Think Minority Report—but make it practical. Today, Rob welcomes Tasha Grantham of Exact Digital to unpack how programmatic advertising lets you reach exactly the right buyers, at the right time, across Connected TV (CTV/OTT), display, streaming audio, and social—without wasting budget.
We dig into:
Why programmatic is the “wild west” (in a good way) compared to Google/Meta targeting
Building rifle-shot audiences (e.g., “roofs >10 years,” “bedbug intent,” “returning-to-school”)
A full-funnel blueprint: CTV → display → site → social retargeting → lead
Geofencing with device IDs and how it powers real-world outcomes
First-party data, lookalikes, and CRM match for cheaper, better reach
The SEO reality in an AI world—and when paid beats “posting every day”
If you run a local service business (roofing, HVAC, pest control, banks, colleges, healthcare), this episode shows how to stop guessing and start converting.
Programmatic = automated, data-driven buying across CTV/OTT, display, audio, and more.
Precision beats volume: stop “spray and pray,” target by behaviors, locations, and signals.
Retargeting is non-negotiable—most buyers don’t convert on first touch.
First-party data is your moat in a cookie-constrained future.
Budgets don’t need to be huge; strategy and sequencing do the heavy lifting.
Key Takeaways
"Entrepreneurial Odyssey S3 E1 | Chelwood Consulting's Path to Success 🚀"🚀 Welcome to Entrepreneurial Odyssey S3 E1! In this episode, we explore Chelwood Consulting's journey to success. Learn how business consulting, management consulting, IT consulting, and strategy consulting help businesses grow.We discuss the key challenges and solutions in marketing consulting, HR consulting, operations consulting, and healthcare consulting. Discover insights on supply chain consulting, environmental consulting, energy consulting, and technology consulting that drive business transformation.🔍 Topics covered in this episode:✅ The role of education consulting and legal consulting in business success✅ How mergers and acquisitions consulting supports business growth✅ The power of process optimization consulting and customer experience consulting✅ The latest trends in innovation consulting firms and strategic sourcing consulting✅ Smart approaches to financial planning for long-term stability💡 Whether you're an entrepreneur or a consultant, this episode is packed with insights to help you succeed! Don’t forget to like, comment, and subscribe for more episodes.#BusinessConsulting #StrategyConsulting #ITConsulting #MarketingConsulting #Entrepreneurship
Entrepreneurial Odyssey — “Podcasting That Actually Grows Your Business” with Robert Plank
If you’ve thought, “I want a podcast, but I’m overwhelmed by 50 tools and 60 places to post,” this episode is for you. Rob sits down with Robert Plank—computer-programmer-turned-podcasting-pro and founder of DFY Podcast—to unpack how founders, professionals, and creators can use a podcast as a strategic growth engine. From landing better relationships and leads to turning one interview into weeks of content, Robert lays out the simple systems that keep you consistent (and sane) without living in your editing software.
Why podcasting is the most human, trust-building channel in an AI-saturated world
The 6 core benefits of hosting (authority, relationships, relevance, content flow, and more)
How introverts can thrive on-mic (practice, structure, and energy management)
The “one recording → many assets” repurposing play (clips, quotes, show notes, blogs, posts)
Consistency frameworks that prevent podfade—and what tasks you should never do yourself
Smart guesting: using interviews to build a list, book clients, and spark referrals
Robert Plank is the creator of DFY Podcast and host of Marketer of the Day (1,400+ episodes). He helps businesses launch and scale podcasts that generate authority, content, and clients—without the tech headache.
00:00 Intro & why podcasting beats “spray-and-pray” marketing
05:42 Robert’s path: programmer → products → webinars → podcasting
20:18 The repurposing stack: clips, quotes, notes, and roundups
32:40 Consistency, momentum, and avoiding podfade
41:55 Who should podcast (and who shouldn’t)
46:20 How to work with Robert
If you’re ready to sound like a thought leader and turn conversations into clients, check out Robert’s offer at DFYPodcast.com. And if this episode helped, follow the show, leave a quick rating, and share it with a fellow entrepreneur who needs a nudge to hit record.
What you’ll learnAbout our guestTimestampsCall to action
🔥 From Construction Worker to 7-Figure Entrepreneur (Without Ads!) | Eric Forner’s Story 🔥
What if you could build a six-figure business without a huge following, without running ads, and without tech skills?
In this inspiring episode of The Entrepreneurial Odyssey, Rob sits down with Eric Forner, a digital marketing coach and Two Comma Club award winner, who shares his raw and real journey from a background in construction and addiction recovery to building a million-dollar business—100% organically.
👊 Eric proves you don’t need 100k followers to succeed. His method helped affiliates with just 5–10k followers consistently earn $10,000+ a month!
💡 In this episode, you’ll discover:
How Eric made his first $20k in 30 days going live on TikTok with no prior following
The power of story selling and connecting through authenticity
Why organic marketing beats paid ads (especially when starting out)
The step-by-step process he teaches to help ANYONE launch and scale
How a $1 five-day challenge can change your business trajectory
His value ladder strategy and how you can build one too
How introverts can still win big in online business
Real talk about overcoming imposter syndrome and turning past mistakes into momentum
🎯 Whether you're just starting or scaling, this episode is packed with strategies, truth bombs, and motivation to help you take action—no excuses.
👇 JOIN ERIC’S $1 FIVE-DAY CHALLENGE
Build your online business in 5 days — even if you’re starting from scratch!
👉https://roadmap2success.online/your-next-hight-ticket-client
📲 CONNECT WITH ERIC
Facebook: https://www.facebook.com/EricFornerPassiveIncome
TikTok: @Passive10kEric | @SecondIncomeCoach
Trustpilot Reviews: Search "Passive Income Blueprints"
🙌 Like, comment, and subscribe if you found value — and tag someone who needs to hear this story!
#AffiliateMarketing #EntrepreneurMindset #OrganicMarketing #EricForner #MakeMoneyOnline #TwoCommaClub #TikTokMarketing #StorySelling #PassiveIncome #MarketingCoach
Are you ready to take your business to the next level? In this episode, business consultant Tar'kesa Colvin shares expert insights on business success, scaling business, and market expansion. Whether you're an entrepreneur, small business owner, or looking to start your own venture, this video is packed with business strategy consulting insights to help you grow!🔥 Topics Covered:✅ How to create a business growth plan that works✅ Steps to successful business expansion and increasing profits✅ Entrepreneurship growth tactics for long-term success✅ The power of strategic planning and financial planning✅ Business coaching tips for productivity and success✅ How to turn vision into execution and reach your goalsIf you’re looking for business development, marketing tips, or productivity tips, this video is for you! Learn how to build and scale a successful online business with proven strategies.📌 Don’t forget to LIKE, COMMENT & SUBSCRIBE for more powerful business insights! 🚀#BusinessSuccess #Entrepreneurship #BusinessPlan #ScalingBusiness #MarketingTips Business success,Scaling business,Business development,Market expansion,Business plan,Entrepreneurship,Business consultant,How to create a business growth plan,Steps to successful business expansion,Business strategy consulting insights,Entrepreneurship growth tactics,online business,vision to execution,business coaching,business development,strategic planning,financial planning,productivity tips,small business,business strategy,business,marketing tips
In this episode, we’re joined by Thomas Bytendorp as he steps into a pivotal role, transitioning from employee to business owner, taking the reins of his family business from his father. Thomas opens up about his journey, sharing insights on work ethic, the dynamics of generational business, and the thoughtful process behind this major shift.
He delves into his upbringing, the values he hopes to instill in his daughters (his future successors), and his vision for the company's future. Listen in as Thomas discusses his plans for growth, innovation, and the legacy he aims to build and pass down.
In this episode of The Entrepreneurial Odyssey, host Rob Ratliff sits down with Brigham Blackham, the founder of Stay BNBee, to explore his inspiring journey from being a teacher to becoming a successful real estate investor and entrepreneur. Brigham shares his experiences with real estate investing, including how he made $22,500 without any initial capital, and the pivotal moment that shifted his mindset from employee to entrepreneur. They discuss the power of specialized knowledge, the importance of building systems, and how social media can be a game-changing tool for business growth. Brigham also offers valuable insights for aspiring entrepreneurs, emphasizing the need to start the journey even before everything is perfect. Tune in to discover practical tips, motivational stories, and actionable strategies to help you on your entrepreneurial path.
Learn More About Brigham Here:
https://linktr.ee/brighamblackham
Listen as Lori talks about her journey. She talks about how she felt the call to serve others and how she found the people to help her save lives around the world.
McDonalds, Nike, these companies are known to be masters of branding and understanding their identities. But, what about the little guys or what about your business. Are you branding your business the way you need to so potential customer know who your company and what it stands for.
This episode will deep dive into what it means to build a brand and how to use AI to assist you in this process.
https://evisionmedia.ca/
https://www.facebook.com/eVisionMedia/
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For more information about me visit:
https://marketingai.com
What life lessons can you learn when you're family has gone through a lot of trauma. How do you move forward and help others learn from your past to give them strength and coach them to greatness.
Learn about Feline's mission to reach millions to help them deal with disease, trauma, loss and more and become great despite their past.
Learn from Jason's years of experience in both the real estate world and the business growth and strategies world. In this podcast Jason shares his methods of getting to a yes in sales, how to be authentic, likable, and how to gain trust.
We also explore how to get the best from your employees and your clients for simplified growth and scaling. Dive into what truly drives business innovation and sales through win-win business solutions.
In this episode, I sit down with Sarah Magill, known on social media as @_the_reel_sarah, to dive into her experience. She discusses her path of balancing employment at various companies while nurturing her own social media marketing agency on the side. Sarah doesn't just offer insights into her professional expertise; she also shares the bravery required and the optimistic outlook she maintains, which have empowered her to break free from corporate constraints and forge her own path.
Plus, discover valuable strategies for enhancing your social media marketing efforts and learn how to build a repository of content for more effortless and imaginative posting.
Visit her site: https://www.thereelsarah.com/
Find her on Instagram: https://www.instagram.com/_the_reel_sarah/
Learn more about me and my business at https://marketingai.com
Join us as we introduce Casey Ainsworth on his remarkable journey through the freight brokerage industry. In our podcast, Casey unravels the complexities of this ever-evolving, multi-trillion dollar sector, revealing the unexpected depths and challenges of the logistics business. Discover how his company crafts tailored solutions to navigate the dynamic demands of freight movement for their clients.
Dive deeper into Casey's innovative venture into the world of shipping containers, transforming them into cost-effective solutions for tiny home enthusiasts. Explore the installation process and uncover why these containers are a versatile choice for constructing homes, sheds, and beyond.
Engage with us as we delve into the symbiotic relationship between Casey's ventures, shedding light on how they mutually propel growth. This enlightening discussion promises to broaden your understanding of the logistics and construction industries, all through the lens of a visionary entrepreneur.
https://www.largescalelogistics.com/
https://www.largescalecontainers.com/
Brought to you by: https://marketingai.com
Welcome to today's episode of our podcast, where we explore the journeys of remarkable individuals who have made significant strides in the business world and beyond. Today, we're honored to have David J. Greer with us, a figure whose life story reads like an adventure novel, packed with entrepreneurship, global exploration, and personal transformation.
David's journey began in the vibrant startup scene, where, at the tender age of 22, he joined a fledgling software company. Over the next two decades, David wasn't just a bystander; he became a co-owner and was instrumental in transforming this startup into a global powerhouse. But David's story doesn't stop with his success in the business world. He and his wife, Karalee, embarked on an extraordinary adventure, commissioning a sailboat in the South of France. Together, with their three children, they homeschooled and sailed across 5,000 miles of the Mediterranean, embracing the richness of life beyond the corporate world.
After selling his stake in the business, David didn't slow down. He became an angel investor and a senior executive, lending his expertise to entrepreneurial friends in need. Since 2015, he has dedicated himself to being an entrepreneurial coach and facilitator, leveraging his vast experience to guide others toward success.
David is a true expert in cultivating culture, people, and strategic planning to forge high-performing and high-growth businesses. His personal journey of celebrating 15 years of continuous sobriety has shaped his mission, focusing on supporting entrepreneurs grappling with alcoholism or addiction.
David J. Greer is not just an entrepreneurial coach, author, and facilitator; he's a catalyst for change, inspiring individuals to fully embrace and live their dreams. Whether through his book "Wind In Your Sails", a captivating talk, or personalized coaching, David guarantees tangible action items that promise to shift and accelerate your business within 90 days.
Joining us from Vancouver, Canada, where he and Karalee dedicate their lives to their family and the community, David's story is a testament to the power of resilience, dedication, and the pursuit of fulfillment. Let's dive into the remarkable journey of David J. Greer and uncover the insights and strategies that have propelled him to where he is today.
In this episode I meet with Nichole Daher. She has created a franchise model in which her clients get help to educate and treat autistic children and guide them in their learning and life skills. We talk about the importance of a good team, why this business is so important, and what obstacles Nichole has had to overcome in order to grow her business to what it is today. Learn more at: https://sosfranchising.com/ Find Nichole on LinkedIn: https://www.linkedin.com/in/nichole-daher-b9b30150/ ------------------------------------------------------------------------------------- For access to more podcasts where we interview entrepreneurs from all types of business visit: https://podcasters.spotify.com/pod/show/entrepreneurial-odyssey
Ever wondered what it's like to run a wedding photography business. Andria Joleen shares her thought on how to share photos on social media, how to have happy customers and deliver great photos. How to create an amazing client experience. How she fines joy and passion in what she does.
She also talks a bit about some of her outsourcing strategies.
She talks about how she started taking photos of her children and now running a wedding photography business.
https://andriajoleen.com
https://www.facebook.com/andriajoleenphotography
Entrepreneur Colin Strong, the operator of Finserve 360, was a guest on the Entrepreneur Odyssey podcast, hosted by Rob Ratliff. Strong's company aims to identify cost-saving programs for businesses across all 50 states, particularly focusing on securing FICA tax savings, supplemental healthcare benefits and enhancing employees' take-home pay without incurring out-of-pocket expenses for employers or employees.
Networking, notably using LinkedIn's automated messaging, serves as Strong's main outreach method.
Ever wondered how to build a network of people eager to spend time with you and be willing to pay for your advice or coaching? In this podcast Sherralynn shares her story and how she has created a group of people who love what she does and who she loves to work with.
For more information, visit: https://deardreamer.com/
To learn more about me visit: https://www.robratliff.com/podcasts
Learn about how Taylor started a coaching business. What it takes to engage and grow your business. How to market your business to get more customers and improve your way of life.
This is an amazing podcast full of amazing content to help you grow your business and keep you motivated.
In this podcast, Jaime shares the science behind hydration therapy. She also talks about her journey to become the owner of Prime IV Hydration and what it means to be an entrepreneur.
