The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
Click the link if you want to be brought directly to the live edit:
https://bit.ly/3As1Dxy
In this episode of The Cutting Room, we spoke with Margaret Jones, Head of Content at Airtable. Margaret brought some amazing insight not just on creating and editing better content, but also navigating an organization that has grown from 5 to 70 marketers in just over a year.
Listen in as Margaret Jones, Head of Content at Airtable, discusses her approach to content marketing and managing a growing content team. Margaret shares her process for handling input from various stakeholders, which involves using a form in Airtable to gather input and identifying common needs across the organization to efficiently create content
For the first time on the show, we talked about:
👉 Prioritizing requests.
👉 Developing and scoring authors.
👉 Smart intake processes from internal stakeholders.
Plus, she went hard on the live edit.
💬 Here are some of our favorite quotable moments💬
"Content is like the air that the marketing team breathes."
"[We're] basically coming to all of our stakeholders and looking for key themes across the org, or patterns and things that people are looking for...because you can't do everything."
"One of my priorities as an editor is not just to make the piece awesome, but it's also to make the writer feel more empowered next time that they're writing a piece."
Margaret also provided us with an amazing resource in this Airtable base, which acts as a rubric for scoring different aspects of an author's piece.
Margaret's live edit:
If you'd like to join us for the next live edit:
Hosted on Acast. See acast.com/privacy for more information.
