The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
How do you differentiate content?
Make it so unique that people care more about your byline than your subject line?
I sat down with Peep Laja, founder of Wynter.io to talk about how he's created wildly different content throughout his career that attracts people through how unique it is.
🗣 Here are some things we discussed 🗣
⚫️ Why something being hard to create is your moat.
⚫️ How the definition of "quality" has changed over time.
⚫️ How to spot B.S. content marketing.
💬 Here are some of our favorite quotable moments: 💬
"If any idiot can order 20 of these on UpWork, it means the barrier to entry is too low."
"Every time you push the standards, there's a cost. There's a time cost. There's a monetary cost. There's a limit to how much time I can put in and just putting in. My standards are, I think, good enough, but could be better."
"If it's hard to create it's a moat."
In today’s episode, get to know the company that offers various services in the digital industry such as B2B message testing, B2B buyer intelligence surveys, 1:1 live interviews, preference testing, B2B user testing, and market research surveys. Introducing Wynter, led by CEO, Peep Laja, with more than 10 years in the area of content marketing experience. He shows off his expertise and strategies in transforming your blog posts from acceptable to extraordinary. With the use of an approach that is data-driven insights, dedication to quality, and a striking balance between opposing sides, this has made him one of the industry's thought leaders.
In this episode, you will learn the following:
Watch Peep edit live:
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Hosted on Acast. See acast.com/privacy for more information.
