Tune in to understand if this is the next giant breakthrough your e-commerce strategy needs!
Step into the future of retail with our latest episode, where we explore how Generative AI (Gen AI) is set to revolutionise the e-commerce value chain in the fashion industry! Drawing insights from The Business of Fashion's insightful white paper, 'The Future of E-Commerce, Powered by Generative AI,' developed in partnership with Zalando, we reveal how fashion businesses can responsibly integrate this next-generation technology.
Discover how Gen AI has the potential to automate a staggering 60 to 70 percent of employees' time, significantly boosting consumer engagement and streamlining workloads across your operations. But it's not just about efficiency; it's about building trust and ensuring responsible use. We delve into the crucial preliminary work required for successful AI adoption, from educating your workforce about what Gen AI is and how it differs from predictive AI, to securing leadership buy-in and identifying key pain points to solve.
Learn the vital ethical considerations for e-commerce retailers in this rapidly evolving space. We discuss the importance of keeping a human in the loop, ensuring transparency to build customer trust, and actively mitigating bias through diversified human and data-led strategies. As Tian Su, VP of Personalisation and Recommendation at Zalando, stresses, Gen AI "needs to be used purposefully, respectfully and responsibly". Tune in to equip your fashion e-commerce business with the knowledge to implement Gen AI tools safely and effectively, transforming your operations while safeguarding customer relationships and driving innovation.
Are you ready for the future of fashion e-commerce? Google is making a massive bet on AI shopping, set to transform how consumers discover and purchase products online!
In this unmissable episode, we delve into Google's latest AI-powered updates, unveiled at its annual I/O developer conference, and explore what they mean for your online retail strategy. Discover how Google's new 'AI Mode' goes beyond traditional search results, providing summarised answers to complex fashion queries like "what pairs well with this item?" and delivering highly relevant product listings. Imagine your customers receiving instant, personalised style advice directly from search – a true game-changer for product discovery!
But that's not all. We dissect the groundbreaking 'agentic checkout' feature, allowing Google's AI to automatically purchase items for users once a pre-set price, size, or colour is met, streamlining the buying process like never before. Plus, get the inside scoop on Google's enhanced virtual try-on technology, which now allows users to upload their own full-length photos to see how millions of apparel items might look on them – a significant leap for enhancing the online shopping experience and potentially reducing returns.
This episode unpacks the crucial implications for fashion brands and retailers. Learn how to ensure your products are optimally surfaced in this new AI-driven landscape, with a focus on the importance of maintaining up-to-date product information and leveraging Google's Merchant Center. We discuss how generative AI aims to help shoppers navigate overwhelming choices, improving overall product discovery – an area half of executives identified as having immense potential. While 'hallucinations' or inaccurate information pose a challenge, Google is implementing safeguards to ensure the accuracy of purchases.
Tune in to understand why AI shopping isn't just a fleeting trend, but a fundamental shift promising more personalised customer journeys and unparalleled opportunities for growth in fashion e-commerce. Don't get left behind – the future of online retail is here, powered by Google's AI!
Is your fashion business ready for the challenges of 2025? The industry is navigating unprecedented market uncertainty, but bold opportunities await those who embrace change and cutting-edge technology!
In this insightful episode, inspired by a recent BoF LIVE event, we unpack how next-generation technologies — from generative AI and 3D design programmes to machine learning — are not just trends, but essential tools for gaining a competitive edge in fashion e-commerce.
Join Maximilien Abadie, Chief Strategy & Product Officer at Lectra, and Andrea Pavon, Head of Advisory at Beyond Luxury Group, as they share expert insights on optimising your operations for growth, profitability, and sustainable business strategies.
In this episode, you’ll discover:
Tune in to future-proof your fashion e-commerce strategy and thrive in the evolving digital landscape!
Future-Proof Your Fashion Brand: Mastering Digital Transformation & Next-Gen Tech
Step into the future of fashion retail with this essential episode, exploring why building a robust brand community is becoming a strategic imperative for success in fashion e-commerce by 2025. Discover how moving beyond simple transactions to cultivate deep, authentic customer relationships is crucial for driving sustained growth and competitive advantage.
We dive into the compelling data showing how fostering trust, increasing engagement, and strengthening loyalty among consumers directly impacts your bottom line. Learn why boosting your customer retention rate by just 5% can significantly increase profitability, turning satisfied shoppers into brand advocates.
This episode maps out the key channels for effective community cultivation in 2025, from leveraging cornerstone social media platforms like TikTok, Instagram, and Pinterest for social commerce, to establishing your own brand-owned platforms, dedicated forums, and revamped loyalty programs. We also explore the exciting opportunities in the metaverse and virtual environments, including virtual fashion shows, digital goods, and immersive experiences, alongside the continued importance of integrating offline and hybrid experiences through pop-ups and omnichannel strategies.
Gain insights into innovative techniques for nurturing your fashion community, including utilising big data and AI for personalisation at scale, championing User-Generated Content (UGC) and co-creation to build authenticity and social proof, and collaborating with influencers for genuine reach. We also discuss the power of interactive and immersive content like AR try-ons and live shopping events, establishing robust feedback loops for product development, and aligning your brand with sustainability and ethical storytelling that resonates deeply with modern consumers, especially Gen Z.
Tune in for actionable recommendations on defining your brand's purpose, understanding your audience, prioritising transparency, empowering participation, and leveraging technology like AI and CRM systems for efficiency and enhanced customer journeys. Hear examples from leading brands like SKIMS, Lululemon, and Nike who have successfully built community-driven loyalty. By implementing these community-centric approaches, you can transform customers into passionate advocates and secure a resilient position in the dynamic digital marketplace of 2025 and beyond.
Get ready, fashion e-commerce professionals. The future of how people shop online is about to be radically transformed by Artificial Intelligence. This isn't just an upgrade; AI tools are set to disrupt the massive online retail sector, potentially cutting out traditional websites and apps entirely.
Imagine AI chatbots and automated AI agents recommending entire outfits, managing purchases, and reshaping the customer experience. This fundamental shift is sparking a fierce AI shopping race and, crucially, a new talent war.
In this must-listen episode, we delve into who the major players in digital commerce are hiring to build this AI-driven future of fashion shopping. Companies like Shopify, who are reimagining their platform for a "post-AI world" with key executives like Carl Rivera, and even AI powerhouses like OpenAI, bringing in veterans from commerce and advertising fields like Fidji Simo, are in this intense hiring race.
Discover the types of talent in demand – it's not just core engineering, but individuals with a strong consumer lens, experience from platforms like e-commerce marketplaces, and those capable of navigating rapid change. Leaders in product, partnerships, and engineering are at the centre of this shift.
We explore the cutting-edge developments in AI agent payment tools and features designed to make products discoverable within AI search results. Understand the critical need for businesses in fashion e-commerce to provide structured, standardised product information so their inventory can be effectively found and purchased by these emerging AI agents. Even major tech firms like Microsoft are launching initiatives for brands to share data directly for better visibility in AI tools. Shopify is also rolling out ways for its merchants to share listing information with AI applications.
The path to AI shopping isn't without hurdles, particularly in making existing retail sites easy for AI tools to interact with. This highlights the need for adaptable strategies and the right expertise.
Tune in to understand the competitive landscape, the crucial skills required, and how the AI talent war is directly impacting the future of fashion e-commerce. This episode is essential listening for anyone working in online retail, from e-commerce managers and digital marketers to product leads and brand owners, preparing for the next wave of digital transformation and retail innovation.
Moving from startup hustle to scalable success in fashion e-commerce? Stop relying purely on intuition and discover the power of a data-driven approach. We explore The Sales Acceleration Formula and how its foundation in engineering principles allowed one company to achieve $100 million in revenue through scalable and predictable sales processes. This episode unpacks the core components – from identifying and hiring top sales talent and building a repeatable training program to generating inbound leads and using technology to streamline operations – showing exactly how these strategies translate to achieving predictable growth for your fashion e-commerce venture.
Each option aims to capture attention with a question or strong statement, includes the core concepts and keywords from the sources and our discussion (Sales Acceleration Formula, fashion e-commerce, predictable growth, scalable, data, technology, inbound), and highlights the benefit of a structured, repeatable approach to sales, as championed by the author's engineering background. They also reference the significant growth achieved, adding credibility.
Okay, let's create an engaging and SEO-friendly podcast episode description specifically for the fashion e-commerce industry, drawing on the SimilarWeb AI usage report and our conversation.
Here is a possible description:
(Podcast Episode Description)
Are you an enterprise leader or professional in the fashion e-commerce world? You know AI is changing the game, but where is the real impact being felt right now? Get ready to explore the surprising AI usage trends revealed in the new SimilarWeb report, and what they mean specifically for your business.
SimilarWeb's analysis, covering global web traffic patterns for AI platforms, offers crucial insights into how generative AI is being adopted and where it's causing disruption. This isn't just consumer hype; it's a map of user behaviour and expectation that can inform your fashion e-commerce strategy.
In this episode, we dive into the data and discuss:
Understanding these data-backed shifts is vital for aligning your internal tools, managing user expectations, and identifying areas for potential strategic adjustment in your fashion e-commerce operations. Tune in to get actionable insights drawn directly from the SimilarWeb report to help you navigate the evolving AI landscape.
This description aims to be engaging by framing the report's findings as directly relevant and impactful for a fashion e-commerce professional's daily work and strategy. It incorporates key terms from the report and our discussion points, using bolding and bullet points to improve readability and highlight important concepts for both the listener and search engines.
From classic shirtwaist dresses to cutting-edge AI stylists, mom fashion has seen it all! This episode explores the incredible journey of motherhood style through the decades, revealing how each era reflected broader cultural changes.
We'll look back at the structured elegance of the 1950s, the liberation of pants in the 60s and 70s, and the unexpected rise of "mom jeans" in the 90s. Fast forward to today, and we're witnessing a seismic shift driven by artificial intelligence. Discover how AI is revolutionising modern motherhood fashion, offering personalised solutions that honour the multifaceted roles mothers play.
Learn about AI tools that can decode your personal style based on selfies, provide tailored advice on colours and silhouettes, help navigate generational trends (yes, we're talking about Gen Alpha's influence!), and even assist with sustainable shopping by recommending durable pieces. We'll discuss how technology enables virtual try-ons and helps you maximise your existing closet by suggesting new outfit combinations.
Join us as we delve into how AI is becoming the modern mother's stylist, making personal style effortless and empowering, all while celebrating the timeless trend of a mother's love.
Keywords: Mom fashion, motherhood style, AI fashion, artificial intelligence, personal stylist, style evolution, fashion history, wardrobe tips, sustainable fashion, fashion technology, Gen Alpha trends, Style DNA, podcast.
