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On episode 11 of The Download we are joined by Cathy Hackl, aka “the Godmother of the Metaverse,” on how crypto-oriented virtual worlds can be useful for marketers. Also what is an NFT and how will brands use them?

Plus insights on the self-empowered activist and "Trends with Benefits."

The Download is brought to you by Microsoft Advertising and hosted by Jennifer Solomon-Baum and Geoffrey Colon.

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The Download Podcast.

Presented by Microsoft Advertising. Great relationships start here.

Did you know that the average person is exposed to over 4,000 ads every day?!?!

I’m Jennifer Solomon-Baum and I'm Geoffrey Colon … join us for The Download, a podcast where we try to make sense of the complex world of digital advertising.

With consumer insights … industry trend reports … and special guest interviews, The Download is your guide to the emerging issues marketers face.

The Download Podcast … sponsored by Microsoft Advertising.

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On episode 10 we catch up with The New York Times' Taylor Lorenz who is working on a book entitled: Extremely Online: Gen Z, the Rise of Influencers, and the Creation of a New American Dream.

For the Times, Lorenz works as a culture and technology reporter, covering trends in social media and the internet habits of young people. According to The Caret, her reporting is consumed frequently by "Silicon Valley venture capitalists, marketers and...anyone curious about how the internet is shaping the ways in which humans express themselves and communicate."

We think you'll enjoy this interview if you love all things Gen Z media planning.

Also we look at some great insights on "The Self Care Enthusiast" and the "Empowered Activist" and present our "Trends with Benefits."

The Download is brought to you by Microsoft Advertising. Great relationships start here. Learn more at MicrosoftAdvertising(dot)com.

The Download is also brought to you by Shure Microphones. Shure. Makers of the microphone you've already heard. The SHure SM7B is the essential microphone for audio creators. We're proud users of that model to make this podcast. Shure. The first choice for voice. Find your microphone at Shure(dot)com.

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Episode 9 photo credit: Kipras Štreimikis / Unsplash

In the latest episode, episode 9 (hey what happened to episodes 3-8?), Geoff and JSB are back after a summer hiatus to sit down with New Engen Agency in Seattle. Erin Morningstar, Director of Client Strategy and Nora Bafus, Creative Director. We talk audience, audience and more audience. How to find yours. What navigating the audience marketing landscape is like right now. Are you reaching the right people without access to third party data?

Plus a new "Trends with Benefits."

The Download Podcast is powered by Shure. You will never use a better microphone. It's your voice. Find your microphone at Shure.com

Watch the Download video show at MicrosoftAdvertising.com/TheDownload

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Brought to you by Microsoft Advertising. Great relationships start here.

Retail is back.

On the second episode of The Download Podcast we sit down with Microsoft Advertising retail expert Casceil Fuqua to discuss what is trending as we move into back to school season and how holiday shopping may look different this year compared to last year.

What items are trending at retail and how can you position in this new landscape?

Take a listen to find out.

Watch episode 8 of The Download video show out now all about retail at http://microsoftadvertising.com/TheDownload

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The premiere episode of The Download Podcast.

Brought to you by Microsoft Advertising. Great relationships start here. Learn more at Microsoft Advertising dot com.

Watch the video show on YouTube at youtube.com/microsoftadvertising

In the debut episode we're joined by Jesse Chambers of WRKFRCE to discuss the future of hybrid work and what it means as the economy slowly opens up. What should you know and how will it change how you approach marketing?

Research reports we referenced:
-Sustainable Travel Microsoft Advertising Insights, EMEA Mar 2020 (azureedge.net)
-The Next Great Disruption Is Hybrid Work—Are We Ready? (microsoft.com)

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