AI can start the conversation — but only you can keep it human.In this episode, Leanne Cohens shares how to use conversational AI tools like ManyChat and Meta Messaging to enhance connection instead of replacing it. Learn how to design trust-led funnels that sound like you, build genuine relationships, and automate with empathy and intention. What You’ll Learn • The right way to use conversational AI tools like ManyChat & Meta Messaging• The four trust-killing mistakes most brands make with automation — and how to fix them• How to make your chatbot feel like an extension of your brand voice• When to hand over from bot → human for higher conversions• How to create a lead-gen funnel that builds connection and credibility Key Quotes “AI isn’t your voice — it’s your assistant.” “Automation should enhance the human experience, not replace it.” “If your AI messages don’t sound like you, they won’t build trust.” Timestamps 00 : 00 – Introduction: Why “human-first” automation wins01 : 12 – The right way to use conversational AI tools03 : 19 – Four mistakes killing trust in automation05 : 55 – Practical steps to integrate AI into your funnels08 : 04 – AI as your digital assistant, not your voice10 : 38 – Closing: Human connection > tech perfection Overview Smart funnels don’t just automate — they connect.If you’re ready to build marketing systems that work while you sleep — without sounding robotic — Marketing Leap can help.We design trust-led funnels, email sequences, and AI workflows that sound like you and convert with clarity.👉 Book your strategy session → www.marketingleap.net   About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

Overnight success is a myth. In this episode, I share the real story behind building sustainable marketing success. From handing out flyers at Pacific Fair to rebranding a global company and creating Marketing Leap, we’ll reflect on the timeless principles that have stood the test of time: consistency, clarity, and human connection.

Most businesses don’t need more leads. They need better systems to nurture and convert the leads they already have. Funnels fail not at the start but between steps — this episode shows you how to fix funnel leaks and convert more leads.

Tired of sounding like everyone else online? In a world where AI can generate endless content, your power lies in showing up with purpose and personality. If you’re ready to stop chasing visibility and start earning trust and influence with content that connects — let’s build a brand that feels as real as it is remarkable.

You’re Great at What You Do - Now Get Recognised for It Online. Host Leanne Cohens walks you through the 7 proven steps to build authority online — from crafting a consistent personal brand, to showing real results, collaborating with other industry voices, and scaling with AI tools the right way. If you’re ready to go from invisible to influential, this episode is your blueprint.

Tired of creating content that doesn’t convert? In this episode, we reveal the difference between content marketing and content strategy — and show you how to build a long-term content plan that actually works.

In this episode of the Digital Success for Business Podcast, Leanne Cohens, founder of Marketing Leap, reveals how to transform your website from a static “online brochure” into a powerful, AI‑ready marketing tool that works for you around the clock. Discover why most small business websites fail to convert, how to structure content for both humans and AI, and the essential tactics for optimising product pages, blog content, and your overall site strategy. Packed with real client examples, this episode gives you the practical roadmap to make your website your hardest‑working asset. ✅ What You’ll Learn The biggest mistakes small businesses make with their websites — and how to fix them How to structure content so it works for both people and AI search engines Why schema markup and internal linking are now critical for visibility How to turn product and blog pages into conversion powerhouses Real‑world examples of websites transformed into lead‑generating machines How Marketing Leap streamlines websites, tech stacks, and content strategies for measurable results 🔑 Key Quotes “Your website should be working harder than any other marketing tool you own — 24/7.” “If your website isn’t answering your audience’s questions and guiding them to take action, it’s not doing its job.” “AI can’t use what it can’t understand — structure and clarity are now non‑negotiable.” ⏱️ Timestamps 00:00 – Introduction: Is Your Website Working for You?01:16 – Common Website Pitfalls03:00 – Optimising for Humans and AI05:05 – Enhancing Product Pages09:18 – Boosting Blog Content11:49 – Marketing Leap’s Proven Strategy14:36 – Conclusion and Next Steps 📣 If your website isn’t generating leads or sales, it’s time to change that. Book a Website Strategy Session with Marketing Leap and discover exactly what’s holding your site back — and how to turn it into a 24/7 marketing asset that attracts, engages, and converts. If you want to learn more about Descript as mentioned in this episode click here: https://get.descript.com/6j2c3jivcay4 🎧 Listen now, or visit marketingleap.net to book your strategy session. https://marketingleap.net About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

In this episode of the Digital Success for Business Podcast, host Leanne Cohens addresses one of the biggest productivity killers in small business marketing: tech overload. If you're using too many disconnected tools—or paying for software that adds more confusion than clarity—this episode is for you. Leanne breaks down how SMEs fall into the trap of adding more tools than they need, shares real-life examples (like Jeff’s overwhelmed tech stack), and explains how to simplify your setup with platforms that actually work for you. From websites and CRMs to social media schedulers and analytics, you’ll get a streamlined roadmap to reclaim your time, cut costs, and finally see results. ✅ What You’ll Learn The hidden cost of managing too many marketing tools Why tech overwhelm is common for SMEs—and what to do about it The core marketing platforms every small business actually needs Real-world examples of how simplifying tech improved outcomes How to audit and optimise your tech stack for business growth Marketing Leap’s simplified model for tool integration and strategy 🔑 Key Quotes “You didn’t start your business to become a full-time tech manager—your tools should support your growth, not slow it down.”“If your tech stack is costing you more in time and energy than it returns in results, it’s time to simplify.”“It’s not about using more tools. It’s about using the right ones—intentionally, and with a strategy.” ⏱️ Timestamps 00:00 – Introduction: Are You Using the Right Marketing Tools?00:26 – The Problem: Tech Overload in Small Business Marketing01:47 – Why SMEs Fall into the Tech Trap03:43 – Real-Life Example: Jeff's Tech Overload Story05:12 – Simplifying Your Tech Stack: Essential Tools for SMEs05:34 – Recommended Platforms for Websites, Email, and More08:36 – Social Media Scheduling and Calendar Management09:33 – Course Delivery and Analytics Tools11:35 – How Marketing Leap Can Help Simplify Your Tech13:07 – Conclusion: Overcoming Tech Overload 📣 Ready to Simplify Your Marketing Tech?Stop letting your tools run your business. If you’re tired of managing disconnected systems, bloated subscriptions, and constant tech frustration—this is your roadmap back to clarity. 🎧 Listen now, or visit marketingleap.net to book your strategy session.We’ll help you streamline your tools, cut wasted costs, and refocus on what you do best: growing your business.   About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

🎧 Episode Overview In this episode of the Digital Success for Business Podcast, host Leanne Cohens, Digital Success Coach and founder of Marketing Leap, shares the essential digital marketing foundations every SME needs to build a credible and visible online presence. If you feel like your business is invisible online—even though you're posting content, running ads, or updating your website—this episode is your blueprint for clarity. Leanne walks through the five digital foundations that matter, the most common mistakes SMEs make, and how to avoid digital burnout while getting real results. Whether you’re just starting out or ready to refine your digital strategy, this episode is packed with practical, step-by-step advice to grow online with purpose. ✅ What You’ll Learn / Key Takeaways Why a strong online presence still matters (and how it builds trust) The 5 essential digital marketing foundations every SME needs A website that works SEO and Google Business Social media that’s consistent Simple email marketing Clear, cohesive branding The top 5 digital marketing mistakes most SMEs make How to focus your energy and avoid spreading yourself too thin Why done-for-you and fractional support may be the fastest way to grow 🔑 Key Quotes “Your online presence is your digital handshake—it's the first impression and trust signal for your business.”“You don’t need to be everywhere, just consistently present where it matters most to your audience.”“Most SMEs don’t need more tools—they need better focus and foundational strategy.” ⏱️ Timestamps 00:00 – Introduction: Why Your Business Feels Invisible Online01:04 – The Importance of a Strong Online Presence03:00 – Five Essential Digital Foundations for SMEs07:17 – Common Digital Marketing Mistakes to Avoid10:33 – How Marketing Leap Can Help Your Business11:49 – Conclusion and Next Episode Teaser 📣 Description  Still feel like your business is invisible online—despite all the effort you’re putting in? In this episode of the Digital Success for Business Podcast, Leanne Cohens outlines the 5 digital marketing foundations every SME must have to build visibility, trust, and traction. Learn what to focus on first, how to align your efforts, and which mistakes are costing you time and customers. Whether you're just starting out or need to rebuild your presence, you'll walk away with an actionable checklist for digital success—without the fluff or overwhelm. 🎯 Perfect for SMEs ready to level up without burning out.💡 Learn what to expect, how to start, and whether it’s right for your business. About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

Are you a growing SME feeling stuck between DIY marketing and the high cost of hiring a full-time team? In this episode of the Digital Success for Business Podcast, host Leanne Cohens reveals how hiring a Fractional CMO could be the game-changing solution you didn’t know existed. Leanne breaks down what a Fractional Chief Marketing Officer is, how it compares to traditional agency models and in-house hires, and why more Australian businesses are turning to this flexible model to unlock consistent, strategic marketing without the full-time overhead. You’ll hear a real-life case study of how this approach helped Richard, a tech founder, go from scattered marketing to his biggest sales month in 12 years—all with a clear strategy, consistent execution, and no bloated retainers. ✅ What You’ll Learn What a Fractional CMO is and how it differs from agencies and full-time hires When to consider hiring a Fractional CMO based on your stage of business growth How to unify your marketing strategy, execution, and outcomes with one point of leadership The benefits of integrated planning—strategy, SEO, content, paid ads, and reporting—under one roof Why SMEs need clarity, not complexity, in their marketing leadership 🔑 Key Quotes “You’re not just buying time—you’re buying clarity, consistency, and a plan.”“We don’t get paid to do busy work—we get paid to move the needle.”“If you’re asking, ‘Do I need a full-time marketer or an agency?’—this might be the option you’ve never considered.” ⏱️ Timestamps 00:00 – Introduction: The Marketing Dilemma for SMEs00:29 – What is a Fractional CMO?04:42 – Key Benefits of the Fractional CMO Model07:44 – Case Study: Richard’s Business Transformation10:30 – How to Know if This Is Right for Your Business11:53 – Conclusion and Next Steps 📣 Description Is your business outgrowing DIY marketing—but not quite ready to hire in-house or commit to a long-term agency? Discover why the Fractional CMO model is fast becoming the go-to solution for growth-focused SMEs. In this episode, Leanne Cohens, Digital Success Coach and founder of Marketing Leap, explains how a part-time Chief Marketing Officer can deliver strategic clarity, marketing leadership, and hands-on execution—without the full-time overhead. Hear how one client went from marketing chaos to their biggest month in 12 years, thanks to a focused strategy and cross-channel consistency—all powered by a fractional marketing service. 🎯 Perfect for SMEs ready to level up without burning out.💡 Learn what to expect, how to start, and whether it’s right for your business.   About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

🎙️ Episode Overview In this episode of the Digital Success for Business Podcast, host Leanne Cohens breaks down the seismic shift in digital marketing triggered by Google’s latest AI-powered updates, revealed at the Google IO 2025 event. From AI Overviews and multi-step queries to sponsored answers and shopping partners, these new features are changing how consumers search, shop, and interact with brands online. This episode reveals why traditional SEO strategies are becoming obsolete and what SMEs must do to maintain visibility, trust, and traffic. Leanne explores the rise of topical authority, the growing importance of structured data, and how product information, reviews, and visual content are shaping AI-driven search results. You'll also gain insight into how platforms like ChatGPT, Microsoft Copilot, and Google Gemini are influencing user behaviour—and how to ensure your content and ads show up where it matters most. ✅ What You’ll Learn / Key Takeaways Why Google’s new AI Overviews are reducing traditional click-throughs and what it means for SEO How to structure your content for AI tools to pick up and prioritise The rise of topical authority and how to build it across your site Why product data, media assets, and reviews now influence ad visibility and organic reach What platforms like ChatGPT, Microsoft Copilot, and Google Gemini mean for your digital presence How to adapt your Google Ads and website content to align with AI search expectations 🔑 Key Quotes “If you're not helping AI help you—you're invisible.”“Ranking for keywords isn’t enough anymore. You need to be the brand AI trusts.”“Search is no longer about clicks, it's about context, quality, and relevance at scale.” ⏱️ Timestamps 00:00 – Introduction to Google's New AI Search Mode01:03 – Impact of Google IO 2025 on SEO01:31 – The Shift to Topical Authority04:09 – AI's Influence on Google Ads05:45 – Adapting Your Content for AI07:18 – The Role of Structured Data and Rich Media10:12 – The Broader AI Landscape12:45 – Conclusion and Next Step Is your SEO strategy future-proof? Learn why AI Overviews, multi-step queries, and AI shopping partners are changing how consumers find and engage with your business. Discover how to adapt with topical authority, improve your structured content, and optimise your product data and Google Ads for visibility in a world where AI answers come first. Plus, understand the impact of tools like ChatGPT, Microsoft Copilot, and Google Gemini on your online presence. Whether you're an SME owner, marketer, or agency looking to stay ahead, this episode is packed with actionable insights to help your business stay visible, trusted, and competitive in the AI-first era. About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? 👉 Want to know where your customers are hanging out online? Maybe you need some tips on creating a better marketing strategy or branding? Check out our library of Resources & Downloads to help you grow your business!https://marketingleap.net/resources/👉 Need a Strategy Session to get clear on your marketing? http://bit.ly/2AIMo5m If you enjoyed this please Subscribe & Take the Marketing Leap today...Facebook:   / marketingleap   LinkedIn:   / marketingleap  YouTube: http://bit.ly/SubscribeMarketingLeapTwitter:   / marketingleap  Instagram:   / marketingleap  Pinterest:   / marketingleap  My FB Group:   / digitalsuccesswithstyle  

In this episode of the Digital Success for Business Podcast, host Leanne Cohens shares practical insights from 11+ years of running her digital marketing agency, Marketing Leap. Learn how to build a strong, consistent, and trustworthy online brand across all platforms—and why this is essential in today’s fast-moving digital world. Leanne shares a real-world client case study, explains the pillars of effective brand identity and visibility, and breaks down what it really takes to develop a standout digital presence that drives engagement, trust, and sales. Whether you're just getting started or ready to refine your brand strategy, this episode gives you the blueprint to build and grow online with purpose. ✅ What You’ll Learn How to maintain consistent branding across digital platforms to build trust and recognition The power of storytelling and content creation in connecting with your audience How to audit and overhaul a fragmented brand to drive engagement and sales Which social media platforms suit which industries—and how to maximise them Why SEO now means Search Everywhere Optimisation and how to prepare for AI search The 3 core success principles from 11.5 years in digital marketing: adaptability, client-centricity, and continuous learning 🔑 Key Quotes “Consistency builds trust—without it, your audience is left confused or worse, disengaged.”“You don’t need to be everywhere, just everywhere your ideal client expects to find you.”“Branding is no longer a ‘nice-to-have’—it’s your foundation for visibility, credibility, and growth.” ⏱️ Timestamps 00:00 – Introduction to Building a Robust Online Brand00:44 – What Makes a Strong Online Brand02:49 – Case Study: Transforming a Client’s Online Presence04:44 – Key Strategies for Building an Online Brand10:05 – Lessons Learned from 11.5 Years in Digital Marketing13:01 – Recap and Final Thoughts Ready to build a strong brand that gets noticed, remembered—and drives results? In this episode, Leanne Cohens, Digital Success Coach and founder of Marketing Leap, walks you through how to build a powerful online brand. Discover the core strategies behind consistent visual identity, clear messaging, engaging content, and platform-specific social media. You’ll hear how one brand transformation turned fragmented messaging into increased trust, visibility, and sales—plus what lessons you can apply to your own brand today. With practical advice drawn from 11+ years of experience, this episode is your roadmap to growing a brand that stands out in a crowded digital marketplace. About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle    

In this episode of the Digital Success for Business Podcast, your host Leanne Cohens, Digital Success Coach and founder of Marketing Leap, breaks down the core services of a digital marketing agency and how each one can transform your online presence. From strategy and content creation to SEO, paid advertising, and website optimisation — this episode is a practical guide for business owners looking to understand the real value of partnering with a digital marketing agency. Leanne also shares success stories from Marketing Leap clients and clears up the confusion between web designers and developers. 💡 What You’ll Learn / Key Takeaways: The 7 core services most digital marketing agencies offer (and why they matter) How strategy development shapes all your marketing efforts The difference between web design and web development Why content creation, social media, SEO and analytics are critical for growth Real-world examples of how small businesses transformed through digital marketing ✨ Key Quotes: “Understanding what a digital agency does is the first step to unlocking your business's growth online.” “You don’t need a full-time team — you need a strategy, consistency, and the right experts on your side.” “A great website isn’t just pretty—it must perform, convert, and grow with your business.” ⏱ Timestamps: 00:00 – Introduction to Digital Marketing Agencies01:44 – Core Services of Digital Marketing Agencies02:02 – Strategy Development: The Foundation of Success04:33 – Content Creation and Management06:34 – Social Media Marketing09:11 – Search Engine Optimization (SEO)10:33 – Paid Advertising and Lead Generation11:33 – Website Optimization11:46 – Analytics and Reporting13:32 – Web Design vs. Web Development14:59 – Conclusion and Final Thoughts Curious what a digital marketing agency really does—and how it could transform your business? This episode breaks down the services, strategies, and behind-the-scenes systems that help agencies build brands, generate leads, and drive online growth. Whether you're considering outsourcing or just want to better understand what goes into an effective marketing plan, you'll gain clarity on how each moving part—from SEO to content to web design—works together to build visibility and sales. With real-world examples and practical tips, this episode is your inside look at how to make digital marketing work for you—not just happen around you.   About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle  

In this episode of the Digital Success for Business Podcast, Leanne Cohens breaks down one of the most misunderstood areas in marketing: Return on Investment (ROI). If you’ve ever wondered what’s actually working in your digital marketing strategy—or worse, felt like you’re throwing money at ads without results—this episode is your roadmap to clarity. From understanding what ROI truly means in the digital space, to the tools, formulas, and real-world examples you need to measure success, this is a must-listen for any business owner wanting to grow with purpose. ✅ What You’ll Learn / Key Takeaways How to define and calculate ROI for your marketing campaigns The 8 most important metrics to track (conversion rate, CPL, CAC, CLV and more) Which tools and platforms help you accurately measure ROI How to turn data into insights that fuel your business growth ROI examples across industries—from eCommerce and real estate to service-based businesses 🔑 Key Quotes “Understanding ROI is essential for any business investing in digital marketing. What gets measured gets improved.”“You're in business to make money—not bleed it. ROI helps you stop wasting time and start investing smarter.”“Marketing isn’t about guesswork anymore. It’s about tracking the data that matters—and using it to grow.” ⏱️ Timestamps 00:00 – Introduction to Measuring ROI in Digital Marketing00:36 – Welcome to the Digital Success for Business Podcast02:24 – Defining ROI and Its Importance05:31 – Key Metrics to Track for ROI10:49 – Tools and Techniques for Measuring ROI13:26 – Industry-Specific Examples of ROI15:47 – Conclusion and Final Thoughts How do you really know if your marketing is working? Discover how to measure ROI (Return on Investment) in your digital marketing, the most valuable metrics to track, how to calculate ROI step-by-step, and the tools to simplify your data analysis. Whether you're running ads, building an email list, or posting on social media, understanding ROI is your key to spending smarter and scaling faster. Packed with examples and easy-to-apply insights, this episode will help you stop guessing—and start growing. About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle  

In this episode of the Digital Success for Business podcast, host Leanne Cohens—Digital Success Coach and founder of Marketing Leap—breaks down the power of social selling and how small business owners across Australia can use it to build genuine relationships, generate leads, and grow their brand online. Unlike traditional sales tactics, social selling is about creating conversations, not pushing offers. Leanne explains why it's one of the most cost-effective strategies to improve engagement, build credibility, and ultimately increase conversions—without a massive ad spend. You’ll hear how to choose the right platforms, create content that connects, and use social tools that help you listen to and serve your audience better. Whether you're a solo operator or building a brand with a team, this episode gives you actionable tools to connect authentically and drive results using social media. What You’ll Learn / Key Takeaways What social selling is—and why it works in today’s market Key benefits of social selling for Australian small businesses How to choose the right platforms and create meaningful content Practical steps to build connections that lead to real sales Tools and tips for social listening, audience engagement, and growth Key Quotes “Social selling isn’t about pushing sales. It’s about positioning yourself as a helpful resource where your customers already spend their time.”“People don’t want another sales pitch—they want connection, conversation, and trust.”“Start conversations, not sales scripts. Relationships are the foundation of consistent business growth.” Timestamps 00:00 – Introduction to Social Selling02:17 – Understanding Social Selling05:16 – Key Benefits for Australian Businesses07:46 – Implementing Social Selling Tactics10:17 – Practical Strategies for Building Relationships12:46 – Conclusion and Next Steps 📌 Want to learn how to connect with your audience, build trust, and turn conversations into conversions?Subscribe to the Digital Success for Business podcast and follow us on YouTube, Instagram, TikTok and LinkedIn for practical strategies to help you grow online. About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle

Welcome to the 'Digital Success for Business' podcast! If you run a small business and feel like you’re constantly up against big brands with seemingly endless budgets, this episode is for you. Yes large corporations have the advantage of scale, bigger marketing teams, and bigger marketing budgets. But small businesses have something even more powerful - agility, personalisation, and ability to develop community engagement. Discover the unique advantages you  as a small businesses can make the most of to get better results from your marketing than big business. What You’ll Learn / Key Takeaways Distinctive Marketing Approaches: Understand the fundamental contrasts between small business marketing and big brand strategies, particularly in terms of budget, audience targeting, and marketing channels. Effective Marketing Channels: Explore which digital-first strategies can help small businesses thrive, including social media, SEO, and content marketing. Building Brand Loyalty: Learn how small businesses can cultivate deep customer loyalty and community engagement through personalised interactions and exceptional service. Cost-Effective Strategies: Gain insights into how niche marketing, influencer partnerships, and data-driven marketing can level the playing field against bigger competitors. Key Quotes "Tailor your messaging to speak directly to your ideal customer. It’s not about the size of your budget but the strength of your connections." "Community engagement and personalised service are your best tools to build a brand that resonates well with your audience." "Utilise data-driven insights to refine your marketing strategies and enhance customer engagement, ensuring that every dollar spent is an investment towards your business growth." Timestamps 00:00 - Introduction to Digital Success for Business 01:06 - Comparing Small Business and Big Brand Marketing 02:58 - Identifying Effective Marketing Channels for Small Enterprises 03:50 - Techniques for Building Brand Loyalty and Community Engagement 05:17 - Discussing Cost-Effective Marketing Strategies 09:11 - Benefits of Leveraging Personalisation in Marketing 10:58 - Emphasising the Importance of Data-Driven Marketing Approaches 12:22 - Conclusion and Key Actions to Implement This episode offers actionable insights into how small businesses can effectively compete with big brands by leveraging their unique strengths and implementing strategic marketing practices. About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle    

In this episode of the Digital Success for Business podcast, host Leanne Cohen explores the essential strategies for managing and protecting your brand's online reputation. Learn how to monitor brand mentions, create positive content, engage effectively with your audience, and understand the legal considerations crucial to maintaining a trusted and credible presence. By the end of this episode, you'll have actionable insights to ensure your business thrives on the foundation of a strong online reputation. What You’ll Learn: How to monitor your brand online and stay informed of what is being said about you.The role of content creation in shaping and maintaining a strong online presence.Why engagement matters and how to create and build a loyal, supportive audience.Key legal considerations to protect your brand from harmful misinformation. Key Quotes: " Reputation takes time to build, but it can be lost very, very quickly.""A well-maintained online presence makes it harder for unfavourable stories to dominate search results""Managing your online reputation isn’t just about reacting to negative feedback; it’s about proactively shaping how your brand is perceived.""Reputation is built over time, and engagement is a key part of that process. The more you interact authentically, the stronger your brand perception will be." Timestamps: 00:00 Introduction to Online Reputation00:25 Welcome and Episode Overview00:59 Understanding Reputation Management01:59 Monitoring Your Brand Online05:57 Content Creation for Strong Online Presence09:34 Engagement Strategies11:46 Legal Considerations14:46 Conclusion and Final Thoughts By tuning into this episode, you’ll learn how  proactively shaping how your brand is perceived is the key to growth. By monitoring mentions, creating positive content, engaging with your audience and understanding your legal rights, you can build a strong, resilient reputation. that supports long term business success! About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today!

Welcome back to the Digital Success for Business Podcast! In today’s episode, we’re talking about one of the most vital aspects of any business: Lead Generation. How do you turn prospects into paying customers? It starts with understanding your audience and crafting strategies that guide them through the buying process. What You’ll Learn: Crafting Effective Messaging: Learn to communicate directly with your audience by addressing their needs and pain points. Creating Attractive Lead Magnets: Discover how to design lead magnets that capture attention and gather valuable contact information. Building a Structured Sales Funnel: Understand the steps necessary to construct a sales funnel that efficiently converts leads into customers. The Importance of Follow-Up: Uncover strategies for nurturing leads and closing deals through consistent and thoughtful follow-up. Key Quotes: "Understand your audience deeply—their pains, their desires, and their journeys. Tailor your messaging to speak directly to them." "A lead magnet is more than an offer; it's the entry point to your sales funnel. Make it count by providing undeniable value." "The magic of the sales funnel isn't just in acquiring leads; it's about nurturing them at each stage to ensure they feel valued and understood." Timestamps: 00:00 Introduction to Lead Generation 02:00 Crafting Effective Messaging 05:00 Creating Attractive Lead Magnets 08:00 Building a Structured Sales Funnel 11:00 Importance of Follow-Up and Closing Remarks By tuning into this episode, you’ll gain actionable insights to refine your approach to lead generation, making your marketing efforts more effective and your business growth more! About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle    

Today on Digital Success for Business podcast, we are talking all things evolution with Search Engine Optimization (SEO) in a world driven by AI-powered tools and voice search.  This episode is packed with practical tips to help you adapt to the latest changes in search engine technology and voice search integration. If you’ve ever wondered how to get your business in front of the right people online, this is it. But with the rise of AI-powered tools and voice search, SEO has evolved significantly.  Staying ahead of these changes is crucial for keeping your website visible and competitive. Which is why this episode is designed to equip you with the knowledge to refine your SEO strategy effectively, adapting to new technologies and ensuring that your business not only survives but thrives in the digital arena. Join us as we delve into these crucial topics, providing you with the tools to elevate your online presence. What You’ll Learn / Key Takeaways Effective Keyword Research: Learn to conduct keyword research that responds to AI advancements and the shift towards conversational queries. On-Page SEO Mastery: Discover actionable strategies for enhancing your site's on-page SEO to improve your visibility and ranking. Backlink Building Techniques: Gain insights into developing a robust backlink strategy that increases your site’s authority and credibility. Navigating AI and Voice Search: Understand how to optimize your content for AI-driven search and voice queries, ensuring you stay ahead in the search results. Integrating Social Media: Explore how social media can boost your SEO efforts and what tactics work best for enhancing your online presence. Key Quotes "SEO is no longer just about keywords; it's about context and delivering answers to the exact questions your audience is asking." "In the age of voice search, it’s not just what you say; it's how you say it that can propel you to the top of search results." "Building backlinks is like building relationships – both are about establishing trust and authority over time." Timestamps: 00:00 - Introduction to Digital Success for Business 00:42 - Understanding SEO in the Modern Era 01:52 - Mastering Keyword Research 04:21 - On-Page SEO Best Practices 06:45 - Building Quality Backlinks 09:04 - Adapting to AI and Voice Search 10:47 - Leveraging Social Media for SEO 12:17 - Conclusion and Final Tips   About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Let's Connect! Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group: https://www.facebook.com/groups/DigitalSuccessWithStyle/ Want to learn more? https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today!  

In this informative episode of the Digital Success for Business podcast, we dive deep into the lucrative world of email marketing. Discover how strategic segmentation, targeted personalization, and effective A/B testing can drastically enhance your email campaigns. This episode will equip you with the tools to craft compelling subject lines, tailor your content for specific audience segments, and optimise every email for maximum engagement and conversion. What You’ll Learn / Key Takeaways: The High ROI of Email Marketing: Understand why email marketing remains one of the most cost-effective strategies with an average ROI of $36 for every $1 spent. Segmentation Techniques: Learn how to segment your email list based on behavior, preferences, or demographics to send more targeted and effective messages. Personalisation Tactics: Tips on making emails feel more personal and relevant to each recipient, increasing engagement and conversions. A/B Testing Strategies: How to use A/B testing to determine the most effective approaches in your email marketing from subject lines to content styles. Crafting Compelling Subject Lines: Techniques for writing subject lines that grab attention and get your emails opened. Key Quotes: "Email marketing delivers an average ROI of $36 for every $1 spent. No other platform gives you this kind of bang for your buck." "Personalised emails make people feel seen—and they get results. Start small, think big!" "Subject lines make or break your email. Test them, tweak them, and watch your open rates grow exponentially!" Timestamps: 00:00 - Introduction to Email Marketing 01:00 - Is Email Marketing Worth It? 01:40 - The Power of Segmentation 02:14 - Personalisation for Higher Engagement 02:53 - Mastering A/B Testing and Subject Lines 03:39 - Conclusion and Next Steps   About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today!