What would you do differently if you lived like your time mattered? That’s the heart of Before Ya Die, the unforgettable brand built by Self Made Hub member and Accelerator graduate Katrina Parrish. In this episode of The Digital Shift™, Jessica Green interviews Katrina about the story behind Before Ya Die, her experience inside Accelerator 1.0, and how building funnels, nurture systems, and a content strategy gave her the freedom to focus on impact. Katrina’s message will challenge you...

Sometimes life cracks you open so you can rebuild stronger. For Lisa Howell, a 25-foot fall off a zip line changed everything—but instead of giving up, she anchored herself in hope, resilience, and faith. In this episode of The Digital Shift™, Jessica Green sits down with Lisa, a Self Made Hub member and Accelerator graduate, to talk about her journey from trauma to transformation. Lisa shares how she went from a wheelchair to running, how the Accelerator gave her the roadmap to launch ...

In this episode, Natasha reveals the 3 most powerful automations every entrepreneur should implement to reclaim 10+ hours of their time each week. If you’re constantly stuck in follow-up fatigue, manually chasing leads, or getting ghosted in the DMs, this is your permission slip to shift from chaotic hustle to calm, consistent conversion. Key Takeaways 1. The Real Problem Isn’t Leads—It’s Follow-Up Most entrepreneurs don’t have a traffic issue—they have a system issue. The chaos of manu...

Funnels, ads, and social posts all work—but nothing accelerates your growth like stepping into the room. In this episode of The Digital Shift™, Jessica Green reveals why live events are the ultimate shortcut to quantum growth and how running her own event company transformed her business. Jessica also pulls back the curtain on the first-ever in-person event from Self Made Hub—The Digital Shift LIVE: Mastering Go High Level (GHL)—happening this November in Alpharetta, GA. Designed for am...

Most entrepreneurs think the answer to scaling is more leads. But the truth? You could have 100—or even 100,000—on your list right now and still not see growth, because leads don’t equal conversions. In this episode of The Digital Shift™, Jessica Green calls out the vanity metrics trap and reveals the 3 biggest reasons your audience isn’t buying. If you’ve been spinning your wheels creating more content, chasing new followers, or stressing about traffic while ignoring conversion—you’re ...

In this episode of The Digital Shift™, Natasha Roberson sits down with one of the most inspiring success stories inside the Self Made Hub—Nancy Garfinkel, also known as The No B.S. Coach. Nancy shares how she went from being completely overwhelmed by tech to launching a fully automated coaching business in just four months. From her background in healthcare and real estate to building her signature course Execution Wins, Nancy gets real about the fears, mindset shifts, and learning curve she ...

In this episode of The Digital Shift™, Natasha Roberson reveals how to finally make email your most powerful sales tool. Forget boring newsletters or desperate blasts — Natasha shares the Self-Made Way, her proven 4-part framework that transforms emails into trust-building, deal-closing machines. If you’ve ever struggled with what to write, worried about being too pushy, or felt like your emails just don’t land… this is your roadmap. Natasha walks you through the exact sequence she uses (and ...

In this episode of The Digital Shift™, Jessica Green shares the 7 mindset and strategy shifts that completely changed how she priced her offers—and why she stopped trading hours for dollars. If you've ever felt unsure about what to charge, undervalued your skills, or let pricing hold you back from launching your offers… this is the wake-up call you didn’t know you needed. Jessica breaks down real stories, hard lessons, and practical takeaways that helped her (and hundreds of clients) move fro...

In this episode of The Digital Shift™, Natasha Roberson tackles one of the biggest frustrations entrepreneurs face on social media: posting without results. If you’ve ever felt like you’re “posting and praying” — spending hours creating content only to get a handful of likes, maybe a comment or two, and zero sales — this episode is your wake-up call. The truth is, it’s not your content that’s the problem. It’s the missing system behind it. And that’s exactly what Natasha unpacks with her sign...

Episode 39: Midlife Badass: Building a Business That’s Bold, Connected, and Completely Automated Featuring: The Midlife Badass From Dream to Digital: How This Midlife Badass Built Her Business with Systems, Strategy & Sisterhood In this powerful episode of The Digital Shift™, Jessica Green sits down with one of the most inspiring entrepreneurs inside the Self Made Hub—The Midlife Badass—a coach, creative, and community builder who’s proving that midlife isn’t the end…it’s the beginnin...

In this episode of The Digital Shift™, Natasha Roberson reveals the 5 essential email and SMS sequences that turn your inbox into a 24/7 sales engine. If you’ve been relying solely on social media for leads and sales, you’re sitting on a ticking time bomb. Your inbox is the one digital asset you truly own — and with the right automations, it becomes a predictable, scalable revenue stream. You’ll walk away knowing exactly which 5 sequences to set up first, how they work together to nurture and...

Welcome to The Digital Shift™ — I’m your host, Jessica Green — and today we’re talking about what has to come first if you want your business to make money consistently. I’m not talking about your logo, your website, your course content, or your Instagram aesthetic. I’m talking about the system that actually turns interest into income—the one thing most people don’t build, and then wonder why their launch falls flat. Let me take you behind the scenes… We created the Automated Money Machine fr...

Welcome to The Digital Shift™ — I’m Jessica Green, and if you’ve been stuck in startup limbo or feeling overwhelmed by “everything” you're supposed to have in place before launching… take a breath. In this episode of The Digital Shift™, I’m breaking down the bare minimum you need to launch your business online—without drowning in tech, overthinking your strategy, or wasting time on things that don’t move the needle. If you’ve ever stalled because you thought you “needed more,” this episode g...

Feeling overwhelmed by all the tools, tech, and to-dos when it comes to automation? You’re not alone—and this episode of The Digital Shift™ is here to cut through the noise. In this solo episode, Natasha Roberson breaks down the ONE system you should start with when building out automation in your business. Whether you’re brand new to tech or stuck in “automation avoidance,” this conversation will simplify the chaos and show you exactly where to begin to get fast wins and lasting results. If ...

In this episode of The Digital Shift™, Natasha Roberson dives deep into one of the most powerful, overlooked, and ROI-packed tools in your entire business: your email list. If you think email is dead—this episode will wake you up. With inboxes more crowded than ever, most business owners either give up too soon or never use email to its full potential. Natasha breaks down the exact strategies to stand out, serve more, and sell more using story-driven subject lines, value-packed sequences, and...

In this episode of The Digital Shift™, Jessica Green takes a bold look at the “platform pile-up” plaguing online entrepreneurs. From ClickFunnels and Kajabi to Skool, Mailchimp, StanStore, Squarespace, SamCart, ManyChat, Flodesk and beyond—these tools promise to help, but often leave you stuck, frustrated, and alone. Jessica shares real stories (including her own) of trying to duct-tape together systems, only to realize the missing link was never the tool… it was the strategy + mentorship to ...

In this episode of The Digital Shift™, Natasha Roberson challenges the biggest misconception about automation: that it’s cold, robotic, or impersonal. The truth? Automation done right is what allows you to show up more consistently, more authentically, and more human than ever—because it removes the overwhelm of remembering what to send, when to follow up, and how to stay top of mind with your leads and customers. Natasha walks through real-world examples of how automated email, SMS, and soci...

In this episode of The Digital Shift, Natasha Roberson breaks down what separates the entrepreneurs who slow down every holiday from those who keep scaling—without sacrificing family time. With the 4th of July holiday in full swing, many business owners hit pause… but should you? Natasha shares how automation allows your business to “stay open” and nurture leads, make sales, and build trust—even while you’re offline with your family. Whether you’re a solo social seller or leading a growing te...

In this episode of The Digital Shift™, Jessica Green challenges entrepreneurs to take a hard look at how they’re showing up in their business. Are you operating like a hobbyist—winging it, posting when you remember, and manually following up… or are you building a real business with systems, strategy, and structure? Jessica breaks down the key differences between hobby energy and CEO-level execution—and what it actually takes to step into business ownership with confidence, automation, and a ...

In this episode of The Digital Shift™, Jessica Green exposes one of the biggest mistakes entrepreneurs are making right now—their link in bio is leaking sales. Whether you’re using Linktree, sending people to random websites, or relying solely on your DMs, you might be losing leads, conversions, and cash. Jessica breaks down what’s going wrong, what a high-converting link should actually do, and how to build a link in bio that works for you—automatically capturing, nurturing, and converting y...