Julia Petretta — Systems, Stories & Staying Human in Design
What happens when design grows up? Julia Petretta joins Danny to explore how systems thinking, organisational politics, and the changing design industry are reshaping what it means to do meaningful work.
They talk about finding your voice, designing relationships (not just interfaces), and the myth that design always “makes the world better.” From the disintegration of UX to the rise of product thinking, it’s an honest look at where our craft stands — and how to stay grounded through art, nature, and reflection.
🔗 Links & references
👉 Julia Petretta on LinkedIn
👉 Dave Stewart — The Work Is Never Just the Work
👉 Basecamp — Shape Up
👉 Thinking Paradigms in UX (systems thinking in design)
🎧 Listen to more episodes → deeplyhumandesign.com
In this insightful episode, UX coach Amy Santee joins host Danny to explore the complexities of navigating a career in the ever-evolving field of user experience. They delve into the emotional and practical challenges faced by UX professionals, from the initial idealism of advocating for users to the harsh realities of corporate constraints. Amy shares her personal journey of adapting to change, embracing unconventional career paths, and finding meaning beyond traditional job roles. Together, they discuss the importance of self-reflection, community, and creativity in overcoming professional hurdles and redefining success. This episode offers valuable perspectives for anyone grappling with career uncertainty and seeking to align their work with their values.
Amy Santee
https://thejawbreaker.beehiiv.com
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Danny Hearn
Join the award winning Caroline McElroy, a service designer as she opens up about her journey through the tech industry, sharing candid insights on embracing imposter syndrome, the importance of authenticity, and her passion for empowering young women in tech. Discover how vulnerability and honesty have shaped her career and inspired others. #TechTalk #Empowerment #Authenticity
Caro McElroy
LinkedIN
Danny Hearn
LinkedIN
Website
In this episode, I sit down with Joe Knowles to explore his career journey, where he grappled with the challenges of a fast-paced UX career. We reflect on his "Icarus moment"—the point where his professional climb led to a personal re-evaluation—and discuss the honest struggles of UX leadership. Joe opens up about the intersection of introversion and authenticity, and the power of being vulnerable in an industry that can often feel like a performance. This conversation is for anyone navigating their own path and seeking a more human-centered approach to their work.
Joe Knowles
LinkedIN - https://www.linkedin.com/in/joe-knowles-41a80a20/
Danny Hearn
Substack - https://deeplyhumandesign.substack.com
Web - https://www.dannyhearn.me
LinkedIN - https://www.linkedin.com/in/dannyhearn/
In this conversation, we explore themes ranging from AI and the future of design to the more personal side of the industry - mental health and the importance of support. Gavin highlights the often-overlooked need for personal and professional care, especially for those just starting out.
We also discuss how to build environments that foster growth and make the design industry more sustainable for everyone.
Gavin Elliot
Web - https://gavinelliott.co.uk/
LinkedIN - https://www.linkedin.com/in/gavin-elliott-x/
Danny Hearn
Substack - https://deeplyhumandesign.substack.com
Web - https://www.dannyhearn.me
LinkedIN - https://www.linkedin.com/in/dannyhearn/
Chris Compston
Substack | Website | LinkedIN
Danny Hearn
Substack | Website | LinkedIN
In this insightful episode, we delve into the evolving landscape of design roles and the increasing specialisation within the industry. Join Chris Compston and me as we explore the dynamics of inclusivity in design leadership, reflecting on personal experiences and the subtle power shifts in remote meetings. Discover how these changes are shaping the future of design and the importance of taking action to foster a more inclusive environment. Tune in for a thought-provoking conversation that challenges the status quo and inspires reflection on our roles within the design community.
In this conversation, Carmen and I explore the evolution of UX design, the importance of user research, and the challenges faced in the current job market. They discuss the impact of AI on the industry, the role of imposter syndrome, and the significance of outcomes in design. Carmen shares her insights on the changing landscape of product design and the need for innovation in a challenging economy, emphasising the value of research in shaping successful products.
In this engaging conversation, Kirtika and I explore the multifaceted world of UX design, discussing the importance of discovery, research, and empathy in creating user-centered solutions. Kirtika shares her journey from graphic design to UX, emphasising the value of questioning and understanding both user and business needs. They delve into the challenges of company culture, the interview process, and the balance between creative expression and professional growth. The discussion culminates in reflections on personal experiences and aspirations in the design field.
About Kirtika
Her amazing artwork - https://www.instagram.com/dirtykirti/
LinkedIN -
https://www.linkedin.com/in/bkir/
Welcome to the deeply human design podcast. In this short introduction, I invite you to explore the heart and soul of working in design. My aim is to create a space for authentic conversations about the messy, inspiring, and very human side of our work. Join me as we uncover the stories and insights that make design a truly human experience.
Learn more about me and what I do
www.dannyhearn.me
In this first episode, I sit down with Gavin, a designer, builder and creator of Figma plugins downloaded over 600,000 times. We talk about the messy, emotional side of design: instinct, burnout, psychological safety and how our environments shape the work we do. Gavin shares his journey from Rolls Royce to government projects to building tools for designers, and we explore what it takes to balance empathy, pragmatism and craft in today’s shifting UX landscape.
Gavin's figma plugins
https://www.figma.com/@gavinmcfarland
Gavins website
https://gavinmcfarland.co.uk/
