The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
Click the link if you want to be brought directly to the live edit:
https://youtu.be/snkp8H94wx8?t=1815
To get access to many of the docs featured on the show, go to https://thecontentstudio.com/the-vault/
We mean ”annoying," but say “stupid.”
We mean “intense,” but say "crazy."
We mean “boring,” but say "lame."
We can’t pretend that words don’t matter.
It's easy to fall into, “you know what I mean” word choice.
Emily Triplett-Lentz shared with us her insights on inclusive language, ableism, and the value of examining why we say what we do, and how to communicate with intention.
We also touched on modern etiquette and kindness in content creation.
Here are some topics we discussed:
Here are our favorite quotable moments:
“The more I got into it, the more I realized a lot of these words, that segments of our audience maybe take issue with, are kind of lazy language choices anyway. So, why wouldn't you choose more precise, specific language that makes your content better?”
“The really fun thing about that is really precise, specific language, what's good for accessibility and inclusivity, is also really good for SEO. Really, really descriptive alt text, or anchor links, and things like that. So there's a lot of overlap there.”
“What does my edit look like? The first read through, I sit on my hands. People assume I'm being metaphorical…
I literally sit on my hands. The temptation to go into copy editing mode is so strong...I come from a journalism background. I see a typo or anything, and I just want to get in there. That's such a disservice to both you and the writer. Even knowing this, consciously knowing this, I'll still be afraid that I won't catch something the second time I go through it.”
Hosted on Acast. See acast.com/privacy for more information.
