The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
Click the link if you'd like to be brought directly to the edit: https://www.youtube.com/live/GMo9Zlw65Ys?feature=share&t=1864
In this episode of The Cutting Room, I'm joined by Eddie Shleyner, an industry-leading copywriter and expert on writing with brevity. We'll be discussing the importance of brevity in writing, as well as some tips on how to write with more clarity and concisely. Whether you're a copywriter, blogger, or just trying to write more effectively, this interview will help. If you're looking to improve your writing skills, be sure to watch this video! Eddie's insights on writing with brevity will help you to write more effectively and capture your audience's attention.
Eddie Shleyner is the founder of Very Good Copy and the lead copywriter at G2. He has consulted for Gong, Ramp, Drift, Helps Scout, and Whereby and has written for Forbes, Hootsuite, and DataBox. When he discovered the art of copywriting and marketing, he used a combination of story and takeaways to create concise, clear, and emotionally engaging articles that incentivize readers to take action.
"Quality comes from quantity. Maybe one in 20 ideas will make it into an article. What makes a good idea is that combination of story and takeaway."
In this episode, we discuss:
Hosted on Acast. See acast.com/privacy for more information.
