Join Bhavna Sawnani as she explores a crucial aspect of employee experience surveys: driving high participation and engagement, in conversation with Chrystal Kennedy, Head of People Partnering at Mitre 10 New Zealand.
Together, they unpack how Mitre 10 achieved exceptional participation rates across a highly operational and decentralised organisation, even while transitioning to new platforms. The discussion dives into the vital role of senior leader buy-in, effective communication and promotion from boardroom to frontline, and how embedding the ‘why’ behind the survey can inspire action and trust.
Listen to gain practical tactics for promotion and mobilisation, the power of networks and local champions, and ways to remove friction so people can and will respond. Discover what messages resonate, when and how to target communications, and how closing the loop builds trust for the next cycle.
This episode offers actionable insights and practical tips to help organisations boost survey participation and build a culture of listening that drives long-term impact.
Join Helen Bywater-Smith as she dives into the crucial aspect of customer Loyalty with Andrew Custage, Head of Research Insights at Medallia, and Jean Francois Damais, Global Chief Research Officer at Ipsos CX.
Based on insight from the recent collaborative paper between Ipsos and Medallia, Beyond Transactions: The Shifting Dynamics of Customer Loyalty, the trio discuss the evolving landscape of customer loyalty and the crucial shift beyond transactional metrics to emotional attachment and customer sentiment.
Listen to gain actionable strategies to enhance loyalty programmes and understand the new dynamics of customer engagement. Explore generational differences in loyalty and understand the growing influence of artificial intelligence in loyalty programmes.
This episode provides valuable insights into creating authentic, emotionally resonant loyalty strategies that align with brand vision, enhance customer experience, and foster long-lasting customer relationships.
We invite you to explore the world of modern luxury—a place where artistry meets experience. This three-part film series is a journey into the heart of indulgence, revealing the stories, skill, and passion behind the world’s most exclusive experiences.Join Helen Bywater-Smith, alongside Ipsos Luxury Expert Stéphane Paoli and Channel Performance lead in Switzerland Annamaria Foldes with our luxury specialists: • Robert Herr - General Manager Beau Rivage Hotel Geneva• Vivienne Tang - Founder and CEO Destination Deluxe• Antonio Teixeira - Managing Director, Bucherer Geneva• Felicitas Morhart - Professor of Marketing at University of Lausanne and Founder of Swiss Centre for Luxury Research • Nóra Demeter - Architect, Founder and Director of Demeter Design Studio
As they decode the intricacies of luxury across three engaging films that were shot in Geneva, the world’s luxury watch centre.
Todays's Episode will cover Part 3: Delivering Luxury.The final element is the art of luxury delivery itself. Learn how to synthesise technology, people, and processes to create true operational excellence.Go back and listen to Parts 1 and 2, which were posted over the last two weeks.
This series invites you to reinterpret luxury, not just as a state of wealth, but as an art form - experiences painted with passion, precision, and deep insight. Join us as we unveil the layers of opulence and redefine your understanding of what it means to deliver pure luxury.
We invite you to explore the world of modern luxury—a place where artistry meets experience. This three-part film series is a journey into the heart of indulgence, revealing the stories, skill, and passion behind the world’s most exclusive experiences.Join Helen Bywater-Smith, alongside Ipsos Luxury Expert Stéphane Paoli and Channel Performance lead in Switzerland Annamaria Foldes with our luxury specialists: • Robert Herr - General Manager Beau Rivage Hotel Geneva• Vivienne Tang - Founder and CEO Destination Deluxe• Antonio Teixeira - Managing Director, Bucherer Geneva• Felicitas Morhart - Professor of Marketing at University of Lausanne and Founder of Swiss Centre for Luxury Research • Nóra Demeter - Architect, Founder and Director of Demeter Design Studio
As they decode the intricacies of luxury across three engaging films that were shot in Geneva, the world’s luxury watch centre.
Todays's Episode will cover Part 2: Designing The Luxury Experience. Look past the surface of luxury to master the design of experiences that sculpt memories and build lasting relationships.Go back and listen to Part 1, which was posted last week. And be on the lookout for Part 3, which will be released in the coming week!
This series invites you to reinterpret luxury, not just as a state of wealth, but as an art form - experiences painted with passion, precision, and deep insight. Join us as we unveil the layers of opulence and redefine your understanding of what it means to deliver pure luxury.
We invite you to explore the world of modern luxury—a place where artistry meets experience. This three-part film series is a journey into the heart of indulgence, revealing the stories, skill, and passion behind the world’s most exclusive experiences.Join Helen Bywater-Smith, alongside Ipsos Luxury Expert Stéphane Paoli and Channel Performance lead in Switzerland Annamaria Foldes with our luxury specialists: • Robert Herr - General Manager Beau Rivage Hotel Geneva• Vivienne Tang - Founder and CEO Destination Deluxe• Antonio Teixeira - Managing Director, Bucherer• Felicitas Morhart - Professor of Marketing at University of Lausanne and Founder of Swiss Centre for Luxury Research • Nóra Demeter - Architect, Founder and Director of Demeter Design Studio
As they decode the intricacies of luxury across three engaging films that were shot in Geneva, the world’s luxury watch centre.
Todays's Episode will cover Part 1: Defining Luxury Experiences Uncover the essence of luxury and how is this portrayed across sectors in 2025.Be on the lookout for Parts 2 and 3 as they will be released in the coming weeks!
This series invites you to reinterpret luxury, not just as a state of wealth, but as an art form - experiences painted with passion, precision, and deep insight. Join us as we unveil the layers of opulence and redefine your understanding of what it means to deliver pure luxury.
On this episode, we are sharing the audio from our latest LinkedInLive presentation on CX Global Insights 2025: A sneak peek into Ipsos’ newglobal benchmark of Customer Experience.
During our Live event, we explored key findings, such as the surprising “Onaverage, around the world, 70% of customers say they choose to use a brandbecause they know the experience will be good”, the impact of these surveyresults on your CX strategy, and the trends shaping the future of CX. We alsocovered topics such as the growing importance of emotional attachment, keydrivers of CX, personalisation, best and worst performing sectors.
◼ Host:
Sara Pike,Head of CX, Ipsos in Singapore
◼ Guests:
Jean-FrancoisDamais, Global Chief Research Officer, Ipsos
Francisco AgustínAcuña Bachmann, Head of CX, Ipsos in Latam
The video presentation can be found by following this link!
#CX#CustomerExperience#GlobalInsights#Benchmark#Performance#Business
In this month's podcast, Helen is joined by Jeremy Todd, Head of Research & Insight at Air New Zealand, Trish Roberts, Experience Management Director, and Tom Magill, Associate Director of Ipsos New Zealand.
This episode celebrates the success of the Air New Zealand CX programme, delivered by Ipsos with Medallia. At the 2024 Research Association Awards NZ, our exceptional Ipsos team won the 'Most Effective Agency' award among 10 nominations, winning in 7 awards. Alongside Air New Zealand, we jointly received the Gold Award. Tune in to learn about the award and discover the insights from our experience of how the teams collaborated to deliver an impactful CX programme.
Air New Zealand, one of the nation's most loved brands, identified Customer Experience as the Number 1 driver of Corporate Reputation. The challenges brought on by COVID-19 grounded airlines, and when the world began to reopen, customer expectations rebounded to pre-COVID levels, while the airline was still rebuilding. Performance scores were not meeting the anticipated standards.
The Ipsos team was commissioned to "look under the hood" of the programme at the wealth of data collected, to pinpoint exactly where the business needs to invest to meet and exceed expectations, ensuring the maintenance of their loyal customer base. Our Global data science and analytics team modelled the data to identify the key drivers of the experience and developed a simulator to demonstrate the Return on CX Investment (ROCXI) if changes were implemented. This shifted the research from a retrospective view to a forward-focused, fact-based programme that identified where Experience Design investments were required.
Tune in to discover how the team designed an award-winning programme which tuned into stakeholders' needs to reorient the business around the customer once again.
#ipsos #airnewzealand #cx #medallia #researchassociationNZ
This month, podcast host Danielle Doran is joined by Kendra Jones, Head of Client Success at Ipsos Channel Performance UK, and Andy Firth, Head of Advisory and Analytics Mystery Shopping at Ipsos Channel Performance UK, and Jean-Francois Damais, Global Chief Research office at Ipsos Customer Experience, who delve into the unique advantages of Mystery Shopping in assessing employee behaviours and internal processes, and how it complements Voice of the Customer (VoC) research as part of your Customer Experience measurement strategy.
The podcast discusses the relevance and importance of Mystery Shopping in today's business landscape, particularly its role in enhancing customer experience. It highlights that Mystery Shopping, when used in conjunction with Voice of the Customer research, provides a comprehensive understanding of customer experience by evaluating both the emotional aspect and the effectiveness of operational processes. Kendra and Andy emphasize the need for businesses to align Mystery Shopping programmes with their specific goals, whether it's improving customer service, ensuring compliance, boosting product recommendations, or increasing sales conversion rates. They illustrate how Mystery Shopping provides valuable data that allows businesses to identify areas for improvement, enhance employee training, and ultimately, create a customer-centric culture that fosters loyalty and drives business growth.
This podcast follows on from our thought-leadership release earlier this year ‘Demystifying Mystery Shopping’, which you can read here.
In this episode, join Danielle Doran as she chats with Erika Terblenche and Andy Firth about the Channel Performance Benchmark. Erika and Andy give us everything we need to know about the Benchmark; what it is, why it was created, the channel and sectors it covers, and how clients can put it to work to uncover hidden insights that leads to improved business and channel performance in our onmichannel world.
As the largest Mystery Shopping agency in the world, we know the importance of data, data and more data. But knowing what to do with it and how to put it to work is rarely optimised. Erika shares with us how Benchmark data and additional sales data can be used in tandem to achieve greater insight which can have a huge effect on the bottom line through effective mystery shopping programmes.
Get ready to uncover how the Channel Performance Benchmark is the competitive advantage your clients need to compare their performance against competitors and wider industry standards, identify performance gaps, uncover best practices, set realistic goals, and make informed strategic decisions.
What to learn more about the Channel Performance Benchmark? Head to Ipsos.com. There you can also find previous episodes of this podcast, for more thought leadership on Channel Performance and CX!
In this episode of Ipsos' Customer Perspective podcast, host Helen Bywater-Smith is joined by Zaheed Thawer, Director of Global Customer Centricity at leading insurance provider Manulife, and Vik Sood, EVP and Service Line Leader of CX Canada at Ipsos.
Zaheed shares how Manulife is transforming the Customer Experience and redefining the role of insurance in customers' lives. Through innovative products, digital engagement, and human-centred design, Manulife is building deep, emotional connections that go far beyond the typical transactional relationship that most people associate with insurance. By harnessing technologies like gamification and leveraging partnerships that enable proactive health management, Manulife is interacting with customers dozens of times per month rather than just once or twice per year. This allows them to better understand and meet customers' evolving needs and expectations across different life stages and cultural contexts. We discuss the critical importance of empathy, both for customers dealing with challenging life events and for the frontline employees who engage with them. By equipping and supporting employees with the right mindset, capabilities, and wellbeing resources, insurers can drive better customer and business outcomes.
If you're interested in learning how a customer-obsessed culture, creative use of digital tools, and human touch can breathe new life into a traditional industry, this is a must-listen episode.
Check out our latest Customer Perspective LinkedIn Live event - The Experience Beyond The Product, and more of our CX and Channel Performance thought leadership.
We open the new season of Ipsos' Customer Perspective welcoming Katrina Haby, Director of Customer Experience at Melbourne & Olympic Parks - Australia's heart of sports and entertainment, along with Lance Webb, CX lead for Ipsos New Zealand and head of CX Advisory for Asia Pacific.
Katrina and Lance join Helen Bywater-Smith, Ipsos' Global Head of Experience and one of the new hosts of Ipsos' Customer Perspective, to discuss how to design Customer Experiences in the events space. In this episode, we delve into the power of belonging and inclusivity, exploring how Melbourne & Olympic Parks design events that cater to diverse audiences, and leave a lasting impact. We also discuss the power of immersive customer journeys, the importance of drawing inspiration from unexpected places, and the enduring power of personalized human connection. Tune in to discover actionable insights and practical tips that you can apply to elevate customer experiences in any industry. We finish with a new book club feature - where our guests recommend their favourite books to elevate your experiences.
Ipsos’ Channel Performance teams partner with clients across the world to understand and measure channels and shoppers, to drive sales conversion. In our world of ‘convergent commerce’, they help improve performance across all sales and service channels – physical, contact centre, and digital – to deliver profitable growth.
We’re joined by Craig Bradley, who leads Channel Performance, and Stuart Wood, product leader for ‘Shopper’. At the start of 2023, Ipsos’ Shopper Insights and Virtual Testing teams joined our Channel Performance business. Virtual Testing offers simulated physical and digital retail environments to measure shopper decision making, and test different activation scenarios. Craig and Stuart tell us why these businesses came together, focusing on the benefits for clients, the business challenges addressed and, of course, the impact of so doing – with plenty of example cases. They delve into each aspect of Channel Performance: Channel Sizing, including Retail Census, Retail Audit and Illicit Trade Assessment, to inform channel entry and growth strategy; Execution Measurement to ensure compliance; Mystery Shopping with the end goal of driving the right customer behaviours; as well as Shopper Insights, with a behavioural science lens, to optimise marketing ROI; and Virtual Testing to win at the point of purchase. Craig and Stuart give a shout out to best practice organisations and share their predictions for the future.
Check out Ipsos’ latest Channel Performance, CX and omnichannel/convergent commerce thinking.
Many financial services businesses deploy external intermediaries in one form or another. These B2B (business to business) relationships are typically between the financial institution and external salespeople, advisors, agents, brokers, wholesalers and such like. In many cases, these businesses are then selling to other businesses, rather than the end consumer.
Unfortunately, it can be easy to overlook people who don’t work directly for your firm, because you may not ‘see’ or have regular contact with them. However, as an extension of your firm, they represent your brand, products, and services. More importantly, their success has a significant impact on the success of your firm during challenging economic times.
Mary DeBisschop and Jeff Repace, Senior Vice Presidents in our Ipsos US Customer Experience team, have recently published a paper called ‘Why empowering intermediaries can help financial services companies in a challenging economy’. They join us on our Customer Perspective podcast to talk about helping businesses understand what it takes to maintain successful B2B relationships with their intermediaries.
And if you’d like to hear more from Mary and Jeff, sign-up for their upcoming webinar on 7th June: [WEBINAR] Empowering B2B Intermediaries through Customer Experience | Ipsos.
Ipsos’ latest CX and Channel Performance thinking may be found via these links.
